Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

Rhythm Express

Vice President of Sales

Own / Operate several small businesses under the holding company.  (SaaS / Medical Device Sales Consulting, business ownership).

Independent Healthcare Consulting (Fractional VP of Sales, SaaS, IoT, RPM, Insurance Reimbursement, Health System Navigation, DoD & V.A.).

Demonstrated / Documented success in the following:
•SaaS Sales - Experience selling to C-Suite of Global 2000 companies.  Work with average contract values (ACV) of $100K - $1mm with 3–12-month sales cycles.
•Sales Team Creation – Successfully scaled Device / SaaS sales teams from zero to 15+ reps.
•Strategic Partnerships – History of crafting and executing sales strategies to acquire 100+ B2B customers within a fiscal year (start-up environment).
•Federal Programs – public sector navigation (Dept. of Defense / Veteran’s Administration).
•CRM Customization / Development – Salesforce, MondayCRM, and HubSpot - Customizations, pipeline & workflow automation, and custom reporting.

Business Owner

ReactDx

Care Daily

Care Daily is a white-label Software as a Service (SaaS) IoT company with patented Artificial Intelligence (AI) that deeply personalizes the delivery of care.

Executive Director, North America

LifeWatch Services Inc.

A worldwide provider of comprehensive remote cardiac monitoring services / solutions (Hardware and SaaS).

•Led 5 Regional Sales Directors, 62 𝙛𝙞𝙚𝙡𝙙-𝙗𝙖𝙨𝙚𝙙 sales reps, 8 𝙎𝙖𝙡𝙚𝙨 𝙀𝙣𝙖𝙗𝙡𝙚𝙢𝙚𝙣𝙩 reps with full P&L responsibilities ($140mm annual revenue).
•Director, Federal Programs (VA and DoD) – SAMS, RFP’s.

Vice President, Enterprise Sales - US (Promotion)

LifeWatch Services, Inc.

Regional Sales Director - Enterprise Sales - Northeast (Promotion)

National Account Executive / Director, Federal Programs

Bradley Pharmaceuticals

Specialty Pharmaceutical Representative / District Trainer

I love to dig into customer problems and solve them with modern technology.  Over the past 25 years, I've dedicated myself to the healthcare industry.  Whether Device, Medtech, or SaaS, I love what I do and get great satisfaction from watching customers scale (and provide an enhanced level of care) with differentiated solutions.  



Craig Bagby

taplio

The Battle

Anthony J Nelson

Craig Bagby

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