Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

Most companies are losing revenue they can't see.

B2B healthcare companies have pipeline sitting in stalled deals and ghosted prospects. DTC subscription brands are watching 70-80% of traffic exit with zero value capture.

The problem isn't effort—it's architecture.

I help B2B healthcare and DTC subscription brands build revenue architecture that captures what they're losing, without burning cash on new headcount or wasted ad spend.

What I've Helped Companies Do:

Merge multiple brands to tell easy to understand market stories. 
Identify $430K in lost revenue that could close this quarter.
Build $1.9M in pipeline in 6 weeks without new hires.
Capture 15-20% more revenue from exits for subscription brands.
Avoid expensive consultant hires


What I Focus On:
Revenue architecture built on buyer psychology and trust, not tactics or volume.
For B2B: I help healthcare companies fix inefficient outbound, shorten sales cycles, and build repeatable pipeline without adding headcount.
For DTC: I help subscription brands monetize exits and reduce churn by understanding why buyers don't convert, then capturing that lost revenue.

The Approach:
Most growth strategies are expensive guesses. I build systems around how buyers actually decide, where trust breaks down, and where revenue is hiding in plain sight.

If you've hit a revenue ceiling, seeing a lot of churn, your GTM isn't converting, or you're losing revenue you can't see, let's catch up.

Anthony J Nelson

Financial Advisor Magazine

Championed strategic digital initiatives, exceeding client expectations, fueling tangible growth, and enhancing  online presence.

-Orchestrated 40,000 member growth for 100,000+ member LinkedIn group
-Achieved 30% organic annual follower growth on LinkedIn company page
-Drove 42,911 webinar registrations while consistently maintaining a 63% attendee conversion rate
-Managed the delivery of over 22 million promotional e-blasts

Director of Integrated Marketing

Excel Truck Group

Led advertising, pricing, and demographic analysis. Provided guidance, training, and coaching on CI tool execution, driving measurable growth through strategic marketing direction.

-Enhanced email open rate by 7% between June 2021 (11%) and December 2021 (18%).
-Reduced $3.6K of labor waste per year through process improvement.
-Spearheaded $132,818 annual revenue increase through a brand reputation management initiative.
-Skyrocketed annual service gross profit $44,273 through a strategic PR project.
-Powered 1,007% growth in website traffic YoY (20 v. 21) through multi-channel development.

Marketing Specialist

Babel Alchemy

Led business development strategy, defined key KPIs, leveraged digital data for growth opportunities, negotiated deals, and implemented effective tactics while tailoring sales presentations and promotions through competitive analysis.

-Led sales enablement initiatives and dozens of strategic alliances for the UAE-based startup.
-Sustained a 30% profit margin on wholesale agreements
-Ramped Up Instagram following by 1,000
-Established 5 New Retail Distribution Channels

Head of Retail Business Development | Social Media Marketing

NG Holdings, LLC

Designed client-specific digital strategies, executed multi-channel approaches, and innovated content strategies. Conducted SEO audits and identified engagement opportunities for enhanced performance.

-Conceptualized and executed 100s of effective digital marketing strategies.
-Maintained a 94% job success rating on Upwork.com's Freelancer marketplace.
-Remained "Top Rated (Top 2%)  for 6 consecutive months on Upwork freelancer marketplace
-Maximized and maintained a 100% long-term client retention rate.

DHM Design

-Enhanced executive productivity on MM dollar projects with high-level graphic and operations support 
-Designed visually striking marketing materials, including brochures, presentations, and digital assets
-Managed company WordPress blog and 5 social media channels
-Coordinated with dozens of vendors and printers to produce high-quality marketing materials within budget and timeline constraints
-Collaborated with project teams to develop marketing materials specific to each project, showcasing the firm's expertise and unique design approach

Marketing and Graphic Designer

Rite of Passage

-Supported marketing initiatives aimed at promoting services and programs for adjudicated at-risk youth
-Coordinated with internal teams to maintain consistency in marketing messaging and administrative procedures
-Contributed to special projects and performed ad hoc tasks as assigned to meet contractual obligations
-Provided comprehensive administrative support to ensure the efficient operation of the treatment center
-Facilitated event coordination efforts, contributing to the planning and execution of activities designed to engage stakeholders

Marketing Administrative Assistant

Accent Painting Company

-Created marketing materials such as brochures and flyers to promote services and maintain brand consistency
-Executed local advertising campaigns, contributing to a boost in leads within target areas
Provided administrative support to the marketing team, including scheduling meetings and organizing materials
-Collaborated with vendors to coordinate marketing projects and event

Marketing Intern

Seasoned marketing professional with a decade-long track record spanning both B2B and B2C landscapes. I specialize in crafting and executing multi-faceted marketing strategies that consistently yield tangible, measurable results.

Key Strengths:

Strategic Vision: With a deep understanding of both B2B and B2C domains, I consistently conceptualize and execute tailored marketing strategies that align with business objectives, fostering notable growth.

Leadership Excellence: My leadership across cross-functional teams showcases an ability to drive collaboration, harness diverse skill sets, and nurture high-performance teams that deliver outstanding results.

Data-Driven Approach: I bring a meticulous, data-centric approach to marketing, leveraging insights to drive strategy, optimize campaigns, and enhance customer experiences, consistently surpassing targets.

Innovative Mindset: My portfolio features innovative campaigns that underscore my capacity to think creatively and explore new avenues, constantly pushing the boundaries of conventional marketing.

Client Relationship Focus: A 100% long-term client retention rate underscores my commitment to building enduring client relationships through exceptional service delivery and trust-based partnerships.

taplio

The Battle

Anthony J Nelson

Natasha Gibson

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