Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

JonDray Consulting

Co-Founder & Lead CRO

Skillful Communications, Inc

Makers of Big Interview, Big Interview Medical, SKILL and other Skillful family products.

B2B Growth 

Upwork

"Drazen has a professional approach to every project I have hired him too. This time he helped me build a landing page which got an opt-in rate of 64%." -Erik

Conversion-Rate Optimization & Growth Hacking

CodeMedia 360

CodeMedia 360 is a company that understands the balance between customer needs and profits. We go above and beyond to understand our customers' requirements before suggesting solutions, delivering projects on time with budget in mind. CodeMedia 360 offers after-sales support for all their clients so they have someone on your side - not just an out of touch vendor taking money from you as fast as it can be collected!

Front-end Developer & UX Designer

Growth Through Experimentation | Specialist for SaaS & E-Commerce | CRO, A/B Testing

With an ever-growing number of companies, especially in SaaS and E-Commerce niche, the market is becoming more saturated than ever. That means it is tough to stand out in a sea of your competitors. 

In order to stand out, you need to understand exactly why your website is not converting, fix the weakest parts, and maximize revenue from the traffic you already have.

👉  The problem is that people aren't buying/converting on your website, and you don't know why nor how to fix it, which makes you feel frustrated and uncertain. I believe that it's wrong to invest a significant amount of time, money, and resources into your website and marketing only to watch revenue stay the same or even drop. Generating leads and sales shouldn't be this way. 

I understand how difficult it is to be in a competitive market where it's tough to stand out in a sea of competitors and deal with a low-converting website. It generates some leads and sales, but not as many as you expected or hoped for. In the end, revenue goals get missed, and the uncertainty rises. 

👉  Most of my customers struggled with the same issue, which is why I created "360 Conversion Audit" and an entire "Conversion Optimization Program." By utilizing the same audit and program, in the last two years, I've helped 60+ companies generate an average of: 
• 99% increase in revenue, 
• 132% increase in leads,
• 403% ROI.

Here is how we do it:
1 - Schedule a 30-minutes Strategy Call
2 - I Perform the Conversion Audit
3 - Get an Optimisation Action Plan

👉  Go ahead, send me a message today so you can STOP:
-Missing your revenue goals
-Paying for traffic that doesn't convert effectively,
-Getting lost in the sea of competitors
-Struggling to Manage & Understand Customer Data

👉 And instead:
-Discover your best opportunities for online growth and revenue.
-Understand why your site is not converting and create a conversion improvement action plan.
-Make your paid advertising campaigns more profitable
-Lower your customer acquisition costs
-Boost website revenue while leveraging existing web traffic
-Fix errors on your website that drive new customers away
-Make strategic decisions backed by data.

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Anthony Morgan

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The Battle

Anthony Morgan

Dray Petrovic

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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