Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

I've talked to dozens of 8 & 9 figure brands just in the last 3 months.

All with varying ways to how they approach CRO & AB Testing.

I admire stores that want to validate that the site changes they are making are actually making a positive difference.

But… what if it’s just an illusion of confidence.

What if on the other side of the
"winning" AB Tests are landmines
that are actually sabotaging growth?

Do you have doubts and questions about your AB Testing efforts?

Join use next Tuesday with Convert.com as we explore the potential landmines your AB Testing efforts could be creating and give you a 3 step process to help improve your AB Testing efforts heading into 2026.

Link in the comments.

P.S. What is one thing you want to get better at in 2026? Let me know in the comments. I'll get us started 👇

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Kelly Millar

KM Transformational Branding

𝕋𝕙𝕖 𝕓𝕣𝕒𝕟𝕕𝕚𝕟𝕘 𝕕𝕚𝕗𝕗𝕖𝕣𝕖𝕟𝕥𝕚𝕒𝕥𝕠𝕣.

‍KM Transformational Branding Consultancy strengthens your market position. We drive brand growth and visibility through personal branding, thought leadership, company brand building and public relations. Define or refine your unique selling point. Create brand differentiators that ensure you stand out in the digital crowd. Harness the power of our highly experienced team to combine branding, rebranding, public relations, transformation and thought leadership effectively. With these tools, we amplify your vision for a defining competitive advantage.

ℂ𝕣𝕖𝕒𝕥𝕖 𝕪𝕠𝕦𝕣 𝕖𝕩𝕥𝕣𝕒𝕠𝕣𝕕𝕚𝕟𝕒𝕣𝕪.

‍Transform your brand. Become the gold standard for your profession, product or service niche. Our team will help you discover and develop your greatest resources to create and express a cohesive brand for exponential value creation. We build multi-dimensional brands that are distinctive, purpose-driven and inspire trust. Work with our exceptional full-suite, in-house team from brand conception to implementation through to promotion. We’re experts at creating a brand awareness ripple effect. And we work with individuals and companies face-to-face, virtually and internationally to develop visionary brand leaders.

𝔼𝕧𝕠𝕝𝕧𝕖 𝕪𝕠𝕦𝕣 𝕓𝕣𝕒𝕟𝕕.

With bespoke programmes, campaigns, one-to-one and group training, webinars, and workshops; you’ll be empowered to amplify your visibility for maximum brand awareness. And you’ll emerge with clarity on your brand story to define your fundamental and distinctive brand messaging. We’ll help you to create a powerful, authentic and far-reaching impact with your company or personal brand. 

All services are offered in person or remotely via zoom (or similar) and can be tailored to suit your needs. We work with clients in the UK and internationally.

The Luminau Collective

A forward-thinking global community for Leaders, CEOs, Executives and Board Members to share their expertise, extend their hands, listen, relate and find the potential to inspire and advance innovation, business development and uplift humanity.

Co-Founder

KM Image Consulting Inc.

As highly experienced and dedicated image consultants and wellbeing coaches, our primary goal is to empower you and improve your life by taking care of your entire image, wellbeing and wardrobe needs, giving you more time to enjoy life and the things you love. We offer unique, high-quality image and wellbeing development and management services through our international team of leading image and branding consultants, wellbeing coaches, personal stylists and personal shoppers with a prime commitment of assisting you to develop an authentic image and self and achieve your most important goals. 

Using a holistic approach to image and wellbeing development and management, we get to know our clients and determine their particular needs. Drawing on our connections in the fashion, wellness and luxury industries, we help each client create a more confident, vital self, a look they love, and an image and brand that reflects their personality, strengths and ambitions.

President

𝗖𝗘𝗢 & 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝘁 𝗞𝗠 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. I am an expert at driving brand growth and visibility through personal branding, thought leadership, company brand building and PR.

𝕋𝕙𝕖 𝕓𝕣𝕒𝕟𝕕𝕚𝕟𝕘 𝕕𝕚𝕗𝕗𝕖𝕣𝕖𝕟𝕥𝕚𝕒𝕥𝕠𝕣.

‍KM Transformational Branding Consultancy strengthens your market position. We drive brand growth and visibility through personal branding, thought leadership, company brand building and public relations. Define or refine your unique selling point. Create brand differentiators that ensure you stand out in the digital crowd. Harness the power of our highly experienced team to combine branding, rebranding, public relations, transformation and thought leadership effectively.  With these tools, we amplify your vision for a defining competitive advantage.

ℂ𝕣𝕖𝕒𝕥𝕖 𝕪𝕠𝕦𝕣 𝕖𝕩𝕥𝕣𝕒𝕠𝕣𝕕𝕚𝕟𝕒𝕣𝕪.

‍Transform your brand. Become the gold standard for your profession, product or service niche. Our team will help you discover and develop your greatest resources to create and express a cohesive brand for exponential value creation. We build multi-dimensional brands that are distinctive, purpose-driven and inspire trust. Work with our exceptional full-suite, in-house team from brand conception to implementation through to promotion. We’re experts at creating a brand awareness ripple effect. And we work with individuals and companies face-to-face, virtually and internationally to develop visionary brand leaders.

𝔼𝕩𝕡𝕖𝕣𝕚𝕖𝕟𝕔𝕖 𝕥𝕣𝕦𝕖 𝕥𝕣𝕒𝕟𝕤𝕗𝕠𝕣𝕞𝕒𝕥𝕚𝕠𝕟.

‍Skip the buzzwords that do not work. We focus on authenticity and humanising your brand. Our London-based high-quality public relations, company branding and personal branding consultancy will help you with modern challenges like how to integrate ESG, sustainability and diversity as growth opportunities or how to use PR and digital brand strategies to position yourself as a thought leader or pioneering brand.
‍

A personal branding and transformational specialist, I’ve worked with hundreds of people including entrepreneurs, industry leaders, influencers, celebrities and CEOs to build brand giants. I’ve given advice on TV, radio and I contribute regularly to international media syndicates as an authority in the branding and transformation spaces. You’re in expert, experienced hands. My hand-picked suppliers and talented team will unlock unique advantages. Our strategies and tools will enable high growth, brand awareness and ensure premium brand positioning.

I am passionate about building successful, inspiring, authentic brands that are sustainable long-term and make a powerful impact.


All services are offered in person or remotely via zoom. We work with clients in the UK and internationally.

𝕋𝕙𝕖 𝕓𝕣𝕒𝕟𝕕𝕚𝕟𝕘 𝕕𝕚𝕗𝕗𝕖𝕣𝕖𝕟𝕥𝕚𝕒𝕥𝕠𝕣.

‍KM Transformational Branding Consultancy strengthens your market position. We drive brand growth and visibility through personal branding, thought leadership, company brand building and public relations. Define or refine your unique selling point. Create brand differentiators that ensure you stand out in the digital crowd. Harness the power of our highly experienced team to combine branding, rebranding, public relations, transformation and thought leadership effectively. With these tools, we amplify your vision for a defining competitive advantage.

ℂ𝕣𝕖𝕒𝕥𝕖 𝕪𝕠𝕦𝕣 𝕖𝕩𝕥𝕣𝕒𝕠𝕣𝕕𝕚𝕟𝕒𝕣𝕪.

‍Transform your brand. Become the gold standard for your profession, product or service niche. Our team will help you discover and develop your greatest resources to create and express a cohesive brand for exponential value creation. We build multi-dimensional brands that are distinctive, purpose-driven and inspire trust. Work with our exceptional full-suite, in-house team from brand conception to implementation through to promotion. We’re experts at creating a brand awareness ripple effect. And we work with individuals and companies face-to-face, virtually and internationally to develop visionary brand leaders.

𝔼𝕧𝕠𝕝𝕧𝕖 𝕪𝕠𝕦𝕣 𝕓𝕣𝕒𝕟𝕕.

With bespoke programmes, campaigns, one-to-one and group training, webinars, and workshops; you’ll be empowered to amplify your visibility for maximum brand awareness. And you’ll emerge with clarity on your brand story to define your fundamental and distinctive brand messaging. We’ll help you to create a powerful, authentic and far-reaching impact with your company or personal brand. 

All services are offered in person or remotely via zoom (or similar) and can be tailored to suit your needs. We work with clients in the UK and internationally.



The 6th edition of my newsletter is live! Enjoy this insightful piece about why a strong personal brand is now a core part of modern leadership.

Welcome back to Beyond the Bio, where we explore what modern leadership requires beyond strategy, credentials and curated communication. This issue is

Open article: Beyond the Bio! by Kelly Millar • 3 min read

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The Battle

Anthony Morgan

Kelly Millar

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The Battle

Anthony Morgan

Kelly Millar

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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