Superpath

Pro Member

Aurigo Software Technologies

As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo's products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo's clients.

B2B Content Writer

Beyond Consulting

At Beyond, I specialize in crafting impactful B2B content that transforms complex tech concepts into clear, compelling narratives. My core mission is to empower tech businesses and CXOs to effectively communicate their unique value and thought leadership.

For tech businesses, I develop in-depth content such as case studies and strategic blog articles, designed to engage target audiences, showcase expertise, and drive meaningful connections. When it comes to CXOs, I leverage my expertise to ghostwrite thought leadership content, helping them articulate their distinct perspectives and amplify their voice within the industry. My approach ensures that messages not only inform but truly resonate, making complex ideas accessible and memorable.

indigoChart

At IndigoChart, I served as a Content Specialist, working closely with our product and tech teams. My primary role was to translate the technical capabilities of our SAP Analytics services into clear, value-driven content for our B2B audience. I focused on articulating the specific business challenges our services addressed and effectively communicating IndigoChart's unique differentiators and the tangible benefits clients could expect.

Content Specialist

actyv.ai®

As a B2B Content Writer for actyv.ai, I developed long-form articles and case studies to highlight their AI-powered platform for digital transformation. My work focused on clearly articulating how their solutions, which leverage AI for process capture, task mining, automation, and digital adoption, help businesses unlock tangible value and measure success. I translated complex AI capabilities into clear, compelling content that showcased actyv.ai's commitment to delivering cutting-edge AI-led enterprise solutions.

Tredence Inc.

For Tredence, I developed blog content focused on Retail AI and supply chain management. This involved transforming complex technical information into clear, engaging articles for a business audience, effectively showcasing Tredence's expertise and insights in these fields.

Technical Marketing Writer

Samsung India

As the Chief Software Engineer at Samsung, my responsibilities spanned various aspects of software development and team leadership:

- Spearheaded the development of advanced software solutions, enhancing user experiences across our diverse product line.
- Led a team of talented software engineers, overseeing the entire software development lifecycle from concept to implementation.
- Coordinated with cross-functional teams to align software objectives with broader company goals, ensuring timely and quality delivery.
- Stayed current with emerging technology trends, providing strategic direction for software innovations to maintain market competitiveness.
- Managed resource allocation, risk mitigation, and technical issue resolution to maintain team productivity.
- Fostered a culture of continuous learning and professional growth among team members.

My tenure at Samsung was marked by a commitment to technical excellence, innovative thinking, and collaborative leadership, driving the success of our software development initiatives.

Chief Software Engineer

SanDisk, a Western Digital Brand

Staff Software Engineer

Tyco

Project Manager

Technical Manager

Team Lead

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. 

I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems.  

As I moved into senior product roles, I stayed close to the tech. 

I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me:  
 
Why was it so hard to explain what we were building—and why it mattered?

A lot of content about technical products feels... off.  
   
When engineers write, it’s often too dry—technically correct, but not engaging.  

When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking.  
   
What gets lost is the why. 
The thought behind each feature. 
The brilliance of the solution. 
The story underneath the product.  
 
And I couldn’t stop thinking about it.  
   
I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t.  
   
That’s how it started.  
   
What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it.  
   
One thing I care about deeply: founders telling their stories.
   
Not just what the product does—but why they’re building it. What they believe. What they’re struggling with.  
   
I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? 
   
People want to root for real builders. For the messy middle. For the ones doing the hard things. 

That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features.  
   
Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with:
- Blogs that explain what you're building and why it matters  
-Ghostwriting that helps founders show up online with clarity and consistency  
📖 Case studies that sound like real customer stories—not sales slides  

If you're deep in the build and don’t have the time—or the words—to tell your story, I’d love to help.  
   
I speak tech. I understand product. And I write like someone who’s actually been there.

If you want to talk,
DM me here on LinkedIn
Call or WhatsApp: +91 9606178638  
Email: anuradha.shiv@gmail.com  
Book a call: https://anuradhashiv.com/contact/

anuradha shiv

Homeville Group

Homeville Group is building credit platforms & technology infrastructure to enable flow of capital from financial institutions to credit assets linked to housing. 
My primary focus is on:
Building network of regional HFCs, NBFCs and MFIs to distribute affordable mortgages
Embedding mortgages in digital networks and ecosystems 
Deepening financial products & offerings across tier II and tier III cities through infrastructure sharing.

Head- Alliances

Singularity Creditworld

Strategic Business Development | Partner Relationship Management

🔑 Strategic Engagement and Relationship Building:
In my capacity, I establish and foster meaningful connections with potential partners, adeptly crafting a foundation of trust and arranging high-impact meetings that pave the way for collaborative ventures.

🚀 Catalyzing Market Expansion:
Leading the charge, I design and execute innovative marketing strategies, meticulously orchestrating initiatives that not only fortify our market presence but also spearhead new growth opportunities through comprehensive research and deep understanding of organizational dynamics.

🎯 Precise Opportunity Scouting:
Employing astute market insights, I identify and evaluate prospective prospects both within and beyond our existing network. This translates to strategically positioning our offerings and nurturing enduring partnerships that amplify customer value and stimulate new acquisitions.

🌐 Holistic Customer Value Maximization:
My role extends beyond acquisition to driving intrinsic customer growth. By intricately assessing current partner portfolios, I engineer bespoke strategies that enhance their experience, while concurrently attracting new partners with aligned value propositions.

💡 Innovative Market Penetration:
Adept at unearthing untapped market domains, I continuously explore and expand into novel territories, tailoring innovative sales methodologies that elevate revenue streams and propel business expansion.

🌍 Curated Industry Presence:
I actively participate in industry conferences, meetings, and events, amplifying our influence within the market and staying ahead of the curve with emerging trends and possibilities.

🏆 Team Empowerment and Skill Development:
Championing a culture of excellence, I guide and empower team members, delivering training and mentorship that cultivates their skills, fostering a collective commitment to unparalleled service delivery.

ICICI Lombard General Insurance Company Limited

Re-imagining Insurance for the new age Digital customer!

We are breaking the walls and pushing the boundaries of how people look at insurance with customised and personalised insurance products to meet the needs of today's consumer.

Reach out to learn more about the amazing world of Digital Insurance.

Head- Digital Solutions

Tata Capital

As the lead of the Partnerships & Alliances team at Tata Capital I am:
•	Currently working with over 50 partners across industries and generating business opportunities across all retail products
•	Currently working with over 25 top-tier brands to build an exemplary alliance network for customer experience enhancement
•	Developing customer-centric processes and programs to add value to my customers and my partner's customers
•       Exemplifying the 'Tata' values by maintaining Partner relations in a cordial manner with mutual respect
•      Conducting market research to identify trends in the Finance and Tech domains in order to ensure my organization is able to leverage "all things latest"
•      Co-creating new products in order to build the financial products of "tomorrow"!

Assistant Vice President - Partnerships & Alliances

My main responsibility was to ensure that the business unit level strategic plans are aligned with the organizational plans and they are deployed correctly.
In my short tenure here I mainly focused on getting the IT projects streamlined.  In parallel, I put together a marketing strategy for the Agri business which helped us increase our stronghold in our key markets.
I put together a customer journey strategy including but not limited to contact center setup and customer communication. 
I am a certified Project Management Professional since 2008 and this helps me tremendously in managing the various strategic initiatives within the business unit.
My Computer Engineering background has helped me in my extensive experience across domains to work on tech projects.

Head - Strategy and Process Excellence- Rural Finance Business

The role mainly revolved around maintaining and enhancing Tata Capital's digital presence in terms of various digital properties across web, mobile and social mediums.

During the tenure here, have worked on revamping the corporate websites, launched a mobile app and implemented an automated social listening platform.

The greatest learning has been the end to end project management and focus on every aspect of a project/campaign be it understanding and documentation of requirements, identification of vendors, costs negotiations, contracting and legal clearances, UX/UI, creative development, technical build and testing, post launch analytics and measurements.

The job has enhanced my vendor management skills along with my decision making and problem solving attributes. It has taught me to understand business's perspective on digital and IT.

Senior Manager- Digital

Accenture

Work as a digital expert/consultant and advise brand marketing teams like Pantene, Head & Shoulders, Clairol on latest digital initiatives and ideas including web, mobile, social media, search etc

Responsible for the digital budgets and sharing spend analysis (approx. $40 MM)

Supervise a team of 6 project managers and monitor all the digital initiatives within the Hair Care and Color portfolio

Manage the resources assigned to various projects and do capacity planning

Serve as a escalation point for the marketing teams

Share monthly dashboards on budget and projects

Digital Marketing Manager

Company Profile: 	Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. 
	
•	Responsible and accountable for the coordinated management of multiple related digital projects directed toward strategic business and other organizational objectives

•	Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization

•	Maintain continuous alignment of project scope with strategic business objectives, and make recommendations to modify the projects to enhance effectiveness toward the business result or strategic intent

•	Direct the coordination of all implementation tasks involving third party vendors as well as provide consultation to clients on system implementation

•	As the client engagement lead on multiple accounts, responsible for directing team-based project planning, design and execution of strategic social media and digital initiatives on behalf of clients. Also responsible for identifying ways to influence customer behavior across new media channels by translating/ evaluating social media activity into appropriate strategies and campaigns

•	Provided delivery management to ensure customer satisfaction and reference-ability 

•	Developed project plans and assumed responsibility for project profit and loss

•	Present periodic Dashboard reports on the current program, future opportunities and client issues

Senior Project Manager, PMP

Scicom (MSC) Bhd

Scicom (MSC) Berhad is a leader in offshore Business Process Outsourcing (BPO), with specialist experience in customer contact management. Based in Malaysia with offices in UK, India and United States, Scicom is one of the largest employers in the contact centre outsourcing industry in Malaysia.

Oversee 8 employees in improving operating performance of user guide validation, user interface validation and client website content translation and user acceptance testing

Handling a team of 8 Executives and managing their activities which includes job supervision, coordination, tracking of Attendance, Productivity, Performance related Bonus assessment, Training, Skills development etc

Orchestrated over 40 projects during the tenure; managed the project team while initiating planning, executing, controlling, and closing projects

Provided ongoing project analysis, communicated project status, and identified and resolving project issues and constraints

Managed project resources, progress, and completion timeframes

Passionate Strategist | Digital Transformation | Customer-Centric Consulting

From childhood, I've carried a professional mindset, steering my journey from engineering to diverse domains, now culminating in over 18 years of dynamic experience spanning telecom, FMCG, and finance.

🌟 Unlocking Customer-Centric Strategies:
In today's digital era, customer satisfaction reigns supreme. Across my journey, I've championed the "customer-first" philosophy, shaping interfaces on Nokia phones, curating technical content for user guides, and elevating user experiences on Nokia platforms.

🚀 Driving Digital Evolution with Iconic Brands:
Stepping into the realm of P&G, I immersed myself in brands like Clairol, Fekkai, Pantene, H&S, and Herbal Essences. My digital prowess empowered strategic ideation to result in comprehensive campaigns, embracing email, web, mobile, social, and eCommerce channels, all intertwined with data-driven insights.

💡 Navigating Financial Landscapes:
My tenure with Tata Capital unveiled the world of retail finance, enriching my comprehension of digital lending, financial products, and intricate processes, underpinned by strategic project management expertise.

🔑 Guided by the 80:20 Principle:
A certified PMP professional, I thrive on meticulous planning (80%) coupled with precise execution (20%). My reputation as a dedicated taskmaster speaks to my commitment to achieving excellence in every endeavor.

taplio

The Battle

anuradha shiv

Geetika Rana Tripathi PMP

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?