Anthony Miller

Contact: anthony@millermedia7.com
Visit us: www.millermedia7.com
mobile: 585.455.2639

millermedia7 is a digital, full service digital innovation co that exists only for the stratospheric elevation of brands. Our team has over 50 years of combined, vital experience in myriad industries. We wholeheartedly embrace the web, user experience, video, social media, mobile, and all facets of design. Millermedia7 believes that transparency, automation and streamlined workflows yield opportunities to tackle a new generation of communication challenges that many companies are now experiencing for the first time.

We're a tight knit collective of strategists, designers, developers, technology teams, and digital change agents that work together to form impactful campaigns that elevate brands. We've worked anywhere from startup phase all the way to enterprise, and we have found that in each case as long as we listen, bring great ideas and trust our expertise everyone wins. 

The drivers that are of interest to me are working with creative and technology teams to bring forth a more actionable digital experience for all. 

Entrepreneur, investor, particle beam splitter, dragon hunter, and all around nice guy

Specialties: 

+ Startups
+ Strategy
+ User Experience
+ Product Management
+ Digital/New Media/Video
+ Branding 
+ Social Media & Content Creation
+ Social Engagement
+ Mobile Application & Web Development
+ Interactive Game, Widget, and Custom Application Development
+ Company Culture Engineering

Voice narration, interviewing, host, speaker

Co-Founder

🚨 URGENT HIRE — IMMEDIATE START 🚨

I don't usually post things like this but we are growing SO fast I need help.

Looking for 1 visionary co-founder to join my pre-launch AI company.

What you'll do:
• Believe in the mission
• Wear many hats
• Venmo me $6,000,000 for the domain

What we offer:
• Equity
• Limitless upside
• The satisfaction of knowing you believed before anyone else did

Equity subject to change. Or disappear.

Tag someone who's been waiting for their big break. This is it. 👇

#Hiring #TechStartup #AI #BigOpportunity

Founder and CEO of millermedia7 | Digital Transformation | UX | Member @enrich

We didn’t just build an AI tool. We wrote the rules for how the whole company uses it.

When a multi-billion dollar enterprise needed to bridge the gap between "Generative AI" and "Strict Regulation," they didn't just ask us for a chatbot. They asked millermedia7 (M7) to author their first-ever Enterprise AI Risk & Governance Framework.

We moved fast. In 12 weeks, our "Tiger Team" delivered:

The Framework: The blueprint for AI safety, auditability, and data sovereignty.

The Architecture: A "Governed Interpreter" that replaces open-ended chat with strict, machine-validated JSON schemas.

The Scalability: A full AI Design System that allows their teams to ship new features 40% faster.

Innovation doesn't have to be a gamble. If you build the right guardrails, you can run as fast as you want.
#M7 #DigitalTransformation #AIGovernance

I'm going to Marketecture Media in a couple weeks. 

Anyone else going and want to meetup?

They made me do this btw. 😅 

ADWEEK TVREV AdTechGod ®️
#MarketectureLive

Stop "buying" AI. You’re just subsidizing your competitors.

The 2026 "AI Gold Rush" is officially over, and we are now entering the Efficiency Graveyard. I’m seeing 80% of leadership teams making the same fatal mistake: They are throwing "Compute" at problems that actually require "Culture."
If your AI strategy is just a list of tools you’ve subscribed to, you don’t have a strategy. You have a receipt.

To actually lead through this shift, you need to flip the script:
Fire the "Prompt Engineers," Hire the Domain Experts: AI can write code, but it can’t tell you why your customers are churning. 

The most valuable skill in 2026 isn't knowing how to talk to a machine. 
It’s knowing your business well enough to tell the machine when it's wrong.

Data Minimalism > Data Hoarding: Stop trying to "train on everything." You’re just teaching your models to be mediocre. Small, high-fidelity, "clean" data sets are beating massive, messy ones every single time.

The "Human-in-the-Loop" is a Bottleneck: If your AI requires a human to double-check every single output, you haven't automated anything—you’ve just created a high-stress proofreading job. Move toward Autonomous Governance where humans define the boundaries, not the tasks.

The hard truth: AI won't replace your company. A competitor who understands that AI is a refinement tool, not a replacement tool, will.

Are you building an "AI-First" company, or just a company with a very expensive chatbot?

Your AI strategy is only as strong as your weakest governance gap.

Let that sink in.

You can have the best models, the most advanced tools, and a team full of believers — and still watch your AI initiative collapse under the weight of ungoverned data, unclear accountability, or a compliance blind spot nobody caught.

This is the conversation most organizations aren't having.

At millermedia7 (M7), every AI Readiness engagement starts in the same place: Risk and Governance.

Not because it's glamorous. Because it's the difference between AI that scales and AI that fails.

Before your organization takes another step forward, your leadership team needs clear answers to:

→ Who owns AI decisions — and who's accountable when they go wrong?
→ How is your data classified, protected, and governed?
→ What regulatory or compliance obligations apply to your use cases?
→ Where are the ethical lines, and how are they enforced?

These aren't IT questions. They're leadership questions.

The companies winning with AI right now didn't just move fast.
They built the right foundation — then moved with confidence.

Governance isn't a blocker to AI adoption. It's the accelerant.

If your organization is serious about AI, let's start the conversation that actually matters.

#AIReadiness #AIGovernance

Most people think AI compliance is a buzzkill for revenue. They’re wrong.
For the past year, millermedia7 (M7) has been deep in the trenches with an F500 powerhouse, solving a massive problem: How do you give users the power of AI when a single "hallucination" is a federal liability?

The old way? A "Hard Block." You flag the user, you delete the account, and you watch your Net Revenue Retention (NRR) bleed out.

The M7 way? Gentle Governance. We built a "Governed Interpreter" that doesn't just police the user, it coaches them. Instead of a dead end, the AI identifies non-compliant intent and guides the user toward a legal search in real-time.

The Result: 100% compliance adherence.
Zero "Black Box" risk.

A protected bottom line.

Turns out, when you build AI with a conscience, you also build a better business.
#AI #Governance #F500

At millermedia7 (M7), we tell our partners: Governance isn't the finish line; it’s the starting block.

True AI transformation in the F500 doesn't start with a model; it starts with a Risk & Governance Framework. By defining the "Legal North Star" first, you turn AI from a scary "Black Box" into a predictable business asset.

The Playbook:

Architecture over Chat: Stop building open-ended windows. Build "Governed Interpreters" that translate intent into structured, validated data.

Revenue over Efficiency: Don't just cut costs. Use AI to protect revenue by coaching users through compliance instead of banning them.

Governance as UX: Safety shouldn't be a "Hard Block"—it should be a seamless, educative part of the user journey.

If you’re still treating AI as a "software purchase," you’re already behind. It’s a new operating system. Build the infrastructure first.

#F500 #AIGovernance #DigitalTransformation

Great clients, doing great things! 👏👏👏

A first for independent reporting on YouTube 🚨

Zefr is proud to announce we’ve become the first independent third-party accredited by the Media Rating Council (MRC) for Content-Level Brand Safety and Suitability labeling and reporting on YouTube.

This accreditation confirms that Zefr’s methodologies meet the MRC’s rigorous standards, empowering advertisers to move beyond property-level controls and evaluate brand safety and suitability with greater precision at the video level.

Read more: https://lnkd.in/ea6WShth

#BrandSafety #MRC #YouTube #AdTech #DigitalAdvertising

MRC Accreditation: Content Level Brand Safety

Our good friends at Nail really hit the mark. 

Like I'm surprised. They always do!

Our "Synthetic CEO" won Gold for A.I. Innovation at the Hatch Awards. We wanted to see if artificial intelligence could help fill in communications gaps between us and a great, but busy, client. (If you don't have 109 seconds to watch the video, the answer is: yes)

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

undefined undefined

solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

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Anthony Miller

Kam Hossieny

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