DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Propelus

• Manage all manual and automated B2C email campaigns in Salesforce Marketing Cloud by using SQL, dynamic content, segmentation, and strong QA, resulting in increased engagement and efficiency
• Drove a sustained increase in product subscription conversions by optimizing key lifecycle journey emails and improving timing, messaging, and overall campaign performance
• Collaborate with product, data, customer success, and support teams to develop integrated lifecycle campaigns aligned with business objectives and customer needs

Lifecycle Marketing Manager

• Designed, implemented, and analyzed complex automated email marketing solutions in Salesforce Marketing Cloud, including journeys, triggers, nurture campaigns, and back-end automations
• Monitored and analyzed campaign performance metrics, generated reports, and provided actionable insights to improve marketing effectiveness
• Led a portfolio-wide analysis of a long-running email campaign and presented proposed optimization tactics to the global strategy team, resulting in an estimated 50% increase in conversions
• Co-led an effort to consolidate a complex use case (47+ email iterations) into a single dynamic template using AMPscript code, resulting in ~20% faster go-to-market speed and no additional headcount required

Senior Marketing Automation Specialist

• Built, maintained, and analyzed automated email marketing solutions in Salesforce Marketing Cloud, including journeys, triggers, and nurture campaigns
• Strong use of email marketing tools and best practices, HTML, QA, and A/B testing to create automations that drove prospect engagement and increased conversions
• Certified Salesforce Marketing Cloud Email Specialist - issued August 2021

Marketing Automation Specialist

• Utilized Salesforce Marketing Cloud to build, execute, and evaluate one-off or recurring email campaigns on behalf of 10+ university partners
• Assisted in developing long-term messaging and segmentation strategy by collaborating with and providing recommendations to internal stakeholders

Email Marketing Specialist

Great Minds

• Created and led a monthly thought leadership webinar program that generated 200+ new B2B leads per month
• Designed and implemented tactical lead generation campaigns (email, landing pages, blogs, social media, webinars, toolkits, ads, and more) that promoted the Wit & Wisdom curriculum

Assistant Marketing Manager

Banker's Toolbox

• Wrote and edited 100+ pieces of marketing content to generate leads: website copy, white papers, case studies, press releases, Marketo emails, brochures, sales collateral, ads, blogs, social media
• Collaborated with internal and external subject matter experts to craft marketing materials

Banker’s Toolbox rebranded to Abrigo in 2019.

Marketing Content Specialist

Buzz Points, Inc.

• Planned, created, and executed B2C email marketing campaigns in Marketo utilizing A/B tests, smart campaigns, and data management
•  Led a campaign that resulted in unprecedented success (KPI: 40% growth in user enrollment)

Marketing Campaign Coordinator

Marketing Associate

Feature Writer/Content Intern

With over 10 years of expertise in email marketing and marketing automation, I have a proven track record of designing highly precise, technically sophisticated, and targeted lifecycle marketing campaigns that drive growth and engagement. Let’s connect!

taplio

The Battle

🐧 Anthony Lamot

Emily Gasper

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