Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

BSR Digital

At BSR Digital, we're focused on helping DTC brands grow by improving their acquisition & retention strategies.

We've had the pleasure of working with hundreds of e-commerce brands in multiple industries, helping them get amazing results, such as:

👉 Increasing their revenue from $70k/mo to $800k/mo in only 6 months
👉 Increasing their YoY revenue by 182%
👉 From $0 to $84,000 on email marketing in only 30 days

I invite you to watch our video case studies on our website:
https://www.bsrdigital.com/

Founder & CEO

The DTC Insider

Formerly the Fit Growth Machine podcast, The DTC Insider is a podcast & newsletter that provides the best practices for building a successful DTC brand.

Host

Agencia Pueblo

Agencia Pueblo is a marketing company based in Buenos Aires, Argentina.

I was responsible for managing the media buying team.

Co-Founder

Cliente Habitue

ClienteHabitue is a platform for retail, bars and restaurants to unlock customer's data in order to get rich information about transactions, reward loyal clients and increase sales.

- In charge of the business strategy
- Head of product creativity & innovation
- General management
- The team grew from 5 to almost 30 employees in less than a year, developing high-quality products: web applications, mobile and tablet apps, among others.
- Implemented software development methodology 
- Hired every employee related to the IT area

Co-Founder & CTO

ManyWorlds, Inc.

My main task at this company was to build and develop cross-platform Content Recommendation engines.

Software Developer

Quick Software Solutions

- Software development for several projects
- From Jr. Software Developer to managing stable relations with several US based clients with only 19 years old
- English lessons with an American teacher every week, that allowed me to take over meetings with large clients abroad.

Helping e-commerce brands grow through paid ads & email marketing | Founder & CEO at BSR Digital | Host of The DTC Insider podcast | Dad of twins (I'm alive!)

I'm the Founder & CEO of BSR Digital, a performance marketing agency where we help e-commerce brands grow through paid ads and email marketing.

🎙Host of The DTC Insider podcast, where you will find the best practices for building a successful DTC brand.

✉️ Author of The DTC Insider newsletter, where we share the latest growth marketing trends & tips, every Wednesday.

📣 Speaker on customer growth marketing strategies for e-commerce brands.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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