Anton Cherkasov

PostHero

PostHero is an AI-powered tool to create personal brand and grow on LinkedIn.

We help founders and LinkedIn creators:
- Get 5+ warm leads per week
- Grow business on LinkedIn
- Build a strong personal brand

Website: https://posthero.ai/

Founder

Content King

Content King is a marketing agency that builds high-ROI demand generation content engines for startups and founders.

We help founders and startups:
- Get 10-20X ROI
- Build a strong personal brand on social media
- Create profitable content engines that nurture and convert leads

What makes us different from others? We give holistic solutions with strategy and Organic Content Engine framework.

Craftman

An AI app to build custom ChatGPT-like widgets for every website.

Answer visitors’ questions fast with a ChatGPT-like chatbot trained on your website or content. Easily add the Craftman widget to your website for a seamless experience.

Website: https://craftman.ai/

Brand30

Member

Aworker

Aworker is a web3 job board. Discover 1000+ web3 jobs at the growing remote companies that working on blockchain, smart contracts, DeFi, crypto, and NFTs.

– Clarified and validated value proposition and key features.
– Closed early sales.
– Devised and validated go-to-market strategy (SEM, SEO, content marketing, business development).
– Attracted, retained, and developed world-class talent.
– Developed processes and initiatives to respond to new insights coming from analytics, user research and customer feedback.
– Owned product execution, working closely with engineering and design to ensure fast, high-quality implementation and iteration.

Co-founder & CEO

Focus

Focus was acquired in July 2022.

Focus keeps teams on the most important outcomes. Instead of the heap of messages, long emails, and endless meetings – focus on what matters the most. Identify the right objectives to work on and focus execution on measurable outcomes. Build transparency and alignment across all your teams via OKRs and check-ins toolkit.

KEPLER LEADS

Build a lead generation software which converts website visitors into subscribers and customer. I take pride to built totally bootstrapped startup from scratch to profitability.

– Ran marketing operations
– Created customer acquisition through SEM, SEO, content marketing, etc
– Pursued business development, landing new customers
– Designed the app
– Led product marketing

Website: https://keplerleads.com/

Founder & CEO

Mosdesignschool 

– Typical engagements are components of CMO roles - strategy, thought leadership, business development, communications, public relations, training, innovation management strategy, and more
– Launched several events

Chief Marketing Officer

TranzitService LLС

– Joined the company as a first Product Marketing Manager
– Became a Head of Growth in 2 years
– Ran marketing operations
– Managed lead generation
– Created sales enablement materials
– Launched several events

Head of Growth

TranzitService LLC

Product Marketing Manager

I help founders and consultants to sign 3+ new clients from LinkedIn in the next 90 days (guaranteed)

Looking to attract warm leads on LinkedIn?

You've probably heard the typical advice:

→ Send countless AI cold messages
→ Post daily for months
→ Spend hours engaging in comments

Here's the truth: 

Without the right strategy, you might end up with nothing after 12 months. 

But don't worry, you're not alone if that's been your experience.

However, using LinkedIn effectively can consistently generate warm leads.

If you're willing to put in the necessary effort and apply a proven system (like mine).

Wondering what to do next? 

Just shoot me a message with "Leads" and let's discuss whether my approach might be the right fit for you.

Growing on LinkedIn is tough.

(We've all been there)

- You post consistently but get zero engagement.
- Your content gets buried in the algorithm.
- You watch others blow up while you stay stuck.

And in those moments, it's easy to quit.
To think you're not cut out for this or that it's not worth it.

But here's the truth:

Your consistency matters more than instant results.

Growing slowly doesn't mean you're doing it wrong.

It means you're building something real.

It means asking:

→ "Am I providing actual value?"
→ "What can I learn from creators who've made it?"

That shift in approach?

It's what separates the ones who break through from the ones who give up.

When others quit after a month, you keep showing up.

That's when real growth, and real opportunities, happen.

Here's how to actually do it:
→ Comment on 5-10 posts daily before posting your own. Engage genuinely with creators in your niche. The algorithm rewards active community members, and you'll build real relationships that drive engagement back to your content.

→ Analyze your top 3 posts every month and double down on what worked. Look at the format, topic, and hook. Stop guessing what your audience wants and let the data tell you. Then create more of what actually resonates.

→ Set a 90-day minimum commitment, not a 30-day test. Most people quit right before the algorithm starts recognizing their consistency. Mark it on your calendar. No quitting allowed until day 90. That's when you'll have enough data and momentum to see real results.

_

To all founders and creators - Posthero.ai helps you write LinkedIn content that stops the scroll and starts conversations with your ideal clients.

Building Posthero from 0 to $100k MRR | Sharing how to build Content Growth Engines

LinkedIn growth isn't what most people think it is.

It's not about posting every day.
Or chasing viral moments.
Or obsessing over follower counts.

I spent 6 months trying to crack the LinkedIn algorithm.

Posting daily.
Testing different formats.
Analyzing top creators' content.

My follower count grew to 9.8K.
Engagement was decent.
But something felt off.

The growth was hollow.

I was getting likes and comments from people who'd never buy from me.
My DMs were full of spam and pitch-slaps.
And worst of all? I was exhausted.

So I changed my entire approach.

Here's what actually moved the needle:

→ Stopped posting for vanity metrics
→ Started posting for my ideal customer only
→ Focused on depth over breadth

The shift was uncomfortable.

My engagement dropped initially.
Growth slowed down.
But then something interesting happened.

The RIGHT people started showing up:

→ Inbound leads increased by 40%
→ Conversion rate doubled
→ Built genuine relationships with 5+ ideal clients

Here's the truth about LinkedIn growth that nobody talks about:

Quality beats quantity.
Relevance beats reach.
Revenue beats vanity metrics.

You don't need 50K followers to build a successful business on LinkedIn.
You need the RIGHT 500 people paying attention.

The algorithm rewards consistency.
But your bank account rewards strategy.

Stop chasing growth for growth's sake.
Start building an audience that actually matters.

Turn your daily tasks into content gold: The LinkedIn flywheel method

(this is how I create 100+ posts without "trying")

Most people think content creation is separate from their work.

I think content creation IS the work.

Here's my flywheel:

1. Do the work
↳ Client calls
↳ Strategy sessions
↳ Problem-solving moments

2. Document the insights
↳ What question did they ask?
↳ What breakthrough happened?
↳ What mistake did I almost make?

3. Turn insights into posts
↳ 1 client question = 1 post idea
↳ 1 strategy session = 3 post ideas
↳ 1 mistake = 5 post ideas minimum

Real example from last week:

A client asked me "How do I stay consistent when I'm busy?"

That single question became:
→ A post about time-blocking for LinkedIn
→ A post about the myth of "finding time"

2 pieces of content from 1 conversation.

The best part?

Your daily work is already creating content.
You're just not capturing it yet.

Start here:

Keep a notes app open during every call.
Write down every good question someone asks.
Screenshot every breakthrough moment you have.

Then at the end of your day spend 10 minutes turning those notes into post ideas.

You'll never run out of content again.

Because you're not "creating content" anymore.
You're just sharing what you're already doing.

That's the flywheel.

Work creates insights.
Insights create content.
Content creates more work.

Repeat forever.

What's 1 task you did today that could become a post?

You can buy LinkedIn Premium.
Can't buy credibility.

You can buy ads.
Can't buy trust.

You can buy followers.
Can't buy real connections.

Gary Vee nailed it:

"Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career."

I know people with 50K followers who get:

• Zero engagement
• No opportunities
• Fake relationships

And people with 2K followers who have:

• Real conversations
• Inbound deals
• Genuine community

The difference?
They earned their audience.

Every day you choose:

Copy or create.
Lurk or engage.
Sell or serve.

Small actions. Big impact.

A strong brand = 1000 posts
A real network = 1000 comments
A trusted voice = 1000 truths
A thriving career = 1000 connections

All earned.
Never bought.

_

P.S. To all founders and creators - Posthero.ai helps you write LinkedIn content that stops the scroll and starts conversations with your ideal clients.

90% of AI content gets ignored on LinkedIn.

(here's the framework that fixes it)

You can spot AI-generated posts from a mile away:

"Unlocking the power of..."
"In today's fast-paced world..."
"Here are 5 game-changing strategies..."

They all sound the same.
They feel hollow and robotic.
They get scrolled past in 0.3 seconds.

The problem isn't AI itself.

The problem is people are using AI to replace their voice instead of amplifying it.

I've been testing this for 6 months now.

I write content 10x faster than before.
My engagement is up 340% from last year.
People tell me "this sounds exactly like you."

Here's my human-AI collaboration framework:

1. Brain dump first (always human)
• I voice-record my raw thoughts for 5 minutes
• No filter. Just me talking like I'm at coffee with a friend
• This captures my actual voice and perspective

2. AI organizes and writes draft (not final version)
• I feed my raw thoughts into AI
• Ask it to structure my ideas clearly
• But I never let it add new ideas or examples

3. The authenticity filter (back to human)
• I rewrite some sentences in my own words
• I add personal stories AI doesn't know about
• I remove any phrase that sounds "corporate"

4. The smell test
• Read it out loud to yourself
• If you wouldn't say it in person? Delete it.
• If it sounds like everyone else? Rewrite it.

The golden rule:

AI should make you faster.
Not make you sound like everyone else.

Your voice is your competitive advantage.
Your stories are what people remember.
Your perspective is what builds trust.

AI is the assistant. You're still the author.

Here's your checklist to steal:

Before you hit publish ask yourself:

□ Did I share a personal experience?
□ Would I say this exact thing out loud?
□ Does this sound like me or like ChatGPT?
□ Did I include specific details only I know?
□ Would my best client recognize my voice?
□ Am I teaching something I've actually done?

If you answered "no" to any of these?

Go back and add more of yourself into it.

The future of content isn't human + AI.
Speed without sacrifice.

That's the framework.

P.S. I use Posthero.ai to create content — I think it has one of the best content generation out there (but I’m biased :))

I used to send 100 cold connection requests per week.
Most ignored me completely. Then I switched to trigger-based outreach.

I just wrote a breakdown of trigger-based outreach on LinkedIn.

In this newsletter, you'll find tips and insights for growing on LinkedIn:

• The 3 top performing posts this week
• The smart LinkedIn outreach: how to turn profile views and engagement into conversations

Tomorrow, all readers will get the freshest insights on top-performing content on LinkedIn.

Subscribe: https://lnkd.in/gzWBwF9d

P.S. The sunsets have been amazing this week.

After analyzing 10,000+ viral LinkedIn posts and growing my own following from 0 to 9.8K, here are the 5 brutally honest LinkedIn growth tactics that "experts" sell in their $3,000 courses:

1. Post consistently (yeah, that's it – 3-5x per week)
2. Hook is crucial (really!)
3. Write like a human, not a corporate robot
4. Comment on others before expecting comments back
5. Stop overthinking and just hit publish

That's literally it.

No secret algorithm hacks.
No magic posting times.
No fancy tools required.

SAVE THIS POST.

If you made it this far and you're still waiting for the "real" secrets... that's the problem right there.
__

P.S. I use Posthero.ai to create content — I think it has one of the best content generation out there (but I’m biased :))

I've been growing on LinkedIn for 18 months now.

And I'm going to be honest with you.

Most of the "growth hacks" people share? They're bullshit.

Not because they don't work.

But because nobody actually does them consistently.

You've seen the advice:
→ Post every day at 8am
→ Comment on 50 posts before breakfast
→ Engage for 2 hours daily
→ Write viral hooks

Sounds great in theory.

But here's what actually happens:

You post for 3 days straight. Get 12 likes. Feel discouraged.
You comment on 5 posts. Run out of things to say.
You batch content on Sunday. Use it all by Tuesday.

I've been there. Multiple times.

The truth nobody wants to admit?

Growing on LinkedIn isn't about doing more.

It's about doing less, but doing it right.

Here's what actually moved the needle for me:

→ I stopped chasing viral posts
→ Started sharing real stories from my work
→ Connect with 20 new people each day
→ Engaged with 10 people I actually wanted to connect with

Not sexy. Not a hack. Not fast.

But sustainable.

The creators who win long-term aren't the ones doing everything.

They're the ones who found their rhythm and stuck with it.

Your rhythm won't look like mine.

And that's exactly the point.

Stop trying to follow someone else's playbook.

Build your own.
_

P.S. To all founders and creators - Posthero.ai helps you write LinkedIn content that stops the scroll and starts conversations with your ideal clients.

The person you will be in 12 months depends on:

- The content you consume
- The routines you follow
- The people you surround yourself with
- The habits you cultivate
- The conversations you participate in

I'd add one more:

The audience you build.

5 years ago, I had the expertise.
I had the work ethic.
I had the ideas.

But I had no audience.

Which meant:

→ No opportunities coming to me
→ No credibility in the market
→ No distribution for my work

Today, my LinkedIn audience is responsible for:

→ 80% of my business opportunities
→ Partnerships I never could have cold emailed my way into

Same person.
Different reach.
Different life.

Building an audience isn't vanity. It's one of the most strategic inputs you can control.

I spent 2 years figuring out how to do it right.

It takes time, but totally worth it.
_

P.S. To all founders and creators - Posthero.ai helps you write LinkedIn content that stops the scroll and starts conversations with your ideal clients.

The most overused LinkedIn strategy ever.

I was chatting with a friend who is a founder in a B2B startup.

He told me he gets 10-15 connection requests every day from people who want to sell their services to his company.

And every single one of them does the same thing...

They send him a connection request with a generic message that says something like:
"Hi [name], I'd love to connect with you and learn more about your company.
Best,
[their name]"

And then, after he accepts their connection request, they immediately follow up with a message that says:

"Hi [name], I noticed you work at [company]. I'm really interested in your company and I'd love to learn more about it. Do you have 15 minutes to hop on a call sometime this week?
Best,
[their name]"

He said it's so frustrating because these people clearly have no interest in getting to know him or building a relationship with him.

They just want to sell their stuff to him.

And it's not just him.

I've heard this same story from dozens of other founders.

Stop this for 3 reasons:

1 → It hurts your personal brand
2 → It confuses your audience with frequency
3 → It’s done by everyone, so you look like everyone

It's safe to switch your strategy to:

→ Track buyer intents
→ Send high-quality, personal message based on intent
→ And engage with your audience to build relationships
_

P.S. To founders and creators - Posthero.ai helps you write LinkedIn content that stops the scroll and starts conversations with your ideal clients.

148k views last week for my client.

But here's what actually matters: 935 leads.

Not vanity metrics. Not engagement bait. Real people who raised their hand.

How?
Lead magnet posts.

Now before you roll your eyes – I know what you're thinking.
"Most of those leads are garbage."

You're right.
But here's the math that matters:

Even if only 10% are qualified (and it's usually closer to 20%), that's ~90 qualified leads.

In one week.
From organic content.

That's how LinkedIn works when you actually know what you're doing.

Here's what nobody tells you about lead magnet posts:

Most people create lead magnets backwards.
They make something and then try to find people who want it.

That's why conversion rates suck.

Before you create anything, run your idea through this checklist:

1. Does it solve ONE specific problem my audience is actively struggling with right now?
(Not 10 problems. One.)

2. Can someone implement it and see a result in under 15 minutes?
(If it takes longer, it'll sit in their downloads folder forever.)

3. Does it naturally lead to my paid offer without being salesy?
(Your lead magnet should make the next step obvious.)

4. Would I actually use this myself if I found it?
(If you wouldn't, why would they?)

5. Does it give them a quick win that makes them think "if the free stuff is this good, the paid stuff must be incredible"?
(This is what turns cold leads into buyers.)

6. Is the format easy to consume?
(A 47-page PDF isn't a gift, it's homework.)

7. Does my CTA encourage real engagement – likes, comments, shares – not just "comment interested"?
(LinkedIn rewards genuine engagement. Game the algorithm and you'll get throttled.)

If you can't answer yes to at least 5 of these, your lead magnet isn't ready.

And here's the thing most people miss:

The post itself matters more than the magnet.

Your post needs to describe the problem so well that people think:
"Holy shit, this person gets exactly what I'm dealing with."

Then the lead magnet becomes the obvious next step.

We're not doing anything revolutionary here.
Just paying attention to what actually converts instead of what looks good in a screenshot.
__

P.S. I made this lead-magnet post with Posthero.ai. Instead of paying $1K–$3K for a ghostwriter, you can try the app for free.

The most honest LinkedIn posts happen after:

• Launching to crickets
• Pivoting your entire product
• Losing your biggest customer
• Admitting your metrics were vanity

Everyone's drafting the post at midnight wondering how to frame the lesson.

Here's the move: skip the spin.

"Exciting new chapter ahead!" resonates with no one.
"We failed hard, here's the breakdown" builds your audience.

I've been on both sides of this.

The polished version where you make failure sound like strategy.
And the raw version where you just tell people what actually happened.

Guess which one got more responses?
Guess which one led to real conversations?
Guess which one people remembered months later?

The uncomfortable truth is that vulnerability on LinkedIn feels risky because it is risky.

You're exposing the gap between what you projected and what reality delivered.

But that gap is where the interesting stuff lives.

That's where people learn.
That's where trust gets built.
That's where your actual audience shows up.

The "exciting new chapter" crowd will scroll past.
The people who've been there will reach out.

And those are the connections worth having.

So next time you're staring at that draft at midnight, trying to polish the turd:

Don't.

Just tell people what happened.
What you learned.
What you're doing differently.

No jargon. No spin. No bullshit.

The breakdown is the breakthrough.
_

P.S. To founders and creators - Posthero.ai helps you write LinkedIn content that stops the scroll and starts conversations with your ideal clients.

Every Monday at 10 am, I do something most AI users skip.

And it's the reason my lead quality went from "meh" to "holy shit" in 6 months.

I call it an AI Content Audit.

Most people obsess over how much content their AI pumps out.
I obsess over which content actually converts.

Here's the thing – AI makes it stupidly easy to create content.
But easy creation doesn't equal revenue.
I learned this the hard way after 3 months of high engagement and zero qualified leads.

My content was getting likes. Comments. Shares.
But my calendar? Empty.

So I built a simple framework to separate vanity metrics from actual business results.

Every Monday morning, I review last week's content through 5 brutal questions:

1. Did this piece drive a single qualified lead?
Not just any lead. Someone who actually fits my ideal customer profile.
If the answer is no, I dig into why.

2. What action did people take after reading?
Did they visit my website? Send a DM? Book a call? Download something?
Or did they just hit like and scroll past?

3. What specific words or phrases triggered engagement versus conversion?
I track this obsessively. There's a massive difference between content that gets comments and content that gets clients.

4. Was the hook strong enough to stop my actual target audience?
Or did it just attract random people who'll never buy?

5. Could a human have written this better?
If yes, I update my prompts. If no, I document what worked.

The results after 6 months of this practice:

• Lead quality up 10x (measured by close rate)
• Time spent on unqualified calls down 70%
• Revenue per piece of content up 340%

Here's what I've learned about optimizing AI prompts based on real conversion data:

Generic prompts create generic content that attracts generic people.
The more specific your prompt about your ideal customer's pain points, the better your leads.

I now include in every prompt:
- The exact problem my ideal customer is facing today
- The specific outcome they're trying to achieve
- The objections they have about solutions like mine

Most people treat AI like a content factory.
I treat it like a lead generation machine.

The difference? I actually look at what converts.

Your AI can write 50 posts a day.
But if none of them bring you revenue, what's the point?

Stop measuring output.
Start measuring outcomes.
_

P.S. I use Posthero.ai to create content — I think it has one of the best content generation out there (but I’m biased :))

The LinkedIn profile audit: 7 things killing your credibility.

I helped a founder optimize his LinkedIn profile last week.

I just wrote a breakdown of what we fixed — and the main mistakes other founders make. I’ll send it in the newsletter tomorrow.

In this newsletter, you'll find tips and insights for growing on LinkedIn:

• The 3 top performing posts this week
• The LinkedIn profile audit: 7 things killing your credibility

Tomorrow, all readers will get the freshest insights on top-performing content on LinkedIn.

Subscribe: https://lnkd.in/gzWBwF9d

P.S. I wanted to break the tradition and NOT post a sunset today… but then I saw yesterday’s and couldn’t resist.

The number one reason why people fail on LinkedIn…?

It's not a secret.

When creators focus on going viral instead of building relationships, the message is clear:

Genuine connection doesn't matter.

Vanity metrics, chasing trends, and copying others do.

When they mess this up:

- Their content feels hollow
- Engagement drops despite follower count
- Growth plateaus completely

But get it right, and watch what happens:

- Your audience becomes loyal advocates
- People actually respond to your posts and DMs
- Opportunities start flowing naturally

Advice to founders on LinkedIn:

Stop chasing algorithms and start serving the people who already follow you.

That's it.

That's the advice.
_

To all founders and creators — at PostHero, we can help you write content that attracts clients on LinkedIn.

But you’ll still need to deliver something worth talking about.

Building in public to $100K MRR (week 1).

This week I did something that felt completely backwards.

Instead of doubling down on marketing, I went heads-down on product.

Here's what happened:

Last week, we added Twitter, Threads, and Bluesky to Posthero.
This week? I built the sync feature – one LinkedIn post now goes to 4 platforms in a few clicks.

And honestly? I feel guilty about it.

Every founder voice in my head is screaming: "You should be marketing! You should be selling! Growth doesn't happen in the code editor!"

But here's the thing – we're at a critical stage.

If I rush to market with a half-baked multi-platform tool, we're just another mediocre scheduling app.
If I take the time to make it genuinely useful, we become the tool people actually want to use.

So I'm making a bet:
That building something truly good matters more than building something quickly.

The reality is uncomfortable though.
No new customers this week.
No viral posts.
Just me, the product, and the nagging feeling that I should be doing something else.

But I've learned this about building a profitable company:
Sometimes the right move doesn't feel like the exciting move.

Next week, I'll share how the sync feature performs and whether this bet pays off.

For now, I'm trusting the process.

P.S. If you're looking for a tool to help you grow on social media, feel free to give Posthero.ai a try - would love to hear what you think!

I've been posting on LinkedIn consistently for 18 months.

In the last year, LinkedIn has literally paid my bills.

Last month alone, I generated 2,257 leads for one client through content.

The platform works. But most people are doing it wrong.

Here's what's actually working right now before the algorithm shifts again:

1. Proof without process is dead.

Dropping numbers means nothing anymore. You need to show the result AND explain how you got there. The combination drives reach and real inbound interest.

2. Story-driven posts still crush everything.

Everyone's posting frameworks and bullet lists. Almost nobody is sharing compact, relatable human moments. A quick win, a mistake you made, a turning point - these generate real engagement because they feel real.

3. Conversation starters build early momentum fast.

Bold questions or clear stances that invite response gather early comments. Those early comments lift distribution. Simple but powerful.

4. Keep links out of your main post.

Text posts, carousels and native videos outperform link posts by a massive margin. If you must share a link, build value in the post first or drop the link in the comments instead. (you can still add links to the post body if do it smart - i.e. update the post in a few hours)

5. Dwell time matters more than you think.

If someone reads your entire post, swipes through your carousel, or watches most of your video, the algorithm pushes your content further. Make people stop scrolling.

6. Topic authority compounds over time.

Posting consistently around the same subject helps LinkedIn classify you as a reliable voice. If you talk about growth, content, or marketing, consistency compounds your distribution.

7. Cross-niche engagement expands your reach.

Engaging consistently in 2 to 3 adjacent fields expands your reach into those networks. It gives your posts more first-hour engagement from audiences outside your core following.

8. Repost your winners.

Most people never saw your post the first time. Repost your top performers after 2 to 4 weeks with a new hook. Your best content deserves more circulation.

9. Deep comment threads get pushed harder.

Posts that create replies to replies are being rewarded. Deeper comment threads are now a clear visibility signal. Ask follow-up questions. Pull people into the conversation.

My posting routine:

I post 5 times per week, every week.

Each post follows a simple pattern: strong hook, tight paragraphs, clear takeaway, question at the end.

I never skip a week. Consistency affects reach more than most people realize.

Formats crushing it right now:

Text posts with a sharp hook, 1 to 2 line paragraphs, 3 to 5 takeaways, and a question at the end.

Proof breakdowns where you share a result, then break down exactly how it happened in 3 to 4 clear steps.

That's it.

3,909 posts created in PostHero.

We're 91 posts away from 4,000.

(and honestly I'm proud of this number)

Here's why this matters to me:

Every single post represents someone who trusted our tool.
Someone who said "yes I'll give this a shot".
Someone who chose us to help them create content.

That's 3,909 times someone believed in what we built.

Not just a number.
Not just a metric.
Not just a vanity stat for our dashboard.

It's 3,909 moments of trust.

And trust? That's the currency that matters most.

When you're building a product it's easy to get caught up in the big milestones. The flashy numbers. The "we hit 10k users" posts.

But sometimes the real wins are quieter.

Like knowing that right now someone is using your tool to write their next post. To share their story. To grow their business.

That's what keeps me going.

So to everyone who's created a post in PostHero.ai → thank you.

You're not just a number to us.
You're the reason we keep building.

Let's hit 4,000 together.

What's a "quiet win" you're proud of lately?

Powered by yet another cup of coffee… Shipped a feature I’ve been thinking about for weeks.

It's called Reflections.

And honestly? It feels small. But I think it might be the most important thing we've built into Posthero recently.

Here's the problem I kept seeing:
Founders are drowning in work. They know they should create content. They have stories to tell. But when it's time to actually write something? Their mind goes blank.

Not because they have nothing to say.
But because they're so deep in the weeds, they can't see what's worth sharing.

So we built Reflections to solve this.

It's a weekly reminder that asks smart, personalized questions about your week.
Simple prompts that help you capture ideas while they're fresh.
Before you forget them. Before they become "just another week."

The goal isn't to add more work to your plate.
It's to make content creation feel natural. Authentic. Easy.

Because the best content doesn't come from trying to sound impressive.
It comes from reflecting on what you're actually building.

I'm excited to see how founders use this.
If you're a founder who struggles to find time for content – this one's for you.

If you’re curious, it’s live now inside Posthero.ai.

I saw someone writing a LinkedIn post today without ChatGPT, Claude, or PostHero.

Just them. Opened LinkedIn editor. For 30 minutes.
Still thinking on the hook.

Like a psychopath.

(this is really so inefficient)

Here's what I think about AI and writing in 2025:

The main human skill isn't writing anymore.
It's thinking.

Your job is to:
• Capture ideas worth sharing
• Find interesting angles nobody sees
• Set the story line that connects
• Use AI to speed up the writing process

But most people do the opposite.

They ask AI: "Write me a LinkedIn post about productivity"
Then they copy-paste whatever comes out.
Zero thinking. Zero personality. Zero you.

The right way?

You think → AI writes → You edit

Not the other way around.

I use AI to create my content.
But the idea? That's 100% mine.
The angle? That's 100% mine.
The message? That's 100% mine.

AI just helps me get it out faster.

Think of AI as your writing assistant.
Not your brain replacement.

Your thoughts are the product.
AI is just the production line.

So yes... use AI to write faster.
But never let AI do your thinking.

That's the one skill that will always be yours.

Curious... do you use AI for writing?
_

P.S. To all founders and creators - Posthero.ai helps you write LinkedIn content that stops the scroll and starts conversations with your ideal clients.

Ranked #1 LinkedIn HR Creator (Global), #2 Female Creator (US) | Positioning Companies & Founders to Attract Talent, Capital & Credibility | 100M+ Organic Reach | Ex-Amazon, Cognizant, Labcorp

Hiring. Visibility. Credibility.

The three levers every founder, CEO, coach, or consultant needs to scale.
The problem? Most get them wrong.

That’s where I come in.

I built 𝐏𝐫𝐨𝐯𝐞𝐧 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬 to help seed to Series B startups, lean teams, and high-stake leaders attract the right talent, amplify their brand visibility, and build credibility that wins capital and clients.

What sets us apart?
We operate at the intersection of AI, recruitment, and brand strategy turning overlooked processes into growth systems.

Here’s what that looks like in numbers:
✔ 3,000+ hires placed globally across industries
✔ 250,000+ resumes reviewed with precision at scale
✔ 100M+ organic impressions without ad spend
✔ 150K+ community grown organically on LinkedIn
✔ 50K+ subscribers of our Li Newsletter: Incredible Edge
✔ Worked with enterprises like Amazon, Cognizant, Labcorp
✔ Partnered with unicorns like Atlan & Domino Data Lab
✔ Executed brand collabs with Lovable AI, Emergent AI, Gusto, Replit Agent 3, Gamma & GoPerfect
✔ Been named Favikon’s #1 HR Voice (Worldwide) and #2 Female Creator (US) - April'2025

But metrics are just the proof. The real outcome is this:

💡 Founders who save time and scale smarter.
💡 Executives who become visible authorities.
💡 Startups that attract capital and top talent on autopilot.

If you’re still struggling to hire right, stand out, or get noticed, it’s not because you lack potential.
It’s because you’re playing the wrong game.

My work is helping you change that.

📩 DM me or reach out: bookings@proven-patterns.com

Let’s build what they can’t ignore.

💜

Kumud Deepali R.

Every company talks about retention.
 Few talk about why people actually stay.

In an AI-driven world, it’s easy to think algorithms, automation, and analytics hold the answers.

But after seeing how teams grow (and fall apart), here’s what I’ve learned:
People don’t leave jobs. They leave environments that stop respecting them.

Here’s what actually makes people stay:
↳ A manager who listens before reacting
↳ A team that celebrates wins and supports through losses
↳ A workplace that invests in learning, not just output
↳ Leaders who give feedback with empathy, not ego
↳ A culture that values growth over grind

Because no one walks away from a place where they’re:
 ✅ Respected
 ✅ Well-paid
 ✅ Growing

AI can predict turnover.
AI can track engagement.
AI can automate reviews.

But AI can’t create belonging.
 That still takes humans.

Reality is:
 • Respect costs nothing.
 • Fair pay is strategy, not charity.
 • Growth is the best retention policy.

So while the future of work is powered by AI,
 the best workplaces will still be built on R.E.S.P.E.C.T.

What’s one thing your company does that actually makes people want to stay? I’d love to hear the real examples, not the brochure ones.

👉 Follow for more thoughts on people, culture, and the real future of work.
🔁 Repost to remind leaders: AI can enhance work, but only humans can make it meaningful.

200K+ LinkedIn & Newsletter Community | Helping Founders and Leaders Scale with LinkedIn Growth, Talent Acquisition/Hiring & Brand Partnerships | AI-Savvy - Human-First Approach | Neurodiversity Advocate

Hiring for attitude > Hiring for experience.
And more leaders need to say this out loud.

Over the years, one truth has become unmistakably clear:
👉 Skills can be taught.
👉 Mindset is much harder to change.

You can train someone on tools, processes, and systems…
But you can’t teach someone to be kind, collaborative, or solution-oriented if they’re rooted in negativity.

When you hire people with:
✨ A positive mindset
✨ A willingness to learn
✨ A team-first attitude

You’re not just filling a role, you’re strengthening your culture.

What do you value most when hiring, skills or mindset?

Behind every resume you reject is a story you'll never hear. I have heard them. 

A mother who practiced her interview answers at 2 AM while feeding her baby.

A father who took coding classes during lunch breaks to provide a better future.

A graduate who worked three jobs to pay for the degree on that page.

That "gap year/years"?
↳ Cancer treatment
↳ Caring for aging parents
↳ Rebuilding after loss
↳ Taking care of a child with disability. 

That "job hopping"?
↳ Escaping toxic workplaces
↳ Chasing growth opportunities as family size and expenses increased
↳ Following life's unexpected turns

So hiring team....before you say:
"Not enough experience"
"Over-qualified"
"Not the right fit"

Remember:
This isn't just a document.
It's someone's hopes, dreams, and future.

The most important qualifications don't fit on a resume:
• Resilience
• Determination
• Heart

📄 Next time you or AI reviews a resume,
Look beyond the bullet points.
There's a human story waiting to be heard.

💭 What's the story behind your resume?
Share below 👇
♻️ Hit repost and add me to your network. I’ll keep you updated on what’s changing in careers and hiring.

Some of the world’s greatest innovations were born from rejection.

Visionaries who were underestimated went on to reshape entire industries.
🚗 Toyota rejected a mechanic’s new design idea- he built Honda instead.
🐂 Ferrari dismissed advice from a tractor maker- he built Lamborghini.
🏎️ Lamborghini refused to fund an engineer’s carbon-fiber project- he built Pagani.
💻 HP turned down a computer idea from their own engineer- he co-founded Apple.
🎮 Nintendo walked away from a Sony engineer’s disc-console concept- he built PlayStation.
📼 Blockbuster laughed at a founder looking to partner- he built Netflix.
Rejection isn’t a dead end. It’s a redirection.

Sometimes the “no” you hear today becomes the reason you build something the world can’t ignore tomorrow.

If you’re working on something bold and people don’t get it yet…
Keep going.

What’s one rejection that pushed you toward something better? Share your story below. 
Repost as someone might need this reminder to keep going. Thanks!

Visual Credit: Chandrakumar K. Pillai

Rejection Leads to Big Things

Kindness is not a weakness, it’s a leadership advantage.

In a world that often rewards speed, competition, and “winning at all costs,” kindness can feel underrated.

✔️ Kindness builds trust.
✔️ Kindness strengthens teams.
✔️ Kindness fuels collaboration.
✔️ Kindness creates leaders people want to follow.

Some of the strongest professionals I know are the ones who choose empathy even when it’s not the easiest option.

Let’s stop treating kindness like a liability.
It’s a skill.
A strategy.
A strength.

Imagine what our workplaces would look like if kindness was the standard, not the exception.

💬 How has kindness positively impacted your career, life or workplace?

Kumud Deepali Rudraraju, SHRM CP

Applaud yourself, even for the smallest wins. Because progress doesn’t always look like big milestones.

Sometimes it’s:
 ✨ showing up when you didn’t feel like it
 ✨ learning a new skill one tiny step at a time
 ✨ choosing growth over comfort
 ✨ getting back up no matter how many times things didn’t work out

Small wins build momentum.

Momentum builds confidence.

And confidence builds the kind of results everyone else eventually notices.

But you don’t need the applause of others to validate your journey. Start by giving it to yourself.

Celebrate the small stuff, it's the fuel that gets you to the big stuff. What small win are you celebrating today?

The next level in your career doesn’t always come with a new title.
Sometimes, it just brings peace. 🌿

Lately, I’ve realized something surprising, about 7 out of 10 people I speak to have forgotten why they started working in the first place.

They’re caught in routines.

Meetings, reports, promotions, repeat.

Year after year, chasing a version of success someone else defined for them.

It reminds me of how we were once sent to school; same time, same classes, same expectations. Only now, we call it a career.

But somewhere in the process, many of us stopped asking:
 👉 What’s the purpose behind all this effort?
 👉 What does “next level” really mean to me?

For me, the answer changed over time. It used to be about growth, then recognition… but today, it’s about peace; doing meaningful work without losing myself in it.

The truth is, the most important part of your career can’t be measured on a payslip or written in a job title.

It’s the fulfillment, freedom, and calm you feel when your work finally aligns with your values.

So as you plan your next move, remember:
You don’t always have to climb higher.
Sometimes, you just have to come home to yourself. 

♻️ Repost, 👍 like and connect with me as I share with you daily uplifting life and career oriented posts! 

#CareerGrowth #PurposeDriven #MindfulLeadership #WorkLifeBalance #PeaceOverPressure #LinkedInCommunity

✨ Say yes, and let growth catch up later.

How many times have we held ourselves back because we didn't feel “ready enough”?

Reality is, nobody ever feels 100% ready. Confidence is built after taking the leap, not before.

Some of the biggest milestones in my journey came from saying yes first:
Yes to roles I’d never done
Yes to projects that felt intimidating
Yes to challenges that forced me to level up
Every “yes” stretched me. Every stretch expanded my capability.

🔥 Growth is uncomfortable. But that discomfort is where transformation begins.

So here’s a gentle reminder for anyone hesitating today:
Don’t wait for perfection. Say yes. Show up. Learn on the way.

What’s one opportunity you said “yes” to before you felt ready?

People don't quit jobs. They quit broken promises.

Here's what really drives talent away:

1. Managers Who Don't Lead
↳ Taking credit, not responsibility
↳ "Do as I say" instead of "Let me show you"
↳ Focused on control, not growth

2. Toxic Cultures
↳ Politics over performance
↳ Blame games instead of solutions
↳ "That's how we've always done it"

3. Micromanagement
↳ Trust is just a word on the wall
↳ Every decision needs approval
↳ No room to breathe or innovate

4. Zero Recognition
↳ Achievements go unnoticed
↳ Extra effort = Extra expectations
↳ Praise in private, criticism in public

5. Poor Communication
↳ Decisions made in black boxes
↳ Feedback is a yearly event
↳ Transparency only when convenient

6. Growth Dead Ends
↳ Learning = Your problem
↳ Promotions based on tenure
↳ Skills rot while promises don't

7. Rigid Work Rules
↳ One-size-fits-none policies
↳ Flexibility = Physical presence
↳ Life adapts to work, never reverse

8. Human → Number
↳ Metrics over meaning
↳ Burnout is a badge
↳ Personal crisis? Use PTO

Reality:
Great talent doesn't leave great environments.
They leave leaders who don't create them.

For Leaders:
Which of these are you guilty of?
(Be honest, we all have blind spots)

🎯 For Companies:
Your "retention strategy" is broken if you're:
• Exit interviewing instead of stay interviewing
• Fixing symptoms instead of systems
• Hoping free lunch beats toxic culture

Which one of these hit hardest for you?

Drop your thoughts below, or add your own to the list.

If you believe culture > perks:
🔁 Repost to spark reflection.
🔔 Follow for more no-fluff insights on leadership, culture, and talent that actually sticks.

FACT: Having a good manager is a blessing.

Not the kind you appreciate only during appraisal season…

But the kind that shapes your career in ways you don’t fully realize until much later.

A good manager doesn’t just assign tasks.
They mentor, guide, empower, and protect their team.
They create an environment where you feel safe enough to try, fail, grow, and shine.

If you’ve ever worked under a truly great manager, you know the difference:
 ✔️ You learn faster
 ✔️ You feel valued
 ✔️ You’re trusted
 ✔️ You’re motivated
 ✔️ And most importantly; you become better, not just as an employee, but as a person

Great managers don’t just lead teams.
 They build people.
 And that’s rare.
 And worth celebrating.

🔁 Repost this to appreciate great managers
👥 …and tag a manager who made a real difference in your journey.

Image Credit: Daksh Sethi

At first, they laughed. Then, they watched. Then, they asked how I did it.

A few years ago, I remember pitching an idea to my team that I knew could make an impact. But it was met with polite smiles and hesitant nods, the kind that quietly say, “This won’t work.”

It stung.

I second-guessed myself.

But instead of taking it personally, I took it personally enough to prove it could be done. I stayed late refining the strategy, reached out to mentors, and tested every small piece until it clicked.

Six months later, the same idea that was once doubted became one of our most successful initiatives that year.

And funny enough, the first people to congratulate me were the same ones who didn’t believe in it at first.

👉 Here’s what I learned:
 Doubt is not the enemy. It’s the fuel.
 
When someone doesn’t believe in you, use that energy to build something they can’t ignore. So if you’re in a season where people are watching, let them.

Just make sure you give them a good show. 

♻️ Repost if you like the post. Thanks!

200K+ LinkedIn & Newsletter Community | Helping Founders and Leaders Scale with LinkedIn Growth, Talent Acquisition/Hiring & Brand Partnerships | AI-Savvy - Human-First Approach - Neurodiversity Advocate

What if the real measure of success isn’t what we achieve, but how human we choose to be?

Every day, we get countless opportunities to show who we really are;
in how we help, how we listen, how we show up, and how we choose compassion even when no one is watching.

Kindness doesn’t need an audience.
Empathy doesn’t need a reason.
And humanity doesn’t need a perfect moment, it just needs intention.

What inspires me most is seeing ordinary people choose to act with extraordinary heart. Not for praise. Not for credit. Simply because it’s the right thing to do.

Imagine what our workplaces, communities, and world would feel like if more of us made humanity a daily habit.
A little more care.
A little more patience.
A little more giving.

It adds up.

Humanity matters. Practice it every single day.

If you believe the world needs more humanity, drop a ❤️ or repost this message to help it reach someone who needs the reminder today.

📌 The Reality Behind "AI Engineer" Job Descriptions
Scrolling through job posts lately feels like reading the requirements for an entire Data & AI department squeezed into a single role.

Too often, companies are looking for one person who can:
🔹 Build backend systems
🔹 Develop full-stack applications
🔹 Architect data pipelines
🔹 Manage databases
🔹 Run MLOps and CI/CD
🔹 Ship deep learning models
🔹 Handle cloud infrastructure
🔹 Optimize GPU workloads
🔹 Maintain Kubernetes clusters
🔹 …and write documentation on top of it

🚫 This is not an “AI Engineer.”
✅ This is a full Data, ML, and Platform team.

When organizations overload a single role, a few things happen:
1️⃣ Product delivery slows down
2️⃣ Burnout skyrockets
3️⃣ Security gaps emerge
4️⃣ Knowledge becomes siloed
5️⃣ Retention drops

In the era of AI transformation, building the right team matters more than ever.
A successful Data & AI function requires specialization, collaboration, and clear role boundaries.

If you're a recruiter or hiring manager, consider:
What skills are actually essential for the role?
Which responsibilities belong to other teams?
How can you design a role that sets someone up for success?

The future of AI isn’t built by unicorns.
It’s built by well-structured teams. What do you think? Do join the conversation in the comments below.

Respect isn’t a reward, it’s a habit.
Some of the most impactful people I’ve met weren’t the ones with the highest titles, the longest résumés, or the loudest voices.

They were the ones who showed kindness without conditions.
In a world that often measures worth by position, pay grade, or pedigree, choosing to respect someone simply because they’re human is a quieter, deeper form of leadership.

Reality is: 
 You never know the story behind a person.
 You never know the battles they’ve fought.
 And you never know how far a moment of respect can go.

Make it a habit to value people before you evaluate them.
Everything else comes after.

What’s one small act of respect you believe the workplace needs more of? 🙏
Repost if you share this sentiment.

Will AI make us forget about books?

I hope not. Because I already regret how little I read today. Some days, I catch myself relying on AI summaries, bite-sized content, and quick insights… and I wonder if we’re slowly losing the one habit that made us truly wise: reading real books.

There was a time when I could finish a book in 3 hours. And honestly, those were my smartest years.

Not because I had more information. But because books shape you differently. They make you think slower, deeper, and more honestly.

AI can give you answers. 
But books give you perspective.
AI can save you time.
But books give you wisdom.

Here’s a quiet reminder, for you and for me:
📚 Go back to books.
 Slow down.
 Read deeply.
 Let your mind stretch again.

Because the easiest way to grow…
is still sitting quietly on your shelf.

What book made you wiser than any life experience ever did?
Repost to remind someone, maybe you that reading is still one of the purest ways to grow. Don’t let it slip away.

Big thanks to Ankur Warikoo (5X Best Selling Author) for the wonderful visual and recommendations.

20 Books to Understand the World 

Everyone talks about mindset like it’s an accessory.

Something you put on in the morning and forget by lunch.

Reality is you live inside your mind 24/7. It’s your permanent address.

So ask yourself, 
If your thoughts were a home… would you want to live there?

Most people don’t.

Because they fill it with things that don’t belong:
 • “I’m not good enough.”
 • “What if I fail?”
 • “Everyone else is doing better.”

And yet, they wonder why they never feel at peace.

And the wrong questions we often ask ourselves:
 ❌ “Why can’t I be like them?”
 ❌ “What’s wrong with me?”
 ❌ “When will I finally be enough?”
Try swapping them for these:
 ✅ “What’s one thing I’m proud or grateful of today?”
 ✅ “What would I tell a friend who felt like this?”
 ✅ “What’s one small thing I can control right now?”

That’s how you start making your head a nice place to be. Not through toxic positivity. But through daily rewiring, one kinder thought at a time.

 So build something beautiful.

What’s one small way you make your mind a nicer place to be?

Repost as someone might need this reminder today! 
Follow me, (Kumud Deepali R.) for daily self reflection posts!

Inspiration didn’t die with success.
It died the moment we started believing that only the people “on top” had stories worth telling.

Inspiration isn’t always about winning.

It’s about helping.
🔹 The mentor who stays late to guide someone new.
🔹 The parent who rebuilds from zero again.
🔹 The friend who keeps showing up when it’s hard.

We don’t talk enough about those kinds of stories.
The quiet ones.
The real ones.

Not every chapter needs to scream achievement.

Some are just about healing, growing, or giving.

So if your story doesn’t move you anymore, rewrite it.
Not to impress others,
but to remind yourself that you still care.

Inspiration isn’t about being untouchable.

It’s about being human enough to lift others while you rise.

👉 What part of your story are you rewriting right now?
 Drop it below, your next chapter might inspire someone else to start theirs.
♻️ Repost to inspire others. 

Image Credit: Sarah Blakely

A friend called me after a job interview, upset and confused.
She’d made it to the final round.
She nailed every question.
But the feedback?

“You’re not a good cultural fit.”

She asked what that meant.
They couldn’t give a clear answer.

Here’s the thing; “not a good fit” often isn’t about culture at all.
It’s about comfort.

She had opinions.
She asked questions.
She set boundaries.

And that made them uncomfortable.

Here’s what that hiring manager didn’t understand:
 • Great hires bring new perspectives, not just agreement
 • Boundaries aren’t barriers, they’re signs of self-awareness
 • Culture fit shouldn’t mean “think like us”, it should mean “add to us”

The irony?

Companies keep saying they want innovation, but filter out anyone who might challenge the status quo.

If you’re hiring stop looking for clones.
Start looking for catalysts.

How do you define a good cultural fit in a workplace? Share in the comments below. 

👉 Follow me for more insights on leadership, hiring, and building teams that grow, not just agree.
♻️ Share if you’ve ever heard “not a good cultural fit” after staying true to your values.

Image Credit: Stefanie Costi

🚀 The Future Isn’t Coming… It’s Already Knocking.

Looking at this visual breakdown of what may happen in our lifetime, one thing becomes clear:

We’re living through the most disruptive era in human history.

Some predictions that stand out:
🔹 Money will be fully digital and cash will disappear.
🔹 AI will become our closest companion, not just a tool.
🔹 Phones may last for years on a single charge.
🔹 AI will automate most of the tasks humans do today.
🔹 Real-time translation will erase language barriers.
🔹 Humans will walk on Mars.
🔹 The world’s first trillionaire will emerge.
🔹 Self-driving cars will replace human drivers entirely.
🔹 Almost every home will have a personal robot.
🔹 Space tourism will become normal.
🔹 Global population will start shrinking.
🔹 Massive data centers will orbit Earth.
🔹 Living past 100 will become common.
Whether these excite you or terrify you…
they will redefine how we work, live, and connect.

The real question is:
👉 Are you preparing to adapt, or waiting to be disrupted?

Because one thing is certain:
The future won’t wait for any of us.

💬 Your turn: Which prediction do YOU think will happen first?

❤️ Drop a heart if you liked this post
🔁 Repost to inspire someone today

Image Credit: evolution ai (Instagram)

Things Happening In This Lifetime

Ready to Ace Your Next Interview? 🚀

I'm excited to share a list of the top 100 interview questions, drawn from over a decade of recruitment experience and setting up 8,000+ interviews! 🎯 

Candidates have been successfully placed at companies such as Amazon, Cognizant, Avanade, Endpoint Clinical, Domino Data Lab, Atlan, Wells Fargo, Google, BCBS, Kaiser Permanente, and Silicon Valley Bank, among others.

Whether you're prepping for your first interview or looking to sharpen your skills, this list is a valuable resource. Let's boost your confidence and get you one step closer to landing your dream job! 💼

Swipe the document to go through all the questions and don't forget to download and save for future use. 

Stay tuned and follow me for more tips and tricks on how to impress your interviewers. Let's ace those interviews together and share ♻ with your friends!

Follow me Kumud Deepali R. and Proven Patterns for more posts on job search, interviews, hiring, workplace truths and resume tips!

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