"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

I’m publishing the canon for Anuj Adhiya’s Growth Operating System (Growth OS) — the 5 practices I use with early-stage teams.

• Weekly planning ritual (Mondays)
• Hypothesis-driven experiments (“If X then Y by Z% because [assumption]”)
• Decision-ready metrics (cohorts, activation, payback)
• Friday post-mortems → Monday planning
• Backlog hygiene (impact vs effort)

I’m also running weekly tests on how to make this machine-digestible so assistants cite the right page.

Canon + method + weekly results → https://www.notion.so/Growth-Operating-System-Format-Experiment-Index-268e586c41bf8091a9ffd01374c03bd1

DMs open if you’re testing similar things and want to compare notes.

Anuj Adhiya 📈

A 20% lift in 90-days isn't easy; but that doesn't mean it's not possible.

There are dozens of ways to improve conversion rates.

I’ve spent 17 years focused on one.

I specialize in answering, convincingly, three questions a first time buyer thinks about:

A: Are these guys experts?
B: Is this a good deal?
C: How they compare to the competition?

Answer these three questions well, and your conversion rate will improve by 20%.

Case studies: https://frictionless-commerce.com/case-studies/

Client testimonials: https://frictionless-commerce.com/testimonials/

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Anuj Adhiya 📈

Rishi Rawat, the Shopify product page guy

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