AI Marketing Masters by Annika Helendi

Helping marketers and solopreneurs leverage AI so they could easily do a 5-person job alone. 

Follow my Youtube channel for free automation tutorials and join the AI Marketing Masters community to get access to all the shortcuts - blueprints, templates and prompts.

Founder

astronaut.marketing

Custom SEO-driven growth strategies for B2B SaaS startups in the $1-10M ARR range.
// Strategy creation, consulting and advisory
// Open to fractional CMO roles

Fractional CMO, Growth Consultant, SEO Strategist

Blessed Pirate

Get weekly LinkedIn posts for publishing. Build your personal brand as an expert - https://blessedpirate.com

ContentFly

* Developed and implemented the go-to-market strategy
* Bootstrapped ContentFly to $500k ARR in 2019
* Developed and launched 2 add-on products

Co-Founder & CMO

Dashbird

* Developed and implemented the go-to-market strategy
* Built the initial marketing team
* Raised a seed round of $800k in 2018

Teamweek 

* Took over and lead a 12-person internationally distributed team 
* Revamped the business and turned it profitable in 2 months. 
* Grew the revenue by 100% in 2017 (to $700k ARR).

Toggl

* Generated 1.8 million signups over 4 years without a marketing budget (60% year-over-year growth)
* Put together and lead the initial marketing team
* Worked with cross-functional teams to create growth loops, improve the product experience and customer lifetime value.

Head Of Marketing

🪭AI fangirl. Founder. Marketer.

📌 Helping B2B startups grow since 2012

📌 Generated close to 2 million SEO signups in Toggl (and helped to generate many more millions through my consulting work)

📌Favorite roles: founder, CEO, CMO, fractional CMO, SEO strategist, growth consultant

📌Career highlights: made Teamweek profitable and scaled it to €700k ARR with a fully distributed remote team, raised a seed round for Dashbird, launched a bunch of bootstrapped startups during Covid that all failed, been able to avoid having a boss for over 5 years, worked with over a 100 founders, launched a profitable side-business (Blessed Pirate).

Annika Helendi

Minuttia

-Crafting and executing SEO strategies.

-Overseeing the execution of link building and digital PR campaigns.

-Managing the SEO team.

-Creating SOPs and tools to improve the team's efficiency.

-Coordinating with other departments to ensure high-quality deliverables.

SEO Lead

- Crafting SEO Strategies

- Providing Technical SEO recommendations

- Creating content briefs

- Conducting keyword and topic research

- Conducting content audits

- Conducting SEO analysis

- Coordinating with UX designers to ensure superb user experience

SEO Strategist

Knowcrunch

Teaching SEO to aspiring digital marketers and business owners.

SEO Instructor

digital challenge_

- Crafting SEO and Content Strategies

- Auditing Business Blogs

- Preparing briefs and outlines for content writers

- Writing Website Copy and Articles

- Assisting in the development of SEO Strategies and day-to-day SEO tasks

- Evaluating Websites and handling Outreach for Link Building

- Editing and Re-optimizing Content

SEO and Content Specialist

Freelance

- Crafting SEO and Content Strategies

- Writing and editing Blog Posts and Website Content

- Re-optimizing Website Content

You can check a few of my best performing content pieces below (not even 1 single backlink built. I ranked them with pure content).

ABT Advanced Building Trades

- Writing website content

- Writing blog posts

- Doing keyword research

- SEO copywriting

- UX writing

Web Content Writer

Internship

Accounting Assistant

I'm an SEO and Organic Growth Strategist driving sustainable growth for market-leading SaaS and B2B companies.

I've drove thousands of sign-ups and helped different SaaS businesses grow through battle-tested SEO frameworks.

During my career:

- Drove millions of clicks

- Generated thousands of conversions & leads

- Built hundreds of strategies

I'm currently leading Minuttia's SEO team and I also do hourly consulting calls with brands that need guidance on their SEO.

My super power is empathy. Both for humans and search engines.

Need help with your SEO strategy?

Send me a DM to book your consulting call.

Antonis Dimitriou

Beyond excited and honoured to join Omniscient Digital as an Organic Growth Analyst!

This means a lot to me! 

Joining such a smart and talented team and having the chance to help some of the world's biggest SaaS companies grow.

Let's make it rain sign-ups and demo requests! ⚡

Organic Growth Analyst @ Omniscient Digital

SEO analysis workflow to get more mentions in AI search



Here's a process I'm tuning to better analyze AI search visibility.

The goal of the analysis is:

Identify synthetic queries with unique, highly-overlapping or slightly-overlapping SERPs between them.

Then, if a synthetic query has unique SERP (more focused intent), we can try opening a page.

Otherwise, depending on the overlap intensity, we should cover it in the page targeting the dominant query.

Step 1:

Get a list of potential synthetic queries. For this, I used Dan Petrovic's Query Fan-out tool (link in the comment).

You can also grab synthetic queries from ChatGPT using different extensions.

In general, make a list of potential synthetic queries from different sources.

Step 2:

Examine the SERP similarity/overlap between these queries.

Step 3:

Sort them to high overlapping and slightly overlapping ones (Create groups).

Step 4:

See which title tags/angles are the dominant ones in your groups. This will help you decide which queries to group together.

Step 5:

Examine your website's current content inventory and the need to either open a new page or such info in your current pages.

I do the examinations and gather insights using Claude Code + DataForSEO MCP. 

The output is a very detailed analysis, so I post only a section from it.

Important notes:

- I'd recommend doing this process for BoFu queries only. Since, these are the ones that would be making you the more money.

- I gather different synthetic queries from different sources cause I try to be "LLM agnostic" for AI search.

Happy to learn what you think about this process.

#seo #aisearch

Reddit research tip for better BoFu SaaS SEO (Crushes AI Search as well).



You can research Reddit to see which variations of your BoFu queries, Redditors are talking about.

How?

Run site operator searches to Reddit for query variations appending "for" and "with".

For example:

"best task management software for"

"best task management software with"

Here, I use Claude Code + DataForSEO MCP to run these site operator searches.

This unlocks SaaS products with specific capabilities or for specific use cases.

In the screenshot below, you see an example output of such run.

I recommend doing multiple runs to go deeper each time.

I personally go to 500 results.

So, after you mine this info, you should mention such info (if viable) in your:

- Commercial listicles

- Comparison pages

- Software pages

- Feature pages

- Use case pages

Etc...

Lazy approach: Set Perplexity's search to "Social" and ask it about query variations Redditors are looking for.

----

Follow me for more SaaS SEO insights. Especially ones that boost bottom-line.

#seo #saasseo #saasgrowth

3 big SaaS SEO blockers hindering growth 🛑 



I've done SEO for different SaaS companies.

Here are 3 of the biggest and most common blockers that slowed down processes and as a result, growth:

1) Slow approvals 🐢 

I've seen cases where even approving a query cluster was taking weeks.

This is not good. If such a simple thing like saying "yes" to 10-20 queries takes weeks, imagine how long applying audit changes might take.

2) Endless brand voice feedback 💬 

I get it. Brand voice and the right tone are important...but:

This is SEO.

Users need QUICK and CLEAR answers, they don't read your "how to scrape LinkedIn profiles" page to get entertained.

Plus, now with AI search, AI will synthesise it's own info from your content anyway.

And, the most important thing:

Writing for SEO is not literature, it has to follow specific practices for the best results.

3) Random shifts in strategy 🪧 

Just because you released a new feature or just because some key clients asked you about {X} topic, we don't have to change the whole strategy.

I've seen companies where they were like "Let's schedule a call to discuss covering these topics because..."

NO!

We haven't finished the initial clusters yet.

We haven't build topicality and we haven't covered our key BoFus.

This is SEO. We don't do what we feel like we want to do.

We do what we must do to ensure Google rewards us with better rankings and as a result, more paying users.

If your SaaS company does any of these, please, don't 🫠 

My two cents.

#seo #saasseo #saasgrowth

3 huge SEO mistakes SaaS companies make that cost them money 💰 



I've done SEO both for SaaS startups & multi-million dollar SaaS companies.

Here are three common mistakes I've seen multiple times no matter the company:

1) Focusing only on click volume

"We want to triple our organic traffic"

No, I don't think you want. Cause you are not an AdSense monetised website, you are a SaaS business.

--> What to do instead:

Focus on your bottom-line.

Target money making queries: "vs", "alternatives", "best {X} software" etc and support them with ToFu/MoFu content that boosts topicality.

2) Lazy product-involvement

Just writing "{X} is a great solution to do {Y}" at the end of your page won't compel your visitors to try your SaaS.

--> What to do instead:

Explain how your product helps for specific use cases. Add in-product images, step-by-step sections, mention benefits etc.

3) Caring only about "in-market" users

BoFu content like "alternatives" or "solution" pages can convert users on the spot. But, if you are only counting on ready to sign users, you are leaving money on the table.

--> What to do instead:

Convert users with lead magnets, freemiums, webinars etc, via your ToFu and MoFu pages. Nurture them and turn them into paying users later.

Now with AI, where clicks are down, it's even more important to benefit as much as your can from every click and every page on your website.

#seo #saasseo

(Underrated) SaaS SEO tip for AI search 🤖 ☁️ 🔎 



Your "non-SEO" pages matter too.

In the screenshot below, you see the citations ChatGPT used to synthesise info for a BoFu prompt I tested.

As you can see, pricing pages are cited.

That's because ChatGPT (and other LLMs) will run branded synthetic queries to get specific product info.

What does that mean for your SaaS company?

Add info to your pricing pages based on potential user needs.

For example:

- For which user type each pricing plan is best?

- Are there additional capabilities?

- Are there specific companies that benefit per each plan?

- Why each plan is good for specific use cases?

Etc.

Such info also helps product-aware users that try to choose between specific solutions.

And, why not creating pages that analyse competitor pricing and mentioning your SaaS as well 😉 

(If upper management agrees, of course)

----

Follow me for more SaaS SEO tips, especially ones about boosting bottom-line.

#seo #saasseo #aisearch

Quick SaaS SEO tip ⚡ 



Match features to queries.

How?

- Make a list of your SaaS product's features

- Check if there are relevant "how to queries" or relevant queries in general for those features.

For example:

Let's say you have a video conferencing SaaS, here are some hypothetical how to queries:

"how to write a meeting agenda"

"how to structure meeting minutes"

"how to take meeting notes"

Then, show how your SaaS helps the user do this in the content.

And of course, mention your SaaS by its name as the solution to create co-occurrences and "touch points" for AI.

Cheers! ✌ 

#seo #saasseo

taplio

The Battle

Annika Helendi

Antonis Dimitriou

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taplio

The Battle

Annika Helendi

Antonis Dimitriou

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Antonis Dimitriou's LinkedIn Performance

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