DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

William McMahon

The Purple Juice Co

Supporting the Odoo Ecosystem across both Partners and end users, we aim to further build on the core education of the platform, while also promoting the community. Subscribe, as we continue to develop new pathways and initiatives to help develop Odoo as an ERP platform.

Founder

OCA, the Odoo Community Association

As a member of the OCA (Odoo Community Association) - we help speak up and contribute to the wider Odoo Community across OCA projects, events and objectives to assist in the growing goal of making Odoo mightier together as a collective.

Member

Gravitai Group

As a dedicated global Odoo Partner, we aim to support clients in adopting and mapping their processes to the technology through implementation, support, training and quality consultation mapping. ERPs are for the long term, so it's critical to us that growth and stability remain at the forefront.

Our vendor-agnostic approach is principled on TOGAF, LEAN and Agile methodologies, allowing us to revolutionise the design, implementation and support of Cloud-based technologies and projects.

We extend clients' teams with skill technical capabilities working across multiple verticals, including Financial, Energy, Recruitment, Retail, Automotive, Professional Sports, International Refugee Organisations, Design Agencies, International Freight Shipping and plenty more. Clients recognise early the business value their Cloud implementations bring, which can better justify investment in their technology.

CEO & Founder

Salesforce

Recognised as a leader in Solution Architecture Design, I acted as a leader and mentor for the Service Delivery team. Serving as a technical/managerial liaison for senior leadership and European groups of pre/post-sales consultants.

Assisting with the quality of project scoping, project lifecycle, the quality of solution delivery and the feedback to the regional team. This helped identify practice and process improvements within the services organisation while also working with the Global Services Organisation on the region plotting and adoption of process improvements.

In addition to supporting regional teams, I remained billable as a Solution Architect on client-facing projects, helping in pre-sales consultation, requirement discovery, effort scoping, solution & technical design, and multi-channel digital marketing solutions.

Practice Lead/Assoc. Principal Solutions Architect (ExactTarget)

Reed Elsevier

Leading the Customer Experience Applications Department, I was principally involved in the implementation and management of CRM platforms within the Global Customer Services Organisation. 

This role entailed of various skills, knowledge acumen and processes such as gathering business requirements for a knowledge base, delivery of RFP, RFQ and BRD documents, solution and discovery of architecture design, e-commerce integrations, UI & UX, analysing customer behaviour, process mapping of root-cause analysis, coordinating implementation of six global contact centres and managing multiple project lifecycles.

Head Of Customer Experience Applications

Execpass.com

I provided web consultancy and prototype development that helped the CEO's ideas of business networking and business professions. This was supported through programming languages such as PHP, JavaScript and MySQL to assist www.execpass.com in becoming the exclusive B2B & B2E validated subscription service for companies and decision makers in businesses.

Solutions Consultant

Radiowave Ltd.

While at Radiowave, I assisted with helping the business become the best wireless broadband internet provider before later being acquired by Lighthouse Networks. 

When at Radiowave, my skillset was used to help in improving customer onboarding, product awareness, network design, implementation/maintenance of deployment, and configuration of LAN, WAN, WLAN, wireless access points, routers and switches. I also helped in customer account management, implementing improvements to the company website through EPOS and IVR/PABX systems.

Contracted to deliver Comptia A+ and Network+ to 30 teen and adult students.

FÁS enhances the skills and competencies of individuals and enterprises in order for Ireland to further develop as a competitive, inclusive, knowledge-based economy. It strives to do this through the provision of tailored training and employment programmes that suit everyone's needs.

Technical Facilitator/Instructor

Sykes

I began my career at Sykes as a Contact Centre support rep, supporting technical hardware and software support by phone for a leading blue-chip firm. I was swiftly promoted and mentored in contact centre management; customer loyalty, presentation, training & facilitation and conflict management. 

I then assisted with the implementation of customer experience best practices, and a central knowledgebase and developed interactive tutorials that aided agent learning.

Contact Centre Team Manager

Dell

Delivered on four separate contracts, the root-cause analysis of hardware failures caused during the production line build processes. Documented best practice guidelines and issue avoidance guidelines for production line departments.

This role required diverse IT knowledge of electrical hardware engineering, root cause analysis and LEAN methodologies.

Let's face it → Cloud Technology can be confusing.

I've been a Web Designer, Solutions Consultant, Salesforce Architect and CEO - and with different tech platforms popping up every two minutes, it's a minefield for companies to make an informed decision.

After supporting organisations for over 20+ years with Cloud Tech, I found they all grappled with one common dominator. Platform vendor selection. That's why in 2013, I founded Gravitai - a dedicated Cloud partner built to assist across Cloud Implementation, Support and Training. Including project recovery to give that love and dedication that companies deserve.

Additionally, in 2023, I founded 'Drinking The Purple Juice' to further educate and support customers across the Odoo platform within the community.

Drop me a message if you fancy a discussion about Cloud! 😊

As both a Salesforce and Odoo Partner, among other Cloud solutions, we aim to support clients in adopting their platforms and getting the best from them. That includes adoption and upskilling to ensure organisations are confident in utilisation and long-term growth/scalability.

Our vendor-agnostic approach is principled on TOGAF, LEAN and Agile methodologies, allowing us to revolutionise the design, implementation and support of Cloud-based technologies and projects.

We extend clients' teams with skill technical capabilities working across multiple verticals, including Financial, Energy, Recruitment, Retail, Automotive, Professional Sports, International Refugee Organisations, Design Agencies, International Freight Shipping and plenty more. Clients recognise early the business value their Cloud implementations bring, which can better justify investment in their technology.

We are The Force That Connects Cloud Platforms.

taplio

The Battle

🐧 Anthony Lamot

William McMahon

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