DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

stashr.io

Stashr simplifies, standardizes, and removes barriers to version control in SFMC assets and metadata. Automated backups mean confidence that changes are being captured and downtime is reduced when errors happen.

Co-Founder/Chief Technology Officer

Avagate

Assistance with various clients special projects including Cloud Page implementations

Consultation of clients email and technical inquiries

Lead developer and maintainer of open source bldr.io

Application developer of various tools and products

SFMC Developer

Trendline Interactive

Work with many high value/high profile clients to extend and enhance their email programs.

Use SFMC Sever-Side JavaScript to develop cloud page applications that extend the SFMC Platform to bring major efficiencies to clients production processes; bringing 4-5 hour workflows down to minutes.

Strategize with internal team and clients (both technical and non-technical) to solution/solve for some of the more complex needs to help grow their business and meet their goals.

Use Automation Studio to build data processing automations that use Server-Side JavaScript and SQL queries to sort and manage user subscriptions.

Help clients troubleshoot email program issues that arise.

Create detailed solutions blueprints and technical documentation to provide understanding on both a technical and non-technical level.

Teach and mentor team members who are looking to up-skill advance their technical skills.

Sr. Solution Engineer

Collaborate with software the development team to integrate external applications with Salesforce Marketing Cloud and other enterprise ESPs. 

Explore and create processes for developing custom SFMC Journey Builder activities to be scalable, multi-client, and hosted on AWS infrastructure.

Identify, strategize, and collaborate on internal efforts to build efficiencies and automate processes where possible.

Spend time with other team members strategizing, troubleshooting, and mentoring, to increase awareness and proficiency in sfmc scripting languages and starting out on the technical sfmc path.

Digital Platform Architect

Solutions Consultant

Senior Platform Specialist

Hickory Farms, LLC

Manage subscriber segmentation for email and paid social advertising.

Write SQL queries within Salesforce Marketing Cloud to leverage backend data views and available data within data extensions.

Manage integrations that insert and extract data from Salesforce Marketing Cloud.

Assist with the creation of custom email dashboards by automating SQL queries to extract meaningful data that helps inform marketing decisions and budget spend.

Development and creation of landing pages to make giveaway contests more efficient to run and create allowing substantially more brand awareness and email lead generation.

Development of landing page for Call Center Representatives to use as email opt-ins over the phone.

Input regarding strategy of lifecycle marketing for email subscribers and implementation of journeys to assist with communication as consumers move down the funnel.

Set up of direct pipeline for lead generation from Facebook Advertisements into SFMC which then moves new email leads into established welcome journey.

Creation of Abandoned Cart email journey.

Email Automation Specialist

Cappex

Manage email marketing channel for main Cappex brand as well as College Greenlight and American Scholarships sub-brands through updating email templates as needed to ensure majority email client compatibility, and create responsive emails through the use of media queries. Facilitate email requests to promote webinar series, social media engagement, and user research through surveys. Ensure that all automated email sends deploy without issues while A/B testing subject lines, CTA copy, send days/times to optimize open and click through rates.

Use Salesforce Marketing Cloud to manage data extensions with sends with more than 400,000, set up and run email automation for various user triggered actions, create strategy and implementation of Journey Builder campaigns, use AmpScript to control dynamic content and email content segmentation within email messaging, and pull send analytics to gauge the success of campaigns and for future optimization.

Digital Marketing Associate

Benedictine University

Create engaging artwork across all University campuses including; booklets, postcards, event invitations, digital newsletters, promotional items and web assets.

Collaborate on projects with writers, marketing manager, digital media coordinators and project managers.

Manage projects from concept to completion based on creative brief and serve as both creative lead and account manager by providing front line client service during the life cycle of the project.

Utilize photography skills and knowledge to improve campaign creative, including photo-shoots, head-shots and event photography.

Manage workload and mentorship of the departmental graphic design internship and graphic design 
student workers.

Partner with outside print, signage and promotional item vendors in order to provide the best product possible within budget.

Temporarily managed graphic design team while Associate Director of Graphic Design was on a three-month leave, including workload, ensuring all designs met with brand standards, and issues were dealt with expediously and to the standard of Marketing and Communications leadership

Successfully trained and managed a temporary hire from a creative agency.

Graphic Designer

Bruce Burns Photography

Collaborated with creative team of photographers and graphic designers to conceptualize various photographic environments in a studio setting.

Expertise in photographing products, high school seniors, executive head-shots, large and small families/groups, high school and gala events, and weddings.

Experience using studio lighting to create dramatic photographs and properly lit portraits.

Assumed position as lead portrait enhancement artist for all incoming portrait orders, and graphic designer for studio marketing and wedding album production.

Managed production and quality control of two portrait enhancement artists/graphic designers.

Photographer/Graphic Designer

4x Certified Salesforce Marketing Cloud Developer, Salesforce Marketing Champion since 2020, Founder and Admin of HowToSFMC.com. 

Developer of automated processes for Salesforce Marketing Cloud, Cloud Page implementations and applications, Salesforce Marketing Cloud  implementations and maintenance, email industry focused applications. 

Lead developer and maintainer of open source bldr.io; a command line workflow development tool for Salesforce Marketing Cloud. 

Full Stack JavaScript Developer: MERN, MEVN.

Lead Developer on Stashr.io - Version Control and Asset Recovery solution for Salesforce Marketing Cloud. Available on the Salesforce AppExchange!

taplio

The Battle

🐧 Anthony Lamot

Anthony Zupancic

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