Aoife Roche

SuperDupe

Superdupe is a high-powered creative studio that builds hyper-realistic AI clones of founders, creators, and thought leaders—turning two minutes of footage into an infinite content machine. No burnout. No bottlenecks. Just you, multiplied.

Founder of SuperDupe

Attention Grabbers

Key accomplishments include:
* Developed and integrated DFY paid traffic campaigns that generated close to $1 million in online sales for clients within an 18-month period, significantly enhancing their revenue streams. 
* Crafted tailored sales funnels that improved lead conversion rates by over 30%, optimizing the customer journey from initial contact to final sale. 
* Implemented business automation solutions that streamlined lead generation processes, saving clients an average of 15 hours per week on manual tasks. 
* Enhanced customer communication strategies that increased client engagement metrics by 25%, fostering stronger relationships and repeat business opportunities. 

Skills: Digital Marketing, Sales Funnel Development, Business Automation, Lead Generation Strategies, Paid Advertising Campaigns.

Founder

Capgemini

As a Senior Business Consultant at Capgemini, the focus was on gathering requirements and building effective solutions tailored to client needs. Engaging closely with stakeholders allowed for the identification of key operational inefficiencies. Collaborating with diverse teams was essential in crafting innovative approaches that addressed complex challenges. The result was not only a significant reduction in project delivery times but also an increase in team productivity. The role provided invaluable insights into how strategic consulting can drive meaningful change within organizations.

Competencies: Requirements Gathering, Process Improvement Techniques, Cross-functional Collaboration

Senior Business Consultant

Dell

In the role of Senior Business Consultant at Dell, focused on implementing SEPA payment solutions that transformed how clients managed their transactions. This experience involved collaborating with diverse teams to gather requirements and design tailored solutions that met regulatory standards.

Senior SEPA Business Consultant

Barclays UK

In the role of Vice President of Franchise Lending at Barclays UK, significant strides were made in enhancing the bank's position within the competitive landscape.

Vice President - Franchise Lending

Barclays

In the role of Assistant Vice President at Barclays, I had the opportunity to work at the forefront of SEPA payment solutions as a Test Subject Matter Expert. My primary focus was on overseeing the preparation for core-MP testing related to the Mass Pay Product. Collaborating with the Test Manager allowed me to refine our testing strategies significantly. This collaboration led to on time and on budget delivery and a  reduction in post-launch defects through enhanced quality assurance protocols.

Assistant Vice President Business & Test Subject Matter Expert

Dovetail Systems

In the role of SEPA Business Analyst at Dovetail Systems, a focus was placed on analyzing complex SEPA payment solutions. This involved documenting processes meticulously while proposing innovative strategies to enhance overall performance. Collaboration with diverse teams allowed for the implementation of best practices that improved service delivery quality significantly. By engaging stakeholders directly to gather requirements effectively, projects were aligned more closely with business goals. The experience cultivated a deep understanding of payment systems and reinforced the importance of strategic analysis in driving impactful solutions.

Competencies: Payment Solutions Design, Business Process Improvement, Stakeholder Engagement, Documentation Techniques

SEPA Business Analyst

Sentenial

In the role of SEPA Business Analyst at Sentenial, a pivotal focus was placed on optimizing business processes within the realm of SEPA payments implementation. By analyzing existing workflows and systems, significant improvements were made allowing for faster software delivery. Close collaboration with Product Owners ensured that all refined requirements translated into successful software outcomes that consistently met customer expectations. Facilitating discussions between Engineers and QA teams was key; this effort reduced miscommunication incidents by an impressive 40%. As Scrum Master for an off-shore team, leadership during daily stand-ups and sprint reviews fostered a collaborative environment. The experience gained here solidified a passion for driving impactful change through agile methodologies.

Competencies: SEPA Payments Analysis, Scrum Mastery, Business Process Optimization, Stakeholder Engagement

SEPA Business Analyst / ScrumMaster

University of Sydney

Conduct QA on the project.  
Communicate with the overall project manager to ensure testing is completed successfully to the agreed specification and time frame. 
Review, propose and implement enhancements to the existing QA processes to improve efficiency in the testing and quality assurance.
Provide feedback and input on test plan content and structure. 
Accurately document all test results in Quality Centre

Test Analyst

FEXCO

Day to day support of terminals in the field (Europe). Updating software remotely, liasing with merchants and acquirers. providing stats. Supporting our data capture host, dealing with modem configs/issues , updating bins and card ranges
Supporting Chin&Pin Roll out

Support Engineer

Founder | Fractional CMO for the Top 1% | AI Strategist | Business Mentor | TV Show Co-host | 2 * Bikini Model World Champion

I thrive at the intersection of marketing, innovation, and technology.
As the founder of Attention Grabbers, an agency dedicated to empowering entrepreneurs with tailored digital marketing strategies, I’ve helped numerous small businesses achieve remarkable growth. My philosophy is simple: every entrepreneur deserves access to effective, results-driven marketing solutions that elevate their brand without adding complexity.

At Attention Grabbers, we specialize in creating customized strategies that align with each client’s unique needs. For example, we recently implemented an automated lead generation system for a client, resulting in a 300% increase in qualified leads within three months. Transformations like these fuel my passion for helping businesses succeed.

In addition to my work in digital marketing, I’m an experienced consultant and strategist in AI technologies. Being recognized as one of the Top 100 Global Women has been a highlight of my career. My journey has also included roles at Barclays UK in finance and Capgemini in tech consulting—experiences that have provided me with a deep understanding of diverse industries and the ability to craft innovative yet practical solutions.

Outside the office, I am proud to be a two-time Fitness Model World Champion, a testament to my dedication to personal excellence. Whether through motivational speaking engagements or sharing wellness tips, I strive to inspire others to find balance and pursue their goals.

If you’re seeking a partner who combines creativity, strategic thinking, and a results-driven approach to marketing and AI integration, let’s connect! Feel free to reach out to discuss how I can help your business thrive.

Our talented team work with entrepreneurs on their Digital Marketing. We develop & integrate DFY paid traffic campaigns, sales funnels & business automation to automate lead generation, generate more revenue and to optimise customer communications. 
Close to 1 million in client online sales in last 18 months. 

Justin "Results" 🚀 French- Marketing Profit Mentor

Launch Cart

Chief Marketing Officer

The 360 Degree Marketer - Fractional CMO Services 

Fractional CMO - High Performance Marketing Technologist 

PetDx

Accomplishments & Milestones

Automated Lead Generation: Built a fully automated system integrating Facebook Lead Forms with Salesforce.
Marketing Dashboards: Directed Pardot Email and Marketing Dashboard creation while mentoring a junior analyst.
Lead Scoring & Grading: Designed and implemented lead scoring and grading in collaboration with the sales team.
Productivity Reporting: Delivered a productivity index report per leadership’s request, guiding a junior analyst.
Advanced Analytics: Provided actionable insights through data storytelling for monthly and quarterly board reporting.
Salesforce Certification: Earned Salesforce Certified Pardot Specialist.
Data Cleanup: Analyzed and cleaned historical Salesforce data to uncover clinic performance trends.

Key Contributions
Streamlined marketing automation, lead scoring, and landing pages, optimizing pipeline velocity and conversion rates.
Managed multi-channel campaigns (Facebook, Instagram, Google Ads, SEO), consistently achieving high ROI.
Migrated Zoho CRM to Salesforce Sales Cloud and Pardot, aligning marketing and sales operations.
Generated 30,000+ leads, regularly exceeding B2B revenue targets.
Managed a $20,000/month digital marketing budget, surpassing industry benchmarks for open and click-through rates while reducing cost-per-lead/acquisition.
Balanced lead generation to align with sales team capacity, maintaining quality and efficiency.

Roles & Expertise
Served as a Salesforce/Pardot Specialist, Email Marketing Manager, Marketing Analyst, Digital Marketing Manager, Social Media Manager, and Project Manager.
Mastered ClickUp to enhance productivity and streamline marketing operations.
Skills: Salesforce, Pardot, Zoho CRM, Marketing Automation, Campaign Management, SEO/SEM, Digital Advertising (Google PPC, Facebook Ads), Analytics, Funnel Management, KPI Tracking, and Insights Reporting.

Marketing Lead Manager

Frontwave Credit Union

Part of an award winning marketing team. Responsible for managing & executing on Marketing Strategy, The Brand, Digital Marketing, Communications & Project Management. Focused on & responsible for maximizing the overall impact of online & offline marketing campaigns, tactics & promotions. Constantly improving marketing operations, streamlining processes & improving workflow. "Focus on Progress Not Perfection" - JF

Results: Omni presence campaign tactics help increase conversion rates from 1 to 2.5% adding 3X more revenue for auto loans and credit card lending. 
Digital Marketing & Advertising campaigns produced 40X ROI over Mortgage Lending production goals. 

Mastered: Wrike (Project Management Tool) & trained the entire Marketing team
Mastered & Executed: Marketing Automation which did not exist prior to my arrival

Marketing Communications Project Specialist

ENJOY Professional Hair Care

Responsible for all Digital Marketing for multiple brands & growing revenue 10X leveraging Facebook ads, email marketing, blogging, and influencer marketing. B2B & B2C campaigns.   

Mastered: Digital Marketing & Advertising, Facebook ads, Google ads

Digital Marketing Specialist

MPactWealth

Worked with existing and new Joint Venture partners in cross promotions, events, and lead generation.  I am in charge of all National accounts, business development, and joint venture / strategic alliances.

Mastered: Leveraging JV Relationships for Event Marketing

Marketing Consultant/ Joint Venture Manager/ Strategic Alliance Manager/ Event Manager

Social Networking San Diego

I Support, Educate, and Consult businesses on the value and growing trend in social networking, social media, and internet marketing for business development purposes.  I have been on this trend since 2008 and continue to Teach, Speak, Consult, and Train on the topic of applying Social Business practices for business success.  

My focus is online lead generation and driving pre-qualified and targeted traffic to company websites. 

I'm an ENTJ I Work w/ companies that want results, revenue, & relationships. I Integrate Marketing, Technology, & operations for efficiency, cost savings, and profits.

Mastered: Digital Marketing & Social Media Marketing

Director of Digital Marketing & Social Business

Peak Potentials Training

Peak Potentials- Founded By Author T. Harv Eker
• Constructed custom on-line social marketing plan, strategy, executed, implemented, trained all necessary employees and executives, and measured results
• Conducted full industry, competitor and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for any firm
• Functioned as Project Manager, Communications Manger, Community Manager, and Email marketing manager as needed.
• Grew all social media properties from under 1,000 to over 10,000 (some 40,000) while increasing revenue and savings on advertising around 80,000$
• Managed CRM systems, trained, managed all areas of on-line communication including websites, email marketing, landing pages, blogs, social networking sites, etc.
• Drove targeted traffic to company websites using proper keyword analysis, video, content marketing, affiliate programs, JV's, Ambassadors, and Google Pay-Per-Click
• Constantly improved on-line presence and communication strategy that produced calls to action (including filling out of forms, leads, sales, promotions, etc.)
• Able to track, monitor, and measure results with latest innovative tools such as Google Analytics
• Constantly educated and versed on "New Media Marketing" and current industry trends
• Able to execute white hat + Organic SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for organic Google rankings
• Able to drive brand awareness & engagement in targeted online communities for leads, conversion, and sales

Mastered: Personal Development & Digital Marketing

Online Marketing + Social Media Specialist (Social Business)

ShootDotEdit

-Streamlined workflow, procedures, and operations
-Managed all photography post-production projects &amp; delivery
-Managed, Coached, &amp; Led a team of 15+ Personnel
-Re-shaped culture to improve efficiency, productivity, and profitability
-Developed &amp; successfully executed a social media marketing plan
-Competitive intelligence gathering
-Grew twitter followers 400%
-Operations &amp; workflow improvement resulted &amp; contributed to an increase of sales by 35% for the quarter

Consultant- Director of Operations / Social Media Strategist

Language Translation, Inc.

Consulted on workflow improvement
Identified improvements for business development, operations, and company logistics
Identified business development opportunities

Business & Internet Marketing Consultant

Igniting Revenue Behind The Scenes | High Performance Marketing Technologist | SalesForce Certified Pardot Specialist

•	20+ Year background in business- high tech management                                   
•	14+ years experience in developing effective online marketing campaigns- continually expanding my thought leadership knowledge on social media
•	Highly skilled and creative in competitive intelligence gathering and blue ocean strategy forming
•	In depth understanding of Google search engine optimization, and prior Google Solution Provider
•	Strong verbal and written communication with a unique ability to present highly technical information and concepts in an easy to understand manner at the appropriate levels of an organization
•	Highly motivated and passionate about using social media with regards to helping companies save money compared to traditional media and becoming more profitable 
•       Able to lead and manage the full marketing life cycle from strategy forming, implementation, and training of all departments so everyone is on the bus for the shift into Web 2.0 mode.  

More Social = More Search = More Business

I am an ENTJ.  I take a holistic approach to Business, Consulting, and especially Information technology and Internet Marketing.  I am one of those consultants that can speak the "tech talk" and the "business talk" so professionals can understand the true BUSINESS VALUE technology and Social Media can bring to an organization.  

-Online Business Strategy Building
-Blue Ocean Strategy Forming
-Highly Technical & Analytical
-On-Line Lead Generation
-Inbound Marketing
-100% Outsourced or Joint Effort- Social Media Campaigns
-FULL Understanding of Business and Technology
-Passionate and experienced with Consulting & Helping Businesses solve challenges with Technology

Specialties: Communication, ORGANIC SEO, Blogging for Business, Project Management, Operations, Social Media Marketing, On-line Branding, E-Learning, On-Line Marketing, Word-Press, Writer,  CRM, AdWords, Google, Informative Business & Technical Writing, Start Ups, OnLine Entrepreneurship, Coaching

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The Battle

Aoife Roche

Justin "Results" French - Marketing Profit Mentor

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