Strengthening self-leadership for lasting high performance and a calmer life balance | Personal & professional growth | Great leadership begin from within | 25 years in Comms & Leadership

Many women in leadership come to a point where the load grows faster than their capacity to carry it. 

Patience thins, confusion grows and you end up doing more and more… while feeling less and less like yourself.

I’m a leadership coach for emotionally intelligent women in demanding roles: 
The steady one, the strong one, the calm and capable one everyone relies on.

...all while you feel exhausted and find yourself wondering:

“Why am I this tired when I’m doing everything right?”
“How do I lead in a way that doesn’t drain me?”

I help you strengthen your self-leadership from the inside out — with boundaries, courage and practical tools — so you can lead in a way that feels grounded and genuinely YOU. This means doing the right things, for the right reasons, having energy left at the end of the day. 

Here are 3 ways we can work together:

I. Individual coaching or mentoring
Tailored support based on your needs, or my 7-week program for strengthening your mental, emotional and physical capacity.

II. Group program
Ledarprogrammet Perspeqtiv: a small-group leadership program for women leaders, on site in Malmö (Swedish).

Boundary Bootcamp: a 2 week challenge to help you set (and hold!) strong, clear boundaries and start prioritising yourself again. 

III. For teams & organisations
Team and leadership development, workshops and lectures.
Best discussed in conversation 🤓

With me, you get:
🌱 Grounded, research-backed methods blending coaching, neuroscience and emotional intelligence
🌱 A structured, warm space to reflect, grow and take real action
🌱 A certified ICF coach committed to your long-term capacity, not quick performance hacks

Based in Sweden. 
Working globally.
Languages: Swedish & English.

DM me to book a call — let’s chat!

Annika Mohlin 🌱

Ikväll är det gala-dags✨

Nominerad kandidat nr 7… det är jag det!

Så fint det känns. Stolt och glad över att lyftas fram som en kvinna som lyfter andra kvinnor 💛

Och jag är i gott sällskap: 13 andra nominerade som också gör skillnad – på sitt sätt, i sina sammanhang, för sina kvinnor. En ynnest att få vara med i ett sånt gäng. Något jag vill fira!

Hela Empower Her-galan firar och boostar kvinnor i alla åldrar, och det viktiga arbetet som görs för kvinnors ledarskap, hälsa och hållbarhet. Så häftigt - tack för att ni ordnar LIW Association Alexandra – för kvinnor & hälsa och @CC.Lifeboost

Jag ser fram emot att inspireras, mingla och fylla på med go energi. Det lär vankas bubbel och glitter också... som sig bör på gala, tänker jag ✨

Ska du dit?
Kom förbi mitt kontor på ett glas bubbel innan! 🥂

Vi ses Camilla Ekholst Jenny Ahlqvist De Souza Anna-Maria Lundgren Birgitta Manders Susanne Hindsö Ljunggren Elin Perttu - och vem mer?

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Talks about #coaching, #selfcare, #leadership, #communication, and #mediarelations

LIW Association

Alexandra – för kvinnor & hälsa

CEO Ledarskapskraft

⭐️ Dedicated leader with a passion for service and sales. I strive to contribute to the success of the organization. ⭐️

Kommunikationsspecialist | Internkommunikation | Medarbetarengagemang | Företagskultur | Projektledare | Externkommunikation | Marknadsföring | Verksamhetsstöd | Kommunikatör | Problemlösare | Relationsbyggare

Project Coach | Project Coordinator | Coach in transition and migration work | Project Manager | Trainer | Communications | Business Support | Sales | Contract Management | Business Support | Problem Solver

Tryckeriet från idé till wow. Kreativa. Personliga. Pålitliga.

Empowering People Leading Change | Organizational Change Management | Leadership Development | Training & Facilitation | Keynote & Guest Speaking

I help good girls become confident leaders of themselves and their teams | Coach for people-pleasers and perfectionists done being the good girl | Nästa grupp Ledarprogrammet Perspeqtiv startar februari 2026 🔭

Kolla dessa cheferna.
Första gruppen någonsin i Ledarprogrammet Perspeqtiv.

I fredags sågs vi för sjätte och sista gången. Då hyllade vi de kliv som var och en tagit under programmets tio månader. Både de egna och varandras.

För vi snackar KLIV, inte steg.

Det blir så i en liten, tajt grupp där man vågar lyssna inåt och tänka högt.

🎉Vi hyllade mod.
🎉Vi hyllade att stå i sina värderingar.
🎉Vi hyllade att våga utmana, att experimentera utan att veta hur det ska gå.

Jag är så stolt över dessa chefer, vår allra första "kull".

Jag är också stolt över att Elin och jag vågade säga "JA, vi kör”. Ibland vet man bara att något är rätt. Och då ska man köra.

Grattis till ”examen” Anna Wickholm Anna Assarsson Renée Sibolt Camilla Brink Schütz Tove Svärd Helene Jensen Vanja Söderblom och vi ses på julmingel i eftermiddag. Tillika första träffen med Nätverket Perspeqtiv ✨

🔭 Leder du andra och vill utvecklas i ditt ledarskap tillsammans med andra kvinnliga chefer? Då kan Perspeqtiv vara rätt plats.

💌 Sugen på att vara med? Hör av dig till mig eller Elin.
♻️ Känner du någon som borde veta om det här? Dela gärna vidare. Tack!

I help female leaders lead and succeed without self-compromising • Lead with boundaries and energy ​>​> leave the good girl behind ​• Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

How a red shirt helps me overcome self-doubt.
(a tip for all the good girls out there)

Research repeatedly shows that women carry far more of this than men:

Nasty thoughts sneaking up on us to tell us we’re 
> not good enough
> not smart enough
> not worthy of taking up space

Call them self-doubts or limiting beliefs — 
they’re ugly and paralyzing either way.

When those thoughts visit me, I know my confidence might shiver... which will change how I show up.

Enter: 
My red training shirt.
The one I wear when I lead my workout classes.

The gym floor is an arena where I feel fully confident.

I’ve been an instructor for 25 years. I know I’m good at it — and when I’m in that role, there's a certain energy and a certain vibe. A strong one.

So I visualize putting on that red shirt... 
...and with it, I shift myself into that energy. 

👊 Boom. I can do anything again.

✍🏼Tell me: what’s your “red shirt”, if you have one?
(If you don't, look in the comments and I'll guide you)

PS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

No alternative text description for this image

“I want to do this workshop every year.”
 
That's what a woman told me some weeks after doing my "design-the-new-year" workshop. 

It meant a lot that she said it — still makes me smile 😊
 
The good news?  
I 𝘥𝘰 run this workshop every year!  

More than 400 women have done it online already — many of them coming back again and again, to create a new, updated roadmap. 

Because what we do works. 

Every now and then women message me (or tell me, if I meet them) that they've reached a milestone or ticked something off that came to them during this workshop. 

Last week I opened registration for the 𝗧𝗵𝗲 𝗕𝗮𝗱 𝗚𝗼𝗼𝗱 𝗚𝗶𝗿𝗹'𝘀 𝟮𝟬𝟮𝟲 𝗣𝗹𝗮𝗻.

In only 90 minutes, you’ll set your direction and craft a roadmap with the actions so that you can make 2026 a year with you firmly in the driver’s seat.

It’s free. It’s in English.  
You don’t have to speak — just show up and follow my guidance. Your roadmap is yours only. 

🗓️ Tuesday, January 6
⏰ 13.00-14.30 CET
💻 Online on Teams
🌟 Free to join

Sign up here: https://lnkd.in/dwaT_m3n

PS. I share the recording with all registered, so if you want to join but timing is bad — you can still do it on your own. 

📸 I run this workshop both online and IRL. Last Thursday I led it live at Börsdamerna. Thanks for having me!

This week it started. 

Someone mentioned Christmas gifts.
Another said her Christmas stress is ramping up. 

Soon all activities around school, sports, shows and concerts start lining up.... 

November and December are hectic. 

Sooo much that needs to be done and delivered.... 
You can feel it, right? 

But saying you don’t have time to take care of yourself,
is like saying you’re too busy driving to stop for gas.

To all busy, loyal, hardworking good girls who hold everything (and everyone) together:

If you want to feel less stressed, have more energy and actually enjoy the parts of life that matter most to you... 
...but feel you can't afford taking a break... 

...where will you end up? (hint: burnt out)

> Working more hours won’t make you less busy.
> Going nonstop won’t make you more productive.
> Saying YES to do more tasks won't create more hours in a day.

Just like stopping for gas is important,
so is stopping to recharge yourself. 

Even when life is busy.
E s p e c i a l l y when life is busy. 

If you read this and feel:
—Tired
—Tired of feeling tired
—Guilty taking time to rest 
—Constantly in production mode
—"I just have to finish this little thing too" 

>>> You need to stop for gas. NOW.

PS. I know that you know this already. And sometimes it's helpful with a little reminder 💛

PPS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

It takes a village to raise a child, they say. 
Mine raised a very good girl. 

I learnt how to fit in long before I learnt how to be me. 

I'm done with those edits. 
The coming chapters look different.

Making a Good Girl

I thought I was being helpful.
It turned out I was standing in the way.

For a long time, I believed good leadership meant having the answers and always being available. 

That fixing things was the same as supporting. That stepping in with a solution was the best help. That getting back on track quickly was development. 

Until one day. 

A team member was stuck and came to ask about something. I immediately saw how we could solve it. It was simple – but I didn’t have the time to explain. 

So instead I asked: "What are your thoughts?"

Silence. I went back to what I was doing.

A little later, my colleague returned – with a plan. 
And it was better than mine 🌟 

I think that’s when it hit me.

Every time I stepped in to “help,” I was taking something away: 
> the belief in their own ability 
> the satisfaction of figuring it out yourself 
> the growth that comes from handling challenges

I was taking away opportunities to grow 😬

So I started doing things in a different way. Challenging and uncomfortable at first, no doubt: 

> I held back my answers
> Asked better (and more) questions
> Got more comfortable with being uncomfortable
> And resisted the urge to step in as some kind of problem-solving superhero (difficult for good girls like me) 

I learnt that I didn't have to carry everything. And I certainly didn't have to carry them. 

My version of being a helpful leader was my bad good girl stepping in. 

The real growth – for both me and the team – came when I started unlearning that.

Curious: what's a leadership lesson you've learnt from being "in it"?

“Next year will be different.”

I’ll slow down. I’ll start saying no. I’ll prioritise myself more.

Don’t know how many Decembers I’ve said that to myself.
And then… life happened:

High expectations, fully-packed calendar, delivering results, kids to activities, oh gosh any dinner ideas anyone…?

And oupppss I was back in the familiar good-girl-loop of being everything for everyone — except myself.

For me, it took a burnout to realise and change how I lead myself. 
I don’t want it to get that far for you. 
I want you to fast-track your learning and make better choices, sooner than I did. 

Let me help you a little bit: 
On January 6 I’ll run one of my favourite workshops.

✨ The Bad Good Girl’s 2026 Plan ✨

In this (free) workshop, you’ll
> Get clear on what matters to you: what you need, want and long for in 2026.
> Create a personal roadmap that puts you on the priority list (right where you belong BTW).
> Learn how to create more space for wellbeing, rest and a life you enjoy — without dropping your ambition.

Make 2026 the year you choose, not just cope.

Next year will be different 💪🏼

✍🏼 Registration is now open — comment "DIFFERENT" if you want to join.

Hope to see you there!

Sara Escobar, Johanna Birkfeldt and 126 other attendees

View event: The Bad Good Girl’s 2026 Plan

We leak a lot of energy trying to control what we can’t.

Like the November weather. 
And the 'emotional weather' of others: 

> How people react
> Whether someone’s disappointed
> Predicting needs before they’re spoken

This is classic bad good girl behaviour:

Working overtime in places where our influence is exactly.... zero.

Like unpaid ’emotional meteorologists’. 

I write about this in today's newsletter. 

Enjoy your weekends everyone!

November is… special, isn’t it? Not in the magical way — more in the damp, dark, “why is the sky made of wet wool?” kind of way. Not my favourite mont

Open article: A Bad Good Girl's Take on November by Annika Mohlin 🌱 • 2 min read

Varför vänder ni er bara till kvinnor?

Det är en av frågorna vi brukar få om Ledarprogrammet Perspeqtiv.

Svaret:
Så länge det ser ut som det gör i företagsledningar och bolagsstyrelser vill vi göra vad vi kan för att boosta och stärka kvinnliga ledare.

Perspeqtiv är förstås bara en pusselbit bland många. 

Ett mer jämställt och emotionellt intelligent samhälle kräver dialog och förändring på flera nivåer. Vi fokuserar på att stötta kvinnor i att stärka sitt ledarskap och sin kapacitet, samtidigt som vi hejar på alla – kvinnor och män – som driver utvecklingen från andra håll.

Vi brukar få fler frågor: 

— Behöver man ha direktrapporterande för att vara med?
— Gör ni Perspeqtiv på engelska?
— Hur länge ska man ha varit chef? 
— Tänker ni starta en online-grupp någon gång?
— Kan ni köra det här programmet inhouse bara för oss?

Bläddra i dokumentet om du är nyfiken på svaren 🤓

📅 Vi startar 3 nya grupper under 2026, den första i februari. Platserna har börjat gå åt. 
💌 Sugen på att vara med? Hör av dig till mig eller Elin på DM eller i mail.

Allt du skulle vilja veta om Perspeqtiv, men varit för skraj att fråga om

”Jag har varit chef i drygt två år. Det är först nu som jag känner mig som en ledare.”

Helene hade sitt team utspritt över hela Sverige och dåligt samvete för att hon inte räckte till.

”Jag vill vara en närvarande ledare. Men hur är jag det på distans?”

Det var utmaningen hon tog med sig till Perspeqtiv. Engagerad, nyfiken och trött på att försöka vara överallt samtidigt.

Ganska snart insåg Helene hur hon kan vara närvarande även på distans.

Efter några månader hade hon hittat sitt angreppssätt, sin struktur för hur hon leder sitt team; både gruppen som helhet och var och en individuellt.

Helene är en sådan som verkligen gör det hon säger att hon ska göra. Hon har reflekterat, testat, justerat och till slut hittat sitt sätt. Med ett helt annat lugn nu än för nio månader sedan.

Och något som alla i gruppen märkt:

Hennes generositet. Hon delar med sig, stöttar, speglar, bjuder på sina lärdomar och hjälper andra att växa. Är inte det ledarskap i sig? 😉

Imorgon har vi sjätte och sista träffen med den allra första gruppen i Ledarprogrammet Perspeqtiv. Tusen tack Helene för att du varit med och allt du bidragit med. Det ska bli så roligt att följa din fortsatta framfart!

🔭 Helene är en av de mer "nya" cheferna. De flesta har mellan 3-10 års erfarenhet. Medan några har över 15 år - och matar sin fortsatta nyfikenhet på att växa som ledare och människa.

Busy day today? Every day busy up until Christmas? 

Here’s how I stay calm and focused, even with a super tight schedule. 

Because it’s nothing but a myth that working nonstop will help you get more done (spoiler alert: it won’t)

The best way to keep doing high quality work is to: 
✅ Take a break

Try one of these today: 

🌱 Look out a window
Notice what you see — colors, shapes, shadows, textures... 
Using your senses helps your mind slow down and stay in the moment. 

🌱 Think of three things you’re grateful for
Say them out loud or write them down. 
Gratitude helps to boost your mood and will make you feel happier! 

🌱 Step outside
Take a 20-minute walk—or even stand outside for 5 minutes. 
Fresh air clears your mind and gives you new energy. 

Think you don’t have time? 
You DO. 

Taking short breaks will make both you and your work better. 

You'll feel better → your work will be better. 

AND: you'll have time and energy left for the things (and people ❤️) that matter most to you. 

Need support in making more space for you and what you love?

I can help. 
👇
Join my (free) workshop on Tuesday January 6, 2026. 

In just 90 minutes we’ll create your roadmap for 2026, with your goals, needs and well-being in focus.

✍️ Sign up here:
https://lnkd.in/dwaT_m3n

No matter age, industry or nationality, the women leaders I coach are talking about the same things.

Since recap and wrap season is here –
these are the patterns I'm noticing, wrapped up in a timely, seasonal outfit 😉

Curious: Does any of this feel familiar to you? 


PS. The rage-bait age thing? Yes, it's in the carousel too. 

PPS. I do my last coaching session for 2025 today. 
Thanks everyone who've trusted me to support you with your leadership, well-being, confidence... well: life 💛

What women leaders came for coaching on

Are you looking for a digital marketing expert who can help you achieve your business goals? Look no further. As a skilled marketer with expertise in social media, Facebook and Google Ads, and video editing, I have a proven track record of delivering results for my clients.

With my social media campaigns, I have increased engagement, followers, and website traffic for numerous clients. My Facebook and Google Ads campaigns have also generated impressive results.

Additionally, my video editing skills have enabled me to create engaging and effective content that resonates with audiences and drives conversions. 

Now, let's talk about how I can help you achieve your digital marketing goals. Whether you're looking to increase brand awareness, drive conversions, or improve your overall digital presence, I am here to help. Let's connect and discuss how we can work together to take your brand to the next level.

Don't miss out on this opportunity to grow your business. Contact me today to schedule a consultation and let's get started.

Sheza Yazdani

Helping CEOs and Founders Grow and Monetize Their Personal Brands on LinkedIn | $100K+ Results from intentional LinkedIn Growth Strategies | Personal Branding Strategist | CEO Focus Solutions

$1M+ organic reach. 13K+ followers. 200+ leaders positioned for influence. 

That’s what strategic authority-building looks like, and that’s what I build.

You’ve got the credibility. The track record. The offer.

But your audience still doesn’t get why you’re the one. 

That’s not on them, it’s on your positioning.

Closing that gap (between how good you are and how clearly the market sees it) is exactly what I do.

I help CEOs, founders, and coaches go from “posting online” to becoming the voice of their industry.

As CEO of Focus Solutions, I build authority systems that do 3 things exceptionally well:

1. Craft a strategic narrative that separates you from the noise
2. Position you so your audience wants to engage
3. Architect content that pulls in clients, media, and opportunities

Not tactics. Not hacks.

A real, repeatable system designed to make your name the one people remember.

The results speak for themselves:

- Took a coach from overlooked to a $100K closed deal after a single high-authority post (1M+ views)

- Grew my own presence to 10K+ followers in under 12 months without paid traffic

- Helped 20+ founders, coaches, and service providers build positioning systems that attract, convert, and compound

- Enabled clients to consistently generate qualified inbound leads without cold outreach or algorithm chasing.

If you're:

A coach who’s brilliant but overlooked

A founder tired of posting with no traction

A CEO who knows your voice needs to lead the market, not follow it…

Then your next move isn't more content. 

It’s clarifying who you are, what you stand for, and why your market should care.

If you’re ready to become a thought leader of your industry, book a call via my Featured section and let’s discuss your strategy.

Let’s make LinkedIn your most profitable asset and the proof of the authority you already are.

DM me or book a call

https://calendly.com/sheza-yazdani/new-meeting

I've spent years in growth marketing:

→ Helped scale multiple startups 
→ Now consulting founders on sustainable lead generation 

My thing? 

Systems that work while you sleep.

In which clients go from feast-or-famine to predictable pipeline

Here's what I've been testing in the background:

A lead generation framework that doesn't require you to become a content machine or chase every trend.

Real results from founders I've worked with: 

→ 3x'd qualified leads in 6 weeks 
→ Filled calendar without paid ads 
→  Built a waitlist of 40+ dream clients 

I'm opening 5 spots for founders who: 

→ Are doing $5K-$20K/month but it's unpredictable 
→ Have been in business 1+ years 
→ Want 8-15 qualified calls monthly 
→ Are tired of referral dependency 
→ Want control over their growth in 2025

No fluff. No "post 3x daily." Just a system that actually converts.

Starting January 6th. Spots close December 20th.

If you're ready to stop leaving revenue to chance, DM me "GROWTH" and I’ll share the details.

Partnering with CEOs Founders and Coaches to Build Industry Thought Leaders through Strategic Narrative Positioning and Content Architecture | CEO at Focus Solutions

A bold announcement offering a proven lead generation system for founders who want predictable revenue without chasing trends.
Highlights results like tripled qualified leads and a waitlist of dream clients with limited spots available.

Everyone keeps saying “just be clear.”

But clarity is not the reason people remember you.

Clarity is why they understand you.

What makes them remember you is coherence.

A pattern. A worldview. A presence they can feel.

If your content is clear but still invisible, it’s probably not a messaging problem.

It’s a depth problem.

Here’s what to build instead (and why your brain is wired to forget the rest):👇

View newsletter: The Positioning Playbook

If your content is clear but still forgettable, this is for you. There’s a moment where every founder realizes that people understand what they do… an

Open article: Clarity is a trap. Here’s what to build instead. by Sheza Yazdani • 2 min read

Clarity is a trap. Here’s what to build instead.

“Visibility doesn’t just attract attention. It earns recognition.”

And today, I’m honored to share something special:

I have been featured in Titanium Magazine’s Top 50 Global Inspirational Women to Look Out for in 2026. 

From building a business while raising three kids.

To help over 80+ CEOs, founders, and experts build personal brands that create demand before the first call.

To lead Focus Solutions as CEO.

This recognition isn’t just about me.

It’s about what happens when women own their story and show up every single day even with all the odds stacked against them.

Over the past 3 years, I’ve:

→ Built systems that convert content into high-value clients
→ Helped 50+ experts turn dead profiles into trusted personal brands
→ Challenged the noise of vanity metrics by building brands that actually drive business ROI

Being recognized alongside change makers like Dianah kamande, Heba Othman, Sally Hammoud, and Dr. Pavani Kadiyala reminds me:

There is power in being intentional.

There is power in building a legacy that leads.

And I’ll keep showing up for the voices that haven’t been heard yet and the leaders ready to rise with clarity and credibility.

P.S. A Special thanks to the The Prodigy and Love Charmaine Uychoco for the recognition.
#TheProdigyOfficial #TitaniumMagazine #Top50 #Trailblazers #WomenOfPurpose #Thailand2026

Professional portrait of a woman smiling confidently, dressed in business attire, standing against a clean background. This image accompanies an announcement celebrating her recognition as one of Titanium Magazine’s Top 50 Global Inspirational Women to Look Out for in 2026.”
(If the image is different, just tell me and I’ll tailor it.)

✅ HIGH-PERFORMANCE HASHTAGS (Authority-based + Discovery + Niche)
I’ve kept them balanced so LinkedIn won’t suppress the post (max 8–12 recommended).
Hashtags:
#WomenInLeadership
#InspirationalWomen
#Top50Women2026
#TitaniumMagazine
#PersonalBrandingExpert
#FounderStory
#WomenWhoLead
#CEOLife
#BrandStrategy
#WomenInBusiness
#LeadershipJourney
#TheProdigyOfficial
Want me to rewrite the post for maximum reach, authority, and depth — or give you an optimised hook + format based on LinkedIn’s 2025 algorithm?

Thank you New In Asia, for the feature!

I wrote this for founders doing meaningful work but still fighting for attention.

When I started Focus Solutions, I wasn’t sure what would resonate.

I just knew one thing:

Founders deserve messaging that does justice to the value they deliver.

Because it’s frustrating to do exceptional work and still be overlooked.

It’s exhausting to show up with heart and still feel like you’re shouting into the void.

The truth I’ve learned?

Content isn’t about more posts, better visuals, or perfect hacks.

It’s about earning the belief that leads to action. You can read the complete feature here:

To read the complete feature see the link in the comments ⬇️

Why “just post consistently” stopped working.

In January, I gave my clients the advice everyone was giving at the time:

“Don’t worry about perfection. Just post consistently. Trust me, it’ll work.”
And to be fair: it did work for a while.

Most of them started showing up 3–5x a week, writing solid posts, engaging in comments.

They were doing everything right.

But by April, I started noticing something strange.

Their impressions were dipping.

Cold reach was dropping.

The same quality of content that got them results in February suddenly wasn’t landing anymore.

And it wasn’t just them.

I saw the same thing on my own account.

So I dug deeper. I tested. I tweaked.

And what I realized is: LinkedIn had quietly changed the rules and most people didn’t notice.

The truth?

Posting consistently still matters. But now, it’s not enough.

You can’t just show up and expect growth.

The platform started rewarding different behaviors and the kind of content that used to work just doesn’t perform the same way anymore.

What actually worked for me and my clients this year was this:

- Intentional content sequencing
Your posts need to talk to each other.
One post introduces an idea, another builds on it, a third deepens it.
You’re not just posting you’re telling a cohesive story over time.

- Narrative positioning
People don’t remember tips. They remember people with a point of view.
So we stopped focusing on isolated how-to posts and started shaping content around what made each person distinct.

- Behavioral signals over vanity metrics
It’s not about likes anymore.
LinkedIn now prioritizes deeper signals: saves, replays, link clicks, profile views.
So we shifted how we wrote making content more useful, more revisitable, more clickable.

- Ecosystem leverage
 Instead of treating posts as standalone, we looked at the bigger picture:
→ Who’s commenting on your posts?
→ Are you replying with depth?
→ Are you showing up outside your own content bubble?

Because your reach isn’t just based on your posts it’s based on how you behave across the platform.

So now, when a new client joins me, we don’t just set a content schedule and call it a day.

We ask:
What do you want to be known for?

Who needs to see this?

What journey are we taking your audience on?

If you’ve been consistent this year but feel like you’re hitting a wall. DM me “POSITIONING” and I’ll send you the exact system I’m using with my clients in 2025 to build visibility, not just momentum.

A minimalist LinkedIn-style graphic explaining the shift from basic content consistency to narrative positioning, intentional content sequencing, and behavioral signal optimization. Highlights 2025 LinkedIn algorithm changes and how strategic authority-building outperforms volume posting for founders, CEOs, and coaches.”

This is keyword-dense but natural — perfect for ranking on Google Images + AI search engines.

Primary (Core Authority Keywords)

#AuthorityPositioning
#PersonalBrandingExpert
#NarrativePositioning
#LinkedInStrategy
#ContentStrategy
#ThoughtLeadership
#BrandStrategy
#DigitalPositioning
#ExpertBranding
#FounderBrand
#ContentSequencing
#BehavioralSignals
#DemandCreation
#Authority#AuthorityPositioning
#PersonalBrandingExpert
#NarrativePositioning
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#ExpertBranding
#FounderBrand
#ContentSequencing
#BehavioralSignals
#DemandCreation

Your new year might start on Jan 1st. But mine starts today. 

I turn 36 today.

And this time, I didn’t want to write a list of “business wins” or pretend this year was all tidy and strategic.

Because honestly, it wasn’t.

It was the most growing up I have done in a while: in business, motherhood, and just being a person.

Here are 7 things I am taking with me into this next year:

🎈 Some people will praise your work and still never pay you.
 Clapping is not commitment. I have learned to separate support from alignment.

🎈 Having an office doesn’t make you more legit. But feeling proud walking into it? That does.
Hired 15+ people this year and created a space for the work I love that’s a win I didn’t even know I wanted.

🎈 Just because you can write for everyone, doesn’t mean you should.
 I used to take on clients because I could help. Now, I only say yes if I want to.

🎈 I used to chase growth. Now I build systems.
 No more “winging it” at midnight. I needed structure more than I needed inspiration.

🎈 You can build a brand around your values or you can slowly resent your own voice.
 I have tried both. I won’t compromise again.

🎈 Being visible doesn’t mean being online all day.
Some of my best content was written after I logged out, took a walk, and remembered who I am offline.

🎈 My kids don’t care how many followers I have. They care if I’m present.
That one keeps me grounded on the days I feel behind.

If you have been meaning to work on your personal brand and haven’t made time, this is your sign.

P.S. To celebrate turning 36, I am offering a huge discount on my done for you LinkedIn service and Profile optimization for 3 people this week only.

DM “36” if this feels like your moment.

(Winners will get a DM and a shoutout from me publicly!)

Thank you for being here, whether you’ve been silently reading or loudly cheering.

I see it. And I don’t take it lightly.

Here’s to growing, evolving, and showing up as we are.

A warm reflective image of a female personal branding strategist celebrating her thirty sixth birthday and stepping into a new year of growth business clarity motherhood and identity evolution. The visual represents LinkedIn personal branding authority building female entrepreneurship business storytelling content strategy and founder mindset. This supports search visibility for topics like personal brand systems authenticity leadership visibility content creation and digital growth in Pakistan and global markets. hashtag#PersonalBranding hashtag#BrandStrategy hashtag#LinkedInGrowth hashtag#WomenEntrepreneurs hashtag#FounderLife hashtag#BusinessGrowth hashtag#ContentCreator hashtag#ThoughtLeadership hashtag#WomenInLeadership hashtag#DigitalBranding hashtag#AuthenticBranding hashtag#FemaleFounder hashtag#GrowthMindset hashtag#BrandPositioning hashtag#StorytellingForBusiness hashtag#SocialMediaStrategy hashtag#EntrepreneurMindset hashtag#ClientAttraction hashtag#WomenWhoCreate hashtag#Sm

If people need to pull up your profile to describe what you do, your brand isn’t sticky.

Your positioning should live in their mind, not your headline.

And yet, I see profiles every week with lines like:

“Transformational coach for high performers.”

What does that even mean?

Here’s the test:

Can your dream client explain your value in 3 seconds without looking you up?

If not, your positioning won’t get you clients. Or referrals.

Sticky positioning does 3 things:

It’s emotionally precise (“burned-out founder” > “ambitious professional”)

It’s visually concrete (“build a business that doesn’t burn you out”)

It’s memorable (triggers a mental shortcut like “She’s the one who helps…”)

I help clients craft lines that stick.

So they become the first name their clients think of when a problem hits.

📌 If your positioning isn’t working while you sleep, it’s not working at all.

DM me “STICKY” and let’s fix your positioning today.

Carousel showing a breakdown of what makes brand positioning sticky with short statements highlighting emotional precision visual clarity and memorability. The graphics emphasize how clear positioning helps clients remember you instantly and how vague headlines weaken credibility. The final slide invites readers to refine their positioning so it works even when they are offline.

People do not buy talent

They buy certainty that you are right for them

Trust is built through proof not promises

Random testimonials are noise without a system

Real authority comes from repeated visible patterns

Your brand is trusted when your results feel predictable

Read the full article to build your Proof Ecosystem and turn trust into demand

When people don’t buy from you, it’s rarely because you’re not good. It’s because they’re not sure if you’re good for them. That’s the difference betw

Open article: What if people trusted you without needing to be convinced? by Sheza Yazdani • 4 min read

What if people trusted you without needing to be convinced?

You've been on LinkedIn all year, but what has your content actually done for your business?

Have people messaged you saying, "I've been following you for a while, and I'm ready to work with you"?

Has your content built trust before the sales call?

Or has it just existed… with no real ROI?

Here's what I do every December: 

I open my DMs and look at who actually reached out to work with me.

Then I go back and find the exact post they saw before they messaged.

Last year, I had someone reach out in March saying they wanted help with their positioning. 

I asked what made them DM me. 

They said: 

"You posted about how your client was getting engagement but the wrong people were reaching out. That's exactly what's happening to me."

That one post, naming a specific problem my ideal client faces, did more for my business than 50 posts about "knowing your niche" or "being authentic."

Here's what most people get wrong:

They think if they post "valuable tips" consistently, clients will eventually show up. 

But tips don't convert. Clarity converts.

When someone reads your content and thinks "wait, is she talking about me?" that's when they reach out. 

Not when you give them 5 ways to do something. 

But when you describe their exact situation so specifically they feel seen.

This December, instead of posting the perfect posts through the slowdown, I'm looking at my wins.

A founder reflects on a year of LinkedIn content and realizes only problem specific posts created real client demand. The message highlights that clarity and naming the clients real situation is what drives outreach not generic tips

If your best posts in 2025 didn’t get the reach they used to, here’s why (and what to do about it)

LinkedIn introduced a new ranking model called 360Brew.

It’s a 150B parameter AI system that replaced the old algorithm.

It’s now running the show across your feed, job suggestions, people recommendations… everything.

Here’s what changed:
1. It reads your content like a human.

No more surface-level metrics like likes or hashtags.

It uses natural language understanding to see if your content actually matches what you’re known for.

👉 So if your profile says you help founders with branding…

But you post generic motivation or random tips → you confuse the model → reach drops.

2. It looks at your entire presence, not just the post.

360Brew checks your headline, About section, content history, and how consistent you are in one niche.

👉 If your posts are all over the place or your profile is vague, you get downgraded.

3. It scores how “on-brand” you are.

Every time you post, 360Brew checks:

1. “Does this fit the person’s expertise?”
2. “Is it relevant to their audience?”
3. “Is this content helpful, not fluffy?”

If yes → it boosts your reach.

If no → it shows it to fewer people.

So what do you do now?

Here’s what I tell my clients (and what works)

✅ Tighten your niche. Pick 2–3 core topics. Stick to them. Be known for something.

✅ Align your profile. Make sure your headline, About, and skills clearly reflect what you talk about.

✅ Encourage deeper engagement. Ask questions that spark real responses. Avoid shallow likes.

✅ Post consistently. The more consistently you show up with clarity, the more the algorithm understands your value.

You don’t need to post more.

You don’t need better hooks.

You need better alignment.

And if you’re struggling with showing up on LinkedIn in 2026 the way the platform wants you to? I’m always here to help. 

DM me “2026” or book a call in my featured section.


Totally agree with this. 360Brew is forcing creators to stop posting randomly and actually show up with a clear identity. When your profile and content finally match your niche the reach comes back fast.

Big audiences don’t build category leaders. Clear language does.

Most experts compete by saying: “I’m the best at what I do.”

Category designers flip the script.

They say: “I’m the only one who sees it this way.”

That’s the difference between being a “leadership coach” vs. being the creator of “anti-burnout leadership.”

One competes. The other commands.

Want to design your own category?

Here’s how:

1. Find your enemy.

What’s the outdated belief your market still clings to? Name it.

(Ex: “More visibility = more leads” is a belief I challenge.)

2. Reframe the game.

What do your best clients need to believe before they buy from you?

(Ex: “LinkedIn isn’t content. It’s a dealflow engine.”)

3. Name your lens.

Give your POV a name. Make it yours. That’s your intellectual property moat.

(Ex: My Brand DNA Method, because most content misses the source code.)

You don’t need more reach. You need language people repeat.

Comment “CATEGORY” below and I’ll send you my Category Clarity Template.

Minimalist text graphic on category design and clear positioning over generic expertise.
Highlights how naming your enemy belief and unique lens creates authority.

You’re being ignored because you’re not showing up like an expert.
(and it’s wasting your time)

Here’s why it matters.

- You’ve hit the top.
- You’ve got the title.
- You’ve made the money.
- But on LinkedIn? Crickets

Why?

Because 𝘣𝘦𝘪𝘯𝘨 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵

Experts are defined by the unique value they bring. 

Not by titles, not by accolades, but by the 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 you can offer that no one else can.

It’s a familiar trap:
→ Post your success story
→ Talk about how you “made it”
→ Hope people see your expertise

𝘕𝘰𝘣𝘰𝘥𝘺 𝘤𝘢𝘳𝘦𝘴.

Success is a given.

Expertise? 

That’s earned by teaching what others can’t.

Try this:

Stop showcasing what you’ve done
Start showcasing what you’ve learned.Real expertise comes from:
→ The tough lessons,
→ The decisions that didn’t work,
→ The unique insights you’ve gained that no one else has.

I did this for a client last month. 

A CEO with a massive following. 

But on LinkedIn? 

He wasn’t seen as an authority.We changed the game:

→ Focused on depth, not breadth.
→ Shared lessons from real failures
→ Highlighted decisions, not just outcomes

Now he’s seen as a thought leader, not just another CEO with a successful business.

The key:
→ Focus on what only YOU can teach
→ Share the hard truths
→ Go deeper, not wider.

Want to stop blending in and start being the expert you were meant to be? Let’s talk

A minimalist text graphic emphasizing that success and job titles do not equal expertise on LinkedIn. Highlights the shift from showcasing achievements to sharing real lessons failures and unique insights to build true authority and thought leadership.

Seth Godin never says “I’m a marketer.”

But everyone sees him as one anyway.

Why?

Because he didn’t build his positioning through a title.

He built it through decades of behaviour that made the label obvious.

You recognise him as a marketer because:

• He wrote 20+ books about how people make decisions
• He publishes daily essays that dissect attention, trust, and change
• He founded altMBA, a school built around teaching people how to create value
• He popularised concepts like “tribes,” “shipping,” and “permission marketing”
• He shows up with the same worldview every single day, consistently, relentlessly

That’s how positioning works.

Not by declaring an identity…

 …but by repeating a perspective so consistently that people start naming it for you.

This is brand psychology 101:

We assign roles based on patterns, not titles.

It’s how the brain reduces complexity: we create shortcuts.

And that’s exactly what most founders get wrong on LinkedIn.

They put “Coach” or “Strategist” in their headline and expect people to believe it.

But people don’t believe titles.

They believe behaviours.

They believe:
• Your worldview (what you stand by)
• Your transformations (who you’ve helped)
• Your lived experiences (what shaped your perspective)

These repeated patterns form your “mental shortcut”... your real positioning.

If you want people to see you as the go‑to expert in your niche, don’t announce who you are.

Show them, consistently, until the title becomes inevitable.

👇 Save this as your positioning starter pack.

Minimalist quote graphic featuring the line “When your brand earns trust, awards follow” over a clean neutral background, paired with a short branding lesson inspired by Seth Godin about how positioning is built through consistent behavior, worldview, and proof over time rather than titles or self-declared labels.

This year proved one thing:


Your name is leverage.

And most people still treat it like an afterthought.

Build your brand now.

Wishing you and your family a Happy Thanksgiving with love and happiness 💗

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Sheza Yazdani

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The Battle

Annika Mohlin 🌱

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