Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Network In Action International

📢 I run professional once-a-month referral groups, and we're backed by a proven franchise model.

Our NIA groups consist of successful local business owners and decision-makers here in the Treasure Valley Idaho. 💼💰

We are all committed to helping each other grow our businesses 🌱💼.

"I help people turn casual business connections into profitable business relationships." – Scott Marker 💼💪

"Most people think they need more connections when what they really need is a deeper connection with strategic connections." – Scott Marker 💡🔗

NIA guarantees an ROI on your investment! 💰✅

If interested, please give me a call at 208-546-8558. 📞 Scott Marker 🤝

Franchise Owner | Referral & Partnership Expert 

MCA², LLC.

Welcome to MCA², where we redefine the rules of sales and marketing growth. As the founder, I've dedicated myself to empowering small businesses with strategies that tilt the playing field in their favor against industry giants.

At MCA², we specialize in providing small businesses with the tools and tactics they need to achieve exponential growth. My approach combines real-world strategies, giving our clients an unfair advantage in today's competitive landscape. I even have some great sales tips to utilize AI/ChatGPT, to attract and obtain more new great customers!

As a sales and marketing growth consultant, trainer, and speaker, I've honed my expertise through years of experience and two published books on the subject. Our mission is simple: to help small businesses thrive by unlocking their full potential and propelling them towards success.

Join us on this journey of transformation and discovery. Let's elevate your business to new heights together!
_____________________________________________________________________________________________________________
Need help/advice? Free 30-minute consulting call. 📱Let's Talk! 208-546-8558🌟

Founder at MCA² LLC. | "I will give you an unfair advantage over your competitors!"

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Peak Community

Peak Community is an invite-only private worldwide community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Boise State University

•	Recruited to join the faculty as an Adjunct Professor after six years of being a guest speaking on successful B2B marketing and sales strategies.
•	Cultivated a classroom environment where students felt comfortable participating and learning, as a lecturer for Marketing 321, a B2B marketing and sales course.
•	Developed, delivered, and reviewed custom course materials and syllabi; and establishments assessments based upon departmental guidelines, and my own personal teaching methodologies. 
•	Spearheaded and resolved students’ questions while monitoring performance to supply constructive feedback and guidance. 
•	Remained steadfastly up to date with advancements in B2B marketing and sales, as a two-time author, public speaker, and trainer.

Adjunct Professor

Joining the faculty following six years as a guest speaker on successful strategies on B2B sales. Facilitate Professional Selling (Mktg 321).

Guest Speaker, Sales / Management classes

Idaho State Athletics Commission 

Senior Official for Mixed Martial Arts (2006 – Present)
Head of Officials for Mixed Martial Arts (2006 – 2017)
Partnered in creating and developing a mixed martial arts (MMA) program within the state. Trained and managed officials for the Idaho State Athletic Commission of MMA. Continue to play a key role in assigning and training MMA officials for Idaho.

Scott was one of the pioneers of MMA in Idaho fighting and winning it the first MMA tournaments in Idaho.  Scott beat one of Boise States University's top wrestlers in a limited rule match with no gloves.  He won in overtime by tap out with a guillotine choke.

Senior Official for MMA

NLP Secure

•	Managed the day-to-day marketing and business development operations of NLP, a leader in digital payment solutions that processes $1B+ worldwide transactions per year. 
•	Sourced and secured new business by prospecting clients from a variety of industries, including medical, dental, legal, service, non-profit, faith-based, and government.
•	Developed strategic plans to achieve sales targets while prospecting for new business; and fostered deep connections with customers while helping them understand their business & technology needs. 
•	Educated clients about current best practices and technologies, including customized payment portals, integrated SaaS systems, special event programs, and automated recurring payments.
•	Emerged as a thought leader by speaking at industry events and authoring several publications for the Idaho Business Review and Idaho Dental Association three-part series.
•	Demonstrated advanced expertise in branding and marketing while orchestrating exceptional results, including improving revenue and time of payments and slashing revenue cycles.

Business Development and Marketing Leader

Collection Bureau Inc.

•	Maintained accountability for managing the end-to-end sales cycle of corporate and account billing services throughout Idaho and Eastern Oregon, as the Director of Marketing and Business Development. 
•	Built robust industry relationships throughout Idaho while routinely participating in networking, speaking engagements, and best practice seminars as an expert in revenue cycles and automation.
•	Enhanced revenue by capitalizing on opportunities with existing clientele while steadfastly prospecting for new business; and educated clients about the power of automation. 
•	Spearheaded and led the acquisition of new business en route to record sales; and earned a promotion from Account Manager to Director of Marketing and Business Development within the first year. 
•	Empowered B2B businesses and municipalities by helping them streamline their billing and collections through automation, saving them large amounts of money.

Director Of Marketing and Business Development

Tyco SimplexGrinnell

•	Began my journey with Simplex as a Sales Representative, which entailed generating and qualifying leads, providing sales presentations, and negotiating new contracts.  
•	Garnered recognition as the #1 Service Sales Rep in the nation out of hundreds of fellow reps, and was promoted from the Time Data Division and then Building Systems Division.
•	Drove increased sales through a consultative approach, which entailed advising clients on the layout of fire and security systems for new and existing construction bids.

Building Systems Account Manager

Founder of MCA² LLC | B2B Growth, Sales, Marketing Strategist | Trainer & Speaker | 2x Author

I am the proud owner and operator of two successful small businesses. The first is MCA² LLC, my primary focus is empowering business leaders and owners to achieve unparalleled success by implementing effective B2B marketing and sales strategies. Unlike our competitors, I am committed to delivering results without relying on tired, ineffective methods. With my guidance, you will gain an unfair advantage over your competitors, enabling you to attract and retain more customers with ease. 💼🚀

Throughout my career, I have worked with a diverse range of clients, from startups and small companies to Fortune 50 enterprises. I am well-versed in training trainers and have been honored to share my expertise as a sought-after speaker on modern B2B sales and marketing strategies that yield real-world results. 🗣️ 

If you find yourself in need of B2B sales and marketing assistance, guidance, or a speaker for an event, please don't hesitate to get in touch with me. I am more than happy to lend my expertise and provide valuable advice. 💬

I am offering a complimentary 45-minute consultation call. Let's connect and explore how I can help you achieve your business goals. Feel free to reach out to me at 
I look forward to hearing from you and embarking on a journey toward your success. 🌠📈📱208-546-8558. 📞
_____________________________________________________________________________________________-__

In my second company, I am the owner of a Network In Acton (NIA) franchise, my role revolves around assisting Idaho's business owners and decision-makers in transforming casual connections into lucrative business relationships. Leveraging the proven NIA franchise model, I guide individuals toward turning their networking efforts into profitable ventures. 🤝💰

Monthly, I lead three NIA groups during our meetings, where members actively collaborate to foster business growth and success. 📅🤝 if interested in being a guest, please reach out. Scott Marker 📱208-546-8558. 📞

taplio

The Battle

Anna Furmanov

Scott Marker

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?