Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

I've talked to dozens of 8 & 9 figure brands just in the last 3 months.

All with varying ways to how they approach CRO & AB Testing.

I admire stores that want to validate that the site changes they are making are actually making a positive difference.

But… what if it’s just an illusion of confidence.

What if on the other side of the
"winning" AB Tests are landmines
that are actually sabotaging growth?

Do you have doubts and questions about your AB Testing efforts?

Join use next Tuesday with Convert.com as we explore the potential landmines your AB Testing efforts could be creating and give you a 3 step process to help improve your AB Testing efforts heading into 2026.

Link in the comments.

P.S. What is one thing you want to get better at in 2026? Let me know in the comments. I'll get us started 👇

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Grab attention in 17 milliseconds with Cheat-Sheets.

95.4% of Founders have no idea that

Online presence = Paying Customers ✅

In this era of AI, Your only chance to stand out is to be more human.
Show your face and get ahead of 99% of people. 
As a LinkedIn Content Designer, I can help you grow your personal brand online and stand out in a crowd.  

✅ Online persona = Build trust
✅ Online persona = Build credibility
✅ Online persona = Make purchase easy


If you don't know how to create your 
➡ Message
➡ Personality
➡ Tone of voice
➡ Brand consistency

You will waste your money and time on LinkedIn.

I help founders grow their personal brands by creating jaw-dropping visuals.  
I have spent more than half a decade designing graphics for founders, executives, and coaches.

I can help you get more
➡ Attention
➡ Visibility
➡ Clients
➡ Trust

Let's rock on LinkedIn 🔥🔥

Talha Hanif

1 weak line in your profile…
can cost you 10 strong clients.

Everyone says they want to grow on LinkedIn.
But very few know how.

— You can write great hooks.
— You can post every day.
— You can try every trend.

But if your profile doesn’t pull people in,
your follower count stays stuck at 500.

Here’s the real truth..
Your profile decides if people:

✔ Trust you.
✔ Follow you.
✔ Work with you.
✔ Or scroll past you.

Today, I broke down my favorite creator (Jasmin Alić) who went from 0 → 340K followers.

Not by luck.
Not by hacks.
But by clarity.

If you want the same growth, fix these things:

- The language your About section uses.
- The message your banner sends.
- The promise your CTA makes.
- The story your pictures tell.
- The energy your posts give.
- The consistency you keep.

Tiny changes. Huge impact.
Because one clear profile can change your whole path.

P.S. What’s the first thing you look at when you land on a profile… the photo, the banner, or the headline?

Grab attention in 17 milliseconds with Better Designs

Want Clients? Fix How You Explain Yourself:

LinkedIn life is fancy

“I made $1M last year.”
“I just got my dream job.”
“Do you see my $200K Rolex?"
“I started a business and it blew up.”
”Look! I bought a brand new Lambo.”
“I am making $50K in a side hustle as a student.”

Everyone is winning, and I am happy for them.

But no one talks about the failures and setbacks they go through,

So, Today I want to talk about mine.
Setbacks I faced in the last 11 months.

→ Worked 12+ hours daily
→ Fired 6 of my best designers
→ Lost 4 of my high-paying clients
→ Did not close 54 high-ticket clients out of 63
→ 1 of my clients said our onboarding process sucks
→ Only had 2 in-person interactions with other LinkedIn creator
→ My content design business dropped from $40K MRR to $27.6K MRR
→ 20+ times I thought about shutting down the business and finding a job

I know that you want to be an entrepreneur cz it looks fancy from the outside.

But I am telling you, it's really hard.

If you are thinking about becoming an entrepreneur,

Ask yourself:
↳ Can I handle stress?
↳ Can I juggle between things?
↳ Can I learn new things quickly?
↳ Am I a risk taker?

If the answer is “Hell Yeah”
Then go ahead. 

Don’t fall into the trap of sunshine and rainbows.

It's hard, that’s why most people don’t do it.
So, if you do

It gives back 100-fold.

No alternative text description for this image

Your life is 100% dependent on habits

Your habits are 100% dependent on your goals.
And your goals are 100% dependent on the environment you live in.

To elevate that environment, here is what you need.

Normal people vs Entrepreneurs

I increased my prices from $200 → $8000,
By changing this 1 thing.

People don't buy your solution.
People buy the satisfaction.

people buy feeings

Quitting your job sounds exciting.
Except when it isn’t.

Sometimes, it’s the fastest way to regret.

Most people jump too soon.

No plan. 
No backup. 
No patience.

Here’s what usually happens:

↳ They quit fast.
↳ Reality hits hard.
↳ Bills pile up.
↳ Panic sets in.
↳ They crawl back to what they left

The truth?
Freedom needs structure first.

Here are 5 Smart Checks Before You Quit:

1. Double Your Income:
→ Your side hustle should earn twice your living cost.
→ Freedom doesn’t start when you quit, it starts when you’re stable.

2. Build a Safety Net:
→ Have at least 6 months of expenses saved.
→ It buys peace when things move slower than planned.

3. Sharpen Your Skills
→ Your craft should be strong enough to carry your business.
→ Skill is your safety net when savings run out.
	
4. Strengthen Your Mindset
→ There will be hard days.
→ You’ll need more discipline than motivation.
	
5. Accept the Hustle Phase
→ 12–16 hour days aren’t forever, they’re the bridge to freedom.
→ Hustle now so you can choose peace later.

Remember:
Success rewards the patient, not the impulsive.

Prepare smart.
Move bold.

P.S. What’s one thing you’d secure before quitting your 9–5?

Before you quit your job, check these 5 signs: 

Hi there!

It's me doing what I love :)

"I literally had nothing to write about :)"

Grab attention in 17 milliseconds with your HUMAN BRAND

Strangers linkedin

Knowing the secret I’m about to tell you will change how you grow your brand forever.

It’s this:

Trying to please everyone is the slowest way to grow.

Here’s why

- When you speak to everyone.
→ You say nothing real.

- When your brand feels “safe”.
→ It gets ignored.

But the fastest-growing brands?

They do this instead:

✅ Stop trying to be liked by all
✅ Choose who they’re not for
✅ Say one clear message

People follow honest brands.
Not pleasing ones.

People follow brands with a clear voice, not a “safe” one. 

Ask yourself:

— Who are we not for?
— What’s the one thing we stand for?
— Are we saying it clearly?

Because brand clarity = business growth.

Remember:

People-pleasing is not a growth plan.
It holds your brand back from standing out.

P.S. What’s one thing your brand really stands for?

Here's Why Clarity Beats Popularity Every Time:

In the last 8 years, over 500 founders have asked me how to get more clients.

The real issue? 
They focus on features, not feelings.

Here’s how to shift and start selling smarter:

- Sell outcomes, not products.
- Speak their language, not yours.
- Show the future they’ll get with you.
- Build trust before asking for the sale.

Most businesses get stuck saying:

“4-week coaching program.”
“Monthly design service.”
“Content package.”

But the best brands I know?

➡️ They don’t lead with what they offer.
➡️ They lead with how it makes people feel.

That’s where real selling starts:

- Making your audience feel seen
- Solving the emotions behind the need
- Showing the life they want after working with you

I’ve helped 500+ founders shift from “services” to “solutions.”

— They turned dry offers into booked calendars.
— Services into strong brands.
— Features into feelings.


How?

They stopped selling the program.
And started selling the result.

The best part?
Anyone can learn this.

Simple Mindset Change That Gets You More Clients:

I’m not surprised when people forget most brands.

Because I used to run one that looked just like the rest.

- I spoke to everyone. Reached no one.
- I stayed off-camera. No face = no trust.
- I kept it “professional.” It was forgettable.
- I focused on design but ignored the feeling.
- I skipped the story. And lost the connection.
- I wrote what sounded good not what people needed to hear.

Once I fixed that?
Everything changed.

✅ More messages.
✅ More shares.
✅ More sales.

Here’s how I did it:

- I told my story in simple words.
- I made my face part of the brand.
- I said one message over and over.
- I designed for emotion, not applause.
- I showed up even when no one clapped.

Emotional brands grow 2x faster.

Now I build brands that feel something.
And people remember what they feel.

P.S. Still running a brand that looks “right”?
Or building one that actually connects?

Why No One Remembers Your Brand?

Brands that guide the buyer’s journey see 2x higher close rates.

It’s not about chasing. 
It’s about showing up with the right help at the right time.

Here’s how to guide them from first click to close:

Understand the Buyer’s Journey & Why It Matters:

Strong brands aren’t built with long speeches.
They’re built with one clear sentence.

The goal isn’t to say more.
It’s to be remembered fast.

- Say what you do in plain words.
- Use one offer, one result.
- Make it easy to repeat.

Your message should land in seconds.
Not take minutes to explain.

The math is simple:

1 clear sentence > 10 fancy ones
Real words > Buzzwords
Simple = Shareable

Stop overexplaining.
Start making sense.

Remember:

Your brand isn’t what you say.
It’s what others repeat.

P.S. Can your audience repeat your brand in one line without checking your profile?

5 ways to create a one-line brand that sticks:

Being seen isn’t the same as being trusted.
If your brand isn’t clear, it won’t be remembered.

You post.
You design.
You show up.

But no one clicks.
No one replies.
No one remembers.

Here’s the truth:

It’s not a design problem.
It’s a clarity problem.

Your brand needs structure.
And the 5 M’s give it that:

- Meaning: Say what you stand for.
- Motivation: Hit what your audience feels.
- Message: Keep it sharp + repeatable.
- Medium: Show up where they scroll (like here).
- Momentum: Don’t ghost. Stay present.

No more guessing.
No more posting into the noise.

This is how brand trust is built.

P.S. Which “M” is your weakest link right now?

Master the 5 M’s of Branding:

Only 13% of buyers believe a salesperson understands their needs.

That’s not a sales problem.
It’s a communication problem.

Most people struggle with how they talk about what they sell.

Here’s what I see way too often:

→ You list the features.
→ You explain the process.
→ You expect people to “get it”.

But they don’t.
Because they don’t feel how it helps them.

Here’s the shift:

- Don’t sell the deliverables.
- Show the outcome, not just the task.
- Sell the difference it makes in their day.

Example:

→ Selling a content plan?

Don’t say “weekly posts.”
Say “clarity and time saved for busy founders.”

→ Selling a personal brand offer?

Don’t say “profile optimization.”
Say “more leads without outreach.”

People don’t buy your process.
They buy their outcome.

Learn how to sell anything to anyone:

I have been designing Brand identities for 8 years now.

Here are some of the questions people asked me:
"My logo is my brand identity, right?"
"If you design my brand kit, I'm good."
"I think my face is my brand identity."
"My brand guidelines define my brand identity."
"If I use yellow, will this make me look good?"

This carousel is my answer :)

taplio

The Battle

Anthony Morgan

Talha Hanif

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Performance ScoreAnthony Morgan's LinkedIn Performance

Performance ScoreTalha Hanif's LinkedIn Performance

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taplio

The Battle

Anthony Morgan

Talha Hanif

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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Performance ScoreAnthony Morgan's LinkedIn Performance