Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

Airvet

As an employee benefit, Airvet saves employees unnecessary stress, care costs, and time - no longer having to spend hours worrying about their pet’s health, searching for solutions, booking appointments, and taking hours from their workday to get care. And, with an estimate of ~70% of vet visits being something that can be managed remotely, pet families can quickly and easily get answers in less than 5 minutes, freeing up their time to focus on productivity.

Airvet is the nation's top-rated telehealth platform for pets, with over 7,500 5-star reviews. Our mission is to ensure that our pets live their longest, happiest, and healthiest lives.

RVP Employer Partnerships

Regional Director- Strategic Accounts

Big Health’s purpose is to help millions back to good mental health, with digital therapeutics - fully automated and highly personalized behavioral programs for mental health. 

Big Health’s products are used by large multinational employers and major health plans to help improve sleep and mental health.

Sales Director

Coupa Software

Coupa provides the market-leading spend management and finance solution that enables companies to reduce operational spend and improve efficiency.

Senior Enterprise Sales Director

Visier Inc.

Visier, your People Strategy Platform. 

An innovation leader in delivering Workforce Intelligence through the cloud, Visier’s mission is to empower HR professionals with the most critical and deepest insights they need, in order to optimize their people strategy to meet their business strategy. 

Visier is changing how enterprises approach analytics by delivering pre-built analytics that combine the sophistication of predictive capabilities with the ease-of-use of consumer applications. With Visier's Workforce Intelligence, HR professionals can easily integrate critical HR and business data in an end-to-end, cloud-based solution, eliminating the need to provision, deploy, manage and maintain expensive disparate HR systems. 

Achievements:
Net new logo sales within a new market

Sr Sales Executive

SAP SuccessFactors

Representing SAP's Cloud HCM, working with organizations in the Enterprise space on their Human Capital Management and Talent Management cloud strategy. Ensuring our customers are more effective with their evolving workforce and economic challenges, ultimately driving revenue. 

Specifically, sell the SuccessFactors' Human Capital Management solution suite to help companies improve business execution, increase productivity, improve performance, attract & retain top talent, and make best use of people, by delivering robust business insights, analytics and improved collaboration, communication and learning.

Achievements: 
Winners' Circle

Senior Sales Executive, Strategic Accounts

Automatic Data Processing, Inc. is one of the largest providers of business outsourcing solutions - including human resources, payroll, tax and benefits administration.

• Present business solutions that assist companies in improving operating efficiencies, control cost and manage human capital  
• Complete ongoing training to improve sales skills including: Corporate Visions and Value- Based Selling

Achievements:
 2010: 231%- Qualified for President’s Club
 2009: 101%- Qualified for President’s Club
 2008: 105%- Ranked #5 of 14
 2007: 175%- Qualified for President’s Club and recognized as Falcon Award recipient (Top 5% of 1600 associates)
 2006: 121%- Qualified for President’s Club
 2005: 138%- Exceeded quota in five months of first fiscal in territory

Workforce Management Consultant

The Coca-Cola Company

• Increased territory volume 15.1% and achieved 129% of goal by converting competitive business in 2003
• Exceeded new and existing business growth and retention goals by 114% and 173%, respectively in 2002 
• Effectively managed over 1,500 outlets in Southern Colorado, to maximize sales and profitable gains for both clients and The Coca-Cola Company’s North American Foodservice division
• Coordinate installations, promotions, merchandizing and other volume building activities
• Maintain and develop professional relationships between the organization, trade channels, suppliers and existing distribution networks.
• Successfully completed Connecting with Customers: Execution Excellence training

Sales Associate

University Daily Kansan

• Consistently exceeded sales quota by 200%+ with higher-level retail accounts and was promoted four times within the Organization                                   
• Supervised, coordinated and delegated responsibilities to a staff of fifty Retail Account Executives, Account Assistants and Advertising Creative staff members
• Advertising Staff of the Year- CNBAM- Spring 2000

Advertising Retail Sales Manager; Zone Manager; Retail Account Executive

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taplio

The Battle

Anthony J Nelson

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