DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Esprit

Campaign Manager

PwC Portugal

Customer Transformation | Marketing Automation

Sonae MC

Content Editor - Trading Food

ISCAC Junior Solutions

In a 1 year-term I was responsible for:
✔Communication;
✔Clients;
✔Partnerships;
✔Events;
✔Enlargement.
And with this, also responsible for managing multiple teams in each function.
This year, being apart of the Executive Board and by leading the organization of 60 plus members we were awarded as National Most Promising Junior Enterprise.🏆

External Vice-president

At the end of the year I go the opportunity to be Project Manager for two external projects where I planned and coordinated the project:
✔Internalization Marketing Plan;
✔Market Study.

Project Manager

As a marketing member of a Junior Enterprise, I was apart of various projects such as:
✔️Communication Strategy;
✔️Communication Design;
✔️Website Development;
✔️Commercial Team;
✔️Brand Manual.

Marketing Member

Innelec Multimédia

Experience a over boarders observatory internship focused on management integrating into the company and experiencing all departments, from distribution to finance.

Internship

HAVAS EVENTS

I did an observation internship where I experienced the departments of Project Management, Creative, Event Finance, Content, Logistics, New Business, and “Reggie”. Made a communication competitors benchmarking campaign.

Voluntas

Voluntas is the Volunteering department of Coimbra Business School | ISCAC. There I was responsible for reactivating the department, focusing on communication and organizing charity events, such as participating in volunteering activities.

Brand Manager

Liminal - Martech Specialists

Combined with my studies, I was a marketing assistant for 4 months, where I worked with CRM platform, Zoho, and Excel and worked as a telemarketer making more than 5000 calls in two weeks.

Marketing Assistant

Start Your Career

SYC was the first event I organized (with 2 friends), had the premise of how to enter the labor market.
Whit a budget of 10€ and 0 contacts we had more than 250 participants, gift bags, websites, coffee-breaks, and the biggest companies and speakers of Portugal, such as the secretary of Ministry of Science, Technology, and Higher Education.

Organizer

Openlimits

As my first experience with marketing or internships, in the summer I had the opportunity to be an intern in the marketing department of OpenLimits here I did back office using: Microsoft Dynamics and Excel.

Marketing Internship

I am passionate about marketing, particularly Predictive Marketing, based on marketing automations and strategic marketing.
I look forward to getting in touch and hearing about your experiences!

You clicked "see more", so here are some non-work related topics we can talk about: martial arts, food, italian food, cooking, italian cuisine, travel, dogs, Tik Tok, GME, and how giraffes aren't real.

Feel free to contact me:
rui@santiago.pt
www.santiago.pt

taplio

The Battle

🐧 Anthony Lamot

Rui Santiago

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