Building GTM Engines @ The Anti-Lead Gen Agency | Helping Founders of Start Ups & Scale Ups Take Their Message to Market | Outbound Enthusiast | Cold Calling Practitioner

About

I've enjoyed a challenging and rewarding sales career, starting as a hungry young rep and working my way up to leadership roles at an industry leading events company. Along the way, I've sold to leaders in diverse industries such as pharma, manufacturing, and tech.

Now, I'm an Enterprise AE in the EMEA Cybersecurity practice at the world’s leading Business & Technology Insights firm, Gartner. 

Working with industry and thought leading technology solution providers, Gartner analysts and our end-user client base to create relevant research-led, role based platforms for engagement and networking to build strategic, long-term relationships and enable them to make better, informed decisions leading to positive outcomes on their mission-critical priorities.

Antoine M.

Getting consistent, predictable meetings in the calendar is hard.

Usually, companies struggle because

• They've noticed they don't have enough meetings in the calendar and as a result, the pipeline is looking a bit bleak. 

• Or maybe they are meeting people but they just don't seem to convert because they're not the right types of people. 

I'm guessing this doesn't sound like you but if it does.

Website: www.wehaveameeting.com
Email: zac@wehaveameeting.com
or you can call me: 07712177411

Zac Thompson

'No one picks up the phone anymore.'

I've worked in sales for a long time and regardless of the weather, tech or industry people will do anything they can to not pick up the phone.

This week more than ever your team are hiding behind emails and linkedin and you're hoping that next week they'll start properly.

But 

You've said that before.

The opportunities you want are in the dials you're avoiding.

Pick up the phone.

Your Team Struggles to Book Meetings, We Fix That. | Founder, UK’s #2 Sales Agency | Sales Is Therapy Author (#1) | Co-Host, We Have A Meeting

An employee of mine recently went through a messy divorce.

He did nothing wrong but his wife had enough and left him.

Then he realised everything was in his name 

House 
Cars
Holiday Home

You name it.

By the time the divorce was finalised he ended up paying his wife 10k a month indefinitely. 

Crazy!

But the craziest part?

I started dating his wife and now my net worth is 10k more. 

Don't hate the player, hate the game.

At parents’ evening the teacher said, “Your son struggles to focus.”

I asked for the data.

She didn’t have any.

So I set up weekly stand-ups with the class.

Put some simple KPIs around reading.

Benched handwriting.

By half term, attention was up 31 percent.

The headteacher now reports to me.

If your child isn’t learning, it’s a management problem. 
Do more.

“YOU CAN’T HAVE WORK-LIFE BALANCE.” 

I don’t believe that statement holds true anymore. Much of the “extra” work people engage in, particularly in B2B businesses, can be categorised into three buckets: optional, non-needle moving, or simply a convenient way to avoid going home.

I've seen many individuals still glued to their spreadsheets at 8 PM. Today, that's largely a choice. While AI has its limitations, it excels at handling well...

After-hours work calls are often presented as a sign of commitment. More frequently, they reflect poor time management during the day. 

When it comes to thinking time like brainstorming, strategising, generating ideas your best insights rarely emerge while hunched over a laptop. They often come while walking the dog, at the gym, or even staring at the ceiling at 6 AM.

Certainly, there are times when you need to roll up your sleeves, during crunch weeks, approaching deadlines, or short sprints where balance may tip temporarily. That’s a normal part of work life.

However, if working late becomes the default rather than the exception, then by 2026, it’s a habit. With the technology and tools available today, it is typically a choice. 

And it's important to be honest about those choices. 

No one is permanent, including you, make sure you're not the person who 'could have' but  didn't.

I was at a business lunch yesterday when the worst thing happened.

My wife rang me from hospital.

“It’s awful, you’re going to have to come quickly…”

I stopped her.

“Can you check if the hospital has Wi-Fi?”

“What do you mean?” she said.

“Just check…”

“They do, but we’re in the countryside so it’s not great. Zac, can you…”

“Please hold,” I said.

I turned to the guest at the business lunch.

“Do you cover SP4 postcodes?”

Two days later, the hospital had ultra-fibre Wi-Fi.

Opportunity is everywhere, but only if your eyes are open to it.

Last week in Bournemouth, we accomplished more than just getting back into the swing of things. 

We secured 12 meetings and built a six-figure pipeline in just five days.

To clarify:
- 70% of those meetings occurred within the same week.
- 100% were qualified using the PEEMEES framework.

This success came while much of the industry was still easing back in. The reality is that most outbound efforts fail in the first week of January not due to closing issues, but because of an Opening Problem.

While others were merely checking in or circling back, we focused on diagnosing needs. In the "Sales Is Therapy" approach, we prioritise uncovering the emotional cost of remaining stagnant over simply pitching for meetings.

AND I can take no credit 

This comes from our exceptional leadership from Freya Bailey and a team who cannot miss in Fletcher Woodrow, Alfie Turner, Louie Patterson, Jack Heavingham

AND OUR NEWEST STARTER 

Joshua Flaye getting on the board in his first days dialling! 

With a first week like that, I can't wait for 2026!

taplio

The Battle

Antoine M.

Zac Thompson

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The Battle

Antoine M.

Zac Thompson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zac Thompson's LinkedIn Performance

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