Anthony Basker

Ronins Group

Ronins are proud digital disruptors of markets and sectors who build high-impact digital experiences that create distinction, shift perceptions and drive growth

Founder

AIME Health

Co-Founder

Rumage

Member Of The Board Of Advisors

Weber Shandwick

Director

Flipside Group

As digital director at Flipside, I have two core responsibilities. 

Firstly I work alongside a wide ranging group of clients to provide them with strategic digital development and digital marketing planning and consultancy, I provide them with digital solutions to real business challenges and I liaise between them, and my team of colleagues at Flipside to provide our services – be that User experiences, User interfaces, Web and Mobile development to Search and Social Media marketing.

For many customers I act as their outsourced Digital consultant, providing a high level view of how digital technologies can improve their businesses. Secondly, I lead our committed team of consultants, architects, designers, developers, writers, project managers, support staff and ensure that all share my passion that digital technologies should enable organisations to do bigger and better things, more efficiently and effectively.

I work hard to build and develop our own business, to ensure our ongoing growth and success and to ensure that continue to deliver the sort of passionate customer service that has been part of my culture since day one.

Digital Director

Flipside Data

As Managing Director at FlipsideData, (Part of the Flipside Group) I have two core responsibilities. 

Firstly I work alongside a wide ranging group of clients to provide them with strategic IT hosting solutions and advice, I provide them with technical solutions to real business challenges and I liaise between them, and my team of colleagues working hard to provide our services – be that our network specialists, our security specialists, our IT helpdesk team or our project management team.

Secondly, I lead the committed team of directors and managers that all share my passion for ‘business class hosting’ and I work hard to build and develop our own business, to ensure our ongoing growth and success and to ensure that continue to deliver the sort of passionate customer service that has been part of our culture since day one.

When our clients come to our data centre, they are here to stay. Much of our new business has been won from much larger, bigger competitors, demonstrating that a focused, small to medium -sized business can still gain competitive advantage over the larger players.

Managing Director

Flipside Digital

As founder and Managing Director of Flipside Digital, the digital agency part of the Flipside Group offering Bespoke Development, Websites, Intranets, eCommerce, and Digital Marketing. 

Since inception Flipside Digital maintained a strong track record in helping clients transform challenging ideas into fully functional web sites or applications. The core team expands and contracts with freelance talent to meet demand. With this approach we are confident in our our ability to meet outrageous deadlines. 

Our digital marketing team pride themselves on devoting time to create an individual and integrated approach to your campaign. There is no "one size fits all" solution at Flipside.

After five years of continious growth, increasing revenues, a strong core team and a set of happy valued clients I merged with mother company Flipside Growth to follow a faster growth strategy.

Founder and Managing Director

Specialist Data Solutions

During my time as Head of Web Development at SDS which I founded alongside the Managing Director, I  was responsible for the day to day operation of the department along with the production and the quality of the digital output.

I led the team responsible for developing key credit card transaction systems, which we integrated into the website and terminals in each store.  The system  averaged  earnings of over $1 million a day with double that at peak times during the year.   

The system was so successful it was deployed to other retailer both in the USA and UK.

Head of Web Development

ISTD

As Head of Information Technology at the ISTD, I was responsible for the technical strategy and direction of the organisation.

Inheriting a technical landscape of legacy technologies and applications It was my responsibility and vision to re-develop these, increase productivity and integration across departments to increase business efficiency.

I led the team that rebuilt the entire digital landscape inside 12 months from the core infrastructure of cabling, a series of Microsoft Servers, external connectivity and the rebuild of the software platform to ensure year 2000 compliance and productivity goals.

Further enhancements included advising and sitting on the technical committee that oversaw the technical integrations standards for integrating into the governments QCA framework as the ISTD was one of first organisation to achieve this.

I also led the team responsible for creating the companies first corporate websites, which was search engine optimised and exposed our on-premise shop to our customers for the first time.   Revenues in the first year equalled the shop and increased by 100% in year 2.

Head of Information Technology

I’m a tech founder, digital strategist and advisor to ambitious CEOs. Over the past two decades, I’ve delivered commercial transformation for organisations like Nuffield Health, the United Nations, and The Kennel Club, while also building ventures across SaaS, e-commerce, and mental health.

As founder of Ronins, I back bold ideas and help leadership teams make smarter digital decisions that actually pay off. Whether I’m advising on product direction, fixing growth bottlenecks, or speaking on tech innovation, I bring clarity, speed, and a clear commercial lens to every challenge.

I’m also actively seeking opportunities to judge industry awards—especially those that value innovation, strategy, and commercial impact.

Chris Ross-Lewin

Pro Drive IT

Driving engagement for best-in-class IT to legal, accounting and financial services to understand IT maturity, use of technology and what better looks like.

Inside Sales

TDM Group

•	Senior Lead Generation role for IT Managed Services (MSP) 
•	Developing and nurturing new business

Sales Engagement Manager

Career Break

Opportunity to take time off and family first

Denave

•	Responsible for client success, growing client business, renewal and administration.
•	Grew a Dell C-level campaign and managed a team developing $17.7m pipeline.
•	Successful Spanish pilot for FAST/ Adobe business growing to a pan European campaign.
•	Managed teams for delivery and developing strategy
•	Project work included GDPR onboarding and data projects for IBM security and Microsoft.

Senior Client Services Manager

•	Programme Manager for EMEA campaigns as part of a global services contract
•	Liaising with client (Tata) stakeholders across all EMEA lead-generation campaigns
•	Responsible for GDPR compliance, awareness and processes as Denave's DPO
•	Campaign technologies including IT Network, mobility, MVNO and IT Security propositions

Programme Manager

•	Business development within the EMEA sales team to allocated accounts
•	Sales support for new business pitch decks
•	Researching and adding intelligence to accounts across marketing teams using outsourced services

EMEA Business Development

Perfect Pitch Consultancy Ltd

•	Senior telemarketer in developing pilots and impact
•	Key contributor to KPI’s and account managing the Jungheinrich campaign
•	Lead for Guinness Asset Management campaign contribution included a single deal that delivered ROI for a full year activity in excess of £5 million (client value).

Campaign Manager

•	196% to target between 2012 to 2016 for a creative/ digital / mobile apps agency
•	EMEA supplier status to Honeywell brands worth over £1 million
•	Global communications role for Pernod Ricard worth over £1 million
•	Instrumental in executing sales strategy from SME to enterprise clients

Business Development Manager

Mandolay Hotel

•	A temporary consultancy role customising a Salesforce.com deployment 
•	Training users and showing how Salesforce could add value to legacy systems

Salesforce Consultant

Whitelight ISD Ltd

Sales development and direct marketing from start up venture capital companies through to global brands.  Worked on Whitelight's own business development and client campaigns in uncovering, developing and nurturing prospects.  A significant success included developing a pipeline project valued at £100k direct with the global IT decision-making level.

NCAT

•	133% of target from new business and assigned accounts.
•	Account management / customer success included developing a BBC framework agreement for training and preferred supplier status with blue chips such as BT and Siemens.
•	Successful at selling customised training including the largest single sale for the company. 
•	Instrumental in developing reseller training and managed the Cisco post course support programme.

Technical Business Development Manager

Base Connections Telemarketing Ltd

A professional B2B Contact Centre in which I developed a small inexperienced team into a highly effective unit.  Worked closely with the MD in providing a reporting to board meetings and developing opportunities including substantial wins such as Coors

Experienced professionally in technology sectors over 25 years from when web sites were a new  thing through to digital transformation , modern workplace and AI.   Along the way I've worked with vendors such as IBM Security, Microsoft, Dell Technologies, Cisco, AWS and their eco systems including extensive C-level engagement, sales administration and data compliance experience.

At weekends I enjoy a different challenge as photographer for West End Village FC's team in trying to capture action and get sponsor logos in focus.

Strategic Business Advisor

Leading engagement as to how we help customers align strategy and technology, keeping their employees connected and minimising security vulnerabilities with over two decades of experience in technology markets.

taplio

The Battle

Anthony Basker

Chris Ross-Lewin

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