Too many smart, successful women still feel like money and investing isn't for them.

You believe budgeting is restrictive. 
You didn't grow up talking about investing at the dinner table. 
So you think building wealth is reserved for finance bros or math geniuses.

None of it is true.

I'm Anouk Knuffmann, Money Mindset & Investment Coach for women, and creator of the Auto Millionaire Method™—a 5-step framework that helps you go from income earner to high net worth woman by combining nervous system expansion with financial strategies and investing.

But more than that? I help women step into a new financial identity.

Because becoming wealthy isn't just about spreadsheets and charts. It's about becoming the kind of woman who feels safe with money, empowered by her decisions, and deeply in control of her future.

My approach blends identity-shifting mindset work with hands-off investing strategy, so you don't just learn how to grow your money, you learn how to become the woman who leads it with confidence.

My story:

Growing up, I never thought I was "good with numbers." I believed wealth wasn't for people like me. Becoming a millionaire? Never.

That shifted when I heard another woman speak about investing in a way I'd never seen before. Suddenly, the world of money felt open to me.

Fast forward 7 years, and I've helped women all over the world transform their financial reality while building one of my own:

🏡 Moved my family to a beachside home in Portugal
💻 Built a part-time business that supports full-time freedom
🏖️ Spend my days working with women I adore, raising my daughter, and building generational wealth on autopilot

Financial empowerment isn't just a goal. It's a lifestyle... and it's one you get to define.

If you're a freedom-seeking, ambitious woman who's ready to make your money work harder than you do, send me a DM with WEALTH and let's craft your path.

Anouk Knuffmann

One thing I’m learning about myself right now is that it's okay not to have all the answers yet. 

For the past couple of months, something has been brewing 

I've felt a quiet pull to shift... my brand is evolving, but I don't fully know where to yet 

If you're a business owner, you'll know that feeling. 

You're some years into your business, and what sparked you to start your business might not be what will keep you going 

For most women, I'm an investment coach 

And yes, I love teaching women how to make their money work for them 

Because learning this one skill completely changed my life 

It gave me the peace of mind to make bold decisions without worrying about finances 

It gave me the freedom to move countries, take extended maternity leave, and be fully present with my daughter, knowing that money still keeps coming in, even if I don't work

It has given me more calm and confidence in the past 7 years than I could have ever imagined 

But as I've started working with more and more clients 

And uncovering new parts of my own relationship with money 

I've realised something: I don't want to be JUST an investment coach 

What really intrigues me is the relationship with money 

And how the relationship with yourself shapes your financial life 

Because let's be honest... Money is so much more than money

Money is energy, and the way you see yourself directly reflects in your bank account and your financial habits

When you work on your inner world, your self-trust and self-worth 

You make space to build a loving and grounded relationship with money. 

And the results? Abundance, peace of mind, and joy.

I don't have it fully planned out yet, but something is coming. 

Anyone else feeling your brand evolving in 2026, or are you doubling down on what you built in 2025? 💗

Helping women build wealth through investing | Where money mindset, EFT Tapping & investing meet | Creator of The Auto-Millionaire Method™ | Helping Women build wealth and a life that lights their soul on fire

I tripled my income last year.
And still ended the year with this sneaky, unshakable thought:

“I didn’t do enough.”

I had set big, exciting goals: 

→ Fill my group program WealthElevation
→ 10k+ followers on LinkedIn 
→ A six-figure business

And while some of it happened, some didn't.

So naturally… my brain did what brains do. 

It hyper-focused on the gaps.

The should’ve’s.  
The not-quite-yet’s.  
The why-am-I-not-there-yet’s.

You know what's ironic about it?

I literally coach my clients on this.

"Your income doesn’t determine your worth.  

Hitting or missing your goals doesn't say anything about you as a person. 

Detach from the outcome."

And yet, there I was... doing the very thing I teach others not to do.

That’s the thing with goals… they can be motivating.   

And equally frustrating.    

If you make reaching them (or not) mean too much about YOU.  

So instead of spiralling, I did something different. 

I wrote an evidence list.  
Everything that actually did work.

Here’s a snippet:

→ Second year in business, and I tripled my income  

→ Helped 28 clients make their money work for them  

→ Top 1% Creator on LinkedIn in Investing & Personal Finance 

→ Hired as the Money Mindset Expert by one of Germany’s top female financial coaches  

→ Moved to the beach, bought a van, lived my values

And that’s when it clicked.
The real win isn’t hitting the goal.

It’s becoming the woman who can see her own growth before the numbers validate it.

Because what you train your brain to look for, it will find.

Focus on lack, and you’ll see proof everywhere.  

Focus on expansion and abundance follows.

That’s your Reticular Activating System at work.

The same system that starts showing your red cars everywhere when you decide you want one. 

So here’s a gentle challenge for you:

What three things belong on your evidence list right now?

Not the flashy metrics. Not the “once I hit X” milestones.
But the proof that things are already working.

Tell me below... I’d love to celebrate with you 🤍

Helping women build wealth through investing | Where money mindset, Tapping & investing meet | You deserve a life that lights your soul on fire

You think investing is only for finance bros?
That belief is costing you thousands every year.

Once you know how, it is actually simple, accessible, and 100% designed for you, too.

Before I first started investing, I thought I needed a finance degree to be successful with it.

I didn’t.

I thought I needed to be glued to my screen and analyse charts. 

I didn't. 

I thought I needed to read The Financial Times for breakfast. 

I definitely didn't.

I built my first 6-figure portfolio in under 4 years

spending no more than 1 - 2 hours per year managing it

I had a 61% return in 2024 alone, while having a baby and building a business

And now I’m on track to retire as a multi-millionaire... all without chasing trends or crunching numbers.

My clients do the same.

Most spend 1–2 hours a year on their investments. 

And their money is projected to double every 7 years.

Turning them into millionaires with minimal effort. 

Once it’s set up correctly, it runs on autopilot while they grow their businesses, travel, or rest.

That's because investing isn’t about being “good at math” or predicting the market. 

It’s about using a simple, proven system that's automated and grows passively. 

Consistency builds wealth.

That’s how women create 6- and 7-figure portfolios. 

And it’s how you can too.

Because investing isn’t just for men in suits. 

It’s for you 💗

Ready to make 2026 the year you build wealth on autopilot? Then WealthElevation is for you... Send me a DM with "WEALTH" to see if it's a fit.

One decision created a butterfly effect that changed everything about my life... down to how I now spend my Tuesdays.

I didn’t see it at the time. 
It felt small. 

But saying yes to learning how to invest has quite literally changed my life. 

One of my mentors asked me... 

"If you didn't have your investments, how different would your life be right now?" 

And it hit me. 

The way I live today...

How I get to spend my days, and being able to build my dream business while being a present mom without the financial pressure...

Is down to one decision I made over 7 years ago: 

Learning how to make my money work for me. 

This is why Tuesdays now look like this: 

☀ Morning horse riding in a beautiful Portuguese forest 
💻 Coaching my clients to create their own wealthy life
🌊 Picking up my daughter to go to the beach

It's not luck. 
It's the ripple effect of one decision.

You think investing is about charts and percentages. 

But in reality, it’s about the life it creates.

→ The freedom of knowing you have a system working for you, even when you’re not 

→ The trust to have a baby or start a business without financial pressure

→ The safety net that catches you when life doesn’t go to plan

THIS is why I'm so passionate about investing. 

Not because I'm a numbers geek or love analysing charts, but because I LOVE the freedom it creates. 

If you're ready to create a life you don't need a vacation from and use your money as a tool to get you there... 

It's time to learn how to make it work for you. 

I help with that x

If you don’t consciously close off your financial year, you’ll carry the same money patterns straight into the next one.
 
And that’s exactly why I’m hosting the first free live event of the year tomorrow.
 
January 9th at 10:30 a.m. GMT, I’m going live on Zoom for our monthly Cashflow & Coffee Date☕️💸
 
This space is for the woman who:
 
→ Had a “good” year on paper, but still feels slightly uneasy about her money

→ Knows she’s capable of more financially, but hasn’t paused long enough to reflect

→ Is done with rushing into a new year on autopilot
 
If you’re new here, Cashflow & Coffee is my free monthly space for women to reconnect with their money in a gentle, grounded, and non-judgmental way.
 
No fixing energy.
No shaming.
No guilt.
 
Just grounded presence and awareness.

This month, we’re doing something powerful ✨
 
We’re closing off 2025 and expanding into 2026.
 
It’ll be a guided journaling session where you:
 
→ Reflect on your financial year with honesty and compassion

→ Identify what worked and what you’re ready to release

→ Set the tone for the year ahead

This is your invitation to start the year with intention and shift your relationship with money right from the start. 

🕥 January 9th | 10:30 a.m. GMT | Zoom
 
Bring your coffee. Find a quiet place.
 
And gift yourself and your money this hour to connect.

 
I’ll see you there 💛
Anouk

PS: Can't make it live? When you sign up through the link, you'll get access to the recording.

At 21, I walked away from the life I was "supposed" to live.

That one decision shaped the life I’ve been building ever since.

And this time next week, I'm going back to where it all began.

The last time I was there, I was 5 months pregnant (📸) 

Now I’m taking my daughter to show her my home away from home 🥹

If you’ve been following me for a while, you’ll know this: 

Cape Town was home for almost 7 years 

In 2014, I graduated from university in Germany and knew: 

I can't stay here. 

The weather 
The lifestyle 
The people (sorry!) 

It wasn't for me.

I got the pull for a different life.

One with more adventure, sunshine, and a lot more uncertainty.

So at 21, I deregistered from Germany, sold all my belongings, said bye to friends and family, and moved 13.474km south (alone).

It wasn’t smooth.

I had no real plan.

Started in a call centre earning 500€ a month.

I felt lonely, scared, and completely out of place more than once. 

Going back home would have been easier a lot of the time. 

But I kept going.

Fast forward to now, I can look back and say:
 
I’ve been true to myself.  
I’ve never let fear get in the way of my dreams.  
I’ve built a life that feels deeply aligned.
 
Expat life can be hard, and it comes with a cost (more on that soon).
 
But if I had to choose again?
 
I’d still choose uncertainty over comfort... every single time.

24 hours. One heart attack.
Stress level: 110. But… We made it.

24 hours of solo travel with my 2.5-year-old daughter started great.

After the first 3 hours, I messaged her dad:
“We have an amazing daughter. She's the best travel buddy ever.”

20 minutes later:
“I take it back. She nearly stole Swiss chocolate from duty free.”

And the chaos began.

What followed:

→ Repeatetly running away at the crowded airport because “mum chasing me” is apparently the best game ever

→ Me realising I owe a formal apology to every parent I ever judged for using a kid leash (I get it now. I truly do.)

→ Leaving me standing alone in front of border control while she sprinted off like she had places to be

→ Boarding the plane like a live-action obstacle course: her running, me chasing, luggage everywhere, dignity nowhere

And just when I thought we were done…

She opened the car door on the highway.

Yes, I forgot the child lock.
No, this will never happen again.
Yes, my soul left my body for a moment.

Not my proudest moment but I had to close the door while driving… anyone who’s been to Cape Town knows: You don’t stop on the side of the highway.

To say it was an eventful 24 hours is an understatement.

No investing content today.
Just a glimpse into the PERSONAL side of my personal brand (and life chaos at its finest)

Very happy to be back in the mother city, even if our entrance was rather dramatic.

Motherhood builds resilience in ways no business or leadership book ever could 🫠

PS: Dealing with market volatility is nothing compared to dealing with a toddler on the loose

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You can hate math and still become a millionaire investor. Here’s how 👇

Let’s debunk a myth that’s keeping smart, high-achieving women stuck:

You don’t need to love numbers or be a “finance girl” to build real wealth.

You can feel intimidated by investing. 
You can be bad at spreadsheets. 
You can hate math.

And still grow a portfolio that works quietly in the background.

Because wealth isn’t built by staring at charts or reacting to every market dip.

It’s built by setting up a system that grows your money while you live your life.

That’s passive investing.

It doesn’t require: 
• Tons of savings 
• A finance degree 
• Daily attention
  
What it 𝘥𝘰𝘦𝘴 require:
• A simple long-term plan 
• A strategy that fits your life and goals 
• Automation that removes emotion 
• And the decision to start

Money doesn’t multiply with effort. It multiplies with time.

Start small. 
Stay consistent. 
Let compounding do the heavy lifting.

That’s how 5 euros a day can turn into millions over time.

And the longer you wait, the more expensive that decision becomes.

Ready to make your money work for you? 

DM me "PASSIVE" to find out how I can help you set up your own passive system.

It’s January 6th. And I haven’t set my New Year's intentions yet. (And I’ve decided that that’s okay)

The year started fast.

The Christmas break wasn’t a reset... it was the flu, family things, and very little mental space.

Add a toddler to the mix and suddenly the idea that everyone should have crystal-clear intentions by January 1st feels… 

Disconnected from real life.

For some, January 5th is the first full day back at work. 

For most working moms, it's the first day back without toddler responsibilities. 

The first day to have some alone time to actually think. 

So while my LinkedIn feed is flooded with New Year’s intentions and resolutions (love that for all of you)

I’m choosing a different energy for 2026… 

No forcing.
No rushing.
No pressure to "reinvent" myself.

Intentions don’t lose their power just because they’re set later in the month.

And momentum built slowly tends to last longer anyway.

So, if you’re also still finding your footing this year, please know that you’re not late.

You’re human.

Happy 2026  💗

Here are the 2 words that demystified investing for me forever. And will for you too.


It's years ago, but I still remember it like it was yesterday.

I was at an event in Cape Town.
Another networking evening I almost skipped.
But something inside me told me I had to go.

The woman on stage started talking about investing...
But not in the way I’d heard before.

No complicated charts. 
No intimidating jargon.
Just clarity. 
Simplicity. 

She showed us the power of compound interest. 
How your money, when invested wisely, could grow quietly in the background.

Not just in theory. In real life.

And then she said two words, that completely changed the game for me:

Index Funds.

She explained them so simply:

“Low-cost. Long-term. Stress-free.
The kind of investment that grows while you sleep.”

And in that moment, I felt it.

That deep, electric click in my body.

Investing wasn’t just for men in suits.

It was for me.

And if you’re reading this… it’s for you, too.

That’s when I realized:

👉 It’s not that women can’t invest.
👉 It’s that no one explained it in a way that made it feel safe or possible.

That moment changed my life.

Because once you see what’s possible, you can’t unsee it.

Since then, I’ve built a 6-figure investment portfolio.
Funded my own maternity leave.
Bought property.

And created a life I don’t want to retire from.

(Currently doing a workation with my little one in Cape Town - feels pretty amazing)

This is the work I now do with my clients. 

I take the fear out of finance. 
I demystify investing.

And you make your money work for you.

Ready to make 2026 the year your money starts working harder than you? My DMs are open.

2026 is the year I lean on more support. So, right now, I'm looking for a female appointment setter who wants to grow with me and my business. 

Not just execute tasks, but truly be part of the team.
 
This is for you if you’re a woman who:
 
→ Loves creating genuine, human connection in the DMs

→ Hates pushy, copy-paste sales tactics as much as I do

→ Is proactive, curious, and not afraid to try new ideas

→ Enjoys improving processes and sharing suggestions (your input matters here)

→ Sees herself as a team player, not “just” a service provider
 
I’m not looking for someone to blindly follow a script.  

I am looking for someone who:
 
→ Takes ownership
→ Brings ideas to the table
→ Wants to grow alongside a purpose-driven female-focused business

Ideally you're someone who already has proven experience working as an appointment setter for coaches, service providers, consultants. 

This role starts commission-based, with lots of room to evolve as we grow together.
 
If this feels like a full-body YES send me a DM with a short intro about you, and why you'd be the right fit.

You know someone who could be a fit? Tag them in the comments 🤍
 
Let's see the power of Linkedin in action.

8 years ago, I knew nothing about investing. Today, I grow my money on autopilot, I'm on track to retire as a millionaire, and I teach women how to do the same.

Back then, I believed investing was: 

✖️ Only for finance pros 
✖️ Too complicated 
✖️ Too risky 
✖️ Not for someone like me

Sound familiar? I get it.

We’ve been taught that investing is for: 

Men in suits 
People who read the Financial Times 
Those with money and time to spare

But here’s what I know now: 

🔥 Investing is for everyone 
🔥 It can be automated 
🔥 It’s not complicated 
🔥 And done right it’s one of the safest, smartest ways to build real wealth

The real risk? Not investing.

Because every euro just sitting in your bank? 

It loses value to inflation...
Which takes you further away from the freedom you want.

Meanwhile, women inside WealthElevation are building wealth on autopilot.

Inside, I teach you how to: 

💸 Build your first 6–7 figure investment portfolio 
🧠 Shift how you think about money and investing 
📊 Make smart, confident financial decisions 
🌱 Grow wealth that funds your freedom, family, and future

If you’re done waiting.
If you’re ready to learn. 
If you know you were made for more…

You're ready to work with me.

👉 DM me “WEALTH” to apply.

Here‘s the thing with overthinking. 

It doesn’t get better the more you think - lol.

What you need to do is just take action. 

A tiny action in the right direction. 

I don’t usually post on weekends since I value my time off and want to be present with my family. 

It‘s become a secret rule that I don’t have to show up on weekends. 

But I joined a 30-day challenge… to post every day.

This morning I started to feel the pressure.

What to post about. 
Something of value. 
How not to fall off track.

I quickly realised I started to fall into overthinking and perfectionism.

One of the reasons why I‘ve struggled with consistency on here.

But you know what? 

Maybe sometimes you don’t need the perfect post.

Right now this challenge is just about showing up consistently. About building a habit.

So here I am enjoying the Saturday sunset by the beach and showing up. 

Happy weekend!

What if taking care of your money wasn’t about discipline or restriction… but about self-respect, self-worth, and love for your future self?

This February edition of Cashflow & Coffee Club is an open conversation about the connection between money and self-love.

It’s a casual coffee date and a safe space to talk about: 

✨ money 
✨ self-worth 
✨ self-love 
✨ and how all of that shows up in the way you earn, spend, save, and invest

Bring your coffee, tea or cacao, your curiosity, and come exactly as you are.

About Cashflow & Coffee Club Cashflow & Coffee Club is my monthly money date: a relaxed space to talk about money in a way that feels human, supportive, and real. 

Each month has a different theme, always centred around building a healthier relationship with money.

📅 Date: 13 February 
☕ Format: casual coffee chat 
🎟 Free to join 
🔗 Sign up here: https://lnkd.in/dEubE-Pi

Because taking care of your money… is taking care of yourself.

Anouk Knuffmann, Sonya Braddock and 29 other attendees

View event: Let's talk money and self-love

Author & Financial Advisor - I help expats get sizeable results with their money - Views are my own

Expats don’t fail financially because they’re lazy.
They fail because the system was never built for them ⬇️ 


That’s why I built Selanis — the first 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗲𝘅𝗽𝗮𝘁𝘀.


Selanis combines everything you need to reach financial freedom:

1️⃣  Your 𝗠𝗼𝗻𝗲𝘆 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 (Money Script OS)
2️⃣ Your 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗙𝗜 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 — FI number, FI date, emergency fund, portfolio design, and much more
3️⃣ Full access to 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗢𝗦, my 6-hour evidence-based investing course followed by thousands of expats worldwide.

All in one platform. No spreadsheets. No salespeople. No guesswork.


💡 How It Works
1️⃣ Take the free 𝗠𝗼𝗻𝗲𝘆 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 test — discover how your psychology shapes every financial decision you make.
2️⃣ Unlock your 𝗙𝗜 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 — see exactly when and how you can reach Financial Independence.
3️⃣ Get guided by 𝗦𝗲𝗹𝗮𝗻𝗶𝘀 𝗔𝗜, your always-on financial coach.

Everything I’ve learned as a 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, a former 𝗘𝗖𝗕 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿, and the author of the bestselling book“𝗣𝗲𝗼𝗽𝗹𝗲 𝗔𝗿𝗲 𝗟𝘆𝗶𝗻𝗴 𝗧𝗼 𝗬𝗼𝘂 𝗔𝗯𝗼𝘂𝘁 𝗠𝗼𝗻𝗲𝘆” distilled into a system that runs 24/7 — for you.


🚀 My Mission
To help one million expats turn income into freedom — not more spreadsheets, not another “robo.”
𝗙𝗿𝗲𝗲𝗱𝗼𝗺, 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 — 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲.


If that sounds like you, start here 👇
👉 𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝗳𝗿𝗲𝗲 𝗠𝗼𝗻𝗲𝘆 𝗔𝗻𝗶𝗺𝗮𝗹 𝘁𝗲𝘀𝘁 𝗮𝗻𝗱 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗙𝗜 𝗽𝗮𝘁𝗵 𝗶𝗻𝘀𝗶𝗱𝗲 𝗦𝗲𝗹𝗮𝗻𝗶𝘀:

Selanis.io

𝘌𝘹𝘱𝘢𝘵 𝘧𝘪𝘯𝘢𝘯𝘤𝘦𝘴, 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘦𝘥.

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The Battle

Anouk Knuffmann

Anthony Walsh, QFA, EFA

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The Battle

Anouk Knuffmann

Anthony Walsh, QFA, EFA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anouk Knuffmann's LinkedIn Performance

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