DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

United Vein & Vascular Centers

Sr Dir of Salesforce Apps

Capstorm, LLC

CapStorm serves the Salesforce community with expert solutions to enable, protect, and govern data throughout your Salesforce environments. Our products, solutions, and tools for backup/recovery, replication, and data strategies, enable you to have full control of your Salesforce data and empower your enterprise data needs. Enhance data compliance and security to reduce risks, and assure full fidelity, high-frequency replication, backups, and regulatory compliance in on-premises, managed hybrid-cloud, or distributed infrastructures with Expert Confidence.

CapStorm enables you to "'Be Expert". To start a conversation or schedule a demo, visit www.CapStorm.com.

Sr. Principal, Solutions Engineering

Rackspace

•	Collaborate with external prospects, internal solution architects, and internal technical architects to design solutions for complex business needs leveraging the Salesforce.com platform, includes the creation of accurate proposals and statements of work
•	Build and maintain long-term client relationships and revenue
•	Provide value to clients to ensure that Rackspace continues to be the most referred Salesforce SI Partner
•	Manage client expectations
•	Guide clients through marketing, sales, service, and operational processes with a consideration of technology application
•	Engage customer stakeholders to understand current and future state to define critical success factors
•	Articulate to customer stakeholders the value of recommended solutions and approach
•	Translate business requirements into a solution that leverages the Salesforce platform
•	Participate in pre-sales discovery sessions and onsite client presentations
•	Conduct client quarterly business reviews
•	Provide best practices, use case scenarios, and referenceable clients/projects
•	Co-develop strategies alongside other Rackspace leaders

VP of Architecture

Coastal Cloud

Solutions Architect/Sr Salesforce Consultant

Avalere Health

• Develop CRM business vision and process road map to support evolving business needs 
• Ensure Salesforce.com is optimized to meet the business vision and business rules are followed while maintaining a system that is user friendly
• Manage data quality of Salesforce.com data using best practices to ensure that the business has accurate data to use
• Develop reports and dashboards within Salesforce.com and Business Intelligence solutions (DOMO and Tableau) for business leaders to manage their departments and overall business
• Manage marketing automation system (Act-On) for all internal and external emails, landing pages, forms, and surveys
• Develop reports for tracking marketing performance with emails, webinars, conferences, website traffic, and social presence 
• Manage the data quality of leads coming in through Act-On to Salesforce.com
• Develop training guidelines for Salesforce.com and Act-On training

Director, CRM

Buan Consulting

•  Salesforce.com Certified Sales Cloud Consultant, Certified Administrator
•  Provide thought leadership and business process consulting to help clients to define business processes and success indicators to better understand and modify their business direction
•  Successfully delivered over 40 Salesforce.com projects and implementations ranging in size from 2- 500+ seats, which include Construction companies, Wireless Technology companies, multi-org Industrial/Consumer companies, and Government Contractors
•  Developed custom integrations with Salesforce.com and clients websites and other data systems
•  Established and managed the project plan (develop proposals, development, delivery schedule, scope, statement of work, resource requirements)
•  Managed and deployed large data migration projects
•  Developed and delivered customized training both onsite and web based for End-users
•  Deployed and developed Conga Composer templates
•  Managed Data Cleansing projects using CRMfusion and RingLead.

Senior Consultant

Oncology Supply - Amerisource Bergen Specialty Group

•  Analyzed business and end user needs to develop business requirements documentation for multiple projects to include:  use-case scenarios, business process models, context diagrams, data flow diagrams, data migration and integration specifications
•  Successfully completed project to move multiple business units from legacy systems to the SalesForce.com platform including documentation, design, configuration, data migration, and data integration using Cast Iron orchestrations and Riptide replication
•  Trained 105 end users on the new Salesforce.com CRM platform
•  Researching, analyzing, procuring, and deploying Salesforce.com AppExchange applications to increase end user and business process efficiencies
•  Coordinating and participating in statement of work proposals, feasibility studies, systems implementations, testing protocols, and new business development for multiple projects
•  Developing and maintaining relationships between divisional SalesForce.com administrators to create solutions that would encourage mutual enhancements to multiple division SaleForce.com org
•  Enhancing the value of enterprise data by implementing business processes that ensure a high level of data integrity in CRM and ERP systems 
•  Performing complex data reporting and analysis through SQL queries against an Enterprise Data Warehouse and Salesforce.com reports and dashboards 
•  Designed E-commerce applications to increase end user usability and functionality on an E-commerce site processing over $10B yearly
•  Developed tracking, monitoring, problem solving, and usability analysis using Tealeaf application

Business Systems Analyst/Salesforce.com Consultant

Movie Gallery

•  Analyzed features of POS system based on Advanced Revelation creating documentation and use-cases for system to be built based on .Net that would be used by more than 46,000 users in over 4,500 stores
•  Consulted with Supervisors, System Analyst, Programmers, and End Users to gather information on program content, functions, features, data requirements, input and output requirements, internal and external checks and controls, hardware and operating system environments, and interfacing with other systems

Programmer II

•  Worked with multiple consulting firms to design and setup a GIS System for predictive analysis of new store locations
•  Was the Administrator and Trainer, for the GIS application and online version of application
•  Used GIS application with Google Earth, to show location to board members proposed store location and demographic information of perspective customers
•  Solved network issues with field offices, Setup and Maintained SQL customer database. Geocoded customers for GIS application and reporting
•  Created VBA applications for Excel and Word to automate processes
•  Performed financial due diligence on consolidations and acquired stores

Geographic IS Analyst

•  Responsible for developing applications, for store POS system, using Advanced Revelation
•  Sent out upgrades, nightly to over 4,500 stores, that consisted of new applications, changes to current applications, add/remove promotions, retrieve information from stores, and update customer records
•  Setup new stores with required software and files in POS for them to open for business
•  Regression tested new versions of POS, solved hardware and software issues in stores
•  Reverse engineered acquired stores POS to extract inventory and customer information.  Loaded customer information into our POS

Deployment Programmer

•  Provided technical support for hardware and software for over 4,500 stores
•  Documented technical support calls using Novell application
•  Dispatched service personnel to job site and monitored service through project completion
•  Was constantly leader in calls taken and closed issues averaging over 100 calls per day

Help Desk Technician

General Electric Co.

•  Produced various parts needed for production of DC motors
•  Verified accuracy of MRP sheets and directed team members accordingly
•  Pinpointed productivity problems and provided concrete solutions using GE Six Sigma standards
•  Worked with engineering to develop new manufacturing processes that lead to improved quality, a reduction in production time, and made for safer working conditions
•  Trained team members on OSHA health and safety standards.
•  As Team Leader, participated in daily management meetings.  
•  Communicated with various levels of management regarding production levels, conditions, and specifications.
•  As Quality Leader, I was responsible for standard practices and compliance with company quality regulations and ISO-9002
•  Revised blueprint policies and specifications as needed to insure quality standard adherence.
•  Ordered daily supplies for production, while staying under budget and insuring all production jobs had supplies needed

Production Technician

Collins Sign, Inc

•  Supervised department on 2 shifts
•  Coordinated production flow with other departments
•  Verified work orders and directed team members accordingly
•  Ordered materials based on expected production needs
•  Communicated with various levels of management regarding production progress and plans

taplio

The Battle

🐧 Anthony Lamot

Todd Drexler

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