Superpath

Pro Member

Aurigo Software Technologies

As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo's products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo's clients.

B2B Content Writer

Beyond Consulting

At Beyond, I specialize in crafting impactful B2B content that transforms complex tech concepts into clear, compelling narratives. My core mission is to empower tech businesses and CXOs to effectively communicate their unique value and thought leadership.

For tech businesses, I develop in-depth content such as case studies and strategic blog articles, designed to engage target audiences, showcase expertise, and drive meaningful connections. When it comes to CXOs, I leverage my expertise to ghostwrite thought leadership content, helping them articulate their distinct perspectives and amplify their voice within the industry. My approach ensures that messages not only inform but truly resonate, making complex ideas accessible and memorable.

indigoChart

At IndigoChart, I served as a Content Specialist, working closely with our product and tech teams. My primary role was to translate the technical capabilities of our SAP Analytics services into clear, value-driven content for our B2B audience. I focused on articulating the specific business challenges our services addressed and effectively communicating IndigoChart's unique differentiators and the tangible benefits clients could expect.

Content Specialist

actyv.ai®

As a B2B Content Writer for actyv.ai, I developed long-form articles and case studies to highlight their AI-powered platform for digital transformation. My work focused on clearly articulating how their solutions, which leverage AI for process capture, task mining, automation, and digital adoption, help businesses unlock tangible value and measure success. I translated complex AI capabilities into clear, compelling content that showcased actyv.ai's commitment to delivering cutting-edge AI-led enterprise solutions.

Tredence Inc.

For Tredence, I developed blog content focused on Retail AI and supply chain management. This involved transforming complex technical information into clear, engaging articles for a business audience, effectively showcasing Tredence's expertise and insights in these fields.

Technical Marketing Writer

Samsung India

As the Chief Software Engineer at Samsung, my responsibilities spanned various aspects of software development and team leadership:

- Spearheaded the development of advanced software solutions, enhancing user experiences across our diverse product line.
- Led a team of talented software engineers, overseeing the entire software development lifecycle from concept to implementation.
- Coordinated with cross-functional teams to align software objectives with broader company goals, ensuring timely and quality delivery.
- Stayed current with emerging technology trends, providing strategic direction for software innovations to maintain market competitiveness.
- Managed resource allocation, risk mitigation, and technical issue resolution to maintain team productivity.
- Fostered a culture of continuous learning and professional growth among team members.

My tenure at Samsung was marked by a commitment to technical excellence, innovative thinking, and collaborative leadership, driving the success of our software development initiatives.

Chief Software Engineer

SanDisk, a Western Digital Brand

Staff Software Engineer

Tyco

Project Manager

Technical Manager

Team Lead

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. 

I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems.  

As I moved into senior product roles, I stayed close to the tech. 

I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me:  
 
Why was it so hard to explain what we were building—and why it mattered?

A lot of content about technical products feels... off.  
   
When engineers write, it’s often too dry—technically correct, but not engaging.  

When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking.  
   
What gets lost is the why. 
The thought behind each feature. 
The brilliance of the solution. 
The story underneath the product.  
 
And I couldn’t stop thinking about it.  
   
I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t.  
   
That’s how it started.  
   
What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it.  
   
One thing I care about deeply: founders telling their stories.
   
Not just what the product does—but why they’re building it. What they believe. What they’re struggling with.  
   
I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? 
   
People want to root for real builders. For the messy middle. For the ones doing the hard things. 

That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features.  
   
Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with:
- Blogs that explain what you're building and why it matters  
-Ghostwriting that helps founders show up online with clarity and consistency  
📖 Case studies that sound like real customer stories—not sales slides  

If you're deep in the build and don’t have the time—or the words—to tell your story, I’d love to help.  
   
I speak tech. I understand product. And I write like someone who’s actually been there.

If you want to talk,
DM me here on LinkedIn
Call or WhatsApp: +91 9606178638  
Email: anuradha.shiv@gmail.com  
Book a call: https://anuradhashiv.com/contact/

anuradha shiv

ThoughtInADot 

Being a Womenpreneur, I own an agency, which specializes in creating online content and strategy. My main motto is to create a space in this fast-paced environment for Brand Management, Promotional Aspect, E2E Event Management, Content Creation and Social Media Strategy. Being a self-starter I take ownership of projects and business problems to attain successful results. 

Some of my key responsibilities include:-

> Managing and interacting with CEO & CXO profiles for personal branding content and esablishing thought leadership. 
> Build and leverage strong relationships with multiple stakeholders to deliver complex, global projects
> Drive content projects for their entire lifecycle from planning through post-launch measurement
> Collaborating, executing and creating campaigns for other agencies 
> Find and execute strategies to improve content quality, maintainability, and usability
> Identify, promote, and implement strategies to improve content development workflow and team efficiency
> Continuously interpret metrics to assess content and improve our customer experience
> Translating the needs of largest and most influential brands and associations to product strategy and deliver that strategy by collaborating with teams both within and external to the brand protection organization
> Development of social media as both a brand strategy and candidate generation tool by partnering with social media experts
> Partner with stakeholders to deliver creative briefs that establish clear information hierarchy and project goals
> Develop and maintain brand strategy and integrity across our portfolio; help define style guidelines and quality standards across brands
> Develop key performance indicators (KPIs) to measure project success and business impact
> Apply consumer insights to creative reviews to ensure project objectives are met and brand integrity is upheld

CEO & Founder,  Thought In A Dot

New Clear Ideas 

As a creative director, I am responsible for interacting with multiple stakeholders and designing creative strategies for brands and celebrities. Innovating, ideating and executing campaigns for films, brands and corporates. Some of the responsobilities include: 

>> Maintaning brands relationships and interacting with key stakeholders. 
>> Ideating and executing content strategies 
>> To develop and execute highly innovative internal communications strategies, messages and tactics to engage a dynamic employee base in brick and mortar, virtual and outsourced partner sites, in multiple languages
>> To provide expert internal communications counsel to diverse groups within the organization
>> To proactively build and manage relationships with key internal stakeholders across a range of businesses and geographies

Content Strategist

MIM Institute of Management 

Being a digital marketing professional for the past decade, teaching becomes the perfect place to interact with young aspiring minds. It is important to know and understand the industry from the standpoint of a student and a part of our future workforce. 
I enjoy the process of learning from these young minds as much as I enjoy teaching them. Every year I get a new batch of highly enthusiastic and bright minds looking to find their calling in the ever-growing 'digital' space.

Mentor

Cinevidya

Being an entrepreneurial, creative and analytical Digital Content Producer I was comfortable establishing creative content modules for Cinevidya Film Making from conception through execution. As a founding team member, I deep dived performance, conducted workshops, and improved processes. The role also involved working with multiple stakeholders and cross-functional teams.

Content Manager

CIOL

Being a Consulting Editor with CIOL, I managed online content development, strategy and creation. In this role, I was accountable to update existing material, generate content work, and identify new ways to reach consumers. Some of my key responsibilities included:-

>> To write, review, edit, and update content for company websites, blogs, marketing materials, and similar platforms
>> To observe trends and insights and frame content as per industry standards. 
>> To conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing my findings
>> To assisting the creative team with the design of promotional materials
>> To use social media to engage consumers, respond to questions or complaints, and to promote company initiatives
>> To collaborate with internal departments to establish campaign objectives, complete tasks, and identify and solve problems

Content Strategist/ Journalist 

Wigan & Leigh College (India) Ltd.

Being a Mass Communication specialist, I joined W & L to share my knowledge and experience with young creative minds specializing in the field of Mass Journalism, Digital Media, and new media communication. I was accountable to update them on new market trends, How to create their own identity and space in Content Field and how to deliver quality output.

Professor of Journalism studies

Naija Go Social

As a Content Developer and Strategist, I was accountable to develop online content and strategy. I worked in a fast-paced, high-energy environment. I excelled to dig into data to discover pain points and developing content strategy that solves those problems. Some of my key responsibilities included:-

>> To build and leverage strong relationships with multiple stakeholders to deliver complex, global projects
>> To drive content projects for their entire lifecycle from planning through post-launch measurement
>> To find and execute strategies to improve content quality, maintainability, and usability
>> To identify, promote, and implement strategies to improve content development workflow and team efficiency
>> To continuously interpret metrics to assess content

Leadership Content Developer and Strategist

CA diaries

Being a Co-Founder, I was entitled and accountable for Content Development and Strategy. In this role, I worked with young minds and team members to understand the other side of 'chartered accountants.' The ideas that floated drove the need for high-quality content around a space that needed a fresh perspective. I collaborated with fellow writers and internal business to develop strategy and content. Some of my key responsibilities included:-

>> To build and leverage strong relationships with multiple stakeholders to deliver complex content
>> To drive content projects for their entire lifecycle from planning through post-launch measurement
>> Accountable to Identify, promote, and implement strategies to improve content development workflow and team efficiency.

Co-Founder

Purplle.com

As a Content Manager, I was responsible for E2E of Content Development, Brand Relationships, Digital media marketing, Content Creation, Email Communication, Ideation, Team Management and Social Media Strategies. Being part of the core team at the very start of the portal, the responsibilities were multi-layered. It wont be an understatement to say that the real learning of online content and brand relationships started from Purplle.com.  

Some of my key responsibilities included:-

>> To develop and evangelize strategies to improve content quality, maintainability, and usability and get agreement from stakeholders to execute against these strategies

>> To Identify, promote, and implement strategies to improve content development workflow and team efficiency

>> To use knowledge of trends in content experience to drive innovation throughout the content portfolio

>> To Manage Content and had the ability to drive execution of a broad content portfolio from planning through post-launch measurement

>> To manage the brand relationship and cater to innovative content strategies suiting multiple stakeholders.

Manager, Content

Buzztribe

Buzz Tribe was my entry into the world of social media, as they say, the switch to the digital industry began here. Being part of the journalism and communications industry, the switch was not difficult but, rather exciting. I was accountable to handle social media platform like Facebook, etc. to ideate and create a marketing plan for digital space. I ensured that key information is developed and shared consistently and smoothly throughout the organization on right and relevant platforms. Some of my key responsibilities included:-

>> To develop communication plans for major change initiatives
>> To develop and manage internal and external communications
>> To manage content and social media platforms for brands

Communications Strategist

I am a passionate entrepreneur, creator, mother and mentor with over 14 years of experience in content marketing, thought leadership, brand relations, influencer campaigns, and promotional events. 

I founded Thought In A Dot, an agency that specializes in creating online content and strategy for brands, industry leaders, celebrities, and executives. I help them build their personal and professional brands, establish their thought leadership, and engage with their audiences on digital platforms.

I am also the founder of Project Sakhi, a support group and resource center for women entrepreneurs of small and medium businesses. I believe in empowering and inspiring women to pursue their dreams and overcome the challenges they face.

I am a guest faculty at MBA University, where I teach digital marketing, creative writing, and communications in the modern era. I enjoy interacting with young minds and sharing my insights and expertise. I am a corporate professional with a proven track record in e-commerce, business analysis, and content management. I have the capability to think backwards and out of the box, and to deliver complex, global projects with multiple stakeholders.

taplio

The Battle

anuradha shiv

Riddhi Sharma

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