DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

RAPP Malaysia

Managing end-to-end CRM campaign execution across 15 international markets, from briefing to deployment and performance analysis. Overseeing audience segmentation, internal and client UAT, and ensuring timely approvals for campaign go-live. Leading post-campaign analysis, data validation, and insights presentation to stakeholders. Collaborating with cross-functional teams to drive efficient project delivery in a fast-paced environment. Skilled in SFMC, customer journey optimization, and strategic client management.

Senior Project Manager

Comforth Karoo - Groupe Magellan Partners

Salesforce Marketing Cloud Project Manager

Pernod Ricard

Marketing Cloud Product Owner at Pernod Ricard

Marketing Cloud Product Owner -Niji Consultant

Niji

- Salesforce Marketing Automation Projects: Pardot & Marketing Cloud : 
- BtoB and BtoC Marketing projects
- Marketing automation Audit and consulting 
- Salesforce Marketing solutions integrations & implementations
- Project management for various clients and training to use

Marketing Consultant

Cabinet de conseils en optimisation financière

CRM Marketing Manager

FITEC Formation

Salesforce Digital Consultant Training

Reed Expositions

Organized exhibitions: Pollutec Maroc - Forum Labo Maghreb - SIEE Pollutec Algérie, Pollutec Brasil – Pollutec China  :
• Creations of sales and marketing/communication tools (brochure, request for space, invation card, ads …)
• Marketing Studies  - Visitors and exhibitors Database
• French and English emailing (content, design, dispatch)
Administrative management: contracts with partners, various providers ...
• Management of International Symposium Programs (Symposium and Institutional Seminars / Exhibitor Conferences)
• Benchmark of competing exhibitions and market watch (Morocco and Algeria)
• Website management (content writing, page creation, news)
• Community management Twitter / Facebook

International Marketing and Communication Manager 

Proximity BBDO Paris

Communication:

- Organization and management of internal events: Plenary, JPO, annual evening ...
- Search for service providers and follow-up of the realization of advertising objects (USB keys, pens, bags etc ..) intended for the clients and employees of the agency
- Information of employees on the life and news of the agency (press release)
- Prospecting partners and participation in an agency competition

Partnerships: ATOOVA loyalty program (RATP / Optile / SNCF)

- Canvassing new monthly partners in accordance with ATOOVA target
- Monitoring of monthly and annual partnerships
- Recovery of partners' graphic elements and validation of BAT by customers and partners
- Organization of the ATOOVA minigolf on PARIS BEACH and a press breakfast on the opening day See less

Communication and Partnership Officer

Chow Group Limited

Accueil 
Gestion des hôtesses 
Gestion du bar
Logistique événements 
Service 
Distribution de flyers

Bar Manager

Avance rapide communication

Participation à l'organisation du salon Dimension 3
En charge du festival 3D dans le salon 
Rédaction de communiqués de presses et dossier de presse
Organisation d'événements avec la presse
Mise à jour des fichiers (journalistes, publics ciblés...) sur base de données

Chargée de Communication

Passionate about digital project management and marketing automation, I help businesses implement and optimize their CRM strategies. With strong experience in multi-project management and coordinating international teams, I combine technical expertise and strategic vision to maximize campaign impact and enhance the customer experience.

Currently at RAPP Malaysia, I thrive in a dynamic environment where I manage and deploy complex projects on Salesforce Marketing Cloud. My goal is to align technology and marketing strategy to deliver efficient, tailored solutions that meet clients' needs.

Always open to discussions and collaborations – feel free to reach out!

taplio

The Battle

🐧 Anthony Lamot

Annabelle Boissier

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