Strengthening self-leadership for lasting high performance and a calmer life balance | Personal & professional growth | Great leadership begin from within | 25 years in Comms & Leadership

Many women in leadership come to a point where the load grows faster than their capacity to carry it. 

Patience thins, confusion grows and you end up doing more and more… while feeling less and less like yourself.

I’m a leadership coach for emotionally intelligent women in demanding roles: 
The steady one, the strong one, the calm and capable one everyone relies on.

...all while you feel exhausted and find yourself wondering:

“Why am I this tired when I’m doing everything right?”
“How do I lead in a way that doesn’t drain me?”

I help you strengthen your self-leadership from the inside out — with boundaries, courage and practical tools — so you can lead in a way that feels grounded and genuinely YOU. This means doing the right things, for the right reasons, having energy left at the end of the day. 

Here are 3 ways we can work together:

I. Individual coaching or mentoring
Tailored support based on your needs, or my 7-week program for strengthening your mental, emotional and physical capacity.

II. Group program
Ledarprogrammet Perspeqtiv: a small-group leadership program for women leaders, on site in Malmö (Swedish).

Boundary Bootcamp: a 2 week challenge to help you set (and hold!) strong, clear boundaries and start prioritising yourself again. 

III. For teams & organisations
Team and leadership development, workshops and lectures.
Best discussed in conversation 🤓

With me, you get:
🌱 Grounded, research-backed methods blending coaching, neuroscience and emotional intelligence
🌱 A structured, warm space to reflect, grow and take real action
🌱 A certified ICF coach committed to your long-term capacity, not quick performance hacks

Based in Sweden. 
Working globally.
Languages: Swedish & English.

DM me to book a call — let’s chat!

Annika Mohlin 🌱

Ikväll är det gala-dags✨

Nominerad kandidat nr 7… det är jag det!

Så fint det känns. Stolt och glad över att lyftas fram som en kvinna som lyfter andra kvinnor 💛

Och jag är i gott sällskap: 13 andra nominerade som också gör skillnad – på sitt sätt, i sina sammanhang, för sina kvinnor. En ynnest att få vara med i ett sånt gäng. Något jag vill fira!

Hela Empower Her-galan firar och boostar kvinnor i alla åldrar, och det viktiga arbetet som görs för kvinnors ledarskap, hälsa och hållbarhet. Så häftigt - tack för att ni ordnar LIW Association Alexandra – för kvinnor & hälsa och @CC.Lifeboost

Jag ser fram emot att inspireras, mingla och fylla på med go energi. Det lär vankas bubbel och glitter också... som sig bör på gala, tänker jag ✨

Ska du dit?
Kom förbi mitt kontor på ett glas bubbel innan! 🥂

Vi ses Camilla Ekholst Jenny Ahlqvist De Souza Anna-Maria Lundgren Birgitta Manders Susanne Hindsö Ljunggren Elin Perttu - och vem mer?

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Talks about #coaching, #selfcare, #leadership, #communication, and #mediarelations

LIW Association

Alexandra – för kvinnor & hälsa

CEO Ledarskapskraft

⭐️ Dedicated leader with a passion for service and sales. I strive to contribute to the success of the organization. ⭐️

Kommunikationsspecialist | Internkommunikation | Medarbetarengagemang | Företagskultur | Projektledare | Externkommunikation | Marknadsföring | Verksamhetsstöd | Kommunikatör | Problemlösare | Relationsbyggare

Project Coach | Project Coordinator | Coach in transition and migration work | Project Manager | Trainer | Communications | Business Support | Sales | Contract Management | Business Support | Problem Solver

Tryckeriet från idé till wow. Kreativa. Personliga. Pålitliga.

Empowering People Leading Change | Organizational Change Management | Leadership Development | Training & Facilitation | Keynote & Guest Speaking

I help good girls become confident leaders of themselves and their teams | Coach for people-pleasers and perfectionists done being the good girl | Nästa grupp Ledarprogrammet Perspeqtiv startar februari 2026 🔭

Kolla dessa cheferna.
Första gruppen någonsin i Ledarprogrammet Perspeqtiv.

I fredags sågs vi för sjätte och sista gången. Då hyllade vi de kliv som var och en tagit under programmets tio månader. Både de egna och varandras.

För vi snackar KLIV, inte steg.

Det blir så i en liten, tajt grupp där man vågar lyssna inåt och tänka högt.

🎉Vi hyllade mod.
🎉Vi hyllade att stå i sina värderingar.
🎉Vi hyllade att våga utmana, att experimentera utan att veta hur det ska gå.

Jag är så stolt över dessa chefer, vår allra första "kull".

Jag är också stolt över att Elin och jag vågade säga "JA, vi kör”. Ibland vet man bara att något är rätt. Och då ska man köra.

Grattis till ”examen” Anna Wickholm Anna Assarsson Renée Sibolt Camilla Brink Schütz Tove Svärd Helene Jensen Vanja Söderblom och vi ses på julmingel i eftermiddag. Tillika första träffen med Nätverket Perspeqtiv ✨

🔭 Leder du andra och vill utvecklas i ditt ledarskap tillsammans med andra kvinnliga chefer? Då kan Perspeqtiv vara rätt plats.

💌 Sugen på att vara med? Hör av dig till mig eller Elin.
♻️ Känner du någon som borde veta om det här? Dela gärna vidare. Tack!

I help female leaders lead and succeed without self-compromising • Lead with boundaries and energy ​>​> leave the good girl behind ​• Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

How a red shirt helps me overcome self-doubt.
(a tip for all the good girls out there)

Research repeatedly shows that women carry far more of this than men:

Nasty thoughts sneaking up on us to tell us we’re 
> not good enough
> not smart enough
> not worthy of taking up space

Call them self-doubts or limiting beliefs — 
they’re ugly and paralyzing either way.

When those thoughts visit me, I know my confidence might shiver... which will change how I show up.

Enter: 
My red training shirt.
The one I wear when I lead my workout classes.

The gym floor is an arena where I feel fully confident.

I’ve been an instructor for 25 years. I know I’m good at it — and when I’m in that role, there's a certain energy and a certain vibe. A strong one.

So I visualize putting on that red shirt... 
...and with it, I shift myself into that energy. 

👊 Boom. I can do anything again.

✍🏼Tell me: what’s your “red shirt”, if you have one?
(If you don't, look in the comments and I'll guide you)

PS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

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“I want to do this workshop every year.”
 
That's what a woman told me some weeks after doing my "design-the-new-year" workshop. 

It meant a lot that she said it — still makes me smile 😊
 
The good news?  
I 𝘥𝘰 run this workshop every year!  

More than 400 women have done it online already — many of them coming back again and again, to create a new, updated roadmap. 

Because what we do works. 

Every now and then women message me (or tell me, if I meet them) that they've reached a milestone or ticked something off that came to them during this workshop. 

Last week I opened registration for the 𝗧𝗵𝗲 𝗕𝗮𝗱 𝗚𝗼𝗼𝗱 𝗚𝗶𝗿𝗹'𝘀 𝟮𝟬𝟮𝟲 𝗣𝗹𝗮𝗻.

In only 90 minutes, you’ll set your direction and craft a roadmap with the actions so that you can make 2026 a year with you firmly in the driver’s seat.

It’s free. It’s in English.  
You don’t have to speak — just show up and follow my guidance. Your roadmap is yours only. 

🗓️ Tuesday, January 6
⏰ 13.00-14.30 CET
💻 Online on Teams
🌟 Free to join

Sign up here: https://lnkd.in/dwaT_m3n

PS. I share the recording with all registered, so if you want to join but timing is bad — you can still do it on your own. 

📸 I run this workshop both online and IRL. Last Thursday I led it live at Börsdamerna. Thanks for having me!

This week it started. 

Someone mentioned Christmas gifts.
Another said her Christmas stress is ramping up. 

Soon all activities around school, sports, shows and concerts start lining up.... 

November and December are hectic. 

Sooo much that needs to be done and delivered.... 
You can feel it, right? 

But saying you don’t have time to take care of yourself,
is like saying you’re too busy driving to stop for gas.

To all busy, loyal, hardworking good girls who hold everything (and everyone) together:

If you want to feel less stressed, have more energy and actually enjoy the parts of life that matter most to you... 
...but feel you can't afford taking a break... 

...where will you end up? (hint: burnt out)

> Working more hours won’t make you less busy.
> Going nonstop won’t make you more productive.
> Saying YES to do more tasks won't create more hours in a day.

Just like stopping for gas is important,
so is stopping to recharge yourself. 

Even when life is busy.
E s p e c i a l l y when life is busy. 

If you read this and feel:
—Tired
—Tired of feeling tired
—Guilty taking time to rest 
—Constantly in production mode
—"I just have to finish this little thing too" 

>>> You need to stop for gas. NOW.

PS. I know that you know this already. And sometimes it's helpful with a little reminder 💛

PPS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

It takes a village to raise a child, they say. 
Mine raised a very good girl. 

I learnt how to fit in long before I learnt how to be me. 

I'm done with those edits. 
The coming chapters look different.

Making a Good Girl

I thought I was being helpful.
It turned out I was standing in the way.

For a long time, I believed good leadership meant having the answers and always being available. 

That fixing things was the same as supporting. That stepping in with a solution was the best help. That getting back on track quickly was development. 

Until one day. 

A team member was stuck and came to ask about something. I immediately saw how we could solve it. It was simple – but I didn’t have the time to explain. 

So instead I asked: "What are your thoughts?"

Silence. I went back to what I was doing.

A little later, my colleague returned – with a plan. 
And it was better than mine 🌟 

I think that’s when it hit me.

Every time I stepped in to “help,” I was taking something away: 
> the belief in their own ability 
> the satisfaction of figuring it out yourself 
> the growth that comes from handling challenges

I was taking away opportunities to grow 😬

So I started doing things in a different way. Challenging and uncomfortable at first, no doubt: 

> I held back my answers
> Asked better (and more) questions
> Got more comfortable with being uncomfortable
> And resisted the urge to step in as some kind of problem-solving superhero (difficult for good girls like me) 

I learnt that I didn't have to carry everything. And I certainly didn't have to carry them. 

My version of being a helpful leader was my bad good girl stepping in. 

The real growth – for both me and the team – came when I started unlearning that.

Curious: what's a leadership lesson you've learnt from being "in it"?

“Next year will be different.”

I’ll slow down. I’ll start saying no. I’ll prioritise myself more.

Don’t know how many Decembers I’ve said that to myself.
And then… life happened:

High expectations, fully-packed calendar, delivering results, kids to activities, oh gosh any dinner ideas anyone…?

And oupppss I was back in the familiar good-girl-loop of being everything for everyone — except myself.

For me, it took a burnout to realise and change how I lead myself. 
I don’t want it to get that far for you. 
I want you to fast-track your learning and make better choices, sooner than I did. 

Let me help you a little bit: 
On January 6 I’ll run one of my favourite workshops.

✨ The Bad Good Girl’s 2026 Plan ✨

In this (free) workshop, you’ll
> Get clear on what matters to you: what you need, want and long for in 2026.
> Create a personal roadmap that puts you on the priority list (right where you belong BTW).
> Learn how to create more space for wellbeing, rest and a life you enjoy — without dropping your ambition.

Make 2026 the year you choose, not just cope.

Next year will be different 💪🏼

✍🏼 Registration is now open — comment "DIFFERENT" if you want to join.

Hope to see you there!

Sara Escobar, Johanna Birkfeldt and 126 other attendees

View event: The Bad Good Girl’s 2026 Plan

We leak a lot of energy trying to control what we can’t.

Like the November weather. 
And the 'emotional weather' of others: 

> How people react
> Whether someone’s disappointed
> Predicting needs before they’re spoken

This is classic bad good girl behaviour:

Working overtime in places where our influence is exactly.... zero.

Like unpaid ’emotional meteorologists’. 

I write about this in today's newsletter. 

Enjoy your weekends everyone!

November is… special, isn’t it? Not in the magical way — more in the damp, dark, “why is the sky made of wet wool?” kind of way. Not my favourite mont

Open article: A Bad Good Girl's Take on November by Annika Mohlin 🌱 • 2 min read

Varför vänder ni er bara till kvinnor?

Det är en av frågorna vi brukar få om Ledarprogrammet Perspeqtiv.

Svaret:
Så länge det ser ut som det gör i företagsledningar och bolagsstyrelser vill vi göra vad vi kan för att boosta och stärka kvinnliga ledare.

Perspeqtiv är förstås bara en pusselbit bland många. 

Ett mer jämställt och emotionellt intelligent samhälle kräver dialog och förändring på flera nivåer. Vi fokuserar på att stötta kvinnor i att stärka sitt ledarskap och sin kapacitet, samtidigt som vi hejar på alla – kvinnor och män – som driver utvecklingen från andra håll.

Vi brukar få fler frågor: 

— Behöver man ha direktrapporterande för att vara med?
— Gör ni Perspeqtiv på engelska?
— Hur länge ska man ha varit chef? 
— Tänker ni starta en online-grupp någon gång?
— Kan ni köra det här programmet inhouse bara för oss?

Bläddra i dokumentet om du är nyfiken på svaren 🤓

📅 Vi startar 3 nya grupper under 2026, den första i februari. Platserna har börjat gå åt. 
💌 Sugen på att vara med? Hör av dig till mig eller Elin på DM eller i mail.

Allt du skulle vilja veta om Perspeqtiv, men varit för skraj att fråga om

”Jag har varit chef i drygt två år. Det är först nu som jag känner mig som en ledare.”

Helene hade sitt team utspritt över hela Sverige och dåligt samvete för att hon inte räckte till.

”Jag vill vara en närvarande ledare. Men hur är jag det på distans?”

Det var utmaningen hon tog med sig till Perspeqtiv. Engagerad, nyfiken och trött på att försöka vara överallt samtidigt.

Ganska snart insåg Helene hur hon kan vara närvarande även på distans.

Efter några månader hade hon hittat sitt angreppssätt, sin struktur för hur hon leder sitt team; både gruppen som helhet och var och en individuellt.

Helene är en sådan som verkligen gör det hon säger att hon ska göra. Hon har reflekterat, testat, justerat och till slut hittat sitt sätt. Med ett helt annat lugn nu än för nio månader sedan.

Och något som alla i gruppen märkt:

Hennes generositet. Hon delar med sig, stöttar, speglar, bjuder på sina lärdomar och hjälper andra att växa. Är inte det ledarskap i sig? 😉

Imorgon har vi sjätte och sista träffen med den allra första gruppen i Ledarprogrammet Perspeqtiv. Tusen tack Helene för att du varit med och allt du bidragit med. Det ska bli så roligt att följa din fortsatta framfart!

🔭 Helene är en av de mer "nya" cheferna. De flesta har mellan 3-10 års erfarenhet. Medan några har över 15 år - och matar sin fortsatta nyfikenhet på att växa som ledare och människa.

Busy day today? Every day busy up until Christmas? 

Here’s how I stay calm and focused, even with a super tight schedule. 

Because it’s nothing but a myth that working nonstop will help you get more done (spoiler alert: it won’t)

The best way to keep doing high quality work is to: 
✅ Take a break

Try one of these today: 

🌱 Look out a window
Notice what you see — colors, shapes, shadows, textures... 
Using your senses helps your mind slow down and stay in the moment. 

🌱 Think of three things you’re grateful for
Say them out loud or write them down. 
Gratitude helps to boost your mood and will make you feel happier! 

🌱 Step outside
Take a 20-minute walk—or even stand outside for 5 minutes. 
Fresh air clears your mind and gives you new energy. 

Think you don’t have time? 
You DO. 

Taking short breaks will make both you and your work better. 

You'll feel better → your work will be better. 

AND: you'll have time and energy left for the things (and people ❤️) that matter most to you. 

Need support in making more space for you and what you love?

I can help. 
👇
Join my (free) workshop on Tuesday January 6, 2026. 

In just 90 minutes we’ll create your roadmap for 2026, with your goals, needs and well-being in focus.

✍️ Sign up here:
https://lnkd.in/dwaT_m3n

No matter age, industry or nationality, the women leaders I coach are talking about the same things.

Since recap and wrap season is here –
these are the patterns I'm noticing, wrapped up in a timely, seasonal outfit 😉

Curious: Does any of this feel familiar to you? 


PS. The rage-bait age thing? Yes, it's in the carousel too. 

PPS. I do my last coaching session for 2025 today. 
Thanks everyone who've trusted me to support you with your leadership, well-being, confidence... well: life 💛

What women leaders came for coaching on

Beat Stress as a high-achieving Female Founder to build your 7 figure Business | Holistic Peak Performance Coach

Signing premium clients should feel like a slow exhale, not a 3 am panic attack.

If you’re a female expert building a coaching or consulting business who’s tired of feast-or-famine cycles, unpredictable leads, and the pressure to be “on” all the time, you’re in the right place.


I help you turn LinkedIn into a calm, 28-minute-a-day client flow and a business that protects your peace while expanding your profit.


I built what’s now called the LinkedIn Sales Engine, a repeatable rhythm that attracts premium clients through clarity, not cortisol, out of necessity. After burning out while running a tech startup, I realized that no level of ambition could compensate for a deregulated nervous system.

I needed a way to grow that didn’t rely on adrenaline, performance, or endless posting but on trust, structure, and emotional safety.

That system didn’t just rebuild my business; it gave me back my time and my peace.


Now I help women do the same:
✔ Become the go-to expert in your field
✔ Build a profile that sells for you 24/7 
✔ Create content that magnetizes aligned clients
✔ Set up an energy-safe DM system that closes sales calmly

All of it, in about 28 minutes a day.


This is the opposite of performance culture or outdated persuasion tactics.
It’s about clarity, integrity, and calm authority; the foundation of any profitable one-woman business.

If you’re ready to sign premium clients without the panic and design a business that's kind to your nervous system, scroll to the Featured section and book a free discovery call ↓

-----------------------------------

What my clients say:

"Nina promised a lot and has delivered that plus a whole lot more" - Lisa

“I really appreciate the way she simplifies LinkedIn in a way that feels doable, and how genuinely caring and supportive she is throughout the process. She has such a gift for making you feel both seen and equipped to take action. Her strategies are solid and bring fast results! Highly recommend!” - Marta

“After one session with Nina I have a whole new clarity and strategy […] what Nina has built behind the scenes to support us female founders is incredible.” - Client D 

“If you're a female solopreneur looking to scale your business and master LinkedIn, you need Nina in your corner!” - Jessica

“Nina taught me how to use LinkedIn properly. She’s done so much more than I can list…Thank you, Nina, for being by my side the best business wing-woman I know.” - Debbie 


🗓️ Book a free discover call below if you’re ready to grow with clarity, strategy and soul.

Nina Bremer

I’m switching my work ethic to worth ethic.

It took me a ridiculous amount of life experience to get here.


I mean… I literally burned out running a tech startup.
Full system shutdown.
My body put in its resignation before I did.


You’d think that would’ve taught me everything I needed to know about pace, permission, nervous systems, the whole thing.

Adorable assumption 🙋🏼‍♀️


Because when I started my solo business, I did what any responsible, overachieving eldest daughter would do:

I recreated the hustle.
Just with nicer branding.


Turns out you can swap industries, change countries, build a new identity, and still accidentally bring your work ethic along like a carry-on bag you forgot to unpack.


And my nervous system looked at me like:
“Really? We’re doing this again?”


I had to have a hard conversation with myself to realize:

Women don’t thrive because we push harder.
We thrive because we stop betraying ourselves.

Somewhere between rebuilding my life, learning the language of my body, and realizing LinkedIn could grow my business without taking my soul… I started experimenting with something new:

A worth ethic.


Worth ethic asks questions I never asked when I was deep in the grind:

“Is this pace sustainable?”
“Could I do less and actually get more?”
“Is this task necessary or just familiar?”
“Would future-me applaud this… or stage an intervention?”


Worth ethic is the version of me who builds systems my nervous system actually approves of.

Who chooses slow power over frantic output.
Who lets clarity do the heavy lifting so I don’t have to.


And the plot twist?
The moment I honored my worth, my work finally started working.


Clients came easier.
Visibility felt natural.

LinkedIn became a calm 28-minute growth engine and my business started compounding instead of consuming.


So yes, I’m retiring the old “work ethic.”
Bless her heart.
She tried.

But this next era?
It’s built on self-respect, not self-abandonment.


Worth ethic > work ethic.
And honestly… it’s the softest revolution we’ve been waiting for.


If you’re ready to swap hustle for worth ethic and still grow a wildly successful business, follow Nina for more. We’re rewriting the rules together.

From “ugh LinkedIn” to “oh hi, premium clients” | Your biz wing-woman helping female experts build highly profitable solo businesses

I have been sitting with a lot of grief this year.
For the one who could set a huge goal… and then bulldoze her way straight into it.


For most of my life, I had a very specific superpower:

If I set a goal (a grade, a university I wanted to get into, funding a tech startup) I could just… make it happen.


Set mind → grind → achieve → applause.
The formula was reliable.
Predictable.
Socially celebrated.
(And honestly? A tiny bit addictive.)


But when I burned out in 2020, that part of me disappeared.

Not softened.
Not temporarily misplaced.
Gone.

And the grief of that has been… immense.


Because it wasn’t just losing my ambition, it was losing the identity I had been rewarded for my entire life.

Since then, my journey has been one big pendulum swing.

From hyper-masculine drive
→ to “just flow with the universe” softness
→ to panicking and sprinting back into structure
→ to realizing neither extreme feels like home.


I’ve spent years trying to understand why the old tools stopped working.

Why the engine that powered me for decades refused to turn back on.

Why my body said “no” even when my mind said “we know how to do this.”


And slowly, gently, painfully at times, I’ve understood:

That old self didn’t “fail.”
She simply wasn’t meant to come with me.


She was built for external approval.
For the metrics.
For the good-girl gold stars.
For a world that measures worth by output.


This new era of my life?
It’s an internal one.
A quieter one.
A wiser one.


One where my feminine isn’t a weakness.

Where softness doesn’t equal weakness.

Where ambition doesn’t require self-abandonment.

Where success is defined by alignment, not applause.


I’m learning to build from the middle, that sacred place where structure doesn’t suffocate and flow doesn’t derail.

Where my nervous system and my ambition finally sit at the same table.


I’m not the woman I used to be.
And honestly… thank god.

She got me here.
But she couldn’t take me where I’m going.

So if you’re in your own in-between, grieving an old identity, confused by the pendulum swings, unsure who you’re becoming…

You’re not broken.
You’re not failing.
You’re evolving.

And evolution is rarely graceful.
But it is always wise.

Tell me, have you ever felt yourself outgrowing a version of you everyone else still admired?

Just breathe, my love.
Half the things in your Black Friday cart are emotional support items.


It’s okay.
We’ve all been there.

One minute you’re peacefully drinking tea… the next you’re convinced you need five online courses, three ring lights, a new planner, and an air fryer that can apparently “change your life.”

Will it? Probably not.
Will the dopamine hit be cute? For approximately 7 min.


Here’s your gentle reminder:

Your nervous system does not care about 40% off.

Your business does not need 12 new tools.

Your identity does not hinge on whether you buy the beige aesthetic water bottle.


You’re allowed to slow down.

You’re allowed to delete things from your cart.

You’re allowed to opt out of the collective frenzy and keep your peace (and your money).


Honestly?
That might be the sexiest deal of all.


Tell me… what’s currently sitting in your cart that you know will never see the light of day?

Yesterday I spent 5 hours studying 372 posts.
Yes… three hundred and seventy-two.


My eyes are still… lightly offended.
But I had a good reason.

I’m building a new module for my clients, and I wanted to see what’s actually happening on this platform. Outside my echo chamber and across all industries.


Because part of my job (and honestly, part of my obsession) is understanding the deepest patterns of visibility. And I had a gut feeling, but now I know.


So here’s the one conclusion I can now confidently (and slightly defeatedly) share:

There is no single format that wins anymore.

Not carousels.
Not long emotional stories.
Not frameworks.
Not one-liners.


Everything works.
And also… nothing works.


Except one thing.

Across every niche, every creator, every level of “success,” I kept seeing the same pattern:

The people who grow are the ones who identify what works for them, and then they unapologetically repeat it.


They don’t reinvent the wheel every week.
They don’t just post the post that performs once.
They don’t get bored of their own clarity.


They simply run it back:

Same energy.
Same structure.
Slightly new angle.
Again. And again. And again.


Some creators repost the same concept every month, and every month, it performs.

Meanwhile, the rest of us start from scratch because we’re terrified of being “boring.”


So here’s the question I’m asking my clients, and myself, as I build this new module:

Are you actually studying your own content?

Your analytics?
Your comments?
Your impressions?
The posts people save, DM you about, or talk to you about weeks later?

Are you doubling down on what’s resonating… or abandoning it the second it works?


Because if there’s one thing 372 posts taught me:

Your audience is already telling you what they want.
The question is, are you listening?


If you want to know what else I saw, just DM me 'Content', I'll share it with you.

32,821 impressions & 360 likes 
With a story that got me tearing up 


One of my clients went viral and honestly, these moments never get old.

Watching her share something real, something tender, something hers… and seeing the platform respond with that kind of resonance?
It just hits differently.


And it brings me back to a question I get asked constantly:

“How personal is too personal on LinkedIn?”


Most people still think LinkedIn wants the beige-blazer version of them.

Polished. Correct. A little boring...

Speaking in corporate riddles.


But the posts that move people?
The posts that ripple outward?
The posts that land in someone’s chest and not just their feed?


They come from real lived experience.

And I'm not asking you to share what you had for breakfast or your deepest secret but those moments where your personal story meets your professional depth.


That’s what this client did so beautifully.

She shared something heartfelt, but it was also connected to her work, her message, her actual human expertise.

And that’s why it resonated.


Anyone can ChatGPT their way into a decent tip list.
No one can replicate your story.


That’s the stuff people remember.

That’s the stuff that builds trust.

That’s the stuff that makes your content unmistakably yours.


So if you’ve been wrestling with that line between “professional” and “personal”… here’s the simplest way I can say it:

Teach through the life you’ve actually lived.
Bring your personality with you.
Let people see the parts no one else can copy.


That’s where the magic is at.


Tell me, what’s one part of your story you’ve been circling around, but haven’t quite had the courage to write about yet?

98% of your life is made up of Tuesdays.


Now you’re probably thinking, “What on earth does that mean, Nina?”
So let’s talk about it.


Most high-achieving women build their entire dreams around peak moments:

— The million-dollar launch
— The rooftop champagne
— The tropical workcation


Those moments make up maybe… 2% of your life.

The other 98% its Tuesdays.


The school drop-off.

The “what on earth am I making for dinner?” moment.

The client call that runs over.

The afternoon slump, no coffee can fix.


Life is not built in the peaks. Life is built in the accumulation of ordinary days stacked on top of each other.


Yet for years, my life was optimized for the peaks:

Big goals.
Big pushes.
Big outcomes.

(Which resulted in an even bigger burnout.)


When I rebuilt my business post–tech-founder-collapse, I didn’t optimize for the fantasy anymore. I optimized for the Tuesday:

A business that feels easy to run.


Clients who get incredible results without draining my entire soul.

Time freedom that actually exists outside a vision board.

A revenue model that doesn’t hijack my nervous system.

Room to breathe.

Room to live.


It's the version of life no one markets because it doesn’t sound dramatic enough. But if you build a business that makes your Tuesday feel good,
you might accidentally build a life you love.


If this is your vibe, follow Nina for more.

The number one rule of business I quietly ignore


People love to repeat that the only thing you can control in business is your input.

My inner engineer used to treat that like gospel.
“If X then Y.”
Simple. Predictable. 
Comforting in a spreadsheets-and-color-coding kind of way.


And then… reality.

I tried the whole “more DMs, more posts, more everything” approach.
I really did.

There were days I practically treated LinkedIn like a cardio workout.
(10/10 would not recommend.)

It took me an embarrassingly long time to notice something obvious:
I could send the exact same message from two different states… and get two wildly different responses.

Recently, I’ve been going on long walks listening to Abraham Hicks.

And honestly? It’s been shocking how much it shifts things.

I come back to my desk softer.
Clearer.

Less in a “must make this work” frequency and more in a “let’s see what unfolds” one.

And suddenly the DMs I send land differently.

Conversations feel human instead of transactional.

Opportunities I couldn’t force two hours earlier… just open.

Same inputs.
Same platform.
Same strategy.
Entirely different energy.

This is the part no one talks about when they preach volume.

When your nervous system is tight, every task feels like forcing puzzle pieces that don’t belong together.

When your nervous system is regulated, the work becomes clean, grounded, almost effortless in that quiet-power way.

Premium clients don’t respond to hustle energy.
They respond to presence.
Subtle confidence.

That calm, steady tone of someone who’s not trying to outrun their own doubt.


And here’s what I’ve learned the long way around (with many unnecessary spreadsheets): Your business doesn’t grow because you squeeze more hours into your day. It grows when the energy underneath your actions is aligned enough for those actions to actually work.

That’s why I build marketing systems that don’t require you to operate from pressure.

When your work comes from a regulated place, your inputs compound.

Your message lands.

Your presence feels trustworthy.

And the right people start moving toward you without you having to sprint.


If you want to build client flow from that energy (the calm, grounded kind that doesn’t demand more of you than you actually have), follow along.

183,000+ combined followers commented on my last post.
And honestly… I still can’t believe this is my life.


Emily Jean (who pulls 300+ likes on any given Tuesday)
Samridhi Bhardwaj 🚀 (105,910 followers)
Molly Stovold (57,989)
Beth Hocking (19,414) 

These women are legends, brilliant at what they do.
All showed up to support my last post.


I have no business being in the same rooms as these people.

Except… now I am.

Because I decided to show up consistently on LinkedIn.


When I started posting on here 1.5 years ago, I was a burned-out former tech founder trying to rebuild my life and my business in a way my nervous system could actually tolerate.

No more hustle.
No more “push through.”
No more pretending I was fine.


Just showing up, honestly, documenting, and with a genuine desire to help women build businesses that don’t eat them alive.

And somehow… that combination has built me a community, a client base, and a seat at tables I never imagined I’d be invited to.


I’m still surprised by it. In the best, most grateful way.
A giant thank you to those who supported me! 


It is crazy what kind of impact that little decision to show up here had.

Doors open.
People notice.
Opportunities stack quietly in the background.


If you’ve been on the fence about showing up here, this is your sign.


And if you’re ready to build a sustainably growing business through LinkedIn in a way that doesn’t hijack your nervous system and doesn’t take more than 28 minutes a day, follow Nina for more.

I can’t believe I’m doing this…
But I’m about to reveal the exact LinkedIn system that built my entire business.


Honestly, LinkedIn has been my secret weapon for years.

It’s opened doors I didn’t even know existed.
It’s how premium clients find me (even when I’m offline eating hummus & carrots in my kitchen).

It’s the reason I can run a calm, profitable one-woman business without spending eight hours a day “being visible.”


And next week, I’m teaching everything inside a live masterclass with SelfMade.

→ The growth triangle.
→ The 28-minute rhythm.
→ The profile tweaks that turn lurkers into leads.
→ The DM approach that doesn’t make your nervous system file a complaint.


All of it.

It's going down on Tuesday, the 25th, 9 am UK time, 10 am CET.

More infos below

LinkedIn Masterclass

I can tell if your coaching business is going to succeed just by looking at your to-do list.


Let me tell you the story I see every week (and yes, past-me is 100% included in this).

A brilliant woman decides to start her own thing.
She’s excited, hopeful, slightly terrified… armed with a fresh Canva account and a Pinterest board titled “Brand Vibes.”

And immediately, the list appears 🧙🏻‍♀️

“I need a beautiful website.”
“I need a logo… maybe two.”
“I need a full curriculum for the program I haven’t sold yet.”
“My entire income depends on Helvetica vs. Inter.”
“I need to be on all platforms because… reasons?”
“I need an email funnel, obviously.”
“I need a color palette that feels like my higher self.”


It’s a natural response and also the fastest path to being busy without ever building a successful business.

Most early-stage women entrepreneurs unknowingly build a museum: beautiful rooms, gorgeous walls, stunning decor, but no doors for customers to enter.

And then they wonder why no one’s coming in.


Here’s what I look for instead:

Does her to-do list say:

Be visible.
Start conversations.
Reverse-engineer demand.
Talk to humans.
Build trust.

Aka generate leads.

Not in a shouty-online-guru way 🙈🔫
Not in a “DM 100 people with your soul leaving your body” way.

I mean in a calm, intelligent, regulated-nervous-system way:

One platform.
One message.
One simple rhythm that compounds.

Everything else (the fonts, the visuals, the tech stack, the signature program, the “brand essence” rituals) comes after there’s proof someone actually wants what you’re building.

So yes, I can tell if a woman’s business is going to succeed.

I look at her to-do list.
Because that list tells me how she thinks.
And how she thinks determines whether she gets traction… or gets overwhelmed.

Tell me, what’s sitting at the top of your list right now?

This year, LinkedIn stopped feeling like “marketing” and started behaving like leverage. 
That wasn’t an accident.

 (And it definetly wasn’t a content calendar miracle 🤭)


I came into this platform with a very particular background: engineering, tech startup, systems, sales, strategy… and a very clear boundary after burnout: whatever I build next has to work without sacrificing my nervous system on the altar of “growth.


So when clients come to me, we’re not talking about posts.

We’re talking about what LinkedIn is actually doing for their business.


And this year, that looked like:

→ Some clients publishing their very first post.
→ Others finding their voice and going viral.

→ Some getting their first inbound leads  
(The “oh… people are finding me” moment)
→ Others quietly having the best revenue month of their life.
(The calm kind, not the adrenaline crash kind)


Different stages.
Different outcomes.
Same throughline.


LinkedIn starts working when it’s treated like infrastructure.

When your positioning is clear, your message makes sense, and your visibility is consistent but humane, the platform does what it’s designed to do:

→ It introduces you to rooms you didn’t have access to before.

→ It creates demand while you’re living your actual life.

→ It turns trust into momentum.


This is why I don’t teach “content.”
I sit next to women and help them build something that lasts.


Clear offers.
Clear positioning.
A system that compounds instead of exhausts.


The testimonials below are just a few snapshots from this years jouney showing what happens when marketing finally clicks and stops feeling like a constant uphill battle.

That’s the work. That’s the leverage.

And that’s why LinkedIn, used well, can genuinely change the trajectory of your business and your life.

taplio

The Battle

Annika Mohlin 🌱

Nina Bremer

Followers

Posts

Engagements

Likes

Performance ScoreAnnika Mohlin 🌱's LinkedIn Performance

Performance ScoreNina Bremer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Annika Mohlin 🌱

Nina Bremer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Annika Mohlin 🌱's LinkedIn Performance

Performance ScoreNina Bremer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnnika Mohlin 🌱's LinkedIn Performance