Edelytics

Edelytics is a whole-some digital marketing nutrition provider to Education organizations, Schools, and Training Institutes suffering from what we call Insufficient Digital Presence Syndrome (IDPs).
We are your digital doctor and we know that IDPS is the prime reason for your Educational Organization to not live up to your expectations in the digital space.

We know you definitely want us in your upcoming growth plans,
We are the first in the digital space that specializes in the education domain. An experience of 15 years in Education Marketing and Admissions makes us the best team to understand what you want.

We make sure that you feature in the first page of Google search.
We make sure that you get 300% more traffic.
As an outcome of both you get 3x business growth.

Edelytics is the place where a concoction between Education marketing and admissions expertise happens with state of the art digital implementation techniques i.e. the think tank at Edelytics have the unique experience of heading several university and college Marketing, Branding, and Admission departments as well as have the unique distinction of being certified by the likes of Google and Woorank

Managing Partner

Mangalmay Group of Institutions

Responsible for all marketing functions, complete Digital Marketing and Internet Strategy, Course wise admissions, promotion, and brand building activities for the Institute..
Responsible for management of the entire Marketing/ Admissions team effectively and driving sales numbers through them to achieve the targeted number of admissions for the year.
Responsible for tie ups with schools, Scholarship examinations, Building of agent network and arrangement of all exhibitions and fairs for the Institution.
To script manage and monitor the digital marketing activity of the Institute on Google, Facebook and other paid social network and to regulate organic traffic through effective SEO activities..

Head - Marketing , Admissions & Digital Strategy

IIPM

Was the Head for the complete digital Admissions process for IIPM pan India. 
Handled team size of over 350 sales professionals and 10 branches simultaneously for the student recruitment process.
Developed and devised complete automated sales-driven admissions process with setting up of communication network and call centers across three locations.
Initialized the online sales division and targeted large scale, online applicants, across India through the platforms of Google and Facebook.
Devised complete automated operations process of admissions and sales through devising in house ERP, CRM on the predictable dialer.
Scripted and successfully executed fee collection process across branches for smooth collection of course fee post admissions process..
Managed monitored and mined human resources across various grades and levels to recruit the best available manpower for the admissions process..
Chased year on year the revenue targets set for the Admissions division on a systematic and focused basis..

Head Of Digital Marketing

Educomp Raffles

Heading the Marketing functions of the Design, Management and Engineering college.

General Manager Marketing

New Era Institute of Professional Studies

Loooking after the entire Marketing and Sales activities of the Institute

AVP Marketing and Sales

BLB Institute of Financial Markets

strategy planning, marketing,business operations, market research and Media planning.
Lead a team of 40 people in the marketing department including business development executives, managers, designers and MIS analysts across four locations in the country to meet pre set revenue targets.
Taking single handed decisions on the entire media planning, media buying and media scheduling with all important media houses for the organization. 
Evolved the Marketing on the Internet, having working knowledge of search engine optimization techniques, google ad words, all CPC, CTR, CPL, CPM and affiliate marketing techniques.
Created a franchisee network of 5 in the span of three months.

Anoop is an Online Digital Influencer with core competence in executing the Digital Strategy for Education Business, Marketing for Schools colleges and Universities, Digital PR, Lead Generation Strategy, Online brand communication strategy, Social Media Story telling expert, High-end Content Planning, linking Artificial intelligence and data Analytics with Digital Marketing.

As founder one of India's leading education marketing and communications agency  he has worked with more than 200+ schools, colleges and organizations almost every day.

He frequently writes, consult, Tweets and speak on topics such as social media, school marketing, online admissions trends, and web strategies.

He has an extensive experience in the areas of media relations, content marketing, crisis communication, video production, photography, brand development, strategic planning, social media, emerging media and digital strategy.

By removing fears of emerging technology, data and math, Anoop develops consensus and community to build strategies for brands and businesses. Anoop enables businesses to meet their audiences’ needs and wants through content, within the context of voice and AI and other evolving technologies.

He has thoroughly explored and advocated the certification and enrichment programs of Google, Microsoft, Lego, NatGeo, discovery, Adobe, and Apple for Computer Science, STEM and creative classrooms.

Anoop Mundhra

Career Counselor

Imarticus Learning Pvt Ltd

•Taking end to end P&L ownership and independently managing new business opportunities and incremental opportunities with existing clients.

•Developing key relationships with decision makers & influencers of Large Enterprises including Fortune 500s - Finance, Analytics and Technology companies pan India/Internationally.

Associate Vice president

Pandia Learning Pvt Ltd.

•	Spearheaded the implementation of Systems and Processes to increase efficiency of the 
        employees.
•	Played a key role in creating websites, ATL & BTL promotion for all three brands of the company.
•	Represented Company’s Portfolio & its offerings at various Schools & Career counseling Platforms 
        across Delhi-NCR, Haryana, Rajasthan & Pune )

Head of Sales, Marketing & Operations

IMS Learning Resources Pvt. Ltd.

	Managing the over all profitability of Delhi & NCR centres across all revenues & accountable for the growth as per set by the Management.
	Preparing and implementing Business Plan, monitoring and achieving weekly, monthly and quarterly sales targets.
	Planning of sales and operational activities across Delhi & NCR
	Ensuring Steady Footfalls & their conversion for the Business, Customer Retention and   
        Loyalty.
	Training, Mentoring & Motivating the team of managers & other sub-ordinates

Lead Mentor-Undergrads ( Delhi & NCR )

Chief Mentor-Regional Office Delhi

Cluster Head-South Delhi

Modi Academic International Institute

Sales & Business Development
	Formulating long term / short term strategic plans and driving sales & marketing activities across the assigned region; exploring marketing avenues to build consumer preference and drive volumes.
	Initiating and developing relationships with key decision makers in target organizations for business development; interacting with the customers to gather their feedback regarding the products. 

Marketing/ Branding
	Building brand focus, reviewing market response to facilitate product growth and accordingly implementing plans for augmenting the business volume.
	Conceptualising, planning & organising brand development and promotion activities by developing new communication mix and new strategies for the brand. 
	Interacting with PR & advertising agencies for developing communication plans based on specific objectives.

Operations Management
	Planning the annual operational budget and implementing control measures to contain expenses within defined limits.   
	Assisting the management in the implementation of infrastructure/facilities, development and expansion of new centres/ campuses & sustaining profitable operations.
	Designing and implementing systems, processes and procedures to facilitate smooth functioning of process operations and enhance operational efficiency.

Team Management
	Recruiting, leading & monitoring the team members to ensure efficiency in process operations and meeting of individual & group targets.
	Delegating work schedules and leading people at all levels; sustaining a dynamic environment and ensuring high performance amongst the members.
	Imparting training to the subordinates & assisting the newly inducted trainees in sales & marketing departments.

Campus Head

Trump & Gates

June ’07 - May’09: TRUMP&GATES, Delhi as Marketing cum Centre Manager (North Campus Centre)
Growth Path
Marketing Executive		:	June'07 –Jan’08
Assistant Marketing Manager 		: 	Jan’08 – Aug’08
Marketing cum Centre Manager (North Campus Centre)		:	Aug’08 – May’09

Notable Attainments:
	Undertook ATL / BTL activities for enhancing the brand visibility and achieving brand volume and market share.
	Engaged in:-
­	Carrying out sales activities & market research, etc. 
­	Implementation of marketing strategies.
	Successfully organized events for brand awareness & sales. 
	Steps taken to improve the profitability of operations.
	Steps taken to boost the company’s sales.Major promotional activities undertaken.
	New market territories identified.Untapped market regions developed as profitable markets for the company.

Sales & Marketing Manager

Worked with reputed educational companies that offered wide exposure on diverse environments. Applied knowledge and expertise in creating opportunities and expanding businesses. Proven abilities in establishing operations that entailed setting up new centres, identifying markets, developing new clients, recruiting & mentoring teams, etc. Deep understanding of critical business drivers in Education industry. 

Skills in building and maintaining relations with key corporate decision makers. Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.

Specialties: - Strategy Planning 			- New Business Development		- Administration/Budgeting
- Strategic Partnerships			- New Initiatives / Set-ups		- Marketing/ Brand Promotion
	- Channel Management 			- People Management			- Mentoring / Training

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Anoop Mundhra

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