Potentializer Academy

From complexity to clarity. From exhaustion to sustainable vitality. From raw potential to measurable impact. The Potentializer Academy partners with ambitious leaders, teams and organizations to turn relentless change and pressure into competitive advantage. We don’t just coach—we potentialize.

✔️ Radical personalization: We leverage neuroscience, genomics, and biohacking to future-proof leadership. Biology becomes an edge, not a bottleneck.
✔️Proven framework: Our four-phase journey—Reveal, Reboot, Rebalance, Reconnect—translates deep self-awareness and energy alignment into anti-fragile systems and strategic sense-making, tracked with tailored metrics for real-world ROI.
✔️Human-powered leadership: We amplify uniquely human traits—resilience, creativity, empathy, and strategic clarity—so you thrive alongside AI. AI won’t replace you, but leaders who potentialize their human edge will.
✔️Tangible results: Our clients report a 30–50% boost in sustainable energy and 28% more optimal performance zone.

Who we serve:  C-suite, execs, scaling founders, and mission-driven teams in high-growth sectors where the stakes are high and the pace is relentless. If you’re tired of productivity hacks and superficial fixes, you’re in the right place.

Before: You’re running on fumes, lost in strategic fog, watching AI rewrite the rules, and wondering how to stay relevant.
 After: You cut through noise with DNA-informed decision filters, convert stress into stamina, and lead with a vitality that inspires teams and drives measurable progress—even in the most volatile environments.

The world needs you here. Now. 

Complexity isn’t your fault—but clarity is your responsibility. AI can’t thrive in ambiguity. You can. The faster the world changes, the more your human edge matters.

 When enough is enough—when you’re done fooling yourself with old playbooks—step into what’s possible. Book a strategy call and let’s activate your next level.

Founder & CEO | Science-backed Executive Coaching for High-stakes Leaders

Pro-fusion Conseils

Pro-fusion Conseils accompanies small businesses and organisations in understanding today's tools and transformations—IT and communications from a human perspective.

Coaching, training, strategic communications

Pro-fusion Conseils offers trusted advisory services and consulting to understand, implement and anticipate change and digital advances. We help professionals and small businesses successfully transition to make the best use of their digital tools.

Project Leader and Founding Partner

Heroic Public Benefit Corporation

Heroic is a social training platform that integrates ancient wisdom, modern science, and world-class, scientifically-validated behavioral design tools to help you show up as the best, most Heroic version of yourself so we can change the world together—one person at a time, starting with you and us TODAY.

We’re also a history-making, crowdfunded Public Benefit Corporation committed to running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love as we strive to fulfill our Mission to help create a world in which 51% of humanity is flourishing by the year 2051.

We’ve served hundreds of thousands of people from every country around the world, over 10,000 people from over 100 countries have joined our Heroic Coach certification and empowerment program, and over 1,000+ Heroic Ambassadors are working together with our Coaches as force multipliers leading our movement and changing lives in their families, businesses, and local communities.

It’s always Day 1 at Heroic.

Heroic Ambassador

ingomu - be more

Leading a Learning Community on optimizing energy and presence to lead a fulfilling, well-rounded life.

Ingomu Coach

Le French Book

Le French Book is dedicated to handpicking and translating in good reads from France and bringing these stories to the broadest possible audience. If we love it, we’ll translate it. And we love mysteries and thrillers.

Founder

Potentializing individuals and organizations | Executive Coach | Consultant | Strategic Communication | Branding | Self-leadership | Optimization | Resilience | Biohacking

You used to wake up with purpose. Now, you’re grinding, second-guessing, and wondering if the next AI breakthrough will make your edge obsolete. Survival mode compounds lost impact and shrinking influence. The world won’t wait for you to catch up.

It doesn’t have to be this way. You can have clarity, energy and results that last.

At the Potentializer Academy, we activate what’s possible, turning complexity into strategic clarity, exhaustion into sustainable vitality, and raw potential into measurable impact. 

Our science-backed framework:
➡ Reveal: Uncover innate strengths and energy patterns (DNA, neuroscience—not guesswork).
➡ Reboot: Align work with biology. Lead from vitality, not depletion (or caffeine).
➡ Rebalance: Build anti-fragile systems. Turn ambiguity into advantage.
➡ Reconnect: Anchor leadership in purpose. Inspire teams. Drive progress.

This is precision executive coaching for high-stakes environments. Survival is not a strategy. 

✓ 650+ leaders potentialized
✓ 30-50% boost sustainable energy 
✓ 12-16 hrs focus time reclaimed weekly 
✓ 28% better performance zone
 ✓ DNA-informed strategies for C-suite, execs, founders, high achievers, and teams

When you thrive, your teams and organizations do too. The future belongs to those who potentialize their human edge.

MY STORY 
From adversity to mastery to mission, founding five businesses, winning a national martial arts title at 50, coaching execs across continents. I know what it means to turn chaos into clarity and exhaustion into momentum. Now I help others do the same.

EXPERIENCE & CREDENTIALS
→ 30+ years supporting corporate execs
→ 2,200+ hours of 1:1 coaching
→ Abbott, Accor, Areva, AstraZeneca, Atos Origin, Axa, Carrefour, Eutelsat, Imerys, Orange, Safran, Saft, Salesforce, Tarkett, Total, + +
→  PCC, CHPC, Certified Neurosensorial Coach/Consultant, Certified Heroic Coach, Certified Meet Yourself™ Axon Coach, Black Belt, National Martial Arts Champion

YOUR MOVE
Enough survival mode. The future belongs to leaders who potentialize their edge. Book your strategy call. The world needs you at your most vital, most impactful. Now.

Book: https://calendly.com/potentializer-academy/lets-talk
Explore: www.potentializer-academy.com
Email: contact@annetrager.com

Complexity isn’t your fault—but clarity is your responsibility.
AI can’t thrive in ambiguity. You can.

“Anne’s an incredible coach, grounded, and no-bullshit. Couldn’t recommend her more. You won’t regret it.” 
“If you want to up your game, find more clarity, and learn to harness your energy, work with Anne.”

Anne Trager, CHPC, PCC

Psychotherapy SEO

Providing search engine optimization, wordpress website design and PPC to psychotherapy clinics for the purpose of helping them attract their ideal clients through search results and paid ads.

Digital Marketer and Owner

Digital Solutions by Laura

Providing search engine optimization (SEO), Wordpress website design, and Pinterest Management services to Psychotherapy and Wellness Clinics for the purpose of gaining greater online visibility, attracting their ideal clients and increasing their profits.

Digital Marketer

Various

Professional Business to Business sales and account management.

Sales Professional

Laura B Whitelaw - Part Time Professional Freelancer

Offered WordPress website design and local SEO services to local businesses.  Achieved first page search engine results for several relevant local search terms.

Freelancer

As a digital marketer and owner of Digital Solutions by Laura, I provide Search Engine Optimization (SEO) services, WordPress website design, and Pinterest Management services to Psychotherapy and Wellness clinics to help them attract their ideal clients online.

With over 20 years of corporate experience in sales and marketing, I have the knowledge and expertise to craft effective digital strategies designed to attract your ideal clients.  

My online marketing journey started more than 10 years ago, when I helped my husband launched his residential painting business with a WordPress website and SEO. 

Even though it’s been many years since I worked on my husband's website and SEO, he gets  a steady stream of clients every month because, he still shows up on page one of the search engines for several local search terms.  

Since then, I have expanded my skills and services to include Pinterest management, newsletter setup, email automation, sales funnels and Canva graphics creation. 

I would love to hear from you! Schedule a chat with me here: https://calendly.com/lbwhitelaw/30-minute-chat

As for my personal life, I live for my morning coffee and enjoy ballroom dancing with my hubby, yoga, walks with my dog and Netflix.  

Now back to you.  You're busy or maybe you don't have the technical know-how to reach more of your ideal clients with online marketing and I can help you:
•	Free up your valuable time
•	Build your newsletter subscriber list
•	Update and optimize your website with SEO
•	Attract more of your ideal clients
•	Get more eyeballs on your content and offers
•	Sell more programs, packages & services
•	Increase your revenues

You can visit my website at https://digitalsolutionsbylaura.com/ or Schedule a chat with me here: https://calendly.com/lbwhitelaw/30-minute-chat

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Anne Trager, CHPC, PCC

Laura Whitelaw

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