Superpath

Pro Member

Aurigo Software Technologies

As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo's products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo's clients.

B2B Content Writer

Beyond Consulting

At Beyond, I specialize in crafting impactful B2B content that transforms complex tech concepts into clear, compelling narratives. My core mission is to empower tech businesses and CXOs to effectively communicate their unique value and thought leadership.

For tech businesses, I develop in-depth content such as case studies and strategic blog articles, designed to engage target audiences, showcase expertise, and drive meaningful connections. When it comes to CXOs, I leverage my expertise to ghostwrite thought leadership content, helping them articulate their distinct perspectives and amplify their voice within the industry. My approach ensures that messages not only inform but truly resonate, making complex ideas accessible and memorable.

indigoChart

At IndigoChart, I served as a Content Specialist, working closely with our product and tech teams. My primary role was to translate the technical capabilities of our SAP Analytics services into clear, value-driven content for our B2B audience. I focused on articulating the specific business challenges our services addressed and effectively communicating IndigoChart's unique differentiators and the tangible benefits clients could expect.

Content Specialist

actyv.ai®

As a B2B Content Writer for actyv.ai, I developed long-form articles and case studies to highlight their AI-powered platform for digital transformation. My work focused on clearly articulating how their solutions, which leverage AI for process capture, task mining, automation, and digital adoption, help businesses unlock tangible value and measure success. I translated complex AI capabilities into clear, compelling content that showcased actyv.ai's commitment to delivering cutting-edge AI-led enterprise solutions.

Tredence Inc.

For Tredence, I developed blog content focused on Retail AI and supply chain management. This involved transforming complex technical information into clear, engaging articles for a business audience, effectively showcasing Tredence's expertise and insights in these fields.

Technical Marketing Writer

Samsung India

As the Chief Software Engineer at Samsung, my responsibilities spanned various aspects of software development and team leadership:

- Spearheaded the development of advanced software solutions, enhancing user experiences across our diverse product line.
- Led a team of talented software engineers, overseeing the entire software development lifecycle from concept to implementation.
- Coordinated with cross-functional teams to align software objectives with broader company goals, ensuring timely and quality delivery.
- Stayed current with emerging technology trends, providing strategic direction for software innovations to maintain market competitiveness.
- Managed resource allocation, risk mitigation, and technical issue resolution to maintain team productivity.
- Fostered a culture of continuous learning and professional growth among team members.

My tenure at Samsung was marked by a commitment to technical excellence, innovative thinking, and collaborative leadership, driving the success of our software development initiatives.

Chief Software Engineer

SanDisk, a Western Digital Brand

Staff Software Engineer

Tyco

Project Manager

Technical Manager

Team Lead

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. 

I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems.  

As I moved into senior product roles, I stayed close to the tech. 

I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me:  
 
Why was it so hard to explain what we were building—and why it mattered?

A lot of content about technical products feels... off.  
   
When engineers write, it’s often too dry—technically correct, but not engaging.  

When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking.  
   
What gets lost is the why. 
The thought behind each feature. 
The brilliance of the solution. 
The story underneath the product.  
 
And I couldn’t stop thinking about it.  
   
I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t.  
   
That’s how it started.  
   
What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it.  
   
One thing I care about deeply: founders telling their stories.
   
Not just what the product does—but why they’re building it. What they believe. What they’re struggling with.  
   
I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? 
   
People want to root for real builders. For the messy middle. For the ones doing the hard things. 

That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features.  
   
Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with:
- Blogs that explain what you're building and why it matters  
-Ghostwriting that helps founders show up online with clarity and consistency  
📖 Case studies that sound like real customer stories—not sales slides  

If you're deep in the build and don’t have the time—or the words—to tell your story, I’d love to help.  
   
I speak tech. I understand product. And I write like someone who’s actually been there.

If you want to talk,
DM me here on LinkedIn
Call or WhatsApp: +91 9606178638  
Email: anuradha.shiv@gmail.com  
Book a call: https://anuradhashiv.com/contact/

anuradha shiv

DrPashu Technologies

𝐃𝐫𝐏𝐚𝐬𝐡𝐮 𝐀𝐩𝐩 : 𝐀𝐈-𝐄𝐧𝐚𝐛𝐥𝐞𝐝 𝐇𝐞𝐚𝐥𝐭𝐡 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐋𝐢𝐯𝐞𝐬𝐭𝐨𝐜𝐤 & 𝐅𝐚𝐫𝐦𝐬

DrPashu App provides livestock farmers with 24/7 access to AI-powered Veterinarians via Instant Video calls in a language of their choice.

www.drpashu.com 

(𝐋𝐢𝐧𝐤 𝐭𝐨 𝐀𝐧𝐝𝐫𝐨𝐢𝐝 𝐀𝐩𝐩: https://play.google.com/store/apps/details?id=com.drpashu.app )

We provide a 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐀𝐩𝐩 𝐭𝐨 𝐋𝐢𝐯𝐞𝐬𝐭𝐨𝐜𝐤 𝐂𝐨𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐯𝐞𝐬 & 𝐅𝐚𝐫𝐦𝐞𝐫𝐬 & 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐢𝐚𝐧𝐬 that can help monitor the health of their livestock and the KPIs of their farms. 

𝐒𝐞𝐥𝐞𝐜𝐭 𝐒𝐲𝐦𝐩𝐭𝐨𝐦𝐬 > 𝐂𝐥𝐢𝐜𝐤 𝐏𝐢𝐜𝐭𝐮𝐫𝐞 𝐨𝐟 𝐀𝐧𝐢𝐦𝐚𝐥 > 𝐒𝐮𝐛𝐦𝐢𝐭 𝐭𝐨 𝐀𝐈 𝐄𝐧𝐠𝐢𝐧𝐞 > 𝐆𝐞𝐭 𝐏𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐃𝐢𝐬𝐞𝐚𝐬𝐞 > 𝐕𝐢𝐝𝐞𝐨 𝐂𝐚𝐥𝐥 𝐰𝐢𝐭𝐡 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐢𝐚𝐧 > 𝐓𝐚𝐤𝐞 𝐜𝐨𝐫𝐫𝐞𝐜𝐭𝐢𝐯𝐞 𝐀𝐜𝐭𝐢𝐨𝐧 => 𝐌𝐨𝐫𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐅𝐚𝐫𝐦

Our objective is to provide a technological solution to the farmer in order to improve their productivity and profitability. 

This App helps in tracking the health of the livestock by using our unique AI-powered Health module. 

The animals being covered are Chicken, Goat/Sheep, Cow/Buffalo, Pigs, Dogs & Cats.
 
The farmer can easily select various symptoms that a particular livestock is displaying. She can also upload the images of the livestock. Our AI-engine will analyse all the inputs and list down the possible diseases. 

It will also suggest the potential steps that the farmers can take to cure the disease or to reduce the impact of the disease. The AI also takes into consideration the vaccinations that have been already given to the livestock.

Monitoring the financial status of the farm has been made very easy on the app. It provides all the details of the financial health of the farm (like Milk / Eggs sold, revenue, expenses, Profit from farm, Vaccinations due etc ) in a simple, easy to understand dashboard. 

Contact us to know more: kumar.bm@drpashu.com

Cofounder & CEO

MLBrains Technologies

Whether you’ve just started your own business, or have been in the market for years - taking care of your AI needs can be complicated and exhausting. At MLBrains, we believe that your AI requirements should be supported by experienced professionals, and offer a variety of services to cater to your organization’s needs. 

We offer a range of solutions to speed up your Artificial Intelligence & Machine Learning journey. We do a complete AI Project customized as per your requirements.

Reverie Language Technologies

As Head of Marketing, I lead a team of talented people to drive strategy and execution of Digital marketing (SEO/SMM/PPC), Growth Hacking, Branding & PR, Demand & Lead Generation and Inside Sales to generate high quality and relevant leads to help grow our revenue. We work with multiple partners, agencies & freelancers to ensure we achieve the desired results while ensuring a win-win partnership.

I successfully managed virtual launch of 2 key products and generated lots of interests/leads for the products. 

Reverie Language Technologies (www.reverieinc.com) offers a wide range of language technologies for both text and voice. These include machine translation using AI/ML/NLP, speech-to-text and text-to-speech conversions, search and discovery, Indic fonts etc. Our technologies and products power digital assets like websites, applications (mobile/web), chat bots, IVRs and more. 

With a dedicated team of highly-experienced experts focused on Indian languages, we offer cutting-edge solutions to both government and enterprises.

Marketing Head 

AShield

I was heading Product Management function for AShield. I and my team were responsible for launching new products and ensuring that they are correctly positioned to solve the customer issues effectively. 

I also helped in Sales/Business Development, Marketing / Digital Marketing and Fund-raising. 

We offer AShield, a double fenced defense-grade security solution against various cyber threats like OTP thefts, Account Take Over (ATO) attacks, Phishing / Social Engineering attacks and fraudulent bots. This solution enhances security while reducing the number of clicks/steps, as the security is built within the user-flow and is almost invisible.

1. Click-less Authentication: This solution offers One-Click registration followed by Click-less Authentication for your App users. The authentication is done by the technology without any action by the user. 
2. BankShield: To protect customers of Banks/Other sectors from Phishing & Account Takeover Attacks (ATOs)
3. Bot Management Solutions : To stop malicious Bots from causing damage to your business 

The core technology used for the above solutions is Spatial Cryptography / Visual Cryptography and Artificial Intelligence/Machine Learning (AI/ML).

Head Of Product Management

Etisalat

I handle revenue planning and tariffing for the Roaming Business, which is part of Carrier & Wholesale Department. My role includes negotiations with operators for IOT / Preferred Roaming Agreements for roaming traffic and finding revenue opportunities and generate ideas for cost reduction. It includes taking steering decisions to achieve the slabs / targets and to steer to low cost networks to reduce outroaming cost. It involves analysing data and creating MIS and monthly reports for top management.

Senior Manager - Tariff & Revenue Planning

airtel

I used to head Usage & Retention for the South Hub of Airtel Broadband & Telephone Services (ABTS) division. I managed a team to achieve the revenue targets by creating targeted campaigns / products for specific segments and cross-selling / up-selling the same to existing customers. Thus we were doing "Growth hacking" before the term even became popular!

Head - Usage & Retention for South Hub - Marketing

Jumbo Electronics

I was taking care of Business planning and strategy for 
Jumbo Electronics. This role involved doing investment analysis & analyzing business plans, costs and IRR to analyze new opportunities and sectors. 

I also developed a retail competency centre, which acted as internal and external consulting resource. This involved working with the current Retail & Distribution teams in increasing footfalls, revenues and improving profit margins. I have worked on launching a loyalty card, aimed at increasing revisits to Jumbo Stores.

Manager - Business Planning & Strategy

Bharti Airtel limited

I was Heading the Usage & Retention profile (Marketing) for both Prepaid and Postpaid products for Kerala circle. I and my team had to increase revenue from existing customers. 

Prior to this, I was taking care of key projects for roaming. I have worked in Operations and MIS of roaming. I have also worked as a business analyst in the corporate office of Airtel.

Head - Usage & Retention - Marketing

Mahindra British Telecom

I have worked in various stages of software development including coding, testing, quality control etc.

Software Engineer - Network Management Group

▶︎ 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: 

I am the cofounder and CEO of an AgriTech company, DrPashu Technologies based out of Bengaluru, India. (www.drpashu.com). DrPashu app provides livestock farmers with 24/7 access to AI-powered Veterinarians on instant Video calls in a language of their choice and get prescriptions on the app immediately.  

Prior to this, I have worked as the Marketing Head of a B2B Internet company which enabled companies to localize/translate their websites & Apps in Indian languages. 

I am a data-driven Technology Marketer & Growth Hacker with over nineteen years of work experience in B2B and B2C companies / Start-ups in Marketing (Marketing Head, Digital Marketing, Lead Generation using Deep Marketing Automation, Growth Hacking, Targeted Campaigns, Increase Usage & Retention, Product Management), and Sales & Account Management (Partnerships, Deal Negotiation). 

I have worked in / with Telecom sector (Wireline & Mobile), BFSI, Deeptech Internet companies (Language Technologies , Cyber-Security), Retailing companies and Software companies.  
 
▶︎ 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: 
MBA (PGDM from IIM-Ahmedabad) + Electronics Engineering (NIT-Surat) 

▶︎ 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: 

> Growth Marketing / Growth Hacking  
> Technology Marketing
> Marketing Consultant
> Digital Marketing 
> Lead Generation & Deep Marketing Automation
> Launching Campaigns for Cross-selling 
> Upselling 
> Increase Usage & Retention
> Product Management
> Partnerships and Deal Negotiation  
> Roaming, Data & VAS
> Deeptech, AI & Cybersecurity
> Prepaid & Postpaid  

Happy to have a chat with early / growth-stage Deeptech/Tech-driven start-up founders about resolving their marketing (not restricted to only Digital Marketing!) challenges, setting up their marketing departments, growing their customer base & revenues. 

📧 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 to me at HelloKumarBM at gmail ( dot) com or set up a meeting now regrading your AI or Marketing requirements : https://calendly.com/kumarbm/mktgcall

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anuradha shiv

Kumar B.M

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