DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

DESelect is the marketing optimization platform (MOP) for Salesforce. Go to market more efficiently and drive more revenue with frequency optimization, segmentation, and search–all without the need to write SQL. Our turnkey platform is fully integrated with Marketing Cloud via AppExchange.

Our platform enables you to:
⭐ Gain 52% in marketing efficiency
⭐ Increase CTRs by 3.5x
⭐ Waste 0 touchpoints

Visit www.deselect.com to learn more.
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📚School Speciality uses Segment on top of Salesforce Data Cloud for 50% faster segmentation
https://deselect.com/case-study-school-specialty/
🧠 The Brain Tumour Charity optimizes donations with Segment + Engage
https://deselect.com/case-study-the-brain-tumour-charity/
🍽️ Home Chef achieved a 3% lift on revenue per customer with Search + Segment
https://deselect.com/success-story-home-chef/
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DESelect Search (*Free!)
🐧 Find anything in  Marketing Cloud instantly
www.deselect.com/search
DESelect Segment
🐧 Create complex audiences without SQL
www.deselect.com/segment
DESelect Engage
🐧 End customer marketing fatigue with optimized communication frequency www.deselect.com/engage

Take a tour: www.deselect.com/tour

Senior Enterprise Account Executive

IsoTalent

Spearhead the development and scaling of IsoGlobal, a new Employer of Record (EOR) business line and global operations.

Global Sales Manager and Operations 

Papaya Global

Directed a $13M+ revenue target, achieving 3x revenue growth in one year.

Papaya is reinventing payroll, payments, and workforce management for the new world of work
Papaya’s offers a total workforce management solution supporting all types of global workers (payroll, EoR, and contractors) in over 140 countries. The automated, cloud-based SaaS platform provides an end-to-end solution, from onboarding to on-going management and cross-border payments.

Regional Sales Leader/Manager, US & Canada

Global Enterprise Sales Executive

Namely

Namely is the HR, Payroll, and Benefits platform your employees will love. Finally, there’s HR software that employees actually use—built to fit your company culture. Manage all of your HR data in one place, with personalized service to help your company get better, faster. Namely is used by some of the world’s most innovative and exciting companies in media, technology, commerce, and more.

Mid-Market and Enterprise Account Executive

EVERFI

EVERFI is the leading education technology company that provides education for the real world. Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified over 16 million learners in critical skill areas.  Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Twitter founder Evan Williams, and Google Chairman Eric Schmidt. The EVERFI Education Network powers more than 3,300 partner organizations across all 50 states and Canada and annually reaches 6 million learners. Learn more at EVERFI.com

Enterprise Sales Executive - Remote

Enterprise Account Manager

Workplace Answers (an EverFi Company)

SmartDog Services

Customer Relationship Manager

•	Onboard SmartDog partners and manage ongoing partner relationship
•	Establish productive, professional relationships with key personnel in partner accounts.
•	Proactively lead a joint partner planning process that develops mutual performance objectives and critical milestones associated with a productive partner relationship.
•	Work closely with VP of Sales to identify qualified leads for partner network and broker introductions between client and partner. 
•	Work closely with partner network to receive qualified leads and work with partner to setup up introduction. 
•	Proactively work with partners to obtain blogs for SmartDog educational community. 
•	Assist in the development and management of sales onboarding programs
•	Conduct metrics reviews with VP of Sales
•	Perform ad hoc analysis on sales related trends
•	Document essential processes and engagement rules and help enforce those processes
•	Achieve customer service and sales objectives by contributing information and recommendations to strategic plans, preparing and implementing action plans 
•	Improve customer service quality results by studying, evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results; implementing changes.
•	Work closely with marketing to develop online email campaigns for current customers and prospects
•	Work with management to coordinate and host customer events. 
•	Work closely with sales team to assist with account strategies. 
•	Conduct and compile research on qualified sales leads 
•	Manage team of Customer Care Representatives and Customer Acquisition Representatives
•	Mentor and develop both Customer Care and Customer Acquisition Representatives

Manager, Customer Care and Customer Acquisition

High End Systems

• Manage a team of two Customer Service/Inside Sales members and Receptionist
• Support Regional Sales Managers for Eastern US and Asia/Pacific territories
• Coordinate demo gear for Eastern US and Asia/Pacific demos and trade shows
• Generate daily, monthly, and quarterly forecast/financial reports
• Maintain all products and price lists in Salesforce.com
• Provide customer support for all VARs, Rental companies, Distributors and End Users for Eastern US and Asia/Pacific territories
• Train all employees on ERP and Salesforce.com processes and procedures
• Work with management team on developing promotional programs to increase monthly and quarterly sales
• Assist customer service team with all escalated service issues

Customer Service / Inside Sales Team Lead

• Support Regional Sales Managers for Eastern US and Asia/Pacific territories
• Coordinate demo gear for Eastern US and Asia/Pacific demos and trade shows
• Provide customer support for all VARs, Rental companies, Distributors and End Users for Eastern US and Asia/Pacific territories

Inside Sales / Customer Service

Buffalo Technology

• Manage account base of 1,200 reseller accounts including top performing VAR partners in Central and Eastern US account base
• Actively recruited new resellers into exclusive VAR Partner Program, offered incentives to increase quarterly purchases
• Communicated digital storage and networking technology benefits and educated inquiring accounts on Buffalo solutions
• Developed and implemented a workflow to ensure frequent communication with new accounts and to determine sales potential
• Responsible for managing the sales database Salesforce.com to track opportunities, create reports, and generate mass emails for
marketing purposes
• Supported two outside sales representatives in Central and Eastern US territories covering 41 additional reseller accounts

Business Development Representative

• Provided administrative support for Marketing, Retail Sales Team, Channel Sales Team, and VP of Sales
• Received ' Team Work ' award in December 2008
• Assisted in development of price protection process, initiated notification process, completed price sheet template, and loaded price protection forecast into Salesforce.com
• Monitored Salesforce.com POS activities by generating program letters, entering forecasts, and entering post promotional data to keep database current
• Updated pricing, manage promotions, and keep product current on shopatbuffalotech.com web site
• Worked with retail sales representatives to create mail in rebates and handle all rebate issues
• Kept active inventory and shipped all sales product and event give-aways for trade shows
• Calculated and distributed commission reports to contracted Representative Firms

Sales Administrative Assistant

Receptionist

Outlaw Real Estate

Listings Manager

Innovative and results-driven sales professional with extensive experience in driving multi-million-dollar revenue growth, building high-performing sales teams, and leading strategic initiatives in global markets. Recognized for exceptional leadership, expertise in enterprise sales strategies, and a passion for developing scalable solutions that meet client needs.

taplio

The Battle

🐧 Anthony Lamot

Christy Willemin

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