I’ve worked with 200+ founders to build demand, waiting lists, and revenue directly through LinkedIn.

Along the way, one thing became impossible to ignore:

All buyers do this one thing before they buy:

They educate themselves with content.

They want to recognize you first.

They discover you through a LinkedIn post.

Then consume your POV through longer form content.

Then decide whether you’re the person they trust.

That’s how modern B2B buying actually works.

Which is why the goal of content isn’t to become visible or “engaging.”

It’s to become obvious.

You need to position yourself as the authority people already trust before they ever speak to you.

You need to create a new ocean on LinkedIn and become undeniable to your ideal clients.

That’s why we built a positioning first approach to LinkedIn - helping founders turn LinkedIn content into sales assets.

→ Learn more https://joinrecognized.com/academypb
→ Or DM me if you want to build demand the right way

Antonia Bates

Freedom Hunters Club

Since breaking my neck at the start of 2020 I've been on a journey to redefine myself and find my purpose. Freedom has always been my highest level value and that's why I've been an entrepreneur for 22 years. In June 2023 I created the "12 chains" model as the basis for the ongoing transformation in my own life.

This led to creating the Freedom Hunters Club -  a community for those who want more from life, who are willing to build their dreams and who want to live life on their terms.

Coach & Strategist

Cheesecake Digital

Cheesecake Digital has evolved over the years as the games and esports industry continues to change.

It focuses on supporting people in understanding the gaming and esports industry by consulting, creating courses, providing business coaching and developing customised strategies.

Emarsys

Emarsys is a global marketing cloud platform with over 1600 clients and teams across 16 offices. My role as Team Lead for the Client Success function in Dubai focuses on supporting the portfolio of 40+ Clients in achieving their marketing objectives by partnering with the Client Success Managers in my team and delivering a combination of marketing strategy, technical insight and platform knowledge.

Client Success Team Lead

VENNCOMM

A young UK telecom tech start-up with a mobile App for creating and managing conference calls. My role at VENNCOMM spanned many areas and I was responsible for the following;

- Helping define the product pricing strategy
- Managing the App product roadmap, defining development requirements, creating wireframes and managing 3rd party developers
- Defining and managing the integration of the VENNCOMM Conferencing Platform with other solutions (e.g. billing, email marketing)
- Defining the requirements for the VENNCOMM Platform API
- The digital elements of the business including an Opensource website build using a customised Wordpress theme
- Analysing and reporting on App usage and User behaviour (MixPanel)
- Defining the requirements and managing the build process for Customer Support (ticket creation, automated escalation based on account priority) inside Salesforce.com
- Defining the requirements and managing the build process for calculating Commission payments due to freelance Sales Reps inside Salesforce.com
- Defining the requirements and managing a 3rd party to deliver a bespoke integration with Salesforce.com and then listing the solution on the Salesforce AppExchange as a Salesforce ISV Partner.

Head of Operations & Digital

CommuniGator

CommuniGator is a Marketing Automation SaaS platform. My role at CommuniGator started with responsibility for the external marketing of the company. Over time the role evolved to include responsibility for providing strategy to existing customers and to new business opportunities as well as mapping out suitable Marketing Automation solutions. 

My work at CommuniGator included;

- Defining and building a new lead generation program utilising the CommuniGator platform
- Aligning Sales and Marketing teams on terminology and approach to prospects (MQL vs. SQL etc)
- Identifying buyer personas and defining a content strategy
- Technical pre-sales and solutions consultancy
- Seminar presentations about Email Marketing & Social Media
- Managing a 600K+ record CRM (Saleslogix)

Marketing Manager / Head of Strategy & Solutions

Zmags

Zmags is a SaaS platform specialising in digital catalogues, magazines and publications. This role involved a number of different duties from technical pre-sales in support of the EMEA Sales team to project management of eCommerce integrations for leading retailers such as Tesco, Boots and Selfridges.

eCommerce integration project responsibilities included:

- Liaising with multiple client stakeholders (IT, eCommerce, Marketing)
- Exploratory technical conversations and project scoping
- Technical pre-sales and solutions consultancy
- Project Management of the eCommerce integrations including managing 3rd party suppliers
- Scoping and delivering Proof of Concept projects

Director, Client Services EMEA

Zmags is a SaaS platform specialising in digital catalogues, magazines and publications. In this role I was tasked with managing and refreshing the Zmags Customer Knowledge Base and Online Community. 

My work in this role included;

- Defining the requirements and creating wireframes for a new build of the Knowledge Base powered by the Salesforce.com platform
- Managing a 3rd party provider to deliver the new Knowledge Base 
- Enabling Zmags customers to create and manage support tickets through an online portal (powered by Salesforce.com)
- Enabling Zmags customers to directly communicate with their Account Manager through an online portal

Global Community Manager

The Walt Disney Company

A short-term contract acting as a Consultant and Web Producer for the Disney Universe videogame. 

This role involved defining the tech requirements to build a community "hub" and the development of strategy for growing and managing a community across Social Media channels.

Web Production duties involved managing the creation of 12 territory sites across the EMEA region.

Producer - Community

Electronic Arts

This contracted role involved managing the global English language forum for the FIFA franchise along with the following;

- Working closely with the product development team and related stakeholders whilst providing feedback from consumers
- Creating and implementing community plans as part of an overall marketing brief
- CRM activities via the monthly FIFA newsletter to the UK audience
- Management of live events
- Finding and creating a core group of key influencers within the community

FIFA UK Community Manager

Hello and welcome to my profile! I specialise in tech and work with female coaches to help them nurture and convert more clients so they can have more impact.

Why female coaches?

3 reasons:
- My experience of building websites and tech for my mum, her businesses and her employers
- The positive reviews of my book "Finally Find Freedom" are mostly from women
- I feel a better energy connection with women and can be more open and free


Having designed and managed tech projects for billion-dollar brands including Tesco, Boots, Jimmy Choo, Selfridges, OSN and flydubai I've learned a few things from being in tech.

1) Tech needs to be simple and help those who serve the customer or client
2) There are lots of tech solutions available and it is easy to become overwhelmed
3) The tech can stop us from taking action and using it to support our businesses

That's why I'm helping female coaches overcome this headache. 

They want to serve their clients and have an impact.

They don't want to get bogged down in the technical jargon or spend a million hours building funnels and automations.

Here's how we turn those tech challenges into wins:

- We streamline their tech to save time and effort (this includes me building stuff for them!)
- We identify opportunities for them to earn more
- We test and optimise to increase the number of clients and customers who say "yes"
- We help them create a "Freedom Hunter" mindset and move forward toward their goals and dreams

If you want to learn more about my "Done For You" tech build and management service send me a message saying "Tech"

taplio

The Battle

Antonia Bates

Philip Wride

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