Too many smart, successful women still feel like money and investing isn't for them.

You believe budgeting is restrictive. 
You didn't grow up talking about investing at the dinner table. 
So you think building wealth is reserved for finance bros or math geniuses.

None of it is true.

I'm Anouk Knuffmann, Money Mindset & Investment Coach for women, and creator of the Auto Millionaire Method™—a 5-step framework that helps you go from income earner to high net worth woman by combining nervous system expansion with financial strategies and investing.

But more than that? I help women step into a new financial identity.

Because becoming wealthy isn't just about spreadsheets and charts. It's about becoming the kind of woman who feels safe with money, empowered by her decisions, and deeply in control of her future.

My approach blends identity-shifting mindset work with hands-off investing strategy, so you don't just learn how to grow your money, you learn how to become the woman who leads it with confidence.

My story:

Growing up, I never thought I was "good with numbers." I believed wealth wasn't for people like me. Becoming a millionaire? Never.

That shifted when I heard another woman speak about investing in a way I'd never seen before. Suddenly, the world of money felt open to me.

Fast forward 7 years, and I've helped women all over the world transform their financial reality while building one of my own:

🏡 Moved my family to a beachside home in Portugal
💻 Built a part-time business that supports full-time freedom
🏖️ Spend my days working with women I adore, raising my daughter, and building generational wealth on autopilot

Financial empowerment isn't just a goal. It's a lifestyle... and it's one you get to define.

If you're a freedom-seeking, ambitious woman who's ready to make your money work harder than you do, send me a DM with WEALTH and let's craft your path.

Anouk Knuffmann

Money Or Life

Helping business owners & professionals unlock $1000s in free travel with points & miles.
Join 100s getting free travel tips & strategies: moneyorlife.co/newsletter

Founder

Qualtrics

Scope and design 6 to 7-figure Brand Experience software solutions ($50M+ contract value to date) for the largest and most well-known global brands. 75% of Fortune 100 companies are Qualtrics clients.

Senior Solutions Architect

Go-to person for all things data within the Brand Experience (BX) org. Lead major data analytics initiatives within and beyond BX, with cross-functional and vertical impact to VPs and C-suite.

This role was performed in addition to 100% of my core duties as a BX Solutions Architect.

Business Intelligence Consultant

Served as Strategic Program Manager, overseeing and providing thought leadership for 100+ OKR work streams across across sales, delivery, product, engineering, and finance.

This role was performed in addition to 100% of core duties as a BX Solutions Architect.

Strategic Program Manager

Avalanche Assets, LLC

Avalanche is a private equity firm that invests in Commercial Real Estate projects through syndications and private funds. We help individuals achieve financial freedom through alternative investments.

RISK THEORY

Directed enterprise systems & analytics for 6 companies ($100MM+ ARR). Led a team of 5 analysts, reporting directly to CEO/CFO as part of the exec team. Served as tech and data SME for 100+ employees and managed $1M+ of annual tech spend.

Oversaw design, implementation, and ongoing success of:
- Enterprise systems (CRM, ERP, Database, Financial, and Accounting Systems)
- Global Reporting (Sales, Operations, Management, and Financial Reporting)

Director, Enterprise Systems and Analytics

Lead solutions architect for 5 commercial insurance companies transacting multiple 9-figures in premium. Oversaw tech systems, analytics, training junior analysts in technical skills (SQL, VBA etc) and industry business knowledge.

Highlights:
- 5 systems implementations
- 10+ automated processes
- 1000+ resource hours saved

Solutions Architect

Provided analytics, process, and systems support for 11 commercial insurance businesses transacting multiple 9-figures in premium with double-digit YoY growth.

Highlights:
- Created and managed 100+ operational and management reports for the entire company
- Built proprietary tools to automate processes and save thousands of resource hours

Business Analyst

Truman State University

Redesigned 10+ university websites to optimize UI and UX, maintained tech equipment for 100+ classrooms, and provided technical support to hundreds of faculty members and 6,000+ students.

IT Consultant

Bulldog Student Investment Fund

Managed a 6-figure student investment fund and delivered semester-long investment lectures for new student analysts. Performed financial valuations, macroeconomic analyses, and delivered 110% average ROI across 10+ stock picks.

VP of Investments

DST Systems

Directed product strategy, design, and development of a native android app to efficiently manage HSA receipts. Conducted user persona interviews and built financial models for revenue and cost projections.

Product Manager

Managed and migrated 30+ University websites to WordPress (WP), and built a WP plugin, "Net Price Calculator," to calculate scholarships for prospective students.

Web Developer

Multimedia Development Corporation (MDeC)

Sourced VC funding and facilitated pitch training sessions for 30+ tech startups seeking to raise capital.

Finance Associate

Standard Chartered Bank

Supported 40+ auditors with systems testing, technical support and training, and lots of excel stuff when auditors inevitably hit their excel skill limit (which was pretty low). You know, quintessential intern stuff.

Internal Audit Associate

Hacked $200K+ in free travel. Grab my playbook👇 | Tech, Travel, Real Estate, Lifestyle 🏖️

Want free travel? I'm your guy.

I help business owners & professionals unlock $1000s in free travel.

I post travel stories, learnings, failures, and actionable ideas to maximize geographical freedom while enjoying this marvelous thing we call life.

→ I've unlocked $250,000 in free travel.
→ Helped 100+ students save $1000s in travel.
→ Lived in Europe, Africa, & Asia for 90+ days on a W2 (most of it with points!).


4 ways I can help you:

1/ The Freedom Lounge Newsletter
Free tips and strategies to unlock $1000s in travel.
Go Here → moneyorlife.co/newsletter

2/ Points Academy Digital Course
Book your first free vacation in 6 months.
Go Here → moneyorlife.co/points-academy

3/ The Executive Portfolio
Spend $40k+/month? Turn your biz expenses into $10k experiences.
Go Here → moneyorlife.co/points-academy-business

4/ BONUS: 30-Days in Europe Under $300
Learn how I booked 30-Days In Europe Under $300.
Go Here → moneyorlife.co/travel-hacking


~~~
My company, Money Or Life, begs the question: "Why not both?"

We can have our cake AND eat it too.
Build "true wealth" AND enjoy life along the way.

Life's short.
Don’t sacrifice the now for the future.

Ready to unlock $1000s in free travel?
Check in at the Freedom Lounge today: moneyorlife.co/newsletter

Have a travel question? DM me. Let's chat!

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