Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Inbound marketing for tiny teams 👉 Helping entrepreneurs and marketers show up, add value, and build trust with content marketing and repurposing frameworks. | Host @ Tiny Marketing Show 🎧🎥

If you’re a solo consultant or B2B service team who’s tired of chasing leads, juggling too many hats, and wondering where the next client will come from—you’re my people.

You don’t need another generic marketing plan. You need a system—a lean, repeatable way to attract clients, close deals, and grow without adding more chaos to your calendar. That’s exactly what I build for my clients through my proven Tiny Marketing Framework, designed to create consistent leads and sales in just a few focused missions.

Here’s how it works 👇

Mission One: The Gateway Offer
Build your entry point—a simple, irresistible offer that opens doors to high-ticket clients. No more free discovery calls or scope-guessing games. Just a clear offer that gets you paid faster.

Mission Two: Fast Cash
Create quick-start revenue by mastering a focused, repeatable sales rhythm. You’ll learn how to flip the “sales switch” anytime you need a healthy pipeline.

Mission Three: Niche Networker
Referrals dried up? Not anymore. This mission helps you expand your reach by building genuine, profitable relationships so you become the go-to name in your space.

Mission Four: Lead Waterfall
Never run dry again. I’ll help you create systems that deliver consistent, high-quality leads—so you can “turn on” lead generation whenever you need it.

Mission Five: Many Hat Marketing
You’re running the show—CEO, CMO, and everything in between. This mission gives you lightweight, repeatable habits that make marketing manageable, even when your schedule isn’t.

Mission Six: Offers That Scale
Once you’re booked out, it’s time to grow smart. You’ll refine and expand offers that scale with your business, so your success doesn’t burn you out.

Each mission builds on the last, turning scattered marketing into a Lean Marketing Engine that keeps your pipeline full and your sanity intact. Whether you’re doing it solo inside Tiny Marketing Club, or with my hands-on help through the Gateway Offer Intensive or Strategic Founder System, every piece of this framework is designed to create clarity, confidence, and consistent growth.

Ready to stop guessing and start growing?

DM me here or email hello@sarahnoelblock.com to find out which mission is right for you.

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The Battle

Anna Furmanov

Sarah Noel Block, MS

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