Agency Different™

Helping agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth.

Founder & CEO

Futurecraft Consulting

Helping business leaders own their future, before it owns them.

We help B2B leaders modernize their Sales & Marketing Ecosystem™ to achieve better growth. This includes brand positioning, digital presence, sales and marketing infrastructure and go-to-market strategy.

The Gummy Project

Supporting endangered species, one gummy at a time.

The Gummy Project is a purpose-driven brand that sells low sugar, plant based gummies. For every bag sold, we donate to support endangered keystone species. After launching in Canada, we expanded into the US and became available for purchase at Safeway, Sobeys, Whole Foods, Flair Airlines, Fairmont Hotels, Four Seasons, Wynn/Encore Hotels in Las Vegas, and my personal favourite - at Winnipeg Jets games. 

All the while, working to support The Bee Conservancy in New York and Ocearch, a global organization working to bring our oceans back to a place of health and abundance.

Co-Founder & CMO (CSE: GUMY)

Vejii

At Vejii, we believe that by making vegan products more accessible to all, we can enable humanity to take better care of themselves and the planet.

The goal was to create the "Vegan Amazon." A one-stop online shop for everything vegan, from food and grocery to cleaning products, pet supplies - even wine! The company went public within one year, growing from the US into Canada and the UK, before ultimately being acquired :)

Co-Founder & CMO (CSE: VEJI)

Think Shift

Responsible for acquiring new clients and growing YOY revenue growth, I took a 15-year old company from $3.5M (annually) to $14M (annually) in just three years, by creating an innovative content and inbound marketing program, that included marketing and sales automation platforms.

We grew the business from Canadian clients in the US, Europe and Middle East during this time and I had the honour to lead strategic planning workshops in Argentina, Australia, Brazil, Israel, Switzerland and the United States.

Director of Strategic Growth

CropLife International

Responsible for the development and execution of communications strategies to address key issues in diverse markets, including Asia, Africa and the U.S.

Global Communications Manager

Canola Council of Canada

A two-year contract, leading the development and execution of an international market access plan and communications strategy. Responsible for penetration and growth in key export markets including the US, China, Japan, Mexico and India.

Market Access & Development Manager

CAMA (Canadian Agri-food Marketers Alliance)

Board of Directors

McKim Cringan George

Account Coordinator

Metro Nitelife

An entertainment agency that managed nightlife promotions. This included pulling together investors to build a 700-person capacity nightclub with a staff of 45 people which was sold within its first year.

Founder & GM

Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards.

Today, Anthony helps agency principals Systemize Repeatable Growth™.

Although a 23-year agency veteran, Anthony's unique perspective was born and bred in the 9+ years spent client-side, living in Europe and working with some of the best agencies in the world (Ogilvy, BBDO and more).

During this time, Anthony researched, evaluated and was pitched to by hundreds of agencies - making him an expert in what clients truly look for and care about when selecting an agency.

As a testament to this, in 2011, Anthony was brought on by the Canadian government to help redefine their RFP process for Canadian Crown Corporations.

In 2013, Anthony 'defected' back to the agency side, where he used his 'inside information' to grow a small agency from $3.5M to $14M in just three years; growing the client base from North America into Europe and the Middle East.

To date, Anthony has closed over $43M in agency new business and financing.

As a tenacious entrepreneur, Anthony has also built his own consulting practice and co-founded two ecommerce companies - exiting both successfully after taking each of them public (CSE) within 12 months.

Anthony Gindin

ESA Digital Ltd.

Award-Winning SEO & Growth Agency for $1M+ Tech Companies (AI & SaaS).

Since 2020, ESA Team of Google Trainers has grown 55+ Businesses X6-10 times in the US, UK and Europe, including BBC Dragon's Den Brands, Farfetch and Google.

Main Niches: Tech (SaaS, Web, Web2App), E-Commerce (Cosmetics, Consumer goods, Pets)

Services:
• SEO
• Google Ads
• Facebook Ads
• E-Commerce Marketing

CEO & Founder

Multiorders

Marketing (SEO, UA, CRO) and Analytics (PostgreSQL, Google Analytics, Databox) management of Multiorders.com: a London-based eCom B2B SaaS startup, providing multi-channel order and shipping management software.

• Worked with Wix.com App team for SERM and co-marketing activities.
• Tested hypotheses with Acquisition (Facebook, Google, LinkedIn Ads) finding the CAMP to increase the Activation Conversion Rate and as a result the MRR from new customers.
• Scaled organic traffic in the US and UK, and improved the Organic CTR with the SEO team.
• Developed and improved mobile and desktop versions of the blogging platforms that generate 85% of the whole traffic.
• Conducted a data analysis of the database (PostgreSQL), created the spec docs for the collection of extra data from Stripe and Wix APIs.

Head of Product Marketing and Analytics

UA (Google Ads), SEO (Google, and Bing Search) and Conversion Rate Optimisation (CRO) management of the website.

Head Of Product Marketing

Smartsub

Growth and product management of Smartsub: AI MarTech platform for SMBs (was created by Google as Smart Campaigns).

• Leading mobile and web product development of a new generation AI Ads and Analytics platform for SMBs, using NLP technology and data sourced directly from Google Ads and Analytics APIs.
• Conceptualised and designed the product, built the product roadmap based on the CustDev of 57 entrepreneurs and freelance marketers from the UK, US, Germany, Poland, Latvia, and Estonia.
• Developed a minimum viable product in a form of the AI bot and released it to users, iterating on the feedback and payments of 1,430 active users from 17 countries, and pivoting to the web version to scale up in Poland and the UK.
• Accelerated from the Startup Wise Guys with €20K investment, won the €50K Poland Prize, and secured a residency in Google Campus for start-ups.

CEO & co-founder

Splento

Growth team management, Conversion Rate optimisation of the mobile and web products, Analytics (Firebase, Google Analytics, SQL) management of Splento.com: London-based tech scale-up, ‘uber’ for photographers, that connects photographers and videographers with business and consumer clients.

• Developing and improving mobile B2B and B2C Apps, web and mobile versions of the service, creating hypotheses of A/B testing on the steps during the customer journey to increase conversions.
• Conducting vigorous data analysis, defining buyer personas and customer journey maps, sourcing, and managing a cross-functional international growth team focused on increasing the main business and project metrics.
• Making weekly audits of increment of Acquisition, Activation, Retention, Revenue, and Virality using methods of Research, MVP, A/B/C test, and Experiment.
• Developing and executing a growth strategy for the UK and US markets resulting in 68 % monthly users' growth and £1M raised in Oct 2019 based on the growth metrics.

Head of Product Growth and Analytics

Growth team management and Conversion Rate Optimisation of the product.

Senior Growth Product Manager

BBDO Worldwide

SEO services for BBDO (Msc office): the world's most awarded advertising agency.

• Conducted complex SEO audits for 12 websites to analyse their indexing on Google and Yandex search engines.
• Prepared technical specifications for optimal website structures and managed a team of web designers, content writers, and developers to implement the changes.
• Increased organic website traffic on average by 48 % and grew the number of websites enquires by 23 % in general.

Search Engine Optimisation Team Lead

SCORUM TEAM

Product marketing management of Scorum.com (60+ employees): sports ecosystem projects on the blockchain.

• Defined and managed product & performance marketing strategy from scratch, including customer segmentation, the go-to-market plan in the US, Europe, and Asia (Korea and China).
• The project made a $5.63M ICO, achieved #3 Product of the Day at Product Hunt and became a Top 50 most innovative sports startups according to Hype Sports Innovation (2018).
• Led online distribution and media strategies across owned and paid media channels and supervised PR activities and external communications.
• Developed a network of 450 freelancers across 47 countries to write user-generated content, proofread it and act as ambassadors.

Head of Product Marketing

Yanbis.com

Product development management of Yanbis.com (analogue of Amazon Business): B2B e-commerce marketplace for Europe & the US.

• Worked closely with cross-functional teams, including Amazon across the US, Israel, Russia, and Belarus to lead the product and development teams.
• Developed and implemented product roadmap and product launch plan for key B2B clients and industry partners, such as Raiffeisen Bank and DB Schenker.
• Created and automated the product architecture of the Acquisition, Activation, Payment, Supplying and Retention across the 31 European and CIS countries.

Head Of Product Development

📈 We help funded / backed SaaS and Ecom Companies to go to new international markets, increase their organic signups, sales and MRR by growing global organic traffic with SEO.

✔️ UK Exceptional Tech Talent (Tier-1, AI MarTech).
✔️ Alum. of Google for Startups Campus (2019).
✔️ ex-Top 30 under 30 IT-Entrepreneur (25th place, 2016).

Additionally, I have:

✔️ 15+ years of digital growth experience, managing cross-functional marketing teams in the UK, US, and Europe.
✔️ Successfully launched 7 digital products across eCommerce, MarTech, AI, LegalTech, Marketplace, and EdTech sectors.
✔️ Won a €50,000 prize for the best MarTech Startup of Central Europe (2019).
✔️ Earned certifications in Digital Marketing (OMCP), Advanced Analytics (SQL), and Product Management (SPOC).

⭐ How Can I Help You? ⭐

Simply by improving your website's organic traffic, enquiries, and sales, which will increase effortlessly every day...

We are increasing our clients' organic traffic by an average of +18% every month, meaning in 6 months, we will double your organic traffic and boost enquiries and sales by +80%, benefits that will sustain your business no matter what.

And every 6 months, we aim to double it again... and again...

We call this the Compound Effect.

Since 2020, our team of Google Trainers has helped over 55 brands in America, Europe, and Britain — including Dragons' Den brands, Farfetch, and Google Campus startups — grow by 6X to 10X.

But before we proceed, let's determine if there's enough demand and traffic on Google for your niche.

Discover if SEO is your golden ticket or a dead end - in 1 easy step, without spending a dollar... 💸

▶ https://www.esadigitalagency.com/seo-calculator

Dennis Lazard

On Tuesday I attended a private AI Visibility influencers dinner hosted by Semrush.
The irony? None of us knew about the Adobe deal back then. 😳

Main insight of the evening:
Right now there is no trustworthy data we can use to build accurate forecasts in AI marketing. Everyone is waiting for Google AI Mode ads and ChatGPT Ads to launch, and that will become the new baseline.

Meanwhile Google is speeding up.
AI Mode now activates automatically on long-tail queries.
They’re planning a fully personalised search powered by the Google ecosystem – Gmail, Calendar, geolocation. If this rolls out, many AI startups will struggle to compete.

We also talked about SEO:
It’s not disappearing, the priorities are shifting. What used to be “nice to have” is now selected directly by AI: commercial queries, comparisons, lists.

We discussed the leaked CTRs from inside ChatGPT: around 1.38%. Meaning brands shouldn’t aim for generic “visibility” but for concrete MOFU/BOFU queries that actually lead to purchase (liststicles, comparisons, rankings, prices).

It was great to see Nicole Ponce, Victoria Blinova, Eli Schwartz, Steven Wilson-Beales, Lara Acosta and everyone else at the table.

P.S. Lara, we all know now that you are a grey-hat SEO. 😉

Founder at ESA Digital & Traffic Checker, Awarded MarTech Entrepreneur and AI Founder, GB Entrepreneur of the Year Finalist, Top30u30

Less than a week left until the Query Fan-Out webinar.

I’ll share the specific algorithms and methods that help adapt content for AI search and keep your visibility from slipping in 2026. We’ll talk structure, signals, formatting, and the presentation logic that LLMs actually “read.”

If you haven’t registered yet, you still have time — plus you’ll be able to take part in the giveaway for an AI visibility audit with recommendations tailored to your project.

👉 Link in the comments.

See you there.

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