DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

HazelHeartwood

We run large scale business and ICT digital transformation programs in the domains of Customer Experience, Omnichannel Management & Data Enablement, from scope definition to execution. We humanize digital transformation programs with orchestration, aiming at our clients’ business continuity and sustainability.

We are a platform of experienced and creative people, with a team of eighty active consultants working for over twenty clients worldwide. Since 2011, we are part of SD Worx NV.

Digital Transformation Consultant

• Coordinate the implementation of Salesforce Marketing Cloud as a pan-European marketing campaign execution platform, across 33 Toyota & Lexus European markets.
• Identify and advise on best practice for integrating customer data from different back-end systems with Salesforce Marketing Cloud to leverage via Journey Builder, Audience Builder and Automation Studio.
• Define, design and build a Vehicle Order Tracker customer journey integrating order management and vehicle logistics systems.

Marketing Automation Technical Lead - Contractor

ENGIE Electrabel

• Integrate SAP CRM with Salesforce Sales Cloud using cloud-based ETL solution Dell Boomi.
• Define and design an effective data model on Salesforce for integrating SAP CRM master data to leverage on Pardot.
• Coordinate Pardot implementation for B2B and B2C marketing automation fully integrated with Salesforce.
• Produce technical and functional documentation and training materials on Salesforce and Pardot.

Marketing Automation Consultant - Contractor

Xeikon

• Salesforce administration focusing on lead management, opportunity and contract management and preparation for ERP integration.
• Implement new processes for marketing campaign management (Pardot project), budgeting and forecasting (custom objects, workflows and triggers) and sales management (pipeline review).
• Develop training materials and deliver courses on Salesforce and Pardot processes for marketeers and sales representatives.
• Functional analysis and development coordination for new process implementation.

Marketing Automation Consultant

Distriplus (Di, Planet Parfum, Club)

• Coordinate direct marketing campaigns based on physical and electronic mailings to retail customers.
• Query through customer and sales data to consolidate targeted lists and maximize cross-selling.
• Manage the creation and execution of artwork and courtesy items for hybrid campaigns.
• Create marketing collateral for POS, sales meetings and trade shows.

International Air Transport Association (IATA)

• Produce engaging online marketing campaigns.
• Implement high-impact strategies to transform digital marketing activities (e.g. ExactTarget migration, Salesforce integration for big data leveraging, conversion tracking implementation).
• Design templates for the content management system to promote conversion best practices and the efficient use of HTML tags.
• Plan and negotiate media buys, including print and digital.
• Create marketing collateral for sales meetings, trade shows and company executives.

Marketing Specialist

Embassy of Brazil in Belgium

• Establish effective working relationships with government officials and media representatives.
• Compile comprehensive lists describing product and service offerings.
• Manage marketing collateral stock for distribution in foreign trade meetings and fairs.
• Produce a weekly economic briefing on Belgium and Luxembourg for the Ministry of Foreign Affairs

Assistant at the Commercial Service

D'Ieteren

• Sales assistant for Volkswagen at the 89th and 90th editions of Brussels Motor Show.
• Generate special price offers for customers.
• Describe use and operation of high value commercial vehicles.
• Share product knowledge with customers while making personal recommendations.
• Work as a team member to provide the highest level of service to customers.

Sales Assistant

Solution Architect & Product Owner accomplished in marketing platform design, implementation and operations;

Currently looking for technology agnostic roles with focus on reshaping sales & marketing platforms for the era of generative AI and more complex data privacy and security requirements;

Twelve years of hands on experience in Salesforce (Marketing, CDP, Sales/Service) solutions, with strong technical and functional knowledge. Experience in Automotive, Aviation, Utilities & Public Sector.

taplio

The Battle

🐧 Anthony Lamot

Pedro Argenti

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