Edelytics

Edelytics is a whole-some digital marketing nutrition provider to Education organizations, Schools, and Training Institutes suffering from what we call Insufficient Digital Presence Syndrome (IDPs).
We are your digital doctor and we know that IDPS is the prime reason for your Educational Organization to not live up to your expectations in the digital space.

We know you definitely want us in your upcoming growth plans,
We are the first in the digital space that specializes in the education domain. An experience of 15 years in Education Marketing and Admissions makes us the best team to understand what you want.

We make sure that you feature in the first page of Google search.
We make sure that you get 300% more traffic.
As an outcome of both you get 3x business growth.

Edelytics is the place where a concoction between Education marketing and admissions expertise happens with state of the art digital implementation techniques i.e. the think tank at Edelytics have the unique experience of heading several university and college Marketing, Branding, and Admission departments as well as have the unique distinction of being certified by the likes of Google and Woorank

Managing Partner

Mangalmay Group of Institutions

Responsible for all marketing functions, complete Digital Marketing and Internet Strategy, Course wise admissions, promotion, and brand building activities for the Institute..
Responsible for management of the entire Marketing/ Admissions team effectively and driving sales numbers through them to achieve the targeted number of admissions for the year.
Responsible for tie ups with schools, Scholarship examinations, Building of agent network and arrangement of all exhibitions and fairs for the Institution.
To script manage and monitor the digital marketing activity of the Institute on Google, Facebook and other paid social network and to regulate organic traffic through effective SEO activities..

Head - Marketing , Admissions & Digital Strategy

IIPM

Was the Head for the complete digital Admissions process for IIPM pan India. 
Handled team size of over 350 sales professionals and 10 branches simultaneously for the student recruitment process.
Developed and devised complete automated sales-driven admissions process with setting up of communication network and call centers across three locations.
Initialized the online sales division and targeted large scale, online applicants, across India through the platforms of Google and Facebook.
Devised complete automated operations process of admissions and sales through devising in house ERP, CRM on the predictable dialer.
Scripted and successfully executed fee collection process across branches for smooth collection of course fee post admissions process..
Managed monitored and mined human resources across various grades and levels to recruit the best available manpower for the admissions process..
Chased year on year the revenue targets set for the Admissions division on a systematic and focused basis..

Head Of Digital Marketing

Educomp Raffles

Heading the Marketing functions of the Design, Management and Engineering college.

General Manager Marketing

New Era Institute of Professional Studies

Loooking after the entire Marketing and Sales activities of the Institute

AVP Marketing and Sales

BLB Institute of Financial Markets

strategy planning, marketing,business operations, market research and Media planning.
Lead a team of 40 people in the marketing department including business development executives, managers, designers and MIS analysts across four locations in the country to meet pre set revenue targets.
Taking single handed decisions on the entire media planning, media buying and media scheduling with all important media houses for the organization. 
Evolved the Marketing on the Internet, having working knowledge of search engine optimization techniques, google ad words, all CPC, CTR, CPL, CPM and affiliate marketing techniques.
Created a franchisee network of 5 in the span of three months.

Anoop is an Online Digital Influencer with core competence in executing the Digital Strategy for Education Business, Marketing for Schools colleges and Universities, Digital PR, Lead Generation Strategy, Online brand communication strategy, Social Media Story telling expert, High-end Content Planning, linking Artificial intelligence and data Analytics with Digital Marketing.

As founder one of India's leading education marketing and communications agency  he has worked with more than 200+ schools, colleges and organizations almost every day.

He frequently writes, consult, Tweets and speak on topics such as social media, school marketing, online admissions trends, and web strategies.

He has an extensive experience in the areas of media relations, content marketing, crisis communication, video production, photography, brand development, strategic planning, social media, emerging media and digital strategy.

By removing fears of emerging technology, data and math, Anoop develops consensus and community to build strategies for brands and businesses. Anoop enables businesses to meet their audiences’ needs and wants through content, within the context of voice and AI and other evolving technologies.

He has thoroughly explored and advocated the certification and enrichment programs of Google, Microsoft, Lego, NatGeo, discovery, Adobe, and Apple for Computer Science, STEM and creative classrooms.

Anoop Mundhra

Managing Partner and Founder

BuildnGuide Training and Consulting Pvt.Ltd

Managing Director

UNIVERSAL BUSINESS SCHOOL

Vice President Corporate Relations

AKS INSTITUTE OF MANAGEMENT EXCELLENCE

Manager Admissions

NBA Group of Institutions

Head,Admissions

"Welcome to my profile! I'm the Founder of Edelytics, a digital marketing agency with a keen focus on delivering high ROI through innovative paid media and performance marketing strategies. With 15+ years at the helm, I specialize in crafting impactful campaigns that transcend conventional marketing paradigms.

🔹 Background: My journey began in the higher education domain, where I wore many hats—from marketing and admissions expert to an independent consultant for numerous universities and colleges. With experience in start-ups and greenfield projects, I've even assisted B-Schools in launching their very first batches through robust marketing and sales strategies.

🔹 Skills: My forte lies in admission counseling, team building, developing P&L projections, and, most importantly, lead generation. Transitioning to my own agency, I've incorporated these skills into broader performance marketing and paid media strategies.

🔹 What I Do: At Edelytics, I head our paid media campaigns and performance marketing divisions, and I have a firm grip on SEO practices. We have successfully catered to a diverse clientele, including schools, colleges, universities, NGOs, and real estate companies.

🔹 Mission: My mission is to help businesses and educational institutions unlock their full potential through tailored digital marketing strategies.

If you're interested in pushing the boundaries of what digital marketing can do for your brand or educational institution, let's connect!"

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Anoop Mundhra

Abir lal Mukherjee

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