Superpath

Pro Member

Aurigo Software Technologies

As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo's products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo's clients.

B2B Content Writer

Beyond Consulting

At Beyond, I specialize in crafting impactful B2B content that transforms complex tech concepts into clear, compelling narratives. My core mission is to empower tech businesses and CXOs to effectively communicate their unique value and thought leadership.

For tech businesses, I develop in-depth content such as case studies and strategic blog articles, designed to engage target audiences, showcase expertise, and drive meaningful connections. When it comes to CXOs, I leverage my expertise to ghostwrite thought leadership content, helping them articulate their distinct perspectives and amplify their voice within the industry. My approach ensures that messages not only inform but truly resonate, making complex ideas accessible and memorable.

indigoChart

At IndigoChart, I served as a Content Specialist, working closely with our product and tech teams. My primary role was to translate the technical capabilities of our SAP Analytics services into clear, value-driven content for our B2B audience. I focused on articulating the specific business challenges our services addressed and effectively communicating IndigoChart's unique differentiators and the tangible benefits clients could expect.

Content Specialist

actyv.ai®

As a B2B Content Writer for actyv.ai, I developed long-form articles and case studies to highlight their AI-powered platform for digital transformation. My work focused on clearly articulating how their solutions, which leverage AI for process capture, task mining, automation, and digital adoption, help businesses unlock tangible value and measure success. I translated complex AI capabilities into clear, compelling content that showcased actyv.ai's commitment to delivering cutting-edge AI-led enterprise solutions.

Tredence Inc.

For Tredence, I developed blog content focused on Retail AI and supply chain management. This involved transforming complex technical information into clear, engaging articles for a business audience, effectively showcasing Tredence's expertise and insights in these fields.

Technical Marketing Writer

Samsung India

As the Chief Software Engineer at Samsung, my responsibilities spanned various aspects of software development and team leadership:

- Spearheaded the development of advanced software solutions, enhancing user experiences across our diverse product line.
- Led a team of talented software engineers, overseeing the entire software development lifecycle from concept to implementation.
- Coordinated with cross-functional teams to align software objectives with broader company goals, ensuring timely and quality delivery.
- Stayed current with emerging technology trends, providing strategic direction for software innovations to maintain market competitiveness.
- Managed resource allocation, risk mitigation, and technical issue resolution to maintain team productivity.
- Fostered a culture of continuous learning and professional growth among team members.

My tenure at Samsung was marked by a commitment to technical excellence, innovative thinking, and collaborative leadership, driving the success of our software development initiatives.

Chief Software Engineer

SanDisk, a Western Digital Brand

Staff Software Engineer

Tyco

Project Manager

Technical Manager

Team Lead

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. 

I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems.  

As I moved into senior product roles, I stayed close to the tech. 

I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me:  
 
Why was it so hard to explain what we were building—and why it mattered?

A lot of content about technical products feels... off.  
   
When engineers write, it’s often too dry—technically correct, but not engaging.  

When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking.  
   
What gets lost is the why. 
The thought behind each feature. 
The brilliance of the solution. 
The story underneath the product.  
 
And I couldn’t stop thinking about it.  
   
I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t.  
   
That’s how it started.  
   
What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it.  
   
One thing I care about deeply: founders telling their stories.
   
Not just what the product does—but why they’re building it. What they believe. What they’re struggling with.  
   
I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? 
   
People want to root for real builders. For the messy middle. For the ones doing the hard things. 

That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features.  
   
Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with:
- Blogs that explain what you're building and why it matters  
-Ghostwriting that helps founders show up online with clarity and consistency  
📖 Case studies that sound like real customer stories—not sales slides  

If you're deep in the build and don’t have the time—or the words—to tell your story, I’d love to help.  
   
I speak tech. I understand product. And I write like someone who’s actually been there.

If you want to talk,
DM me here on LinkedIn
Call or WhatsApp: +91 9606178638  
Email: anuradha.shiv@gmail.com  
Book a call: https://anuradhashiv.com/contact/

anuradha shiv

Vivek Khandelwal

Understanding LinkedIn is both an art and a science. I help you to navigate through this journey seamlessly with its various facets ensuring that it doesn't overwhelm you in any manner.

Express your interest here: https://forms.gle/AnP9iMmBPpX67spD7 or send me a DM  

We are living in a digitally evolved era wherein people who don't grow themselves will find it difficult to grow in their career irrespective of their vocation. 

I've actively contributed to the growth of many medium sized brands in the area of omni-channel retail in the capacity of a social marketer. 

Having served the entire consumer eco-system for over a decade now, am actively serving individuals in the capacity of a Growth and Change Catalyst to make them a better version of themselves and also guiding mid-sized organizations from strategy to execution as a Mentor cum Advisor!

LinkedIn Growth Specialist, Career & Skills Mentor cum Trainer

Work Readiness Hub

This has been a true game-changer. Read Why? 

It has been a phase wherein I've been able to work on the following: 

 - Leading STEM brand to help them set processes and scale up 
 - Startup in the Toy space exploring to establish their footprint 
 - Leading brand in the water space for enhancing their culture from traditional to professional 
 - Worked with a number of Startups to help them progress depending upon their stage and lifecycle

Founder 

SpeakIn

Delighted to get the 'Certificate of Empanelment' and be part of the esteemed speaker list with SpeakIn

Public Speaker

Kala Ghoda Arts Festival

Have been a contributor to the prestigious Kala Ghoda Arts Festival in its Silver Jubilee Year. 

The idea started from bringing in the right connections from the corporate world to relate and associate with the Arts & Culture fabric that the festival brings on board. 

Contributed on the ground by supporting expert Curators of various genre.

Festival Team Member 

Reliance Foundation

I've had the fortune and opportunity to contribute to multiple projects of the Reliance Foundation.

These encompass both online and in-person sessions. 

One of the most remarkable ones has been ...being part of the training of CEOs under the Farmer Producer's Organisation (FPO's) Leadership Development and Excellence. 

Am glad that many dimensions of the business were brought forward right from the basics of communication to the advanced perspective of customer experiences and how skills can play a key role even in the rural markets.

Trainer - Business, Skills and Customer Experience 

Startup India

Champion Mentor

Atal Innovation Mission Official 

Serving as a 'Mentor of Change' at Atal Innovation Mission of Niti Aayog, Government of India

Mentor of Change

topmate.io

I have had the opportunity to serve many College, MBA/Other Stream students as well as Young Professionals who had the desire to learn and grow on a variety of fronts. 

Topmate as a platform made it easy for me to manage and uplift their lives in a variety of ways!

Career & Workplace Mentor Top 1%

Indian Institute of Technology, Madras

It was a highly engaging discussion on User and Market Research in the journey of Entrepreneurship.

Indian Institute of Management Rohtak

This was quite a meticulous session titled 'Mastering Skills for Tomorrow’s Workplace'. A deep dive was done for the IPM students of IIm Rohtak. The session received huge applause with participating students sharing their learnings in large numbers.

Guest Speaker

What matters to me the most is ...my desire to contribute to the upliftment of others! 

🎯 With 65k+ hrs of experience in the Consumer Industry across Urban and Rural Retail covering both Modern and General Trade, E-commerce, Digital, Youth, and Influencer Marketing areas. 

💥 I have worked and contributed in several areas including Retail, FMCG, Fashion, Pharma, Media, and Toys with extensive travel within India and various international markets like USA, Switzerland, Germany, France, South Africa, Vietnam, Hongkong, and Bangkok. 

⚡️ In a variety of roles accomplished so far, I have had the opportunity to work on numerous aspects covering Business Strategy, Operations, Sales, Buying and Merchandising, Category Management, Marketing, Promotions, Go to Market (GTM) / Route to Market (RTM), In-store Execution, Customer Experience, KAM, Competition Mapping, Negotiation, Team Building, Brand Building, Influencer Marketing, Engaging with Micro-Influencers, Close working in B2C and B2B! 

My Learnings: 

⭐️ These roles have given me the experience of driving Channel strategies in the marketplace. The core of all this has always been to deliver Customer Delight and create a WOW in each of the roles that I have been fortunate enough to serve. 

⭐️ My engagement experience encompasses frontline team members who engage at the last mile to C-Suite levels who are Strategists and Visionaries in the business. 

⭐️ I have had the fortune of recruiting and leading large teams who have achieved their goals in an evolving environment leading from sales to merchandising cum execution. 

⭐️ I have been effective at driving the changing value proposition for a variety of roles that I have played so far. They have taught me to operate like a Mentor cum Coach and lead the people not by designation but by inspiration. 

⭐️ My continuous focus on Self Development has led me to develop key skills for the future. 

Have been a Visiting Faculty to many Premier Institutions to share my knowledge and learn from the youth and future leaders! 

Having the right mix of the above developed through education, experience, exposure & dedication, I am now mentoring and assisting students and working professionals to become a better version of themselves by exposing & navigating them through the challenges of the workplace ecosystem.

I love meeting and engaging with new people and sharing varied perspectives through several forums. 

The evolving online world has made things simpler. 

Connect here:
⚡️ IG - https://bit.ly/3r7wiNU
⚡️ YT - bit.ly/3coMem0
⚡️ Upwork - https://bit.ly/4deqMy5

taplio

The Battle

anuradha shiv

Vivek Khandelwal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?