Superpath

Pro Member

Aurigo Software Technologies

As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo's products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo's clients.

B2B Content Writer

Beyond Consulting

At Beyond, I specialize in crafting impactful B2B content that transforms complex tech concepts into clear, compelling narratives. My core mission is to empower tech businesses and CXOs to effectively communicate their unique value and thought leadership.

For tech businesses, I develop in-depth content such as case studies and strategic blog articles, designed to engage target audiences, showcase expertise, and drive meaningful connections. When it comes to CXOs, I leverage my expertise to ghostwrite thought leadership content, helping them articulate their distinct perspectives and amplify their voice within the industry. My approach ensures that messages not only inform but truly resonate, making complex ideas accessible and memorable.

indigoChart

At IndigoChart, I served as a Content Specialist, working closely with our product and tech teams. My primary role was to translate the technical capabilities of our SAP Analytics services into clear, value-driven content for our B2B audience. I focused on articulating the specific business challenges our services addressed and effectively communicating IndigoChart's unique differentiators and the tangible benefits clients could expect.

Content Specialist

actyv.ai®

As a B2B Content Writer for actyv.ai, I developed long-form articles and case studies to highlight their AI-powered platform for digital transformation. My work focused on clearly articulating how their solutions, which leverage AI for process capture, task mining, automation, and digital adoption, help businesses unlock tangible value and measure success. I translated complex AI capabilities into clear, compelling content that showcased actyv.ai's commitment to delivering cutting-edge AI-led enterprise solutions.

Tredence Inc.

For Tredence, I developed blog content focused on Retail AI and supply chain management. This involved transforming complex technical information into clear, engaging articles for a business audience, effectively showcasing Tredence's expertise and insights in these fields.

Technical Marketing Writer

Samsung India

As the Chief Software Engineer at Samsung, my responsibilities spanned various aspects of software development and team leadership:

- Spearheaded the development of advanced software solutions, enhancing user experiences across our diverse product line.
- Led a team of talented software engineers, overseeing the entire software development lifecycle from concept to implementation.
- Coordinated with cross-functional teams to align software objectives with broader company goals, ensuring timely and quality delivery.
- Stayed current with emerging technology trends, providing strategic direction for software innovations to maintain market competitiveness.
- Managed resource allocation, risk mitigation, and technical issue resolution to maintain team productivity.
- Fostered a culture of continuous learning and professional growth among team members.

My tenure at Samsung was marked by a commitment to technical excellence, innovative thinking, and collaborative leadership, driving the success of our software development initiatives.

Chief Software Engineer

SanDisk, a Western Digital Brand

Staff Software Engineer

Tyco

Project Manager

Technical Manager

Team Lead

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. 

I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems.  

As I moved into senior product roles, I stayed close to the tech. 

I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me:  
 
Why was it so hard to explain what we were building—and why it mattered?

A lot of content about technical products feels... off.  
   
When engineers write, it’s often too dry—technically correct, but not engaging.  

When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking.  
   
What gets lost is the why. 
The thought behind each feature. 
The brilliance of the solution. 
The story underneath the product.  
 
And I couldn’t stop thinking about it.  
   
I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t.  
   
That’s how it started.  
   
What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it.  
   
One thing I care about deeply: founders telling their stories.
   
Not just what the product does—but why they’re building it. What they believe. What they’re struggling with.  
   
I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? 
   
People want to root for real builders. For the messy middle. For the ones doing the hard things. 

That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features.  
   
Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with:
- Blogs that explain what you're building and why it matters  
-Ghostwriting that helps founders show up online with clarity and consistency  
📖 Case studies that sound like real customer stories—not sales slides  

If you're deep in the build and don’t have the time—or the words—to tell your story, I’d love to help.  
   
I speak tech. I understand product. And I write like someone who’s actually been there.

If you want to talk,
DM me here on LinkedIn
Call or WhatsApp: +91 9606178638  
Email: anuradha.shiv@gmail.com  
Book a call: https://anuradhashiv.com/contact/

anuradha shiv

Sony Pictures Networks India

Engaging and interactive training events, workshops, and webinars for employees at all levels were skilfully planned and led, encouraging active participation.
Coordinated logistics, including material preparation, scheduling, and venue selection, resulting in smooth and effective events.
Worked in conjunction with cross-functional teams to customize workshop material and connect it with the aims and objectives of the organization.
Led training sessions covering specified areas, such as new hire training, 
      on-the-job training, refresher training, ongoing training.
Developing project or action plans, securing funding, and completing tasks on schedule assure that workplace learning, and performance objectives are met.
Influencing stakeholders for the benefits of learning or the suggested course of action as an approach of enhancing organizational performance.
Involved in planning, constructing, and developing learning solutions to meet needs as well as evaluating and choosing the best approach, technologies, and strategies to enhance the learning process. 
Creating surveys and gathering feedback from the participants and stakeholders to evaluate the effectiveness of the training program.
The development of resources includes reference books, job aids, PowerPoint presentations, multimedia visual aids, computer tutorials, facilitator, and participant guides.
Measuring and evaluating the effects of individual programs and developing overall measures of system effectiveness.
Maintenance of LMS training records, schedules, and reports.
Regularly assigning courses, creating learning path on self-learning portals. 
Spearheaded internal promotion of self-help portals through targeted email campaigns, engaging TV screen broadcasts within the office.

Learning And Development Specialist

Yocket

Lead the development and execution for students for their overall learning and development strategy aligned with the goals and objectives.
Identify emerging trends, courses, and best practices in domains to ensure the students remain cutting-edge and competitive.
Design and develop engaging and effective learning programs, leveraging the latest instructional design, methodologies, and technologies.
Collaborate with subject matter experts to create content that meets the needs of diverse learners and supports the student’s educational offerings.
Oversee the implementation and optimization of learning management systems (LMS) and other learning technologies to enhance training delivery and accessibility
Evaluate and recommend new tools or platforms that align with the student's educational goals.
Perform regular needs assessments and gap analyses to identify learning and development needs across the organization.
Provide regular reports on key performance indicators related to learning outcomes.

Education Counselor

Career Monk 

Provide comprehensive career guidance to individuals, assisting them in understanding their skills, interests, and values.
Conduct assessments and interviews to evaluate clients' 
Design and facilitate workshops on resume building, job search strategies, interview preparation, and other career-related topics.
Collaborate with cooperates and educational institutions to facilitate internships, job placements, and career events.

Career Intern

Dentsu Aegis Network

Designing & Executing various Media Plan for Brands and Assisting Brand managers with effective Media promotional campaign
Research and Analyzing the performance of competitor brand and providing Insights
Interpreting Data through Software’s Like BARC, IRS and MAP
Preparing detailed monthly and quarterly reports about the competitor campaign.

Media Marketing Executive

Assisted HR Manager in CSR activities and coordinated with 13 NGO partners.
Worked with legal team to create agreements for assigned NGOs.
Collaborated with Finance team to create POs and tracked overall budget for CSR programs.
Maintained continuous communication with NGO CEOs to track project progress.
Developed a roadmap for Slum Soccer NGO, defining roles and responsibilities for team members.
Conducted training session on creating a local community with Slum Soccer participants.
Interacted with NGO partners to understand their work culture and build strong relations.

CSR Co-Ordinator

Highly knowledgeable and skilled Learning And Development Specialist has excellent interpersonal skills and strong abilities in designing, conducting, and implementing training and growth/development programs. Forward-thinking with experience building supportive and learning-oriented workplace setting. Passionate about fostering continuous learning and professional growth to empower individuals and drive organizational success.

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