Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

Senior Director Product Marketing

The Dwelling Place, Inc

The Dwelling Place is a non-profit organization providing opportunities to homeless families in Montgomery County MD to achieve self-sufficiency through education, career enhancement and housing opportunities.  Learn more at www.dwellingplaceinc.org.

Board of Directors

Optum

Driving growth and marketing performance by leading teams who generate strategic insights and build dynamic presentations to enable commercial success.

• Leading sales enablement across a portfolio serving the health care provider & payer markets
• Guiding marketing opportunities via new intelligence platforms and analyses
• Setting vision for how to approach the market
• Value proposition expression via narrative-based interactive presentations, demos and other technical product marketing
• Leading multiple teams across different functions and departments

Experience with:
• Team formation
• Marketing strategy
• Sales enablement
• Strategic planning
• R&D/new product development
• Collateral creation
• Demo prototypes
• People/team management
• Executive presentations

Responsible for ensuring Payer & Provider segments within Optum's sales organization are well-served by Optum's marketing division.  Product portfolio spans across all aspects of health care industry change including population health, care quality, operational excellence and consumer engagement. 
Responsible for the successful integration of marketing departments following Optum's acquisition of The Advisory Board Company (ABCO).  

Previously played key market research, sales, marketing and leadership roles in the development, launch and commercialization of products responsible for over $100sM in sales covering the following terrains:

• Accountable Care Strategies
• Hospital-Physician Alignment
• Physician Performance Measurement
• Population Health and Risk Analytics
• Chronic Disease Registries
• Health Benefits Analytics
• Clinical Quality Measurement
• Infection Prevention Strategies
• Antibiotic Stewardship Programs
• Revenue Integrity Assurance
• Point-of-Care Payment Collections

Vice President, Marketing & Growth Enablement

The Advisory Board Company

Driving sales and marketing performance by leading teams who build dynamic software product demonstrations and generate insights via market and competitive intelligence.

•	Prioritizing market opportunities
•	Setting vision for how to approach the market
•	Value proposition expression via demos 
•	Managing sales enablement across a portfolio serving the health care provider market
•	Leading multiple teams across different functions and departments

Managing Director, Marketing

Develop marketing vision and articulate value proposition for a suite of performance improvement technologies.  Emphasis on collateral development, scripting and sales.

Senior Director, Strategic Marketing

Associate Director, Strategic Planning

Research and define new products, including those focused on care quality, revenue cycle performance, efficiency and leadership development.

Consultant, Strategic Planning

Performed market research designed to identify new product opportunities and competitive differentiation within the health care sector.

Analyst, Strategic Planning

The Dwelling Place is a non-profit organization providing housing and case management to homeless families in Montgomery County, MD.  We serve 15-25 families each year through a structured, 2-year program designed to end homelessness, one family at a time.  Since 1988, over 80% of our families have gone on to stable, permanent housing.  Over the past few years, that track record of success has reached 100%.  Learn more at www.dwellingplaceinc.org.

President, Board of Directors

Treasurer, Board of Directors

Marketing Associate

Specialties: Marketing, Strategic Planning, Product Development and Positioning, Health Care

David Miller

taplio

The Battle

Anthony J Nelson

David Miller

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