Anna Furmanov

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

You’re not missing data. You’re missing clarity.

AI made it easy to create more content, more dashboards, more noise. But it didn’t make it easier to understand what your buyers actually want. And that’s the real problem.

I fix the Clarity Gap that slows your growth, using buyer truth, not internal guesswork.

Marketing teams are suffering from a clarity crisis:
- messaging that doesn’t land
- pipeline that feels unpredictable
- deals that stall for “mysterious” reasons
- sales rewriting everything marketing creates

This is the Clarity Gap: the gap between what companies think buyers want and what buyers actually want.

And the cost of that gap is massive:
- wasted spend
- slower revenue
- confused buyers
- internal misalignment
- a GTM engine that feels like it’s working way too hard for the results it produces

I fix the Clarity Gap that slows your revenue.

I use deep, whole-person buyer insights (the stuff no dashboard can show you) to realign your ICP, refresh your narrative, and give your GTM team the clarity it needs to create demand, win more deals, and move faster.

When companies see the real truth behind why people buy, everything becomes easier — messaging, sales, roadmaps, campaigns, prioritization, growth.

If your GTM feels busy but ineffective, or you’re guessing more than you want to admit, it’s not a channel problem. It’s a clarity problem. 

Go to market using research, not assumptions.

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
"What stood out most was her ability to uncover surprising insights and help the team sharpen our strategic bets. Anna is collaborative, organized, and grounded in how marketing work connects to tangible outcomes."
—VP of Marketing, Everyday Speech

★★★★★
"We were consistently impressed by her commitment to a user-centric marketing approach, with each step being deeply rooted in voice of customer research."
—Founder & CEO, Cognitive ToyBox

★★★★★
“What I appreciated most was how every part of her work tied back to the voice of the customer...She helped us operationalize that mindset, making our marketing more grounded, empathetic, and effective.
—Director of Growth Marketing, Everyday Speech

Founder

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

taplio

The Battle

Anna Furmanov

Todd Clouser

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taplio

The Battle

Anna Furmanov

Todd Clouser

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

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Performance ScoreTodd Clouser's LinkedIn Performance