🌱The Bad Good Girl™ | Being a leader shouldn’t cost you yourself | For high-performing women done with pleasing and proving | Nästa Perspeqtiv startar 24 april i Malmö

There are two ways to succeed as a leader: 
1. Keep holding it all together, pushing and proving. 
2. Lead yourself first, in a grounded and sustainable way. 

Most high-performing women end up in the first. 

Because that’s what brought you to where you are today. 

You're competent and trusted. Reliable and loyal. You lead, deliver and do what needs to be done - often without anyone needing to ask.

But inside, something’s starting to feel heavy. It’s the weight of always being good:

>Good at showing up.
>Good at staying calm and keep things smooth.
>Good at reading the room and managing feelings (everyone else’s).

But the way you’ve learned to succeed has started to cost you. 

Maybe you recognize these thoughts:
— Why does it feel like I’m giving everything, and still not feeling enough? 
— How do I keep delivering at this level without losing myself?
— Is there another way – and where do I even begin?

You think the problem is that you need more discipline and better productivity tools. But the problem is that you’ve stopped listening to yourself, and what you need. 

Now imagine this:
You lead yourself with the same compassion and commitment you bring to others. 
> You still deliver results, and have energy left after work. > You still support others, without losing yourself.
> You feel present, grounded and in charge of your own capacity.
> You have a career that works with your life – not against it. 

If you’re wondering how that shift happens, this is where we begin. This is what I do. 

I help high-achieving women strengthen self-leadership from the inside out – with boundaries, self-trust and practical tools for committed action. 

Whether you’re in my 1:1 coaching or in one of my programs, I help you see and unhook from the good girl patterns that are draining you. 

While you’ve been looking for solutions and approvals outside yourself, you’ve already had the answers within. 

I help you stop self-compromising and start listen and trust yourself, so you can lead with more presence and energy, and room to breathe again.  

With me, you get: 
🌱 A holistic approach combining coaching, self-leadership and neuroscience. 
🌱 A warm, steady partner who listens – and challenges you.
🌱 A certified ICF coach committed to your long-term capacity, not quick performance hacks.

If you’re tired of being the good girl holding it all together, and want a different way to lead yourself – and others – let’s talk. 

Send me a DM or email me at annika.mohlin@growu.se
Based in Sweden. Working globally.
Languages: Swedish & English

Annika Mohlin

Oh no.... I think I've broken one of LinkedIn's unwritten rules:

I've forgotten to announce a new certification😉

This is definetely something to celebrate:

🎉I've become a certified Process Communication Model® Trainer and Coach🎉

PCM®...?

It's a Leadership and Communication model that identifies people's communication styles, psychological needs and predictable stress behaviours. 

It helps leaders and team members build stronger relationships, communicate more effectively and, ultimately, collaborate better as a team. It’s based on observable behaviours that you learn to decode and then 'translate' into a sort of practical playbook.

Thank you Masha Ibeschitz and Marion Mihatsch for bringing me on as your Impact Partner for Think Beyond Group in Sweden 🙏🏼.

Thank you Jamie Remsberg for your wonderful support during the certification process, and also our other teachers 🙏🏼

And thanks Angela, Gia Helena, Oleg and Velia for being the best study buddies I could wish for 🙏🏼

I really look forward to using this to make a difference for current and future clients. If you're curious – let's talk!

* * * * *
📧 If you like my content, I also have a newsletter: 
https://lnkd.in/dxcXdtKb

Hur kommer det sig att vissa nästan skryter om att de

> bara sovit 5 timmar
> aldrig har tid att träna
> sitter uppe sent, sent och jobbar
> aldrig hinner äta lunch utan får ta något på språng?

Lite som att ju mer du offrar, desto mer engagerad, viktig eller till och med oersättlig är du.

Och du kanske inte är den som säger det högt. 
Men du hör det... känner normen... och anpassar dig lite. 

Stopp. Det finns ingenting att vara stolt över i att försumma sitt välbefinnande. 

(Påminner det inte lite om hur man skröt om att man rökte när man var yngre? Tyckte att man var cool, fast.. var man det egentligen...?)

Det är precis så här den lojala, ansvarstagande ledaren börjar sudda ut sig själv. 

Det finns inget varken strategiskt eller smart i att driva sig själv på underskott. Tvärtom, det är så sämre beslut, kortare stubin och snävare perspektiv smyger sig in. 

Jag vet att det kan vara svårt att välja annorlunda, särskilt i kulturer där det nästan förväntas för att man ska känna sig som en i gemenskapen (been there, done that). 

Men ändå: 
Att gå och lägga sig i tid, ta en riktig lunch och stänga ner på kvällen – det är inte brist på driv. Det är professionell självrespekt. 

Och dessutom, om du oroar dig för hur du levererar: 
Det höjer kvaliteten i det du gör. 

Men ännu viktigare är att det gör att du kan dyka upp som den ledare du vill vara. Det kan du inte om du går på tomgång.

Och utöver kvaliteten i ditt ledarskap kommer det med en stor bonus: energi kvar att göra mer av det du älskar att göra ❤️

Jag är nyfiken – 
var märker du att normen och kulturen drar i dig, även om du egentligen vet bättre? 

📸 Regelbundna besök i gymmet. Ett favoritsätt för mig att ta hand om mig och mitt välmående.

No alternative text description for this image

Jag var 32 när någon för första gången sa att jag skulle bränna ut mig om jag fortsatte så här.

Jag skrattade lite åt honom och tänkte: vad vet han egentligen? Uppenbarligen känner han inte mig.

Så driven och kapabel som jag är klarar jag ju allt. Dessutom är jag grym på att strukturera, och effektiv som få. Vad är problemet?

⏩Fast forward 18 år.

Sen satt jag hos en psykolog som tittade allvarligt på mig och sa:
”Annika, du är med på att du har bränt ut dig?”

Det tog ett tag för det att sjunka in. 
Hur var det möjligt? 
Det är ju de klena som bränner ut sig, tänkte jag. 

🙈 Så fel jag hade. 

Idag vet jag att det är de drivna, ambitiösa, lojala och hjälpsamma som löper störst risk. De duktiga flickorna som alltid hittar ett sätt att få saker att fungera.

Och det kommer inte som en blixt från klar himmel. Det byggs upp av alla små, dagliga beslut som var för sig känns rimliga, och kommer ur viljan att göra ett bra jobb.

Det pratas ofta om signaler. 

Jag ignorerade dem, för jag förstod dem inte. Och jag fortsatte le lite överseende åt människor som ibland sa:
”Du kanske borde ta det lugnare.”

Jag? Alltså nej. Verkligen inte.

🙈 Så fel jag hade (igen). 

I efterhand har jag förstått att det inte var min ambition, kompetens eller förmåga det var fel på. Det var hur jag relaterade till ansvar, förväntningar och mina egna behov. 

Känner du igen dig? 

Beyond Good är för dig som vill fortsätta vara driven och kapabel, men utan att betala med din energi och välmående. 

✍🏼 Anmälan är öppen denna veckan. Vi börjar på tisdag. 
👀 Läs mer på min profil eller här: 
https://lnkd.in/dknmt_ht

”I’ve forgotten what I enjoy in life.”
That’s what one of the women shared last week when we kicked off Beyond Good. 

She sighed saying it, but there it was. The eyes around the room said that she wasn't alone.

Another said she’d spent years stepping in and setting the stage for others:

She was the one booking the meetings, writing the agendas, taking the notes. All the praise she got for it made it hard to stop.

A third talked about how the thought of stepping back felt like a small identity crisis: 

"Who am I if I'm not the one taking responsibility?"

What struck me is that the thing each of them thought was their struggle alone – it wasn't. Everyone sat with it. 

These are sharp, trusted, competent women. 

Over six weeks, we work on doing less: 

Less pleasing, less proving and less over-functioning (classic good girl behaviours) – so they can remain the high-performers they are, and also enjoy the life they’ve built.

Feeling well and performing well aren't opposites. 

On the contrary, the women who figure this out don't just feel better. They show up differently, and lead differently – both themselves and others.

The good girl strategies that got you here worked for a long time. At some point they just started costing more than they gave back.

✍🏼 When did you last stop to ask whether it's still worth it?

💌 If this resonates, read more in The Bad Good Girl Newsletter. Subscribe here: 
https://lnkd.in/dxcXdtKb

Visst är det lite störigt när någon säger "Vad var det jag sa?"
Den känslan fick jag förra veckan.

På ett bra sätt. 

Jag läste en studie från Jönköping University om att ledarskap utvecklas bäst i vardagen – inte i klassrum eller på kurs. 

Det är när lärandet anpassas till den egna verksamheten som det faktiskt fastnar. När man reflekterar kring det som händer, tar in nya perspektiv och tränar på riktiga situationer.

Det fick mig att tänka på David A. Kolb. 
"Vad var det han sa?"

Det är hans modell för erfarenhetsbaserat lärande som ligger till grund för Perspeqtiv. 

En cykel där erfarenhet följs av reflektion, som ger nya insikter och därefter ett nytt sätt att göra. Vilket ger nya erfarenheter... o s v. 

Därför arbetar vi med tre parallella spår i programmet:
→ Samtalen i rummet – reflektion och nya perspektiv tillsammans med gruppen. 
→ Arbetet mellan träffarna – där nya sätt att leda testas i den egna verksamheten. 
→ Individuell coachning – som fördjupar lärandet och självkännedomen.

När gruppen möts nästa gång har de med sig nya erfarenheter. Situationen från förra månaden har fått en fortsättning. Någon testade ett annat sätt att hålla ett svårt samtal. En annan började ställa fler nyfikna frågor i sitt team.

Program + vardag = sant ❤️

Precis som han sa 😉

💬 När sa du senast "Vad var det jag sa?" Eller när hörde du det senast? 

✍🏼 Blir du nyfiken på Perspeqtiv, så fyll i en helt obindande intresseanmälan – så hör vi av oss för ett snack: 
https://lnkd.in/e647B_JC

For many years I pushed myself to the edge trying to do everything and be everything. 

Looking back, I could've used this carousel as a checklist. 

Want to become your worst self? 

➡️ Start here. 

None of it will feel very dramatic at first. That's the trick. But the effect will compound.

Small, daily decisions driven by the will to do a good job, to be professional and not disappoint. 

Apply these consistently and you'll get there: 
Tired, irritable, disconnected and wondering where the real you went... 

That's how it happened for me.

If you recognize yourself a little too easily as you flip through this, we should talk.

Sustainable leadership requires a different relationship to responsibility, expectations and your own needs.

That's the work we do inside Beyond Good. It's a 6-week program for women in demanding roles who want to keep their ambition – and feel alive in it. 

✍🏼 Registration opens today. 
🔗 Link to more info in the comments and here: 
https://lnkd.in/dknmt_ht

12 ways for good girls to dilute themselves and their leadership

Du behöver inte vara på väg in i väggen för att detta ska vara relevant.

Beyond Good är för kvinnor som är bra på det de gör: ambitiösa, drivna, ansvarsfulla och leveranssäkra. Och som vill fortsätta vara det. 

Men kanske du:
> Tar ansvar för saker som inte är dina.
> Anpassar dig efter andras förväntningar istället för din egen kapacitet.
> Har svårt att landa i “good enough” när du vet att du kan mer.
> Dubbelkollar sånt som andra hade släppt för längesen.
> Är den som ser till att det är god stämning och alla mår bra. 
> Får dåligt samvete om du tar det lugnt när du vet att andra jobbar.
> Känner att du ligger som ett steg efter dig själv – fast allt flyter på så fint. 

Utåt fungerar allt.

Inuti känns det som att du står i ständig givakt för att svara, rycka in eller bara lösa något 'lite snabbt'. Du tänker inte på det, för du har så mycket att du inte hinner känna efter, men du är alltid påkopplad. Det har blivit ditt default-läge. 

Kanske tänker du att sakta ner innebär att du måste dra ner på dina ambitioner – och det vill du inte. 

Det behöver du inte heller. 

Du kan lära dig ett självledarskap som gör att du både mår bra och presterar bra, i längden (i själva verket är det ena en förutsättning för det andra). 

Beyond Good är ett 6-veckors program för precis det. 

Anmälan är öppen fram till fredag kväll. 
Läs mer och anmäl dig här: 
https://lnkd.in/dknmt_ht

För två år sedan pratade jag med en kvinnlig ledare som kände att något i hennes liv inte längre stämde. Inget var akut fel, men hon ville göra en förändring. Det skulle bara lugna ner sig lite först. 

När vi hördes igen nyligen såg det mesta likadant ut.
Hon väntar fortfarande på att det skulle lugna ner sig. Hon har inte kommit till skott.

Nu är vi snart förbi februari (helt otroligt). Januari är som alltid fylld av goda intentioner. Sen kommer februari och livet...fortsätter.

Det här händer så lätt, kanske särskilt för oss som är vana att ta mycket ansvar och tänka på andra. Vi skjuter upp oss själva utan att tänka på det. Vi bara löser och levererar i vanlig ordning.

Och tiden går. Ibland två år.

Det är såklart inget fel om du inte kommit så långt som du tänkte med dina intentioner för 2026. Men att ha medkänsla med sig själv behöver inte betyda att stå helt still 💛

Jag skriver mer om det här i dagens nyhetsbrev, och ger ett par tips på hur du kan tänka. 

Och nästa vecka kommer något för kvinnor i krävande roller som är trötta på att kompromissa med sig själva, och vill leda sig själv med samma medkänsla och tydlighet som de leder andra. 

Blir du nyfiken så titta bland kommentarerna eller här:
https://lnkd.in/dNGbMbjR

I'm still struggling with the fact that February is over tomorrow. How about you? January is loud with intention. February is where reality clears its

Open article: When good intentions meet real life (and then what to do next) by Annika Mohlin • 3 min read

When good intentions meet real life (and then what to do next)

Vi tror ofta det är våra svagheter som ställer till det som ledare. Lika ofta är det våra styrkor — som för en av deltagarna i Perspeqtiv. 

Hon driver egen butik och leder ett ungt team.

Hennes styrkor var också hennes fallgropar: 

Flexibel och inlyssnande 
> hon anpassade scheman och såg till att alla hade det bra.

Ansvarstagande 
> för verksamheten förstås, och minst lika mycket för allas känslor.

Driven och lösningsorienterad
> hon klev ofta in själv för att få allt att fungera.

Baksidan av hennes sätt att leda var att hon ofta jobbade mer själv, la mycket tid på pusslande och fick mindre och mindre energi över till sig själv. 

Samtidigt hade hon en tydlig ambition att expandera sin verksamhet. Men hennes tid och ork räckte inte till.

Genom samtalen och arbetet i Ledarprogrammet Perspeqtiv började hon se både sig själv och sitt ledarskap klarare. 

Hon beskrev det så här:
– Hon tar inte längre ansvar för andras känslor
– Hon lägger mindre energi på sådant som inte spelar roll
– Hon är tydligare med vad som gäller
– Hon har slutat trycka ner sig själv

En viktig förflyttning handlade om identitet: från att vara "hönsmamma" till sin unga personal, till att vara chefen som möter dem i ögonhöjd. 

Men kanske var den viktigaste insikten denna: 
"Jag behöver fokusera på mitt mående. Har jag inte det faller allt annat." 

Där har vi den – kärnan i Ledarprogrammet Perspeqtiv.
Ett ledarskap som börjar inifrån, med att leda sig själv först. 

Så att du mår bra, håller, och kan leda så som du vill leda. 
Och inte minst: har ork och kraft till mer. 

Tusen tack K för att du varit med och stort lycka till med din nya verksamhet. Den kommer bli smashing! ✨

🔭 Nästa grupp i Ledarprogrammet Perspeqtiv startar i april. 
📧 Nyfiken? Hör av dig! 
✍🏼 Eller gör en helt obindande intresseanmälan:

https://lnkd.in/dg5GNT2N

Building ⭐ performance teams that deliver true digital transformation

I’m a technology and transformation leader passionate about turning strategy into meaningful outcomes - for people, teams, and organizations.

Over the past decade, I’ve led initiatives across pharma, healthcare, and digital ecosystems, helping global teams deliver innovation that matters. My focus is simple: connect human insight with technical excellence to create environments where people perform at their best.

I believe transformation isn’t just about systems or tools; it’s about trust, clarity, and purpose. As a coach and author of A Life in Motion, I apply that philosophy to help leaders align strategy with culture, and vision with execution.

I’m always exploring opportunities where I can combine leadership, technology, and coaching to drive organizational growth and help teams create extraordinary results - sustainably and together.

Eduardo dos Santos Silva

Am I a day late to celebrate International Women’s Day? 🌸
I don’t think so 
- and for a few reasons.

The first one is obvious.
I did celebrate it with the women closest to me ❤️‍🔥

The second reason?
Probably just as obvious.

𝐄𝐯𝐞𝐫𝐲 𝐝𝐚𝐲 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐝𝐚𝐲 𝐭𝐨 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐭𝐡𝐞𝐦. 🌷

Sometimes people quietly wonder:
“What about celebrating men?”
Or any other group they care about.

But that’s the beauty of celebrating. 🎉
It’s not about replacing one group with another 
- it’s about recognizing everyone.

There’s space to celebrate all of us.
Every single day. 🥳

And then there was a third reason.
I wanted to connect it with my TEDxYouth Basel experience. 🎤

Because women were everywhere that evening 
- helping drive the show together with men.

The two fingers in the photo? ✌️
That’s my daughter supporting me.

The whole family came along. 👨‍👩‍👧‍👦
On the stage were brilliant young women 
- including one wonderful mentee -
speaking about the power of women.

But also about science 🔬, curiosity 🤔, care ❤️, psychology 🧠
and what it means to become better human beings.

Behind the scenes, the same story:
incredible people working together 
- men and women - 
to make that night happen.

And one more personal highlight for me:
meeting three amazing TEDx coaches
who inspired and taught me 
- even though I wasn’t one of their mentees.

Thank you Anna Gumenna, Alice Ekonomou and Mar Serra 🙏
What a pleasure and honor to work alongside you.

Because as one of the speakers said 
- and I couldn’t agree more:

𝐖𝐨𝐦𝐞𝐧 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐛𝐞𝐡𝐢𝐧𝐝 𝐦𝐞𝐧.
𝐓𝐡𝐞𝐲 𝐚𝐫𝐞 𝐛𝐞𝐬𝐢𝐝𝐞 𝐮𝐬.

That’s how I see it. 🤝
𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮?

🍃 A Life in Motion | Growth. Transformation. Results.

We like to believe our biggest decisions are emotional.

Love.
Career moves.
Investments.
Friendships.

But strip away the romance and something remains:

Limited time.
Limited information.
Uncertainty.

In other words… an optimization problem.

That’s the uncomfortable idea behind "Algorithms to Live By".

Not that we should live like machines.
But that we already navigate life through trade-offs
- consciously or not.

📖 Full reflection below.

Now I'm curious, 
are you choosing your decisions, or repeating a pattern?

View newsletter: Book Reviews & Recommendations

Intro In the age of AI, writing a book summary that has anything to do with algorithms may feel misleading - so let’s start there. Algorithms to Live 

Open article: We’ve Been Living by Algorithms All Along by Eduardo dos Santos Silva • 6 min read

We’ve Been Living by Algorithms All Along

To round up Q1
let’s talk about something 
that doesn’t get talked about enough.

Men’s mental health. 🧘‍♂️🧠

On March 21st, I’ll join colleagues, 
friends and complete strangers 
for a 25 km walk in Basel.

The goal is simple: create space.
Space for conversations.
Space for silence.
Space for men to show up as they are.

The initiative started after one of us tragically took his own life while struggling with mental health.

Many around him were shocked.
They didn’t know.
He hadn’t spoken.

For many men raised to be “real men,”
silence is not unusual.
“Don’t cry.”
“Handle it yourself.”
“Man up.”

Those messages are still very present.
And they can be lonely ones.

The good news?
That’s not the only option.
🤝 There are people who want to help 
- if we give them the chance.
🤝 The people who care about us? 
They love us despite our weaknesses and with them.
 🤝 And most problems have more than one possible ending.

Sometimes we know all this…
and still, it’s hard.
💡 Afraid of being judged.
💡 Unwilling to burden others.
💡 Not knowing where to begin.

When I was invited to join the walk, 
I didn’t see it as a chance to “help others.”
I saw it as a chance to be part of something honest.

Maybe I’ll support someone.
Maybe I’ll be the one supported.

Sometimes walking side by side 
- even in silence - 
is enough to make things lighter.

If this resonates, join us.
📍 Basel
 📅 21 March 2026
 🚶 Walk for a Bloke

(More details in the link/QR code on the poster.)

P.S. Yes, the walk is for men.
But women are more than welcome to help us spread the word.
Someone you know might need this more than you think.

Walk for a Bloke Basel invitation

Most adults think curiosity belongs to children.
Yet curiosity might be the most underrated professional skill we have.

Curiosity asks why before jumping to conclusions.
Curiosity listens instead of preparing the next reply.
Curiosity dares to explore what we don’t yet understand.

In our latest episode of A Life in Motion, I had the pleasure of discussing curiosity with Pinar Wennerberg, John Todorovic, and Annika Mohlin 
- and what it means for leadership, learning, and growth.

🎙️ Episode 12: Curiosity
Watch the short clip below.

And if it sparks your curiosity, the full conversation is available on all major podcast platforms.

One honest question:
When was the last time curiosity changed your mind?

All lives are like roller coasters…
but which roller coaster, exactly?

I was reading a post from a good friend
and found myself thinking about it.

Me, 15 years ago, wouldn’t step into any roller coaster 
- except the “It’s a Small World” ride at Disney 🤣

I was really, really afraid of heights.

💡 Isn’t life similar?

We see thrilling rides in front of us
and choose the safe children’s version instead…

Then my kids came.

I didn’t want them to inherit my fears,
so I started getting on every ride.

Even the ones that were clearly not for me 🤣

💡 Again, life isn’t so different.
Sometimes the incentives appear,
and we jump in without knowing what we’ll feel.

Fast-forward eight years of roller coasters…
and many lessons along the way.

You know that moment at the top,
when the cart is about to drop 80 or 120 meters?
(or 195m - the tallest one in the world)

Screaming doesn’t stop the cart.

But noticing the fear 
- and how I reacted to it - 
slowly helped me enjoy the thrill
instead of just fearing it.

“And the cart will come back up, right?”
Yes… but that’s not the full story.

It comes back up
because it will go down again.

💡 Promotions and layoffs work like that too.

Another benefit of taking the rides:
I learned how different they are.
The tall, fast, thrilling ones? I can handle those.
The smaller ones with constant twists and sharp turns?
Those make me sick in minutes.

💡 Very useful in life 
-  because that’s how we make better decisions.

I can tell the kids:
“This one, I’ll skip.”
And I know exactly why.

Works with jobs and “opportunities” too 🤓

But there’s something else I’ve noticed.
Some people seem to stay on the same ride for years 
- maybe their whole life.

Me?
Two or three rounds on the same coaster could finish me; either from dizziness… or boredom 🤣

Imagine a whole life like that.

When I think about what makes a ride really bad,
it’s rarely that it was once uncomfortable.

It’s when we get back on it,
knowing it’s not right for us 
- or not right for this moment.

Here’s the good news though:
every ride eventually stops.

And then we can step down
and choose another one.

Choose another one? Not today.

Today I’m stepping off
and getting an ice cream instead 🍧🍨 😜

Some of us need a new ride.
Some of us need a break.
Both are allowed.

Where are you on your roller coaster right now?

He came in looking down. I knew it.
“I lost, Dad,” he said immediately.

But then he added something else:
“I don’t understand what he did in the opening.”

A bit of context.
It was a junior chess tournament last Saturday.
The “opening” is the first sequence of moves 
- and young players quickly learn the common patterns.

He’s not a chess master…
But lately, he’s been beating me 10 out of 10 times 🤣

So when he said that, I replied right away:
“Well, the other boy made an illegal move, 
and you accepted it.”

No, I wasn’t watching the game.

I was reading my book on another floor
(and preparing a summary for you - coming Thursday!)

But I had seen the opponent.
A year or two younger.
And I know my son.

Most of the time, if I say something like that,
we’ll never know whether I was right.
But in chess?

Every move is recorded.
You can replay the whole game.

And sure enough 
- one of the bishops, which must stay on white squares,
had magically appeared on a black one.

“How did you know?” he asked.

That part doesn’t really matter.
(Don’t worry - I explained 🤣)

What mattered was this:
it reminded me why I love coaching.

No. I’m not the best chess player.

I’ve been developing something else.
💡 Helping someone see what they don’t yet see.
💡 Partnering to understand what went wrong - without blame.
💡 Asking the question that unlocks a new path.
💡 Creating space for self-discovery and growth.

And that moment reminded me of something else:
coaching is a long-term commitment.

One-off tricks can fix small things.
But knowing someone deeply?

That multiplies the impact.

“But how do you know your coaching is effective, Eduardo?”
No, it’s not because I can’t beat him anymore 🤣😜
Results alone are never enough.

They’re influenced by many variables.

I know it works because I saw it on his face;
he saw it, too!

He understood what happened.
And he told me what he would do differently next time.

That’s the moment that matters.

In my view, every person already has what they need.
My job? To help them see it.

Curious 
- what makes a coaching relationship successful for you?

𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧?
This may hurt some friends’ business here 🤐 but…

👉 𝐇𝐚𝐯𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

As LinkedIn keeps changing - again and again -
people often ask me how to use this space.

Sometimes I even ask myself the same question.

The truth?
Abandoning it is always on the table.

Last week alone I saw:
💡 Someone who has posted hundreds of value-added posts…
 …get 100k+ views on a post complaining about LinkedIn.

💡 Someone with a very clear positioning and offers…
 …sharing how frustrating it is to scroll past AI-generated content all day.

💡 And many people posting the same posts (literally the same!)
 …giving little value while taking space and attention.

It’s not surprising that many potential readers don’t engage anymore.
Some simply left because they stopped seeing value.
And yet…

𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐞𝐧𝐨𝐫𝐦𝐨𝐮𝐬 𝐯𝐚𝐥𝐮𝐞 𝐡𝐞𝐫𝐞.

1️⃣ It’s still the most human major social platform.
(and with far fewer trolls than most places)

2️⃣ There is still incredible content 
and millions of brilliant people to connect with.

🙏 Those connections continue to positively impact my life.

3️⃣ Opportunities are still everywhere
 for those who invest, give, and build their brand here.

“But how, Eduardo?” people asked me last week.

The honest answer is…
I don’t know.

𝐁𝐮𝐭 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭. 😜

Maybe not fully yet -
but you probably have a hint.

Every time I ask people about their approach here,
they share brilliant ideas.

Ideas that work for them…
but may not work for me.

And that’s the beauty of this place:
we can experiment.
❤️‍🔥 change what you post
❤️‍🔥 change how you comment
❤️‍🔥 rethink your DMs
❤️‍🔥 rebuild your profile
❤️‍🔥 reshare more content
❤️‍🔥 start (or stop) a newsletter
❤️‍🔥 reconfigure your feed

Earlier this year I changed my own frequency
from 3 posts per week to 2.

Did fewer people see my content?
You bet.

Did it work better for me?
𝐘𝐨𝐮 𝐛𝐞𝐭!

Now I’m experimenting again.
I started removing the “bell set to All” from most profiles.

I want to see what happens with my feed
and whether it creates more value for me.
(Don’t worry - I kept a few special profiles saved 😁)

I’ll keep adjusting what I do here,
depending on my needs and my goals.

Because my strategy…
works for me.

What’s the strategy that works for you?

P.S. Working with someone to clarify your strategy 
-  whether in LinkedIn, life, or business -
is often the fastest way to accelerate success.

I somewhat missed that and hope it is not too late... because this is a great opportunity. I will try to attend, too, because Aurélie Baillet🎙🪄💎 is amazing and our voices are such important tools we have available to use - and enhance. Maybe you will join, too?

Speak with Confidence • Leadership Trainer & Consultant • Creator of the Voice Of Impact™ Method • Voice Coach • Speaker • Singer

If you’ve ever:

- felt invisible in meetings,  
- talked fast to “get it over with”  
- or softened your tone to not sound “too much”...

This is for you.

I’m hosting a new free masterclass to help professionals like you reclaim impact through their voice.
Especially in high-pressure moments.

Seats are limited.  
Reserve yours now 
👉 subscribepage.io/H7Tufs

The voice doesn’t lie.

It reflects exactly how you show up in the world and who you're ready to become.

#VoiceOfImpact #ExecutivePresence #LeadershipCommunication
#LeadershipTraining #WomenInLeadership

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The Battle

Annika Mohlin

Eduardo dos Santos Silva

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Performance ScoreEduardo dos Santos Silva's LinkedIn Performance

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taplio

The Battle

Annika Mohlin

Eduardo dos Santos Silva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Annika Mohlin's LinkedIn Performance

Performance ScoreEduardo dos Santos Silva's LinkedIn Performance

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Performance ScoreAnnika Mohlin's LinkedIn Performance