Too many smart, successful women still feel like money and investing isn't for them.

You believe budgeting is restrictive. 
You didn't grow up talking about investing at the dinner table. 
So you think building wealth is reserved for finance bros or math geniuses.

None of it is true.

I'm Anouk Knuffmann, Money Mindset & Investment Coach for women, and creator of the Auto Millionaire Method™—a 5-step framework that helps you go from income earner to high net worth woman by combining nervous system expansion with financial strategies and investing.

But more than that? I help women step into a new financial identity.

Because becoming wealthy isn't just about spreadsheets and charts. It's about becoming the kind of woman who feels safe with money, empowered by her decisions, and deeply in control of her future.

My approach blends identity-shifting mindset work with hands-off investing strategy, so you don't just learn how to grow your money, you learn how to become the woman who leads it with confidence.

My story:

Growing up, I never thought I was "good with numbers." I believed wealth wasn't for people like me. Becoming a millionaire? Never.

That shifted when I heard another woman speak about investing in a way I'd never seen before. Suddenly, the world of money felt open to me.

Fast forward 7 years, and I've helped women all over the world transform their financial reality while building one of my own:

🏡 Moved my family to a beachside home in Portugal
💻 Built a part-time business that supports full-time freedom
🏖️ Spend my days working with women I adore, raising my daughter, and building generational wealth on autopilot

Financial empowerment isn't just a goal. It's a lifestyle... and it's one you get to define.

If you're a freedom-seeking, ambitious woman who's ready to make your money work harder than you do, send me a DM with WEALTH and let's craft your path.

Anouk Knuffmann

Molly Stovold

Founder

Turning overwhelmed, underpaid coaches and online service providers into fully booked entrepreneurs who serve 💵 The 6-Figure Club starts January 2024

I see you.

On your phone in bed responding to “one more message”.

Hiring VAs trying to offload but realising it’s actually more work training them than it was doing everything yourself.

Taking on yet another one-to-one client because you still haven’t had the time to scale your other offers.

Wondering when you’re going to feel that freedom the other entrepreneurs promised you.

Those other entrepreneurs?

They have trained teams.
Not VAs.
Specialists.

People who know how to grow an audience, build trust, and bring in leads,

(without being micromanaged by you).

That’s the difference.

The other entrepreneurs stopped doing everything themselves.

Now their content actually gets seen.

Their pipeline stays full.

Their calendar books itself.

But… can you keep a secret?

They aren’t the ones doing it.

We are.

We handle the engagement.

The growth.

The leads.

You stay the expert.

We run the engine.

You go live that freedom life.

Spend the money.

We’ve got your LinkedIn growth and client flow covered.

💌 DM me FREEDOM to get started
📩 Partnerships: support@mollystovold.com

I help coaches, consultants, and service providers monetise their LinkedIn.

By working 1-1 with me online entrepreneurs: 

➡️ Optimise their LinkedIn profile (gone are the days of third-person bios)

➡️ Devise a personalised content strategy, situating them as a leader within their field 

➡️ Create a LinkedIn Lead Gen System focused on permission-based marketing (no spammy Inmails)

➡️ Build a network of supportive, engaged professionals

➡️ Develop a clear social-selling strategy

And SO much more. 

Sounds too good to be true, I know. So, here are some of the average results from my clients:

📈 3X organic leads in 90 days 

📈 1000% more profile views in the first 2 weeks

📈 4x calls booked per week 

If you're an online entrepreneur who struggles to find a lead gen strategy that works. Send me a message.

Even when I was broke I still surrounded myself with millionaires.

They studied at Oxford.

Had been on Sharktank.

Ran unicorn startups.

I was a copywriter living in a campervan. 

I spent the majority of my 20s being the least impressive person in the room.

My ego took a bit of a beating.

But it was great for my sense of belonging and drive. 

I watched these friends pitch themselves, get rejected, then pitch again the very next day.

I saw them work until the early hours of the morning for a job that drained them.

But instead of complaining, they had solutions.

The entrepreneur always had another funder up her sleeve. 

The guy who was up all night had a get out plan. 

He was retiring by age 30 (he actually ended up doing this btw).

Not once did I see them feel sorry for themselves or play the victim.

Each of them had a deep sense of belief in their own capability to succeed, some way, somehow. 

They were going to be a success AND they were going to live an extraordinary life. 

I wanted that too. 

It took me a few years, but eventually, I went and got it.

You know the saying “show me your friends and I’ll show you your future”.

Well… 

Next week I’m moving to live in the same place as this same group of friends.

Only this time, I’m not in a van parked on their drive.

I’m in the villa next door.

No alternative text description for this image

Getting fired was the best thing that ever happened to me.

In 2020 I got fired from a copywriting job for a project management company.

I was dyslexic and had to Google what project management was before the interview.

So the outcome didn’t surprise me.

But I’d taken the job because it was remote and the salary gave me butterflies.

Before you think it, 

this isn’t another story of getting fired then rising from the ashes and immediately being a massive success.

It took me a whole year and taking on yet another marketing job to muster the courage to say goodbye to:

→ my £50k salary
→ holiday pay
→ and the ‘stability’ a full time position offered

On the day I got fired my ego was hurt

(and I felt like a total idiot for taking the job in the first place).

But I was also massively relieved because I knew there was more meant for me.

In January 2022 I finally started to uncover what ‘more’ meant and committed to doing whatever it took to get it.

In two weeks I had 3 consulting clients. 

2 from referral and one cold lead who’d found me through my content, all on LinkedIn.

Since then I’ve been consistently fully-booked for one-to-one and have a waiting list of women from countries around the world.

Switzerland, UK, Australia, Costa Rica, Canada, US, Spain.

Literally everywhere.

How do so many people hear about me?

Because of what my team and I do behind the scenes.

Our inbound marketing strategy has not only helped me get to $100k months. 

It is also the secret behind your fav influencer, Top Voice & no.1 industry ranked LinkedIn Personal Brand.

If you want us to run your LinkedIn for you too:

Apply via DM.

molly stovold CEO of sitting pretty inbound marketing agency that grows LinkedIn personal brands on a boat

I still remember the first time I made $100k in a single month.

I was in Bali with a 6 month old baby.

I had spent the previous few months trying to scale to TikTok and had gone about it the entirely wrong way.

I made a poor hire which meant that even though I was doing everything I was told would convert.

And going against everything I knew about marketing and storytelling.

Nothing was working.

Eventually, I realised it wasn’t worth it.

I was better off just focusing fully on LinkedIn.

I let go of the employee and put all of my attention back to doing the one and only thing I knew I could do well …

Write posts for LinkedIn.

I stopped stressing to take advantage of every waking moment of my day to record TikToks.

Instead, I did nap time with my baby.

When she slept, I wrote my LinkedIn posts.

The very first month back to my LinkedIn-only strategy I got a million impressions that month.

I also made $100k.

If this isn’t motivation to stay in your lane, I don’t know what is.

If nobody is seeing your posts, this is how you actually get engagement, visibility, and clients.

No matter what LinkedIn is doing.

There’s a myth that posting more = more reach.

That’s never been how LinkedIn works.

You could post every day and still stay invisible.

Because the algorithm was never built to reward volume, unlike other platforms like IG.

It was built to reward credibility, authority and trust.

And in 2026, that’s become even more true with the new algorithm.

LinkedIn was never measuring who posts the most or who is the most active. 

They still aren't.

Instead, it's measuring who’s trusted the most.

LinkedIn studies:

→ How long people stay on your post

→ Who engages (and whether they are credible in your space)

→ How much genuine conversation your content sparks

→ How many saves & sends your posts get 

→ Actions after they find you, do they go to your profile, follow you, binge your content, etc. 

That’s why a single post that builds authority can outperform ten average ones.

It's also why you’ve probably noticed old posts coming back to life weeks later, that’s LinkedIn saying, “people still care about this.”

If your content isn’t doing well go back to being as 'you' as possible. 

Write everything yourself and tell the stories you tell around a dinner table with friends. 

Be the human that connects with people irl.

Show up as the you that makes people laughs, has clear values, talks with passion about what is important to you and what you are good at. 

The person that is already known, liked, and trusted in the real world. 

Only this time... do it on the internet.

molly-stovold-ceo-of-sitting-pretty-agency-linkedins-fastest-growing-inbound-marketing-agency

I can’t accept the majority of connection requests on LinkedIn.

If you’ve got a highly active account neither should you (right now).

Opening the profiles of connection requests triggers the new LinkedIn restriction automation.

It’s watching how many profiles you are opening.

So, if like me, you used to spend a little time each day going through your connections, opening profiles, getting to know people and accepting those requests.

Those exact actions can now get you accidentally restricted.

Instead, you have to be ruthless.

These are the requests I accepted today (and why):

1. An inbound lead applying to work with me, she made sure to say that in her connection note 

2. A personal brand whose headline shows that they are an authority in the space I’m tapping into

3. A guy whose outreach message actually spoke to a problem I have and am actively seeking a solution for (scaling to YouTube)

4. Another inbound lead

5. Podcast host clearly stated in his headline, and I love being on podcasts 

Messaging and positioning is how you build a Linkedin personal brand that gets people to say yes.

To show that you’re an authority and/or solve your ICP’s problem.

Do this:

1. Go to your phone and check how much of the headline you can see from the people who have sent you a connection request.

2. Now go edit your headline, show that you are worth saying yes to

I have spent many hours working re-working headlines with clients because they are so important.

⬇️ Drop yours below and I’ll give feedback on the first 10 for free.

The one language everyone speaks in business is money. 

This is how to make more of it today using LinkedIn. 

Even if you don’t have 60k followers and go viral every other day.

1. Semantic content stacking

↱ Train the algorithm to recognise you as the go-to in your niche by using language in your posts that your ideal clients actually use.

2. Behavioural scoring

↱ Track who is interacting with your content and profile, then use that to build a relationship with them.

3. Acting on that behaviour 

↱ Go to your connections and message every single person who is an ICP but you haven’t started a conversations with yet.

(make sure all messages are 25% different from one another so you don’t get in trouble with the LinkedIn g*ds)

Everyone’s obsessed with playing the algorithm.

But it’s what you do behind the scenes that actually makes sales.

If your strategy ends in the DMs, it was never a strategy.

In 2021 I quadrupled my salary in under a year.

Because I did the one thing you are told not to…

I job-hopped.

I had spent every waking moment outside of work becoming the best inbound marketer I could be.

It paid off.

The campaigns I ran did well, $1.2 million launch kinda well.

In under a year I had gone from being a copywriter to being a sought after inbound marketer.

Every single time I got a job there’d be 3 more opportunities in my inbox.

And instead of being a good girl and staying loyal to the company.

I treated my career like an investor treats capital.

If something was underperforming, I moved the asset.

I listened to what the others were offering, gave my current place of work the opportunity to match it, if they didn’t… 

I took the better job.

Some may call me ruthless.

I say it was self-preservation.

Closed mouths don’t get fed.

I grew up being taught that money was there to be spent.

I never learnt how to save, invest, or be strategic.

I was told to live in the moment.

If YOLO was a lifestyle, my parents lived it.

As I started to earn more this became a problem. 

I got stressed out because I knew I should be doing something with the money I was making.

I just had no idea what.

I’ve spent the last few years trying to figure out what. 

Now at age 32 I have multiple sources of income, I invest and I save. 

This has been my journey so far:

1. Working on the mindset and my core beliefs around money (read all of Jen Sincero’s and Morgan Housel’s books) 

2. Saved an emergency fund

3. Started investing a tiny bit every month into low-cost index funds 

4. Bought a villa, rent it for short-term rentals 

5. Actually live in a rental house that costs substantially less than I make from the villa

6. Have an experiment allowance every quarter which I invest in something that begins with a C-and-ends-in-an-O 👀

I’m sure this may look very beginner to some.

For me, these small changes have made the biggest positive impact on my wellbeing.

Understanding what to do with my money, even at the beginner level, really did set me free.

I’ll drop the books below and would love it if you drop your recommendations too.

picture of molly stovold linkedin influencer in the online business niche she runs LinkedIns fastest growing marketing agency 

I wish the 2023 me knew that burning her career to the ground 

Saying no to the promotion

And going all in on her silly little LinkedIn business

Would lead to building a life, family and home in Bali.

Scaling that LinkedIn business to $100k months.

And realising the risky decision was never leaving corporate. It was staying.

My whole life was meant to change tomorrow. 

My plane was scheduled to go from Bali to Lisbon.

Then the world collapsed. 

Or, so I thought. 

Until I opened LinkedIn and it appears as though it’s business as usual. 

Any other Monday. 

But it’s not. 

Not because my flight got cancelled, but because of what current events means for humanity. 

It felt wrong to put out a business post today. 

So this is all I’ve got. 

Sending love.

2017: Studying and interning at Greenpeace on their marketing team

2018: Graduated from Sussex Uni with a 1st Class Honours in International 
Development and Business in Spanish (fun fact: I also speak Spanish & grew up in Spain)

2019: Founded my first business, a community development project and retreat centre in Sri Lanka

2020: Covid hit. Forced to leave Sri Lanka. Moved back in with my dad. Took a full time marketing role. Retrained as a Growth Hacker.

2021: Skyrocketed my marketing career, became known for inbound campaigns, did every marketing course under the sun. Ran million dollar launches for other people.

2022: Launched my first online business. Hit six figures in cash by Q3. Sold out my group course twice.

2023: Built my dream villa using money from my business. Fully booked for one to one with an eight week waitlist. My LinkedIn got hacked, had to start again from scratch.

2024: Wanted to see if I could sell something other than LinkedIn training. Trained in manifestation and wealth energetics. Launched a training for women that focused on the energetics of scaling an online business. Sold out twice.

2025: Had a baby. Launched Sitting Pretty Agency. Hitting $100k months with a new bubba.

If you are bored of being underpaid, underwhelmed, and underestimated.

Sat there wondering whether you are too late, too behind, or good enough to do something different.

Hear me when I tell you that you still have time. 

It is safe to experiment and fail.

Literally nobody else is watching.

There is space for you at the top. 

And, most importantly, there is a whole other world on the other side of playing small.

I would love to see you in it. ♡

If you aren’t getting leads

I bet you are:

either trying to sell to everyone.

Or you’ve picked a micro-niche you’ve never actually worked in.

We have all seen it:

→ The newbie mindset coach suddenly claiming to “help CEOs regulate their nervous system.” 

→ A designer teaching brand strategy before landing a single client themselves.

People can tell.

The energy is off so buyers don’t trust you. 

You can’t fake expertise.

But you can build it in public.

Instead of forcing authority or “faking it till you make it” 

Show your process.

Share what you’re learning, testing, or improving.

Let people see the progression.

Turn the journey into content.

That’s how you connect with your audience before you actually are the expert. 

And that connection is what builds trust. 

Trust is what converts.

If you keep getting the “agree to comply” notification from LinkedIn

And you aren’t using any third-party automation software. 

Or doing anything you shouldn’t. 

Except from trying to grow your personal brand and run a successful online business. 

I run the accounts of Favikon’s top ranked industry experts, Top Voices, and your fav influencer. 

This is what you should be prioritising to keep growing on LinkedIn, but also protecting your account. 

1. The last edit should always be human 

Instead of writing an epic post then putting it through AI to perfect it. Use AI to help build out your idea then write the final edit yourself. 

2. Do not accept all your connection requests at one time 

This counts as 'profile views' and multiple of these will trigger a restriction. 

Instead, only connect with requests that look profitable/ mutually beneficial in some way.

3. LinkedIn is still the best platform for networking

You need to give if you want to take. If you are using LinkedIn to make sales you’ll get a lot further and faster if you actually invest in building relationships here.

I am living proof that, when used properly, your LinkedIn account is an asset.

Protect it.

Nobody wants to admit they are working with me.

Thats the problem with running a ghost service business …

that people like to keep us a secret.

2 of the number one industry leaders on LinkedIn are accounts that we run.

One of them even overtook me… 

I lost my number one spot to an account we manage.

Great for business (not so amazing for my ego).

Referrals are rare.

Testimonials even rarer.

And our best work often can’t be publicly claimed.

That’s the trade-off of done-for-you services.

You build empires, go viral, sell out launches, outperform all the competitors.

But you do it in secret.

And the only people who need to know… know.

Employees from Google & Salesforce had calls with me this week to build their personal brand.

This is big because it means that finally the biggest fish in the corporate sea have started to realise how valuable personal branding is for business.

I remember when I first started building personal brands one of the main roadblocks my clients faced was getting their employer’s green light.

The narrative was always that it was risky for their employees to become an authority in their space because they might get poached.

But that logic never made much sense to me.

Because the alternative was what?

A company full of smart people who nobody in the market has ever heard of.

When your team builds their own authority, the company’s brand grows with them.

You show that you are the company who has the best of the best working for them.

I’m not Lara Acosta

I don’t have 300k followers

But posting on LinkedIn did change my life.

I moved to Bali 4 years ago with a corporate marketing job that was burning me out, 

working nights to please a boss who had zero boundaries and longing for a better life. 

I was exhausted, stressed out, and probably not very nice to be around.

Yet, despite it all, my partner decided he still wanted to marry me.

His proposal was the push I needed to do my first post on LinkedIn.

Not as an employee.

As a personal brand.

I started charging £100 for freelance Marketing consultations.

I taught people how to use LinkedIn to get clients. 

It worked.

My offers snowballed.

I launched group courses (all on LinkedIn), they sold out every time.

I made enough money to build a 4 bedroom villa walking distance from the beach… in cash.

I married the man, we now run a LinkedIn done-for-you agency together.

We have a baby who we actually get to see grow up. 

We surf whenever it’s good.

We have a life beyond our wildest dreams.

All of this is thanks to that first LinkedIn post.

If you need some motivation today, let this be it.

I just changed my flight for the 4th time in 5 days.

I’ve also spent more time booking hotels and changing plans than working in my business this week.

I know that it is a privilege.

To be able to stop everything I am doing to find a solution.

I don’t have a boss breathing down my neck to get back to work.

My team are exceptional and can function without me for a day.

Most people think freedom looks like photoshoots on laptops in tropical places.

At the beginning, it does.

But as you scale, get a bigger team, have a family, as people start to depend on you.

It stops being about how ‘little’ you can work.

And becomes about building something strong enough to support the people around you.

You are literally the only one who is bored.

Not your audience.

Not your clients.

Not the strangers bingeing your content.

Just you.

You’re the one second-guessing whether you should post about that same offer again.

The one wondering if your brand colours are still “you”

The one debating if maybe it’s time to switch things up…

I get it.

Because I’ve been doing it too.

Last week I tested a post format that works really well for other people.

MEGA flop for me.

And no, it’s not because I’m bad at it.

Or that the strategy doesn’t work.

It’s because I’ve built a brand.

One that people recognise.

One that makes people stop scrolling.

One that feels familiar.

So when I mess with my content style you think “this doesn’t feel like my Molly”

That’s the power of branding.

It’s not just what you sell.

It’s how you sell.

How you speak.

What you repeat.

What you never touch.

And when you veer too far from it even with good intentions … you dilute it.

The goal isn’t to reinvent yourself every quarter.

It’s to become known for something.

Trusted for something.

Booked out because of something.

Your audience isn’t craving new.

They’re craving consistent.

taplio

The Battle

Anouk Knuffmann

Molly Stovold

Followers

Posts

Engagements

Likes

Performance ScoreMolly Stovold's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anouk Knuffmann

Molly Stovold

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Molly Stovold's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMolly Stovold's LinkedIn Performance