Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Conversion Growth

CRO & digital Analytics consultant

Digital Position, LLC

Conversion tracking consultant

Viget

Senior Analytics Consultant

From The Future

Intensively Migrating more than 72 websites  from Universal analytics into Google analytics 4 with senior analytics experts, including: Audit, Implementation, Quality assurance, advanced tracking and  looker studio visualizations

Digital Analytics Consultant

Doman International Institute

- 67% Conversion rate increase after 6 months of conversion research and home page data-driven redesign
- Implementing analytics stack(GA4, Google data studio, google tags manager) to collect quantitative data about users
- Fix enhanced e-commerce tracking issues in Teachable for bundles of custom products, via advanced google tags manager features.
- Migrate to GA4
- Create a qualitative data collection system via Hotjar, to generate heatmaps, scroll maps, get user recordings, and generate surveys.
- Conversion research to Gather valuable insights to increase revenue about users by combining both qualitative and quantitative data.
- Doing message minning forsurveys results, Website feedbacks and Live chat transcripts to detect Pain Points, motivations and anxieties that the users have when they lanbd into the website

Performance marketer & conversion optimizer

Grainer

- Building the frontend of the Beta version of an Islamic Crowdfunding platform using Nuxt.js, Typescript, and Tailwind.css for the company, lead to successful fundraising for the next 6 months.
- Optimizing beta version SEO, working on the onboarding process optimization.
- Leading the competitor analysis for both international and Malaysian competitors(more than 4 competitors) from a marketing perspective(SEO, Website quality, content...).

Growth Engineer

An-nadaa educatioanl foundation

Contributing to building the frontend of An-nadaa website ,
- Working on internal and technical SEO(meta tags configuration, page loading audit, tobots.txt and sitemap.xml files...etc)
Contributing on Implementing Hotjar for tracking the user experience
- Implementing Segment Customer Data Platform , create the data object based on the best practices and conventions, then pass data from it into Google analytics 4 and Amplitude
Implement Amplitude analytics by getting data from Segment

Marketing Analyst

BM SHOPPING ALGERIE

- Build then control the growth engine of the company from scratch to generate 2M$ revenue in 14 months, and more than 56000 orders.    
- Creation, control, and monitoring of all Facebook and Instagram marketing campaigns (Facebook and Instagram ads), 70000$ in total.
- Design and Creation of an online eCommerce store that has more than 100 products, and improve the user experience and onboarding process.
- Online store management (Addition of products, description, integration with Facebook and Instagram).
- Website SEO organic optimization by more than 28% by optimizing the loading speed, internal linking, content.
- Creation and monitoring of all sponsored advertising content(ad text, titles) to reach an audience size of more than 18 million users.
- Website traffic monitoring with Google analytics.

Head of Marketing & Social media advertiser

CRO Consultant | Digital Analytics consultant +72 GA4 migration | Helping businesses maximizing Conversions with conversion rate optimization and digital analytics

Hi, I'm Hichem Bennaceur, a passionate T-shaped digital marketer and growth specialist with a knack for spotting opportunities and driving results. Since starting my digital marketing journey, I've been dedicated to helping businesses unlock their full potential and achieve their goals.I remember when I started working as an e-commerce lead where I digitalized business, and drive sustainable growth starting from 20$  advertising budget into managing 70k$ and 2M$ revenue.

Throughout my career, I've collaborated with diverse startups and businesses in e-commerce, healthcare, fintech, and education across 4 continents, adapting to various business environments and challenges. My expertise spans growth marketing, paid advertising, SEO, conversion tracking, digital analytics, messaging and positioning, and performance marketing.

As a lifelong learner. I've earned numerous professional certifications, including SEO from SEMrush, email marketing and social media advertising from HubSpot, Google Analytics, CRO from Exposure Ninja, and product analytics from CXL, to name a few. Currently, I'm pursuing a CRO mini-degree from CXL, showcasing my commitment to continuous growth. In addition, I graduated as a software engineer, and have experience in software development as a web/U developer

Some of my proudest achievements include:

- Managed over $70k in Facebook ad spend, generating $2M in e-commerce revenue.
- Auditing/optimizing over 50 websites and landing pages.
- Increasing conversion rates for various businesses across multiple sectors.
- Implementing the full conversion tracking and analytics stack including both technical and marketing sides.

Things I can help you with include:
- ECommerce: Building online experiences that convert & turn customers into advocates 🤯
- Messaging + Positioning: Crafting compelling stories that resonate with your target audience through your website & ad copy that aligns with your business goals.
- Digital Analytics and Performance Marketing: Leveraging data to optimize campaigns and maximize ROI through Google Analytics 4, Piwik Pro, Looker Studio and Google Tags Manager.
- Marketing Automation: Streamlining processes for increased efficiency and productivity. 📊 
- Growth Marketing: Implementing innovative strategies to fuel your business growth 🚀
- UX: Ensure your customers are delighted at every touchpoint from both CRO and design perspectives.
I'm always excited to connect with like-minded professionals and explore new opportunities. Reach out today and let's see what we can achieve together!

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The Battle

Anthony Morgan

HICHEM BENNACEUR

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taplio

The Battle

Anthony Morgan

HICHEM BENNACEUR

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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