Anthony Day 🕛

VeChain

Driving marketing and growth for VeChain and the VeBetter ecosystem across digital channels, partnerships, content and product marketing. 

VeChain has over 4 Million everyday users engaging and being rewarded for sustainable actions on VeBetter apps like MugShot, EV Earn, GreenCart and many others that bring tokenisation, smart contracts and AI together to have real world impact. 

Working with our amazing global partners such as UFC, WWE, BCG, ATP Masters, PBR, 4Ocean and PowerSlap.

Marketing Director

Action Model

Supporting the Action Model leadership on Launch Strategy, Go To Market, Growth, Marketing and how to scale the ecosystem to Enterprise and Web3 audiences.

Fractional CMO

f2o Sports Corporation

Advisor to the leadership of f2o: an experienced team looking to democratise access to football ownership and accelerate club growth through innovative technologies.

Senior Advisor - Blockchain & Web3

Blockchain Won't Save the World Podcast

Listened to in 150 countries worldwide... Cutting through the hype, sharing the rich history of Web3, and telling inspiring stories from people and organisations who are creating real change in the world with Blockchain and Exponential technologies. 

Links to the Blockchain Won't Save the World Podcast are here:
🍏 Apple - https://lnkd.in/e3a3DV6
🤖 Google - https://lnkd.in/e_b3WhF
💚 Spotify - https://lnkd.in/egyHHDh

Founder

Banksters by Lava Games

Supporting the Banksters team to grow by providing expertise in terms of Blockchain, Web3 Ecosystem Development, Product and Marketing Strategy.

Web3 & Growth Advisor

RightClickSaveTheWorld Podcast

#RightClickSaveTheWorld is a Web3 and Metaverse show co-hosted by me and Diego Borgo. We bring together tech insights, culture, and insider knowledge from cutting edge projects and talk with the people leading the way on this new evolution of the internet.

We've already hosted the likes of:
🚗 Tim Walther from Volkswagen AG
✨ Avery Akkineni from Vayner3
👘 Kerry Murphy from The Fabricant
👾 Samuel Huber from LandVault
🫡 The incredible Cathy Hackl (Godmother of the Metaverse)
🏖️ Seb Borget from The Sandbox

Links to the show are here:
🍏 Apple: https://lnkd.in/dE64EYzs
🤖 Google: https://lnkd.in/dUv5-my3
💚 Spotify: https://lnkd.in/dzrXWS4u

🙏 Thanks in advance for subscribing and joining our amazing community!

Co-Founder

LinkedIn

Two-time LinkedIn Top Voice for Innovation and Technology in 2021 and 2022 for contribution to the community, content and understanding of Blockchain and Web 3.0 #LinkedInTopVoices

Top Voice for Technology & Innovation

Input Output (IOHK)

Bringing data-protecting, compliance-friendly Blockchain technology to the masses. Midnight allows anyone to share mission-critical or sensitive personal information without fear of leaks or censorship, or to safely share sensitive information when operating in a connected world.

As Head of Strategy & Marketing, I am responsible for Go-to-Market strategy for Midnight; brand positioning; engagement with customers and developers worldwide; and growing a world class marketing team within the Midnight organisation.

You can find more about Midnight here: https://midnight.network/

Head of Strategy & Marketing - Midnight

Parity Technologies

Helping founders, start-ups and organisations working with Substrate, Polkadot and Kusama to do great things with the technology, get access to support and funding, co-create exciting new propositions, and allow innovation to flourish.

If you’re curious about Polkadot, want to know more about Substrate (the fastest way to build interoperable Blockchains), Kusama (our fast-paced, bleeding edge Canary network), Web3 Foundation Grants (supporting teams to fund their ambitions), Polkadot, Kusama, or any of the amazing Blockchain and dApp teams in our community today: please reach out!

VP Ecosystem Stewardship & Research (Gaming)

Supporting IBM's public and FTSE100 private sector clients to shape and deliver Blockchain-enabled digital transformation, working with a global team of IBM Blockchain experts and our ecosystem of technology partners.

Consulting Partner (Blockchain)

Blockchain Leader | LinkedIn Top Voice | 81k+ | Web3 | Metaverse | Podcast Host | Keynote Speaker | I Help Web3 Companies GROW🚀

Driving growth with Blockchain and Web3 technologies since 2016; Advising the Fortune 500 on strategy, go-to-market and digital transformation since 2004... 

I help large organisations and start-ups to harness the benefits of decentralised technologies to create commercially viable businesses and digital transformations. This comes from experience in leading and scaling large ecosystem and delivery teams to bring Blockchain-enabled platforms into production. 

New Marketing Director at VeChain Foundation. 

I'm passionate about engagement with the community and helping non-experts to understand, and appreciate, the value of Blockchain technology. I host the Blockchain Won't Save the World Podcast which provides easy-to-understand examples from top-tier projects as well as stories behind entire nations’ Blockchain communities. You can find more here:
Podcast: https://open.spotify.com/show/16sxcLtLUqOY2o85geleQ2
YouTube: www.youtube.com/channel/UCPzETvz1Q8xMNaLRYYnPokQ

I'm interested in driving adoption of Web3 in new and established sectors. I bring industry experience in Supply Chain Management, Business Operations, Energy, Consumer & Industrial Products, Sustainability and Healthcare, which helps to contextualise how decentralised technology can be applied in ‘traditional’ organisations as well as Blockchain-native projects. 

My strengths lie in strategy development, product management, marketing, operating model and proposition design, business development, crafting the business case behind complex transformations, bringing multiple organisations together to drive change, and the leadership of multi-million dollar programmes whether that be for the FTSE100, governments, or emerging start-ups.

Supporting the Banksters team to grow by providing expertise in terms of Blockchain, Web3 Ecosystem Development, Product and Marketing Strategy. 

Anthony Day

Diego Borgo ᵍᵐ

Pyth Network

Pyth Network is the public decentralized data infrastructure that empowers the next generation of financial applications

Brand Executive Advisor

Cookie3

Investor | Marketing & Branding Executive Advisor

ŠKODA AUTO a.s.

Strategic Advisor — Web3 Studio 

Elected LinkedIn Top Voice for Web3 in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Top Voice for Web3

Creator.bid

Chief Marketing Officer

Shell

Strategic Advisor

CUPRA

Porsche AG

Salesforce

adidas

Member of the task force that brought "Into the Metaverse" and "adidas for Prada" to life.

Strategic Advisor — Into the Metaverse

- Deliver detailed campaign plans to production/creative agency and digital marketing teams for all DTC exclusives campaigns

- Craft channel-based content solutions anchored to agreed KPIs, as well as deliverables lists and agency briefs that production companies and agencies use to determine the creative concept, what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas. 

- Consultancy for the agency side during production, incl. pre and post with adidas digital teams such as the product owners across the APP and dotcom, revenue development team and the activation and publishing team to ensure the content plans are innovative, cost-efficient and impactful and alignment on product details are reflected in plans.

Global Sports DTC – Digital Comms & Campaign Planning

- Deliver a global consumer-focused digital content plan that determines what campaign specific content adidas should run across different digital marketing channels, based on campaign and content strategy frameworks.

- Craft global digital plans for the season to include channel-based content solutions anchored to agreed KPIs, as well as deliverables lists that production companies and digital agencies use to determine what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas.

- Co-create content strategy, framework and guidelines to ensure premium digital-first content creation for all campaigns and products (eg. product imagery or copy).

Global Digital Campaign & Content Planning

Global Digital Seasonal Planning

Diego Borgo is a Brand Executive Advisor, guiding Fortune 500 leaders and Web3 founders to success in the ever evolving internet.

With over two decades of expertise in branding, and 8+ years of blockchain experience, Diego guides founders trough the rapidly-evolving wild west that is Web3 by helping them to drive commercial value and customer engagement. 

Diego has a wealth of experience working with global brands such as: 

adidas
Prada
G-Star
Salesforce
Unilever
L'Oréal
Mastercard
Volkswagen Group
Škoda
Porsche
Cupra 
Shell 

He also have advised Web3 native companies such:

9dcc.xyz (Web3 Native Luxury Fashion House – Investor)
eesee.io (Gamified NFTFi & SocialFi platform – Advisor & Investor)
degendistillery.com (First spirits brand powered by next-gen technology – Advisor & Investor)
cookie3.co (MarketingFi Value Hub – Advisor & Investor)
socialtip.io (earn cash rewards posting about brands you love (Advisor & Investor)
creator.bid (AI Agents for the Creator Economy – Advisor)
smarttokenlabs.com (Making tokens smart – Advisor)
realio.fund (Real World Assets protocol – Advisor)
journee.live (Immersive Commerce Platform – Advisor)
landvault.io (Immersive Experience Platform – Advisor)
matera.club (Get Paid to post on socials – Advisor)

He has been featured in over 100 podcasts and nominated as one of "10 experts to follow" by W&V, Germany's leading marketing and media portal. 

Diego's mission is to drive mainstream adoption of blockchain and Web3 technologies, and he does this through advising, consulting, and educating the masses.

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Every time I open LinkedIn it feels like everyone fired their personality and now roleplays as a broken washing machine screaming about how AI will make funerals more efficient while melting down trying to sell their funnel after getting fired.


LFGrow ❤️‍🔥 
#RigthClickSaveAs

Diego Borgo

Web3 Executive Advisor | Branding & Marketing | Helping Tech Founders Go Mainstream | Global Speaker

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