Too many smart, successful women still feel like money and investing isn't for them.

You believe budgeting is restrictive. 
You didn't grow up talking about investing at the dinner table. 
So you think building wealth is reserved for finance bros or math geniuses.

None of it is true.

I'm Anouk Knuffmann, Money Mindset & Investment Coach for women, and creator of the Auto Millionaire Method™—a 5-step framework that helps you go from income earner to high net worth woman by combining nervous system expansion with financial strategies and investing.

But more than that? I help women step into a new financial identity.

Because becoming wealthy isn't just about spreadsheets and charts. It's about becoming the kind of woman who feels safe with money, empowered by her decisions, and deeply in control of her future.

My approach blends identity-shifting mindset work with hands-off investing strategy, so you don't just learn how to grow your money, you learn how to become the woman who leads it with confidence.

My story:

Growing up, I never thought I was "good with numbers." I believed wealth wasn't for people like me. Becoming a millionaire? Never.

That shifted when I heard another woman speak about investing in a way I'd never seen before. Suddenly, the world of money felt open to me.

Fast forward 7 years, and I've helped women all over the world transform their financial reality while building one of my own:

🏡 Moved my family to a beachside home in Portugal
💻 Built a part-time business that supports full-time freedom
🏖️ Spend my days working with women I adore, raising my daughter, and building generational wealth on autopilot

Financial empowerment isn't just a goal. It's a lifestyle... and it's one you get to define.

If you're a freedom-seeking, ambitious woman who's ready to make your money work harder than you do, send me a DM with WEALTH and let's craft your path.

Anouk Knuffmann

One thing I’m learning about myself right now is that it's okay not to have all the answers yet. 

For the past couple of months, something has been brewing 

I've felt a quiet pull to shift... my brand is evolving, but I don't fully know where to yet 

If you're a business owner, you'll know that feeling. 

You're some years into your business, and what sparked you to start your business might not be what will keep you going 

For most women, I'm an investment coach 

And yes, I love teaching women how to make their money work for them 

Because learning this one skill completely changed my life 

It gave me the peace of mind to make bold decisions without worrying about finances 

It gave me the freedom to move countries, take extended maternity leave, and be fully present with my daughter, knowing that money still keeps coming in, even if I don't work

It has given me more calm and confidence in the past 7 years than I could have ever imagined 

But as I've started working with more and more clients 

And uncovering new parts of my own relationship with money 

I've realised something: I don't want to be JUST an investment coach 

What really intrigues me is the relationship with money 

And how the relationship with yourself shapes your financial life 

Because let's be honest... Money is so much more than money

Money is energy, and the way you see yourself directly reflects in your bank account and your financial habits

When you work on your inner world, your self-trust and self-worth 

You make space to build a loving and grounded relationship with money. 

And the results? Abundance, peace of mind, and joy.

I don't have it fully planned out yet, but something is coming. 

Anyone else feeling your brand evolving in 2026, or are you doubling down on what you built in 2025? 💗

Helping women build wealth through investing | Where money mindset, EFT Tapping & investing meet | Creator of The Auto-Millionaire Method™ | Helping Women build wealth and a life that lights their soul on fire

I tripled my income last year.
And still ended the year with this sneaky, unshakable thought:

“I didn’t do enough.”

I had set big, exciting goals: 

→ Fill my group program WealthElevation
→ 10k+ followers on LinkedIn 
→ A six-figure business

And while some of it happened, some didn't.

So naturally… my brain did what brains do. 

It hyper-focused on the gaps.

The should’ve’s.  
The not-quite-yet’s.  
The why-am-I-not-there-yet’s.

You know what's ironic about it?

I literally coach my clients on this.

"Your income doesn’t determine your worth.  

Hitting or missing your goals doesn't say anything about you as a person. 

Detach from the outcome."

And yet, there I was... doing the very thing I teach others not to do.

That’s the thing with goals… they can be motivating.   

And equally frustrating.    

If you make reaching them (or not) mean too much about YOU.  

So instead of spiralling, I did something different. 

I wrote an evidence list.  
Everything that actually did work.

Here’s a snippet:

→ Second year in business, and I tripled my income  

→ Helped 28 clients make their money work for them  

→ Top 1% Creator on LinkedIn in Investing & Personal Finance 

→ Hired as the Money Mindset Expert by one of Germany’s top female financial coaches  

→ Moved to the beach, bought a van, lived my values

And that’s when it clicked.
The real win isn’t hitting the goal.

It’s becoming the woman who can see her own growth before the numbers validate it.

Because what you train your brain to look for, it will find.

Focus on lack, and you’ll see proof everywhere.  

Focus on expansion and abundance follows.

That’s your Reticular Activating System at work.

The same system that starts showing your red cars everywhere when you decide you want one. 

So here’s a gentle challenge for you:

What three things belong on your evidence list right now?

Not the flashy metrics. Not the “once I hit X” milestones.
But the proof that things are already working.

Tell me below... I’d love to celebrate with you 🤍

Helping women build wealth through investing | Where money mindset, Tapping & investing meet | You deserve a life that lights your soul on fire

You think investing is only for finance bros?
That belief is costing you thousands every year.

Once you know how, it is actually simple, accessible, and 100% designed for you, too.

Before I first started investing, I thought I needed a finance degree to be successful with it.

I didn’t.

I thought I needed to be glued to my screen and analyse charts. 

I didn't. 

I thought I needed to read The Financial Times for breakfast. 

I definitely didn't.

I built my first 6-figure portfolio in under 4 years

spending no more than 1 - 2 hours per year managing it

I had a 61% return in 2024 alone, while having a baby and building a business

And now I’m on track to retire as a multi-millionaire... all without chasing trends or crunching numbers.

My clients do the same.

Most spend 1–2 hours a year on their investments. 

And their money is projected to double every 7 years.

Turning them into millionaires with minimal effort. 

Once it’s set up correctly, it runs on autopilot while they grow their businesses, travel, or rest.

That's because investing isn’t about being “good at math” or predicting the market. 

It’s about using a simple, proven system that's automated and grows passively. 

Consistency builds wealth.

That’s how women create 6- and 7-figure portfolios. 

And it’s how you can too.

Because investing isn’t just for men in suits. 

It’s for you 💗

Ready to make 2026 the year you build wealth on autopilot? Then WealthElevation is for you... Send me a DM with "WEALTH" to see if it's a fit.

One decision created a butterfly effect that changed everything about my life... down to how I now spend my Tuesdays.

I didn’t see it at the time. 
It felt small. 

But saying yes to learning how to invest has quite literally changed my life. 

One of my mentors asked me... 

"If you didn't have your investments, how different would your life be right now?" 

And it hit me. 

The way I live today...

How I get to spend my days, and being able to build my dream business while being a present mom without the financial pressure...

Is down to one decision I made over 7 years ago: 

Learning how to make my money work for me. 

This is why Tuesdays now look like this: 

☀ Morning horse riding in a beautiful Portuguese forest 
💻 Coaching my clients to create their own wealthy life
🌊 Picking up my daughter to go to the beach

It's not luck. 
It's the ripple effect of one decision.

You think investing is about charts and percentages. 

But in reality, it’s about the life it creates.

→ The freedom of knowing you have a system working for you, even when you’re not 

→ The trust to have a baby or start a business without financial pressure

→ The safety net that catches you when life doesn’t go to plan

THIS is why I'm so passionate about investing. 

Not because I'm a numbers geek or love analysing charts, but because I LOVE the freedom it creates. 

If you're ready to create a life you don't need a vacation from and use your money as a tool to get you there... 

It's time to learn how to make it work for you. 

I help with that x

If you don’t consciously close off your financial year, you’ll carry the same money patterns straight into the next one.
 
And that’s exactly why I’m hosting the first free live event of the year tomorrow.
 
January 9th at 10:30 a.m. GMT, I’m going live on Zoom for our monthly Cashflow & Coffee Date☕️💸
 
This space is for the woman who:
 
→ Had a “good” year on paper, but still feels slightly uneasy about her money

→ Knows she’s capable of more financially, but hasn’t paused long enough to reflect

→ Is done with rushing into a new year on autopilot
 
If you’re new here, Cashflow & Coffee is my free monthly space for women to reconnect with their money in a gentle, grounded, and non-judgmental way.
 
No fixing energy.
No shaming.
No guilt.
 
Just grounded presence and awareness.

This month, we’re doing something powerful ✨
 
We’re closing off 2025 and expanding into 2026.
 
It’ll be a guided journaling session where you:
 
→ Reflect on your financial year with honesty and compassion

→ Identify what worked and what you’re ready to release

→ Set the tone for the year ahead

This is your invitation to start the year with intention and shift your relationship with money right from the start. 

🕥 January 9th | 10:30 a.m. GMT | Zoom
 
Bring your coffee. Find a quiet place.
 
And gift yourself and your money this hour to connect.

 
I’ll see you there 💛
Anouk

PS: Can't make it live? When you sign up through the link, you'll get access to the recording.

At 21, I walked away from the life I was "supposed" to live.

That one decision shaped the life I’ve been building ever since.

And this time next week, I'm going back to where it all began.

The last time I was there, I was 5 months pregnant (📸) 

Now I’m taking my daughter to show her my home away from home 🥹

If you’ve been following me for a while, you’ll know this: 

Cape Town was home for almost 7 years 

In 2014, I graduated from university in Germany and knew: 

I can't stay here. 

The weather 
The lifestyle 
The people (sorry!) 

It wasn't for me.

I got the pull for a different life.

One with more adventure, sunshine, and a lot more uncertainty.

So at 21, I deregistered from Germany, sold all my belongings, said bye to friends and family, and moved 13.474km south (alone).

It wasn’t smooth.

I had no real plan.

Started in a call centre earning 500€ a month.

I felt lonely, scared, and completely out of place more than once. 

Going back home would have been easier a lot of the time. 

But I kept going.

Fast forward to now, I can look back and say:
 
I’ve been true to myself.  
I’ve never let fear get in the way of my dreams.  
I’ve built a life that feels deeply aligned.
 
Expat life can be hard, and it comes with a cost (more on that soon).
 
But if I had to choose again?
 
I’d still choose uncertainty over comfort... every single time.

24 hours. One heart attack.
Stress level: 110. But… We made it.

24 hours of solo travel with my 2.5-year-old daughter started great.

After the first 3 hours, I messaged her dad:
“We have an amazing daughter. She's the best travel buddy ever.”

20 minutes later:
“I take it back. She nearly stole Swiss chocolate from duty free.”

And the chaos began.

What followed:

→ Repeatetly running away at the crowded airport because “mum chasing me” is apparently the best game ever

→ Me realising I owe a formal apology to every parent I ever judged for using a kid leash (I get it now. I truly do.)

→ Leaving me standing alone in front of border control while she sprinted off like she had places to be

→ Boarding the plane like a live-action obstacle course: her running, me chasing, luggage everywhere, dignity nowhere

And just when I thought we were done…

She opened the car door on the highway.

Yes, I forgot the child lock.
No, this will never happen again.
Yes, my soul left my body for a moment.

Not my proudest moment but I had to close the door while driving… anyone who’s been to Cape Town knows: You don’t stop on the side of the highway.

To say it was an eventful 24 hours is an understatement.

No investing content today.
Just a glimpse into the PERSONAL side of my personal brand (and life chaos at its finest)

Very happy to be back in the mother city, even if our entrance was rather dramatic.

Motherhood builds resilience in ways no business or leadership book ever could 🫠

PS: Dealing with market volatility is nothing compared to dealing with a toddler on the loose

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You can hate math and still become a millionaire investor. Here’s how 👇

Let’s debunk a myth that’s keeping smart, high-achieving women stuck:

You don’t need to love numbers or be a “finance girl” to build real wealth.

You can feel intimidated by investing. 
You can be bad at spreadsheets. 
You can hate math.

And still grow a portfolio that works quietly in the background.

Because wealth isn’t built by staring at charts or reacting to every market dip.

It’s built by setting up a system that grows your money while you live your life.

That’s passive investing.

It doesn’t require: 
• Tons of savings 
• A finance degree 
• Daily attention
  
What it 𝘥𝘰𝘦𝘴 require:
• A simple long-term plan 
• A strategy that fits your life and goals 
• Automation that removes emotion 
• And the decision to start

Money doesn’t multiply with effort. It multiplies with time.

Start small. 
Stay consistent. 
Let compounding do the heavy lifting.

That’s how 5 euros a day can turn into millions over time.

And the longer you wait, the more expensive that decision becomes.

Ready to make your money work for you? 

DM me "PASSIVE" to find out how I can help you set up your own passive system.

It’s January 6th. And I haven’t set my New Year's intentions yet. (And I’ve decided that that’s okay)

The year started fast.

The Christmas break wasn’t a reset... it was the flu, family things, and very little mental space.

Add a toddler to the mix and suddenly the idea that everyone should have crystal-clear intentions by January 1st feels… 

Disconnected from real life.

For some, January 5th is the first full day back at work. 

For most working moms, it's the first day back without toddler responsibilities. 

The first day to have some alone time to actually think. 

So while my LinkedIn feed is flooded with New Year’s intentions and resolutions (love that for all of you)

I’m choosing a different energy for 2026… 

No forcing.
No rushing.
No pressure to "reinvent" myself.

Intentions don’t lose their power just because they’re set later in the month.

And momentum built slowly tends to last longer anyway.

So, if you’re also still finding your footing this year, please know that you’re not late.

You’re human.

Happy 2026  💗

Here are the 2 words that demystified investing for me forever. And will for you too.


It's years ago, but I still remember it like it was yesterday.

I was at an event in Cape Town.
Another networking evening I almost skipped.
But something inside me told me I had to go.

The woman on stage started talking about investing...
But not in the way I’d heard before.

No complicated charts. 
No intimidating jargon.
Just clarity. 
Simplicity. 

She showed us the power of compound interest. 
How your money, when invested wisely, could grow quietly in the background.

Not just in theory. In real life.

And then she said two words, that completely changed the game for me:

Index Funds.

She explained them so simply:

“Low-cost. Long-term. Stress-free.
The kind of investment that grows while you sleep.”

And in that moment, I felt it.

That deep, electric click in my body.

Investing wasn’t just for men in suits.

It was for me.

And if you’re reading this… it’s for you, too.

That’s when I realized:

👉 It’s not that women can’t invest.
👉 It’s that no one explained it in a way that made it feel safe or possible.

That moment changed my life.

Because once you see what’s possible, you can’t unsee it.

Since then, I’ve built a 6-figure investment portfolio.
Funded my own maternity leave.
Bought property.

And created a life I don’t want to retire from.

(Currently doing a workation with my little one in Cape Town - feels pretty amazing)

This is the work I now do with my clients. 

I take the fear out of finance. 
I demystify investing.

And you make your money work for you.

Ready to make 2026 the year your money starts working harder than you? My DMs are open.

2026 is the year I lean on more support. So, right now, I'm looking for a female appointment setter who wants to grow with me and my business. 

Not just execute tasks, but truly be part of the team.
 
This is for you if you’re a woman who:
 
→ Loves creating genuine, human connection in the DMs

→ Hates pushy, copy-paste sales tactics as much as I do

→ Is proactive, curious, and not afraid to try new ideas

→ Enjoys improving processes and sharing suggestions (your input matters here)

→ Sees herself as a team player, not “just” a service provider
 
I’m not looking for someone to blindly follow a script.  

I am looking for someone who:
 
→ Takes ownership
→ Brings ideas to the table
→ Wants to grow alongside a purpose-driven female-focused business

Ideally you're someone who already has proven experience working as an appointment setter for coaches, service providers, consultants. 

This role starts commission-based, with lots of room to evolve as we grow together.
 
If this feels like a full-body YES send me a DM with a short intro about you, and why you'd be the right fit.

You know someone who could be a fit? Tag them in the comments 🤍
 
Let's see the power of Linkedin in action.

8 years ago, I knew nothing about investing. Today, I grow my money on autopilot, I'm on track to retire as a millionaire, and I teach women how to do the same.

Back then, I believed investing was: 

✖️ Only for finance pros 
✖️ Too complicated 
✖️ Too risky 
✖️ Not for someone like me

Sound familiar? I get it.

We’ve been taught that investing is for: 

Men in suits 
People who read the Financial Times 
Those with money and time to spare

But here’s what I know now: 

🔥 Investing is for everyone 
🔥 It can be automated 
🔥 It’s not complicated 
🔥 And done right it’s one of the safest, smartest ways to build real wealth

The real risk? Not investing.

Because every euro just sitting in your bank? 

It loses value to inflation...
Which takes you further away from the freedom you want.

Meanwhile, women inside WealthElevation are building wealth on autopilot.

Inside, I teach you how to: 

💸 Build your first 6–7 figure investment portfolio 
🧠 Shift how you think about money and investing 
📊 Make smart, confident financial decisions 
🌱 Grow wealth that funds your freedom, family, and future

If you’re done waiting.
If you’re ready to learn. 
If you know you were made for more…

You're ready to work with me.

👉 DM me “WEALTH” to apply.

Here‘s the thing with overthinking. 

It doesn’t get better the more you think - lol.

What you need to do is just take action. 

A tiny action in the right direction. 

I don’t usually post on weekends since I value my time off and want to be present with my family. 

It‘s become a secret rule that I don’t have to show up on weekends. 

But I joined a 30-day challenge… to post every day.

This morning I started to feel the pressure.

What to post about. 
Something of value. 
How not to fall off track.

I quickly realised I started to fall into overthinking and perfectionism.

One of the reasons why I‘ve struggled with consistency on here.

But you know what? 

Maybe sometimes you don’t need the perfect post.

Right now this challenge is just about showing up consistently. About building a habit.

So here I am enjoying the Saturday sunset by the beach and showing up. 

Happy weekend!

What if taking care of your money wasn’t about discipline or restriction… but about self-respect, self-worth, and love for your future self?

This February edition of Cashflow & Coffee Club is an open conversation about the connection between money and self-love.

It’s a casual coffee date and a safe space to talk about: 

✨ money 
✨ self-worth 
✨ self-love 
✨ and how all of that shows up in the way you earn, spend, save, and invest

Bring your coffee, tea or cacao, your curiosity, and come exactly as you are.

About Cashflow & Coffee Club Cashflow & Coffee Club is my monthly money date: a relaxed space to talk about money in a way that feels human, supportive, and real. 

Each month has a different theme, always centred around building a healthier relationship with money.

📅 Date: 13 February 
☕ Format: casual coffee chat 
🎟 Free to join 
🔗 Sign up here: https://lnkd.in/dEubE-Pi

Because taking care of your money… is taking care of yourself.

Anouk Knuffmann, Sonya Braddock and 29 other attendees

View event: Let's talk money and self-love

Molly Stovold

Founder

Turning overwhelmed, underpaid coaches and online service providers into fully booked entrepreneurs who serve 💵 The 6-Figure Club starts January 2024

I see you.

On your phone in bed responding to “one more message”.

Hiring VAs trying to offload but realising it’s actually more work training them than it was doing everything yourself.

Taking on yet another one-to-one client because you still haven’t had the time to scale your other offers.

Wondering when you’re going to feel that freedom the other entrepreneurs promised you.

Those other entrepreneurs?

They have trained teams.
Not VAs.
Specialists.

People who know how to grow an audience, build trust, and bring in leads,

(without being micromanaged by you).

That’s the difference.

The other entrepreneurs stopped doing everything themselves.

Now their content actually gets seen.

Their pipeline stays full.

Their calendar books itself.

But… can you keep a secret?

They aren’t the ones doing it.

We are.

We handle the engagement.

The growth.

The leads.

You stay the expert.

We run the engine.

You go live that freedom life.

Spend the money.

We’ve got your LinkedIn growth and client flow covered.

💌 DM me FREEDOM to get started
📩 Partnerships: support@mollystovold.com

I help coaches, consultants, and service providers monetise their LinkedIn.

By working 1-1 with me online entrepreneurs: 

➡️ Optimise their LinkedIn profile (gone are the days of third-person bios)

➡️ Devise a personalised content strategy, situating them as a leader within their field 

➡️ Create a LinkedIn Lead Gen System focused on permission-based marketing (no spammy Inmails)

➡️ Build a network of supportive, engaged professionals

➡️ Develop a clear social-selling strategy

And SO much more. 

Sounds too good to be true, I know. So, here are some of the average results from my clients:

📈 3X organic leads in 90 days 

📈 1000% more profile views in the first 2 weeks

📈 4x calls booked per week 

If you're an online entrepreneur who struggles to find a lead gen strategy that works. Send me a message.

I spent years building a ‘dream career’ that barely covered my rent.

And $60k on a degree just to qualify for it.

But walking away from the safety net was still the hardest decision I’ve ever made.

Not because I didn’t know what I wanted.

But because I’d been taught that the safest thing I could do was stay.

1. Get the degree

2. Work for exposure

3. Get the job

4. Hustle to prove myself

5. Retire at 60 and then 'relax'

I bought it.

All of it.

Until the return on investment was anxiety, burnout and another Sunday ruined by the dread of Monday. 

I’ve watched so many women go through the same thing.

Six-figure careers, 
more accomplishments that you can count, 
and lives that look great on paper but feel quietly suffocating.

If you are like me. 

You won’t leave corporate because you’re flaky.

You’ll leave because the cost of staying is too high.

You’ll realise that it was never about safety. 

But about power.

And whether you’re willing to take it back.

Today is the final day to join The Five Figure Club with the Black Friday offer of 73% off. 

You’ll learn everything you need to make your first £10k online. 

All for £297.

Closes at midnight.

https://lnkd.in/ge_bFj8w

You deserve to live by the beach, make hella money, help a tonne of people, and be free. I help with that 🥇 Ranked #1 Female Creator on LinkedIn for Online Business | Top 1% Voice

If you’re not a tiny bit mortified

(you’re probably not doing it right).

The first time I posted a video, I deleted it four times because I was so nervous.

Telling my family I was not going to take that promotion and was starting an online business instead felt like walking into school n@ked.

Even though every single offer I release flies off the shelves I still feel like I want to vomit on launch day.

Why on earth do I keep doing it then?

Putting myself through the utter turmoil that is building a successful personal brand.

Because every move that has paid off started with a healthy dose of 

“oh my gosh, what am I doing?”

Whether you like it or not, the stuff that scares you is usually the stuff that grows you.

So I urge you to sit with the cringe.

Then do it scared.

Nothing iconic ever started with “I felt totally chill about it.”

Word on the street is you now have to be celebrity famous to be LinkedIn famous.

Because the Top Voice badges seem to be disappearing from creators,

and showing up on people the internet already knows.

Which makes me wonder:

Do you have to create top-voice-level-content to get the badge now?

Or do you just have to be famous elsewhere first?

It feels like LinkedIn is trying to make the badge more “exclusive” again.

And I get it.

If everyone has it, it means nothing.

But if you built your brand here, taught consistently here, and actually fed the platform with real expertise for years…

Watching that badge disappear with zero clarity is brutal.

I’ve seen genuinely credible people lose it.

(even the founder of Pretty Little Marketer, Sophie Miller  💔)

If LinkedIn wants celebrities, fine.

But I’m here for the people who make me smarter on a Tuesday.

Shout out to all the parents back at work.

Missing your baby.

Loving your work.

Feeling guilty no matter where you are.

I see you in a meeting thinking about what your little one is up to in that very moment.

Or doing bedtime trying to be present but thinking about deadlines.

That constant split is such an emotional rollercoaster.

So take this little love note from me:

You’re doing enough.

We’ve got this. 

Even on the messy days.

📍Tag a parent who inspires you.

This time last year I was covered in acne, 10kg heavier, and struggling.

I was also launching… again.

I was the self-declared queen of the anti-hustle club.

Yet there I was, hustling.

Even though I was 7 months pregnant.

And didn’t need to launch from a financial point of view.

Instagram had persuaded me I was not doing enough.

All the women shouting about working 4 hours a week and making six-figures got to me.

So I told myself, I could work 4 hours a week.

Easy peasy.

Thing is, it is never only 4 hours.

And before I knew it I was duck-walking my way round my office as I DM’d yet another hot lead because, as I told my husband,

“it’s just one more message”.

(it wasn’t).

That’s the thing about January,

everyone tells you it needs to be your best month, 

that it determines your entire year, 

that you must succeed.

Full disclosure, I also tell my clients that.

Because it’s true.

People buy this time of year.

So, if you’re a coach, you best get to work.

Or…

Maybe you are done hustling yourself to the bone.

What if this year you stop wearing all the hats in your business just to keep up with that girl on Instagram.

And you instead show up as a CEO and hire experts to take the load off.

You give your nervous system a break so you don’t end up like me last year…

(covered in acne and incredibly stressed).

If this year is the year you invest in support.

I can help with that: 

https://lnkd.in/guKUpve7

I didn't make a single penny from LinkedIn in my first year.

Okay, I lied.

I made £6k in the first two weeks (even though I only had 150 connections).

If I was to start all over again, I would follow the same strategy.

Which was to start posting before anything else.

Not building a website,

perfecting my offer

or creating a fancy funnel.

Just posting.

Because what most people get wrong is:

→ They spend months planning instead of testing what actually sells

→ They obsess over their profile before they have an audience

→ They wait until everything is "ready"

Meanwhile, I was posting daily about my my experience in a new space that scared the hell out of me.

I also talked about Marketing because that is what I knew. 

People saw I could help them.

They reached out.

I sold them something simple.

Just the stuff I already knew. 

Your audience will tell you what they want to buy, just like mine did.

And they decide that based on your content. 

But none of the above happens if you're still "getting ready" and building in silent.

Let your audience build your business with you.

Trust me and my two multi-6-figure-online-businesses... 

It works.

I thought I had good boundaries.

Until a client called my WhatsApp during bedtime for my baby...

And I picked up.

Stopped singing a lullaby and got straight on my computer.

My client needed me.

They were upset.

I had to help her.

Right?

Wrong.

My baby needs me.

My husband needs me.

After 6pm, they are all that matter.

Any client that does not respect that should not be a client.

But this isn't on them. 

It's on me.

I am responsible for maintaining my boundaries, nobody else.

This is how I'm tightening them so this never happens again:

✓ Hiring more Leaders so clients don't need me in the first place

✓ Keeping everything in my dedicated workspace (Slack)

✓ No more giving out my personal number

✓ Muting repeat offenders

Your boundaries will only work if you enforce them.

Stop making yourself available 24/7.

You shouldn't feel guilty for protecting your time.

And your clients should not dictate your life.

You built this business for freedom.

Set the rules. 

Stick to them. 

Fire anyone who can't respect them.

I got scammed of €6500 two weeks ago.

(It’s taken me this long to get over it enough to tell you about it)

Now I can finally laugh at myself...almost.

I was a total fool and you have full permission to tell me so. 

It happened while I have been planning our move to Portugal.

As I stayed awake late into the night searching for the perfect home for my little family. 

And I found one. 

Or so I thought.

It was almost too good to be true. 

Exactly what I had been manifesting. 

The “landlord” was lovely, he had a family too. 

He had a wife and would tell me stories about how he would take us for dinner when we arrive.

So my Dad booked flights to go meet him and view the property.

And I transferred a sickening amount of money to “lock it in”. 

He sent a contract. 

A copy of his passport. 

Proof he owned the property. 

Except, it wasn’t proof was it.

It was all fake. 

How, you may be asking, did he fool me? 

A woman who has lived in Bali (aka the Wild West when it comes to renting property) for the last 5 years?

Urgency. 

And scarcity. 

Every time he needed a payment it was layered with urgency. 

Every time we spoke he had “just got off the phone” with someone else who was interested.

Sure, he was a great con-man. 

But you know what else he was? 

A salesman. 


P.S: this experience was definitely not in the cards 🫠

Apparently podcasts are a sales funnel now

(so if you get invited to one don't say yes before reading this)

The worst type of sales strategies are the ones that are borderline manipulation.

This is one of those.

How it works is:

1. You get invited to go onto a podcast via DM

2. The company running the podcast is an authority so that persuades you to do it

Eg: "Podcast by the company that Tony Robbins uses for his sales"

3. They schedule 30 minutes of your time

4. They ask you to complete a detailed plan of what your problems and goals are beforehand

5. You get upsold into a solution that just happens to be exactly what you need after the podcast recording

I almost fell for it.

But then I realised that this whole approach didn't feel right to me.

I gave away 30 minutes of my time for a podcast.

Did my makeup.

Had a nanny with the baby.

Only to realize that the podcast was never about sharing my expertise.

It was about getting me to buy.

The "pre-interview questions" were actually a sales discovery call in disguise.

And the host was trained to pitch me at the end.

Thing is…

I'm not against selling (I actually love it).

I'm against pretending you're not.

If you’re trying to go viral on LinkedIn you’re doing it wrong.

To go viral you need to please the masses

To make money you need to please your target audience.

I’ve had posts do hundreds of thousands of views.

Nice for the ego, not what pays the bills.

What does?

Systems.

One of my clients had fewer than 1,000 followers.

She used the exact inbound flow I use for my agency and

within a week she had her first sale and 15 warm conversations in her DMs.

Post to make money first, 

then (once you’re rolling in dough)

worry about going viral.

LinkedIn removed hashtag feeds in 2024 

Most people didn’t notice.

But their reach did.

A few years ago, hashtags were the growth hack.

Follow hashtags.

Post with hashtags. 

Get discovered because of hashtags.

So everyone did it.

And LinkedIn did what LinkedIn always does when a feature gets gamed.

They turned it off.

In 2024, the hashtag feed disappeared.

In 2025, it stopped being a discovery mechanism altogether.

Yet I still see people ending posts with a tonne of hashtags like it’s 2019.

If hashtags still drove reach, you’d see posts ranking because of them.

They don’t.

What you see instead is posts that use storytelling and clear positioning on your feed.

The one strategy that will never get old is knowing how to write in your authentic voice

while also using words and phrases that your potential clients are searching for. 

That means that instead of using hashtags:

1. Use searchable phrases in the first two lines.

2. Repeat the core phrase naturally in the body.

3. One topic per post, ideally a clear problem people already search for.

The good news is you don’t need to rely on a hashtag strategy to get seen nowadays.

Your words do that now.

Mean girl marketing is having a moment on LinkedIn.

(except here it’s mostly men.)

And it’s being called “just being honest”.

Except it’s not.

Mocking someone’s photos is bullying. 

Quote posting someone’s content to “teach a lesson” is clout farming.

If you’ve been targeted, 

please don’t give up and vow to never post again.

Instead, take peace in the knowledge that these creators are not the authority.

Their message is not going to be heard by your people.

It is all a performance for cheap attention.

I doubt that anyone who posts this kinda thing is following me but... 

Just incase you are, you know that people don’t get better because you embarrassed them, right?

They grow because someone showed them the way.

So if you want to be a trusted voice with actual expertise all you need to do is two things:

1. Teach people how to do better

2. Be kind

It is really not that hard.

I was today years old when I realised,

everything I thought I knew about LinkedIn is wrong.

Enter: Brew 360.

The algorithm update that's literally-changed-everything.

You've heard me go on about the trust graph before.

I go on about semantic indexing.

How hashtags are basically de@d.

And how anything AI or automation will get you blocked.

Well, LinkedIn decided to give all of the above a fancy name: Brew 360.

And it saddens me that they used the word "brew", 

something I associate with yummy drinks like kombucha or beer

to name the end of the internet as we know it.

It's the biggest algorithm update I've ever seen.

Like, ever.

All those pretty post formatting tricks like the brackets below the hook.

Gone.

The cute little pin emojis below your posts with your own comment.

Also gone. 

And the arrows, we mustn't forget the arrows → ↓ ←

(well, technically you can still do them but you'll pay the price).

LinkedIn now want things messy.

They want real life debates in the comments section.

And if you're using anything remotely naughty to game the system. 
They. Will. Know. 

Even if you aren't but you are super active, 

that'll get you blocked too (just ask our boy Jasmin Alić​ ❤️‍🩹)

This matters because if you're running an online business and relying on LinkedIn to bring in clients 

which, let's be honest, you should be,
 
you gotta play it safe my friends. 

The internet is changing.

You don’t have a content problem.

You have a conversion problem.

You’re posting. 

& getting views, maybe even likes and comments. 

But you’re still not getting hot leads DMing you, let alone making sales.

Most people don’t have a strategy for turning posts into clients.

They’re guessing.

They’re hoping.

And then wondering why nobody reaches out to them.

Content only converts when it follows a framework.

Which is exactly why I created my SELL Content Framework ↓

S = Story
↱ Lived experience that makes people see themselves in you.

E = Example
↱ Proof it works. Client win, personal result, or “this worked” moment.

L = Lesson
↱ The shift. What you want them to take away.

L = Link
↱ The next step. Tell them exactly where to go.

Miss one and the post will disappear into the abyss of "meh" content.

Too much story means your post lacks authority so it won’t convert.

Too much proof and no actual story means it won’t get any reach. 

Too much teaching and no action means it won’t get any engagement.

No link and leads get lost. 

My clients sell out their offers using this content system. 

And I’ve closed premium packages in a single call because a single post did the heavy lifting.

Likes are cute. 

Leads are better.

Stop listening to people who haven’t done what you are trying to do.

Who haven’t been where you are trying to go.

Or experienced what you are trying to feel.

Including (but not limited to):

1. Your family

2. Your husband

3. Your best friend

4. That random person from high school.

Letting your life be dictated by the whims of people who have literally no idea what they are talking about 

will quietly sabotage your business faster than any algorithm update ever could.

Because whether we like it or not…

You know what well meaning advice from unqualified people is?

It’s just bad advice packaged differently.

If your last launch flopped 

(this is how you save the next one)

Rather than signing up for a mastermind that costs an arm and a leg 

Or learning an entirely new social media platform, 

marketing technique, 

or sales strategy…

Only to then trial and error your learnings through the next launch.

You actually stop wearing all the hats

and trying to be all the roles in your business.

What if this year is the year you start acting like a CEO.

You invest in support.

Not coaching.

Experts.

People to do the jobs you hate for you.

And most importantly: better than you. 

Without needing training.

Of micro-managing.

Wouldn’t that be a more strategic plan?

I may be bias, as I sit here getting a foot massage 

while my team respond to the 849 connection requests I have, 

get calls booked, 

grow my LinkedIn, 

and be me… just better.

But I’d say getting our support is the best decision you’ll make this year.

You know where to find us 📞

At 27 I was unemployed and living with my Dad.

My Sri Lanka business had to close because of covid.
 And I was sent back to England with my tail between my legs.

Desperate for money I taught yoga to the old ladies on the block.
 Tried my hand at online yoga videos (you will not find them.. I burned them 😅)

And walked the neighbours’ dogs.

All so I could buy the fancy apple cider vinegar from Waitrose and contribute to rent.

That was about as far as the money would stretch.
 In the space of 3 months I went from owning a retreat centre in Sri Lanka, 

surfing every day, 

and frolicking my heart out.
 To living with Pa (his new wife who I barely knew) and their 6-month-old baby.


I had a First Class degree from a top UK uni.

And more online course certificates than I could count on my fingers and toes.

Yet there I was, hustling for apple cider vinegar.

Eventually I landed an online marketing job and an actual pay check.

So I moved out of my dad’s and into a campervan.

At the time I loved the van.

My life was an adventure.

And although I could now afford my fancy vinegar, I was still broke.

It took 2 years for me to take the leap and start my online business.

By the end of Q1 of that first year I’d already made my corporate salary back.

By the end of Q2 I’d hit 6-figures.

That’s what a comeback looks like.

If you are sitting in your own “apple cider vinegar era” right now, 

wondering if it is ever going to turn around, this is your sign. 

2026 is your year, you got this ♡


P.S: picture of me and my name shift desk recording my first ever online course.

When they engage on every single one of your posts

(then ghost you the second you become a client).

Not a nice feeling.

Good news is this is most likely nothing to do with you.

Your coach has a marketing and sales team behind them.

That team actively moved you along their funnel.

When you bought? 

Their job was done.

Your spot on the engagement list got swapped for someone else who looks like they'll pay.

But these systems forget one thing:

Lifetime Value.

LTV.

The most important metric (in my humble opinion).

How do you keep that up?

By nurturing the relationships you have with your clients.

I know... that's a lot of lists to manage.

Which is why I just discovered magicpost.in and their new engagement feature.

This is how I use it to optimize for LTV:

1. Open MagicPost.in and go to the engagement tab
↱ You'll find this under Monitor

2. Click on new list and set the objectives to the max
↱ I recommend setting this to maximum

3. Add a list of your clients and potential leads

↱ to make sure nobody gets missed

That way you're prioritizing LTV while making sure new sales come rolling in.

P.S: I partnered with magicpost.in because they are the best at what they do, use my code MOLLY20 for 20% off.

Brand partnership • You deserve to live by the beach, make hella money, help a tonne of people, and be free. I help with that 🥇 Ranked #1 Female Creator on LinkedIn for Online Business | Top 1% Voice

I have made $10k in a week in 4 different ways.

(these are what I would do again and why) ↓

1. Onboarding 1:1 coaching clients

Easy to sell.

Hard to deliver.

I would do this again, but only for the right client and capped at two per month.

This work requires presence, energy, and emotional bandwidth.

2. Selling a group training
High cash injection but also high output.

I found that quarterly launches of cohorts and constant fulfilment are the fastest way to burnout.

I could have kept up with this in my twenties.

But right now, I prefer slow evenings with my family and mornings that start in the spa, not Slack.

3. Selling a self study course
So much work upfront. 

Filming, structuring, refining.

No fulfilment once it is delivered.

This might surprise you, but I would actually not do this again.

I enjoy the fulfilment.

I like watching people succeed, not just seeing purchases come through.

Plus a launch always requires the same energy whether it’s low-ticket self-study offers off high ticket group cohorts.

4. Onboarding clients for my done-for-you LinkedIn agency

This has been the most challenging.

It is also the most fulfilling.

Working alongside my team.

Being part of viral posts.

Watching clients make their first ever sale online.

Selling out group trainings they thought would never fill up.

Hard, yes.

Worth it? Completely.

Making $10k in a week is not the goal.

Making $10k in a way you would still choose six months from now is.

3 tools my agency swears by

(and how we use them):

1. Magicpost.in

This is our content creation backbone.

We use it to draft, schedule, and optimise posts.

& we use the engagement feature to make sure we stay on-top of supporting our clients content.

It saves us hours every week and keeps the content pipeline flowing without manual chaos.

2. Slack
Our entire team lives in Slack.

Every client has a dedicated channel.

I used to run everything through WhatsApp but as soon as we got past 10 clients this got way too messy.

3. LinkedIn

Obviously.

We are a LinkedIn done-for-you service so this one is a no-brainer.

What tool would you be lost without and why?

P.S: I partnered with magicpost.in because they are the best at what they do, use my code MOLLY20 for 20% off.

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The Battle

Anouk Knuffmann

Molly Stovold

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Performance ScoreAnouk Knuffmann's LinkedIn Performance

Performance ScoreMolly Stovold's LinkedIn Performance

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taplio

The Battle

Anouk Knuffmann

Molly Stovold

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anouk Knuffmann's LinkedIn Performance

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Performance ScoreAnouk Knuffmann's LinkedIn Performance