Antonia Semanskee, MS

Instagram Marketing Strategist & Content Creator

Crush Your Social Co

•	Conduct market research and analysis to identify trends and opportunities for clients.
•	Analyze market trends, customer insights, and competitive landscape to identify business opportunities for growth and differentiation.
•	Create messaging that leverages and supports website and email content as well as social and sales content.
•	Build and execute compelling organic social media strategies that build brand awareness.
•	Do SWOT analysis for client communications strategies.
•	Develop digital personas to enable customized and targeted content through effective global campaigns.
•	Align social media channel strategy with broader business objectives to enhance brand reputation and increase overall sales.
•	Develop content calendars based on overall communications objectives.
•	Manage digital marketing efforts, including SEO, social media, email, & SMS to enhance online presence and drive traffic.
•	Develop social media listening strategies that inform future content opportunities.
•	Design engaging social content that positions clients at the forefront of their industry trends.
•	Created over 3500 Canva designs.
•	Develop marketing content: social media posts, promotional flyers, lead magnets, landing pages, case studies, keynote presentation & sales slide decks to ensure consistency with brand messaging and alignment with business goals.
•	Optimize content for various stages of the buyer’s journey.
•	Provide regular assessments of content performance and channel growth by defining and assessing KPIs and metrics patterns to adjust strategies for optimal ROI and sales results.
•	Stay updated on emerging industry trends and competitor activities.

Social Media Marketing Agency and Speaker

Central Washington University

I teach online graduate-level business courses that equip students with high-level strategic and analytical critical-thinking organizational problem-solving skills.

Graduate Program Associate Professor

Shoreline Community College

•	Courses taught included: BUS 120 Principles of Marketing, BUS 100 Introduction to Business, PE 117 Yoga, PE 126 Yoga/Pilates, PE 105 Badminton, PE 139 Core Strength Training, and PE 136 Weight Training & Cardio Fitness.
•	5 Years’ Experience Online and Hybrid Teaching Formats (Canvas).
•	Designed, developed, and delivered courses for Business and Physical Education.
•	Leadership:
o	Faculty Program Coordinator, physical education department.
o	Committees: SCC/AFT Executive Board (4 years), Faculty Senate Council(2 years), various hiring committees, Joint-Union Management committee(1 year), Curriculum committee(2 years), and Division Planning Council(1 year).
o	Creator of and advisor for Dolphin Cheer Team.

Associate Professor, Higher Education

GST Telecommunications - Pacific Lightwave

•	Identify new business opportunities and develop strategies to attract large data clients.
•	Conduct market research and analysis to identify trends and opportunities.
•	Develop and implement effective sales strategies.
•	Negotiated over $2 million in incremental sales revenue, resulting from T-1 and T-3 sales contracts.
•	Managed key client accounts and ensure customer satisfaction.
•	Earned Top Sales Executive Award for Riverside network project.
•	Conducted meetings and presentations with high level managers and CEOs (C-Level), addressing corporate strategy, challenges, and opportunities to increase network reliability.
•	Planned & coordinated trade show events and sales functions.

Marketing & Sales Executive

For service-based businesses who struggle with the ins and outs of social media marketing.

For those overwhelmed by the thought of what to post on social.

And those who are frustrated with social media content that doesn’t build their business.

It doesn't have to be that way. 

What if someone could do it all for you: analysis, industry and competitor research, finding topics that matter, SEO optimization, designing and writing content, and building your online community?

What if someone could define your distinctive brand qualities that set you apart from your competitors? 

What if someone could position your business as the Go-to solution in your niche?
~~~~~~~~~~~~~~~~~~~~~~~~

Antonia has amassed over 29K organic Instagram, 3.7K Threads, and over 4K LinkedIn followers and knows exactly how to build marketing strategies that consistently deliver value across all marketing touch points that build trust and shortens the sales cycle.

Schedule a complimentary strategy call today: Check my bio for the calendar 🔗.

Social media strategist who specializes in building brand authority, credibility, and social proof on the Instagram Platform. 

A strategist who approaches content creation & engagement differently. I don't believe in chasing prospects: I build online communities that attract them instead.

The clients I work with are highly educated professionals who can't get their social media efforts to result in higher profits or more revenue. 

I help them build content, engagement, and data strategies that align their content and platform goals with business objectives. 

I help them save time on content creation and engagement so they can work in their zone of genius more and on social media less.

Balaji V

BalajiOnBrand

Building HERO BRANDS for Coaches through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% to focus on attracting PREMIUM clients.

Founder

Sky10 Social Media Private Limited

GoCinema is a technology platform for movie enthusiasts to collaborate, share, and socialize over Cinema. A one-stop community space for people to follow multi-lingual movie interests. The main idea revolves under personalization, belongingness, interactions & sharing of info. It was built under the values of confidence, creative thinking, innovation with open communication. 

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork, Mail Chimp, Sketch, Adobe

🏆Achievements🏆
- Launched the platform within 14 months in 4 different languages and further scaled to 8 languages in 24 months 
- Achieving targets for the ‘New User Acquisition’ & ’User Engagement’ resulted in 6.5M page views, 19M hits, and served over 10M views 
- Getting GoCinema featured in Mint - A Wall Street Journal India Publication
- Successfully running the Marketing campaign across social/web ensuring ROI with a targeted 15% increase in user adoption month on month

► Design
- Conceptualized and designed UI/UX wireframes for web & mobile app development using Sketch 

► Marketing
- Spearheaded the new user acquisition program by monitoring data-driven trends and develop creative marketing strategies
- Networked with PR, video influencers and movie bloggers to work on an ongoing basis to boost awareness
- Written, edited and executed numerous e-mail marketing campaigns and resulted in a 20% consistent increase in adoption every quarter
- Tracked and analyzed data-driven social media trends and strategized digital marketing campaigns with ROI resulting in the targeted 15% increase in user adoption every quarter

► Operations
- Mentored a 6-member apex team and was responsible for persona identification, benchmarking, competitive research, platform determination, messaging, budgeting and ensuring design consistency across platforms with best practices
- Oversaw business operations and led a cross-functional team of 7 and launched the platform within 14 months in 4 different languages

Co-Founder

Sieger Parking - Sieger Spintech Equipments Pvt Ltd

Spearheaded the initiatives to build the Brand, Marketing & Account Management verticals from scratch. Continuous market research helped fuel the roadmap for product mapping, feature sets, sales & brand strategy. I worked with the CEO to build a scalable brand and product marketing strategy focusing on user experience. 

👨🏻‍💻Tools Used:  Microsoft Office, Google Suite, iWork, Mail Chimp, Salesforce, Sketch, Adobe.

🏆 Achievements🏆
- Growing Sieger’s revenue to 7Mn from scratch and positioning the company to be one of the top 5 manufacturers in the country in 3 years
- Exceeded sales quota by 140% in the most challenging year ‘2016’ in business
- Maintained 70% hit rate for renewals/ up-sells worth $2M 
- Increased product awareness through trade shows/cold prospecting/campaigns boosted product enquires by 40% 

► Account Management & Business Development
- Cold prospected and successfully closed new businesses and exceeded quota by 140% 
- Engaged with C-level executives to gather insights, deliver strategic recommendations, and process improvements 

► Branding
- Designed and developed content for creatives, collaterals, and pitches across web/social/sales decks for sales enablement
- Designed media strategies, including content planning for product brochures, and storyboard design for product photography and videography for web, social media, and trade shows 
- Created exclusive content for conferences/trade shows involving C-level executives 

► Sales
- Hired, trained, and led a 5-member cross-functional team 
- Monitored KPIs’s ensuring planned vs. actual, led to winning prestigious projects worth 4.5M in 2 years
- Successfully penetrated tier 2 cities increasing YOY revenue by 15%

Manager - Branding And Business Development

Deloitte Touche Tohmatsu India

Deloitte was a dream start to my career. I was hired for being dedicated support for all activities under the ‘Middle Market’ program. I reported to the program’s country head. I was lucky to have access and to work along with Partners and Senior Directors that served with excellent direction and mentorship. It helped me grow my boundaries and go beyond my best.

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements 🏆
- Successfully assisted and co-ordinated the CNBC televised roadshow focusing on SME clusters across 5 cities
- Successfully managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 

► Sales
- Actively engaged in developing client relationships to identify opportunities to promote solutions and services 
- Built strategic portfolio plans to influence internal stakeholders in supporting the middle-market program positively 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing
- Supported Senior Managers, towards building Deloitte services around the middle market space, as well as generating various brand-compliant presentations for internal pitches

Assistant Manager

Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements🏆
- Successfully won and managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- Part of the compilation team for the “SME Vision Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam” 

►Sales & Account Management
- Prime owner for 5 SME accounts, understanding client requirements, providing need-based solutions by  highlighting the right combination of services across Deloitte verticals 
- Maintained customer feedback program to review and present key insights to better envision approaches 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- A key member involved in extensive secondary data collection, analysis, and compilation for the “SME Vision  Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam”

Marketing Analyst

- Key member of the “SME Vision Paper, 2009” a Deloitte Publication, involved in extensive secondary data collection, analysis and compilation of various presentations for the middle market study

Intern

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

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Antonia Semanskee, MS

Balaji V

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