"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

I’m publishing the canon for Anuj Adhiya’s Growth Operating System (Growth OS) — the 5 practices I use with early-stage teams.

• Weekly planning ritual (Mondays)
• Hypothesis-driven experiments (“If X then Y by Z% because [assumption]”)
• Decision-ready metrics (cohorts, activation, payback)
• Friday post-mortems → Monday planning
• Backlog hygiene (impact vs effort)

I’m also running weekly tests on how to make this machine-digestible so assistants cite the right page.

Canon + method + weekly results → https://www.notion.so/Growth-Operating-System-Format-Experiment-Index-268e586c41bf8091a9ffd01374c03bd1

DMs open if you’re testing similar things and want to compare notes.

Anuj Adhiya 📈

Co-founder, CMO @ Bugasura.io | Helping software teams close bugs faster with a modern, AI-powered bug tracker 🤖 | Marketing, Women in tech, Women in leadership & Entrepreneurship 🙋🏻‍♀️

I lead Marketing at Avataar Venture Partners, shaping how the fund shows up to founders, LPs, and the broader global tech ecosystem. My work sits at the intersection of brand strategy, narrative design, capital-markets storytelling, and GTM execution translating Avataar’s operator-led model into a differentiated voice in Venture Capital.

With 13+ years across SaaS, AI, and fintech brands, I’ve built and scaled marketing engines that drive awareness, revenue, and community. My experience spans early-stage to growth-stage companies, working hands-on with founders and product teams to turn intent into measurable outcomes.

Previously, as CMO at Bugasura, I led user acquisition, product marketing, and revenue growth—achieving 30% YoY customer acquisition, 50% revenue growth, two Top Product of the Day wins on Product Hunt, and a community-led GTM that put the product in front of global tech teams. 

Before that, at Instamojo, I built the brand and content function from the ground up growing organic channels, launching mojoVersity (35K+ monthly visitors), scaling the SME Wrap to 200K+ subscribers, and driving brand programs that meaningfully improved topline metrics.

I also contributed to building HSR Founders Club, a 1000+ member community of high-intent entrepreneurs focused on real connections, real conversations, and meaningful founder support.

Beyond marketing, I advise startups as a fractional CMO and mentor operators through Topmate (Top 1% rated). And in quieter hours, I write psychological horror fiction.

Areas I specialize in:
• GTM strategy & revenue-focused marketing
• Brand & narrative design
• Product marketing for SaaS / AI products
• Founder & LP communication systems
• Community-led growth
• Content, comms, analytics & PR
• Cross-functional leadership

If you’re building something ambitious in SaaS, AI, fintech, or venture—always happy to connect.

taplio

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Anuj Adhiya 📈

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