Strengthening self-leadership for lasting high performance and a calmer life balance | Personal & professional growth | Great leadership begin from within | 25 years in Comms & Leadership

Many women in leadership come to a point where the load grows faster than their capacity to carry it. 

Patience thins, confusion grows and you end up doing more and more… while feeling less and less like yourself.

I’m a leadership coach for emotionally intelligent women in demanding roles: 
The steady one, the strong one, the calm and capable one everyone relies on.

...all while you feel exhausted and find yourself wondering:

“Why am I this tired when I’m doing everything right?”
“How do I lead in a way that doesn’t drain me?”

I help you strengthen your self-leadership from the inside out — with boundaries, courage and practical tools — so you can lead in a way that feels grounded and genuinely YOU. This means doing the right things, for the right reasons, having energy left at the end of the day. 

Here are 3 ways we can work together:

I. Individual coaching or mentoring
Tailored support based on your needs, or my 7-week program for strengthening your mental, emotional and physical capacity.

II. Group program
Ledarprogrammet Perspeqtiv: a small-group leadership program for women leaders, on site in Malmö (Swedish).

Boundary Bootcamp: a 2 week challenge to help you set (and hold!) strong, clear boundaries and start prioritising yourself again. 

III. For teams & organisations
Team and leadership development, workshops and lectures.
Best discussed in conversation 🤓

With me, you get:
🌱 Grounded, research-backed methods blending coaching, neuroscience and emotional intelligence
🌱 A structured, warm space to reflect, grow and take real action
🌱 A certified ICF coach committed to your long-term capacity, not quick performance hacks

Based in Sweden. 
Working globally.
Languages: Swedish & English.

DM me to book a call — let’s chat!

Annika Mohlin 🌱

Ikväll är det gala-dags✨

Nominerad kandidat nr 7… det är jag det!

Så fint det känns. Stolt och glad över att lyftas fram som en kvinna som lyfter andra kvinnor 💛

Och jag är i gott sällskap: 13 andra nominerade som också gör skillnad – på sitt sätt, i sina sammanhang, för sina kvinnor. En ynnest att få vara med i ett sånt gäng. Något jag vill fira!

Hela Empower Her-galan firar och boostar kvinnor i alla åldrar, och det viktiga arbetet som görs för kvinnors ledarskap, hälsa och hållbarhet. Så häftigt - tack för att ni ordnar LIW Association Alexandra – för kvinnor & hälsa och @CC.Lifeboost

Jag ser fram emot att inspireras, mingla och fylla på med go energi. Det lär vankas bubbel och glitter också... som sig bör på gala, tänker jag ✨

Ska du dit?
Kom förbi mitt kontor på ett glas bubbel innan! 🥂

Vi ses Camilla Ekholst Jenny Ahlqvist De Souza Anna-Maria Lundgren Birgitta Manders Susanne Hindsö Ljunggren Elin Perttu - och vem mer?

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Talks about #coaching, #selfcare, #leadership, #communication, and #mediarelations

LIW Association

Alexandra – för kvinnor & hälsa

CEO Ledarskapskraft

⭐️ Dedicated leader with a passion for service and sales. I strive to contribute to the success of the organization. ⭐️

Kommunikationsspecialist | Internkommunikation | Medarbetarengagemang | Företagskultur | Projektledare | Externkommunikation | Marknadsföring | Verksamhetsstöd | Kommunikatör | Problemlösare | Relationsbyggare

Project Coach | Project Coordinator | Coach in transition and migration work | Project Manager | Trainer | Communications | Business Support | Sales | Contract Management | Business Support | Problem Solver

Tryckeriet från idé till wow. Kreativa. Personliga. Pålitliga.

Empowering People Leading Change | Organizational Change Management | Leadership Development | Training & Facilitation | Keynote & Guest Speaking

I help good girls become confident leaders of themselves and their teams | Coach for people-pleasers and perfectionists done being the good girl | Nästa grupp Ledarprogrammet Perspeqtiv startar februari 2026 🔭

Kolla dessa cheferna.
Första gruppen någonsin i Ledarprogrammet Perspeqtiv.

I fredags sågs vi för sjätte och sista gången. Då hyllade vi de kliv som var och en tagit under programmets tio månader. Både de egna och varandras.

För vi snackar KLIV, inte steg.

Det blir så i en liten, tajt grupp där man vågar lyssna inåt och tänka högt.

🎉Vi hyllade mod.
🎉Vi hyllade att stå i sina värderingar.
🎉Vi hyllade att våga utmana, att experimentera utan att veta hur det ska gå.

Jag är så stolt över dessa chefer, vår allra första "kull".

Jag är också stolt över att Elin och jag vågade säga "JA, vi kör”. Ibland vet man bara att något är rätt. Och då ska man köra.

Grattis till ”examen” Anna Wickholm Anna Assarsson Renée Sibolt Camilla Brink Schütz Tove Svärd Helene Jensen Vanja Söderblom och vi ses på julmingel i eftermiddag. Tillika första träffen med Nätverket Perspeqtiv ✨

🔭 Leder du andra och vill utvecklas i ditt ledarskap tillsammans med andra kvinnliga chefer? Då kan Perspeqtiv vara rätt plats.

💌 Sugen på att vara med? Hör av dig till mig eller Elin.
♻️ Känner du någon som borde veta om det här? Dela gärna vidare. Tack!

I help female leaders lead and succeed without self-compromising • Lead with boundaries and energy ​>​> leave the good girl behind ​• Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

How a red shirt helps me overcome self-doubt.
(a tip for all the good girls out there)

Research repeatedly shows that women carry far more of this than men:

Nasty thoughts sneaking up on us to tell us we’re 
> not good enough
> not smart enough
> not worthy of taking up space

Call them self-doubts or limiting beliefs — 
they’re ugly and paralyzing either way.

When those thoughts visit me, I know my confidence might shiver... which will change how I show up.

Enter: 
My red training shirt.
The one I wear when I lead my workout classes.

The gym floor is an arena where I feel fully confident.

I’ve been an instructor for 25 years. I know I’m good at it — and when I’m in that role, there's a certain energy and a certain vibe. A strong one.

So I visualize putting on that red shirt... 
...and with it, I shift myself into that energy. 

👊 Boom. I can do anything again.

✍🏼Tell me: what’s your “red shirt”, if you have one?
(If you don't, look in the comments and I'll guide you)

PS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

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“I want to do this workshop every year.”
 
That's what a woman told me some weeks after doing my "design-the-new-year" workshop. 

It meant a lot that she said it — still makes me smile 😊
 
The good news?  
I 𝘥𝘰 run this workshop every year!  

More than 400 women have done it online already — many of them coming back again and again, to create a new, updated roadmap. 

Because what we do works. 

Every now and then women message me (or tell me, if I meet them) that they've reached a milestone or ticked something off that came to them during this workshop. 

Last week I opened registration for the 𝗧𝗵𝗲 𝗕𝗮𝗱 𝗚𝗼𝗼𝗱 𝗚𝗶𝗿𝗹'𝘀 𝟮𝟬𝟮𝟲 𝗣𝗹𝗮𝗻.

In only 90 minutes, you’ll set your direction and craft a roadmap with the actions so that you can make 2026 a year with you firmly in the driver’s seat.

It’s free. It’s in English.  
You don’t have to speak — just show up and follow my guidance. Your roadmap is yours only. 

🗓️ Tuesday, January 6
⏰ 13.00-14.30 CET
💻 Online on Teams
🌟 Free to join

Sign up here: https://lnkd.in/dwaT_m3n

PS. I share the recording with all registered, so if you want to join but timing is bad — you can still do it on your own. 

📸 I run this workshop both online and IRL. Last Thursday I led it live at Börsdamerna. Thanks for having me!

This week it started. 

Someone mentioned Christmas gifts.
Another said her Christmas stress is ramping up. 

Soon all activities around school, sports, shows and concerts start lining up.... 

November and December are hectic. 

Sooo much that needs to be done and delivered.... 
You can feel it, right? 

But saying you don’t have time to take care of yourself,
is like saying you’re too busy driving to stop for gas.

To all busy, loyal, hardworking good girls who hold everything (and everyone) together:

If you want to feel less stressed, have more energy and actually enjoy the parts of life that matter most to you... 
...but feel you can't afford taking a break... 

...where will you end up? (hint: burnt out)

> Working more hours won’t make you less busy.
> Going nonstop won’t make you more productive.
> Saying YES to do more tasks won't create more hours in a day.

Just like stopping for gas is important,
so is stopping to recharge yourself. 

Even when life is busy.
E s p e c i a l l y when life is busy. 

If you read this and feel:
—Tired
—Tired of feeling tired
—Guilty taking time to rest 
—Constantly in production mode
—"I just have to finish this little thing too" 

>>> You need to stop for gas. NOW.

PS. I know that you know this already. And sometimes it's helpful with a little reminder 💛

PPS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

It takes a village to raise a child, they say. 
Mine raised a very good girl. 

I learnt how to fit in long before I learnt how to be me. 

I'm done with those edits. 
The coming chapters look different.

Making a Good Girl

I thought I was being helpful.
It turned out I was standing in the way.

For a long time, I believed good leadership meant having the answers and always being available. 

That fixing things was the same as supporting. That stepping in with a solution was the best help. That getting back on track quickly was development. 

Until one day. 

A team member was stuck and came to ask about something. I immediately saw how we could solve it. It was simple – but I didn’t have the time to explain. 

So instead I asked: "What are your thoughts?"

Silence. I went back to what I was doing.

A little later, my colleague returned – with a plan. 
And it was better than mine 🌟 

I think that’s when it hit me.

Every time I stepped in to “help,” I was taking something away: 
> the belief in their own ability 
> the satisfaction of figuring it out yourself 
> the growth that comes from handling challenges

I was taking away opportunities to grow 😬

So I started doing things in a different way. Challenging and uncomfortable at first, no doubt: 

> I held back my answers
> Asked better (and more) questions
> Got more comfortable with being uncomfortable
> And resisted the urge to step in as some kind of problem-solving superhero (difficult for good girls like me) 

I learnt that I didn't have to carry everything. And I certainly didn't have to carry them. 

My version of being a helpful leader was my bad good girl stepping in. 

The real growth – for both me and the team – came when I started unlearning that.

Curious: what's a leadership lesson you've learnt from being "in it"?

“Next year will be different.”

I’ll slow down. I’ll start saying no. I’ll prioritise myself more.

Don’t know how many Decembers I’ve said that to myself.
And then… life happened:

High expectations, fully-packed calendar, delivering results, kids to activities, oh gosh any dinner ideas anyone…?

And oupppss I was back in the familiar good-girl-loop of being everything for everyone — except myself.

For me, it took a burnout to realise and change how I lead myself. 
I don’t want it to get that far for you. 
I want you to fast-track your learning and make better choices, sooner than I did. 

Let me help you a little bit: 
On January 6 I’ll run one of my favourite workshops.

✨ The Bad Good Girl’s 2026 Plan ✨

In this (free) workshop, you’ll
> Get clear on what matters to you: what you need, want and long for in 2026.
> Create a personal roadmap that puts you on the priority list (right where you belong BTW).
> Learn how to create more space for wellbeing, rest and a life you enjoy — without dropping your ambition.

Make 2026 the year you choose, not just cope.

Next year will be different 💪🏼

✍🏼 Registration is now open — comment "DIFFERENT" if you want to join.

Hope to see you there!

Sara Escobar, Johanna Birkfeldt and 126 other attendees

View event: The Bad Good Girl’s 2026 Plan

We leak a lot of energy trying to control what we can’t.

Like the November weather. 
And the 'emotional weather' of others: 

> How people react
> Whether someone’s disappointed
> Predicting needs before they’re spoken

This is classic bad good girl behaviour:

Working overtime in places where our influence is exactly.... zero.

Like unpaid ’emotional meteorologists’. 

I write about this in today's newsletter. 

Enjoy your weekends everyone!

November is… special, isn’t it? Not in the magical way — more in the damp, dark, “why is the sky made of wet wool?” kind of way. Not my favourite mont

Open article: A Bad Good Girl's Take on November by Annika Mohlin 🌱 • 2 min read

Varför vänder ni er bara till kvinnor?

Det är en av frågorna vi brukar få om Ledarprogrammet Perspeqtiv.

Svaret:
Så länge det ser ut som det gör i företagsledningar och bolagsstyrelser vill vi göra vad vi kan för att boosta och stärka kvinnliga ledare.

Perspeqtiv är förstås bara en pusselbit bland många. 

Ett mer jämställt och emotionellt intelligent samhälle kräver dialog och förändring på flera nivåer. Vi fokuserar på att stötta kvinnor i att stärka sitt ledarskap och sin kapacitet, samtidigt som vi hejar på alla – kvinnor och män – som driver utvecklingen från andra håll.

Vi brukar få fler frågor: 

— Behöver man ha direktrapporterande för att vara med?
— Gör ni Perspeqtiv på engelska?
— Hur länge ska man ha varit chef? 
— Tänker ni starta en online-grupp någon gång?
— Kan ni köra det här programmet inhouse bara för oss?

Bläddra i dokumentet om du är nyfiken på svaren 🤓

📅 Vi startar 3 nya grupper under 2026, den första i februari. Platserna har börjat gå åt. 
💌 Sugen på att vara med? Hör av dig till mig eller Elin på DM eller i mail.

Allt du skulle vilja veta om Perspeqtiv, men varit för skraj att fråga om

”Jag har varit chef i drygt två år. Det är först nu som jag känner mig som en ledare.”

Helene hade sitt team utspritt över hela Sverige och dåligt samvete för att hon inte räckte till.

”Jag vill vara en närvarande ledare. Men hur är jag det på distans?”

Det var utmaningen hon tog med sig till Perspeqtiv. Engagerad, nyfiken och trött på att försöka vara överallt samtidigt.

Ganska snart insåg Helene hur hon kan vara närvarande även på distans.

Efter några månader hade hon hittat sitt angreppssätt, sin struktur för hur hon leder sitt team; både gruppen som helhet och var och en individuellt.

Helene är en sådan som verkligen gör det hon säger att hon ska göra. Hon har reflekterat, testat, justerat och till slut hittat sitt sätt. Med ett helt annat lugn nu än för nio månader sedan.

Och något som alla i gruppen märkt:

Hennes generositet. Hon delar med sig, stöttar, speglar, bjuder på sina lärdomar och hjälper andra att växa. Är inte det ledarskap i sig? 😉

Imorgon har vi sjätte och sista träffen med den allra första gruppen i Ledarprogrammet Perspeqtiv. Tusen tack Helene för att du varit med och allt du bidragit med. Det ska bli så roligt att följa din fortsatta framfart!

🔭 Helene är en av de mer "nya" cheferna. De flesta har mellan 3-10 års erfarenhet. Medan några har över 15 år - och matar sin fortsatta nyfikenhet på att växa som ledare och människa.

Busy day today? Every day busy up until Christmas? 

Here’s how I stay calm and focused, even with a super tight schedule. 

Because it’s nothing but a myth that working nonstop will help you get more done (spoiler alert: it won’t)

The best way to keep doing high quality work is to: 
✅ Take a break

Try one of these today: 

🌱 Look out a window
Notice what you see — colors, shapes, shadows, textures... 
Using your senses helps your mind slow down and stay in the moment. 

🌱 Think of three things you’re grateful for
Say them out loud or write them down. 
Gratitude helps to boost your mood and will make you feel happier! 

🌱 Step outside
Take a 20-minute walk—or even stand outside for 5 minutes. 
Fresh air clears your mind and gives you new energy. 

Think you don’t have time? 
You DO. 

Taking short breaks will make both you and your work better. 

You'll feel better → your work will be better. 

AND: you'll have time and energy left for the things (and people ❤️) that matter most to you. 

Need support in making more space for you and what you love?

I can help. 
👇
Join my (free) workshop on Tuesday January 6, 2026. 

In just 90 minutes we’ll create your roadmap for 2026, with your goals, needs and well-being in focus.

✍️ Sign up here:
https://lnkd.in/dwaT_m3n

No matter age, industry or nationality, the women leaders I coach are talking about the same things.

Since recap and wrap season is here –
these are the patterns I'm noticing, wrapped up in a timely, seasonal outfit 😉

Curious: Does any of this feel familiar to you? 


PS. The rage-bait age thing? Yes, it's in the carousel too. 

PPS. I do my last coaching session for 2025 today. 
Thanks everyone who've trusted me to support you with your leadership, well-being, confidence... well: life 💛

What women leaders came for coaching on

Melcraft Marketing

Marketing isn’t just about visibility - it’s about impact. At Melcraft Marketing, I help businesses craft smart, creative, and results-driven marketing strategies that connect with their audience.

I offer tailored solutions in:
✔ Content Marketing. Engaging storytelling, blogs, and social media that build trust and drive conversions.
✔ Digital Marketing & Communication. Strategic campaigns, email marketing, ads, and digital presence optimization.
✔ Event Management. Creating memorable experiences, from concept to execution.
✔  Your external Marketing Coordinator. A flexible, hands-on approach for businesses that need a marketing expert without hiring in-house.

✨ Let’s make marketing magic together 🧙‍♂️
Whether you're looking for a fresh strategy, compelling content, or hands-on marketing support, let’s talk! Book a free consultation to explore how we can take your brand to the next level - just send me a DM.

Freelance Marketing Consultant

efficy

As the APSIS Marketing Manager for the Nordics, I led regional initiatives and collaborated with cross-functional teams to drive impactful lead generation strategies. My role involved defining target audiences, assessing product-market fit, and implementing growth-focused initiatives. By analyzing data, fostering collaboration, and aligning efforts with organizational goals, I ensured agility in a dynamic market. With a focus on innovation and data-driven decisions, I optimized campaigns to deliver measurable results.

APSIS Marketing Manager

As the Local Marketing Campaign Manager, I focused on growing efficy's brand presence in Sweden through targeted local marketing activities. By organizing events for CRM & Marketing Automation and securing visibility in local business media, I successfully generated leads and enhanced brand recognition. Through strategic analysis and execution, I tailored campaigns to resonate with the Swedish audience, driving increased engagement and awareness.

Local Marketing Campaign Manager, Sweden

Estable AB

As the Marketing Manager of estable, I had full responsibility for driving and conducting marketing campaigns and strategies. I worked with everything in-between inbound marketing and user analysis to market research and business strategy. I
- managed and developed the brand, which resulted in an increased brand awareness, which in turn led to higher conversion rate, lower customer acquisition costs and a steady increase in life time value since the launch of a freemium business model 2021.
- planned and executed all communication and marketing activities, such as the launch of the tips blog Travinsikter.se, several podcasts partnerships and paid ads.
- followed product metrics and gathered market insights, and cooperated closely with the product team to support product development, leading to increased retention and lower churn.

Marketing Manager

Equi Tours AB

My work required me to undertake a broad range of assignments with a primary focus on marketing and travel project management. With full responsibility of all marketing activities, the work included:

• Marketing strategy & budgeting
• CRM and sales support
• Creating news letters and content
• Social media
• SEO & SEM
• PR
• A/B-testing
• Website
• Creating digital & print ads
• Partnership collaborations
• Analyzing & implementing results

As a travel project manager I managed several group projects and FITs each year. For each project, this included:

• Tour planning & budgeting
• Implementing sustainability initiatives
• Co-working with hotels and suppliers
• Creating & sending quotes in order to match the travelers interests and requirements
• Manage and guide tours on-site ensuring that the service and travel experience is up to par
• Follow-up & evaluation

My work also included a number of administrative tasks, such as customer service, confirming bookings, and sending invoices. Furthermore, I attended fam.trips, tourism fairs, and marketing conferences & lectures.

Project Manager, Sales & Marketing

Kooperativet Frihet

Care Giver

Landskrona stad

Tourism Assistant

Tourism assistant

Elite Plaza Hotel

Breakfast Host

Wild Coast Horseback Adventures, Beach Trails & Horse Safaris

Groom and Tourism Guide

Spreuwenberg Showjumping

Groom

Strategic & Creative Marketing - Designed to make an impact

As a freelance marketing consultant, I help businesses connect with their ideal audience through a powerful mix of creativity and strategy. With several years of experience in marketing management, I’ve successfully led campaigns in content marketing, lead generation, market research, sales optimization, and CRM - always with a result driven approach.

Now, I bring that same expertise to business owners who want to grow their brand but need the right strategy and execution to get there. I thrive on crafting engaging communication, building strong brand stories, and ensuring that every marketing effort serves a clear purpose. With a broad technical knowledge and a holistic business mindset, I help my clients see the bigger picture while making strategic, creative choices that move the needle.

Beyond marketing, I’m a creator at heart - whether through crochet, ceramics, or other forms of expressive art. I believe that marketing is both an art and a science, and that the best strategies come from blending structured planning with creative thinking.

How I can help your business:
 ✨ Strategic marketing & brand positioning
 ✨ Content marketing & copywriting
 ✨ Digital marketing, social media & marketing automation
 ✨ CRM & lead nurturing strategies
 ✨ Event planning & project management
 ✨ External marketing coordinator

Let’s talk about how we can craft the right marketing strategy for your business. Feel free to connect! 🚀

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Annika Mohlin 🌱

Melinda Lindh Nilsson

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The Battle

Annika Mohlin 🌱

Melinda Lindh Nilsson

Followers

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Annika Mohlin 🌱's LinkedIn Performance

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