DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Ryan Heaphy

Fractal Software

Sales Advisor to:
-Belfry
-Greenspark
-DashFuel
-Passage Health
-OneCrew
-Glazier
-ExaCare
-Ritten
-August Schools
-Left Lane
-Chalkbooks
-Stride
-KarmaSuite
-Prospyr
-TripleAxle
-& more

Fractal Software is a venture studio launching the next generation of vertical SaaS startups. We’re a collective of former founders and operators who believe that all industries deserve best in class, modern software to enhance their businesses.

Head of Sales Strategy

Ryan Heaphy Consulting LLC

Helping SaaS businesses with sales playbook & process, strategy, training & coaching, hiring & scaling, and advocacy.

Ryan

Qualia

Senior Director of Sales

Qualia is a real estate closing platform designed to transform the residential and commercial closing process into a simple, secure, and seamless experience for everyone involved.

Built by a team of title veterans, user experience design experts, and top software engineers, Qualia combines title and escrow production, document preparation and storage, secure communication, repeatable workflows, and more to empower real estate professionals and consumers with the first end-to-end and online real estate closing platform.

Director of Sales

Senior Sales Manager

Sales Manager

Sr Account Executive 

Account Executive

Rev.com

Broke the commission model in under 30 days. 

Granted the Sales Ops Award for the greatest contribution to sales processes and operations in the sales organization

Rev is a venture-backed internet startup in San Francisco whose mission is to give more people the freedom to work from home. Rev is a platform for document translation, transcription, and video captioning.  

Investors: Globespan Capital Partners
Investors: Meritech Capital Partners, Globespan Capital Partners
We are building software to solve hard problems, including connecting customers to freelancers in real time, reliable video and audio collaboration across mobile devices, speech recognition, and machine translation.

OutboundEngine

Piloted launch of new vertical selling to criminal defense attorneys. 

OutboundEngine helps small business owners market themselves by doing it for them. We create original content for our clients, automate their email campaigns, update their social media profiles, and ultimately help them grow their business and drive long term value from their customers.

Investors: Silverton Partners, Floodgate, Noro Moseley Partners, Altos Ventures, Austin Ventures, Capital Factory, Harmony Partners.

Senior Sales Associate

"Top Rookie" and first seller to a deal in cohort.

Sales Associate

The Ritz-Carlton Hotel Company, L.L.C.

The Ritz-Carlton Hotel Company sets the gold standard in luxury hospitality worldwide. With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.

Concierge

2013- With my bachelor's degree in hand, I was working 3 low paying jobs around the clock in paradise making other people's dream vacation come true. 

I didn't know what I wanted to do and didn't know where to start.

Then some President's Club winners came through the hotel I worked at on their company's dime boasting their deals and income working in sales.

I thought, "I can do that".

2015- I packed my car and moved to Austin to start my first cold calling gig on Monday with no where yet to live.

The recruiter I worked with had gotten fired and no one at the company knew I had been hired when I showed up. 

They took me in anyway and I was top rookie of my class.

I leaned into taking a rigid process-oriented approach to selling, hustled harder than ever before, and hitched my wagon to mentors who would challenge me and lead the path to leveling up in my career and life.

That lead me to betting on the "right" company, becoming a top seller as growth exploded, and developing into a passionate leader. I was promoted 5 times and lead a stellar sales team at a "multi-horned unicorn" tech company.

2023-2024 I work with CEO's of vertical SaaS companies to craft their sales playbook & go to market strategy to scale their revenue engine from 0 to 1 and 1 to 10. 

When I'm not at my desk, I'm spending time with my wife and 2nd grader, traveling the great outdoors, or on a bike and holding on for dear life.

taplio

The Battle

🐧 Anthony Lamot

Ryan Heaphy

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