DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

FORWARD.eu

FORWARD helps both B2B and B2C companies to connect to their customers in a whole new way. By combining commerce, marketing and service you’re ready to increase sales and customer experience. How do we achieve this? By using Salesforce, world’s #1 CRM platform, you can boost every part of your company that interacts with your customers.

Responsible for day-to-day operations, pre-sales, people management, financials targets, company strategy and growth.

- Platform: Salesforce
- Clients: JBC, Torfs, Krëfel, Multipharma, Lunch Garden, Orange, CKS, Omoda, D'Ieteren, vidaXL, Neuhaus, Galleria Inno, ...

Founder, CEO

Salesforce Commerce Cloud

Partner Advisory Board Member

Spire

Board Member

De Cronos Groep

Responsible for day-to-day operations, pre-sales, people management, financials targets, company strategy and growth.

- Platform: Salesforce
- Clients: JBC, Brantano, Torfs, Krëfel, Multipharma, Lunch Garden, Orange, Claudia Sträter, Fred & Ginger, Expresse, Miss Etam, Promiss, Steps, D'Ieteren, vidaXL, Neuhaus, Galleria Inno, ...

Founder, CEO at FORWARD

Board Member at Spire

- Platform: Intershop
- Focus: Enterprise Architecture & Integrations, Cloud Computing (AWS, Azure)
- Clients: Bugaboo, ICI PARIS XL, IGO Promo, Mediahuis, Sanoma Media, MS Schippers, Van de Velde, ...

Commerce Architect - Fenego NV

Xhibit

Worked for clients like UPC, Chellomedia, Arrivo, Xotix, being responsible for the creation of a full blown digital assets management and distribution application, which gave me the opportunity to give birth to the “Virtual Press Lounge”, a business critical Digital Assets Management Application built from the ground up, which ran for over 6 years, delivering the XML content and graphics used to generate the monthly Film1/Sport1 magazine, distributed to subscribers all over the Netherlands.

Owner

Hewlett Packard Enterprise

During my years of full-time employment (1999-2010) at HP and formerly EDS, I’ve gained a lot of business knowledge (especially in the e-government sector), as well as a large set of technical baggage within the Enterprise Java market. I’ve gained experience in every layer of an application, front to end, with a strong passion for the presentation layer and user experience. I’ve been involved in the decision making of the application architecture, and I’ve been in charge of guiding developers and the full process of an application lifecycle (design, project setup, customers meetings, development, development testing, user acceptance testing, integration testing, application server configuration, and deployment to various environments: continuous integration, acceptance, production).

Clients: Flemish Government (Flemish Elections, Department of Culture, Youth, Sport and Media, Department of Work and Social Economy, Department of Mobility and Road Works, Department of Education), Atlas Copco, ING, KBC, Carlson Wagonlit Travel, NATO, Fortis, ...

Service Information Development, Expert

Information Engineer

With over eight years as Founder and CEO of FORWARD, I lead the day-to-day operations, pre-sales, people management, financial targets, and strategic growth of a company dedicated to transforming B2B and B2C customer engagement. By leveraging Salesforce, the world’s #1 CRM platform, our team empowers clients across retail, telecommunications, and other industries to enhance sales and customer experiences.  

As a member of the Salesforce Commerce Cloud Partner Advisory Board and a board member at Spire, I contribute to shaping commerce innovation and business strategy. My mission is to help organizations achieve operational excellence and customer-centric growth through technology-driven solutions.

taplio

The Battle

🐧 Anthony Lamot

Bruno Braes

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