Personifiers

At Personifiers, it is our life's mission to make b2b marketing relatable, engaging, educating and saleable- ‘personifying’ your brand to your target audience through content.

Working with 12 tech & deeptech brands in just 2 years to plan out their content strategy, improve brand footprint & generate the right conversations.

Visit us at www.personifiers.com to know more.

Founder

VEVE

Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands


Conceptualize, create and coordinate end-to-end to release the new VEVE website.
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Marketing Director

SitePlug

Lead the B2B marketing function and achieve our annual business objectives. 
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Manage the brand identities for SitePlug and VEVE brands
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Tata Communications

My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )


-Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
-Conceptualize the design, content & workflow for the first IoT marketplace in India, 
  iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
- Work with the wider communications team to create, disseminate media releases & content to 
    enhance brand image
-Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
-Crafting the content management strategy & execution
-Work with broader Product management and marketing teams to generate relevant content across all 
   messaging pillars for sustained and synchronized media.
- Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
monitoring.

Marketing lead, IoT business

Altizon Systems

Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs. 

Manage inbound marketing system, including campaign development and data analysis.
Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn, 
Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
Liaise with external agencies including media, creative, research, event, PR, etc.
Generating industry & product specific content for promotions & branding.
Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Marketing Manager

Uniken

-Building the brand ground up-right from brand guidelines, collaterals & social media handle development
-Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
- Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
   trade shows.
- Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
- Managing internal comms and 3rd party agency operations

Assistant Manager, Marketing

Firstcry.com

- Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers 
  for Firstcry.com & Goodlife.com.
- Post campaign analysis of revenue and tracking.
- Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
achieved

Assistant Manager, Digital Marketing

PAKO Communications Pvt Ltd

-Developed demand generation campaigns & conducted lead-tracking exercises with sales
- Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
  coordination between the supplier, the sales team and the end customer and conflict resolution.
- Initiated & led the digital marketing strategy for the organization with development of website, SEO & 
   PPC campaigns & Email marketing

Business Development Manager

DbCom Consulting Inc.

MANAGEMENT TRAINEE(Marketing)
A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
MANAGEMENT TRAINEE(HR)
Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.

Management Trainee (Marketing,HR)

Helping B2B tech brands & Founders prosper in a marketing-led world with content | AI, IoT, Cybersecurity, ML, Cloud, B2B SaaS Marketing

You built something that seems intuitive & pathbreaking. But you're still have to explain it to prospects on every damn call.

If you are facing this,  you are absolutely at the right place.

I’ve spent over 14 years building content engines for B2B brands that sell complex products—and learned this the hard way: great tech often gets buried without stellar marketing to accompany it. 

Too many B2B teams are stuck with content that sounds like it came from their competitor's website or  a SaaS random quote generator.
 
Internally, it’s ignored. Externally, it doesn’t land. And the founders still have to explain what they do on every call.

After seeing this pattern repeat around me over & over, I started Personifiers.

We help B2B tech teams—especially those in niche vertical industries—communicate what they do in a way that resonates with their buyers. 

What we don’t do: vanilla blogs, endless rewrites, or AI-flavored fluff.

What we do:

-Product marketing and positioning that sticks
-SEO content that ranks and converts
-Ghostwritten founder content that sounds like you, on your best day
-Sales content your team actually uses
-Thought leadership that earns trust in your category

If your team’s building something real, but still struggling to sound like the market leader you are, let’s talk.

You can also DM me to schedule a no-strings call.

Let’s make your brand unignorable to prospects!

Aparna Kulkarni

Healthcare Call Center

A newly acquired growth marketing agency that has completely revamped medical lead generation using AI; Healthcare call center is a small but strong team of experienced marketers to revolutionize the medical lead gen landscape. 
I'm involved in creating and optimizing ads across multiple platforms. Creating multi-channel ad strategies and designing email campaign workflow and executing it using smartlead.ai
I have been managing the lead gen workflow using GoHighLevel.

Senior Media Buyer

Sidepanda

An ambitious startup creating its mark in the field of useful Shopify apps and more. My brief stint was related to helping them with giving a process to its digital marketing efforts.

Digital Marketing Manager

Uplers

India's top 10% of the talent pool resource work at Uplers and help clients achieve their goals. I work here as a performance marketing specialist helping clientele with paid ads conversion optimizations as well as SEO.

Performance Marketing Analyst

Smokey Decor

An emerging retail startup with a solid foundation and good products. I helped them achieve sales from the google platform to 15lakhs to help them reach a funding target.

GoogleAds Conversion Specialist

Craftezy

Craftezy is an online handicraft trade platform that connects handicraft buyers from across the world to verified handicraft manufacturers and suppliers in India.  We aim to provide a comprehensive solution for  buyers and sellers by facilitating end-to-end operations in a seamless fashion through our e-marketplace. 

Craftezy connects, negotiates, and facilitates the trade with handicrafts buyers and sellers, truly digitizing and redefining the traditional trade across the globe.
 
I have to make sure Craftezy reaches the right user base and create a niche for handicraft trade in the global market.

Head Of Digital

Aretove Technologies

An outstanding startup venture with a visionary core team, I'm honored to be associated with Aretove and handle their digital branding. The company is growing rapidly and I ensure to contribute as much as possible constructively towards its growth. Rejoined to the organisation in September2023 to help them setup a team on freelance basis.

Digital Marketing Specialist

Zishta

Brand Manager

IIDE - Indian Institute of Digital Education

I help aspirational digital marketers learn and apply the concepts of search engine marketing. My focus is to prepare them for this dynamic industry and generate interest in this astounding format of digital marketing. Also, being a faculty helps me to stay on top of my knowledge and skills and pushes me to update them regularly. It invariably helps me in work.

Faculty

R Nail Lounge

Lead Generation Specialist

Fresh2Cook

Head Of Marketing

Professionally, I thrive on being fully immersed in work. I enjoy the thrill of having "so much to do in so little time." For me, a peaceful night's sleep comes from the excitement of waking up to a busy, productive day ahead.

On a personal level, I’m an easygoing woman, dedicated to being a loving wife and a doting mother to my son and daughter. I embrace a vibrant social life and enjoy meeting people from all walks of life.

We’re also India’s first homeschooling and roadschooling family, and I’m proud to embrace a nomadic lifestyle. I’m incredibly grateful to have a family that’s as enthusiastic about exploring the country as I am.

My location does NOT limit my work. In this age of technology, I’ve been able to design the life I’ve always dreamed of.

Driven, straightforward, and always eager to learn, I take great pride in all I’ve accomplished and continue to set my sights on new heights.

taplio

The Battle

Aparna Kulkarni

Aanchal S Iyer

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?